Tag: African Filmmakers

  • MultiChoice Talent Factory Extends Application Deadline for 2026 Intake

    MultiChoice Talent Factory Extends Application Deadline for 2026 Intake

    Pan-African film and television training institution, MultiChoice Talent Factory (MTF), has announced an extension of its application deadline for its 2026 intake to April 27, giving aspiring African filmmakers, directors, producers, scriptwriters and storytellers across the continent additional time to apply for its fully funded, industry-accredited training programme. 

    The initiative, established by MultiChoice Group, a CANAL+ company, is committed to discovering and nurturing the next generation of storytellers by providing access to mentorship, technical training, and real-world production experience in film and television.

    The programme is open to young creatives aged 18 to 35 with a passion for the screen industry. Applicants may hold qualifications in film, television, media, drama, or related creative disciplines or possess one to two years of industry experience. A formal film degree is not required.

    Participants will be exposed to a structured 12-month programme across key areas, including scriptwriting, production management, directing, cinematography, editing, sound, and various post-production specialities, gaining experience in bringing stories to life. The programme is fully funded, covering tuition, production costs, and monthly stipends, allowing participants to focus entirely on developing their craft.

    MTF operates academies across four African cities: Johannesburg (South Africa), Nairobi (Kenya), Lagos (Nigeria), and Lusaka (Zambia), ensuring a diverse pool of talent is trained to contribute to the growth of Africa’s film and television industry.

    Since its launch in 2018, MTF has trained nearly 300 filmmakers, with participants producing over 42 movies during the programme. These projects are broadcast on DStv and GOtv channels, including Maisha Magic, Zambezi Magic, and Africa Magic. MTF graduates have earned nominations and awards at major platforms such as the Africa Magic Viewers’ Choice Awards (AMVCA), Uganda Film Festival, and Women in Film Awards. Alumni also collaborate in global creative spaces, including the European Film Market and Durban FilmMart.

    Young creatives eager to take the next step in their filmmaking journey are encouraged to visit http://multichoicetalentfactory.com/ for full programme details and requirements before the deadline.

  • From Best Graduating Student to AMVCA Winner: Segun Samuel Ogundeyi’s Next Chapter at the New York Film Academy

    From Best Graduating Student to AMVCA Winner: Segun Samuel Ogundeyi’s Next Chapter at the New York Film Academy

    There was a time when the path for young African filmmakers was predictable: assist on sets for years, wait for a break, hope for funding, and gradually earn visibility. Today, that path is changing, and Segun Samuel Ogundeyi represents a new version of what early-career success can look like.

    In 2023, he graduated as Best Student from the MultiChoice Talent Factory (MTF). In 2024, he stood on the winners’ list at the Africa Magic Viewers’ Choice Awards for Her Dark Past, the feature film he co-directed. Now, he is preparing for advanced studies at the New York Film Academy in Florence, sponsored by MTF.

    The scholarship, which is part of MTF’s strategic partnership with the New York Film Academy, is a collaboration designed to build bridges between Nollywood and Hollywood while creating meaningful global connections for African filmmakers. It is one of the clearer examples of how training institutions are now building international pathways into their programmes, not as afterthoughts but as a core strategy.

    But beyond the milestones, his journey reflects three shifts shaping African cinema today: versatility, ownership, and global positioning.

    1. The Rise of the Multi-Skilled Filmmaker

    Ogundeyi did not leave film school boxed into a single identity. Since graduation, he has worked across directing and cinematography, co-directing a feature, shooting short films like Threshold, and serving as cinematographer on Transparent Boy, currently in post-production.

    This kind of fluidity is becoming more valuable in Africa’s evolving film ecosystem. Budgets are tight, teams are lean, and filmmakers who understand multiple departments often move faster and make stronger creative decisions. Rather than limiting himself to one lane, Ogundeyi built competence across disciplines, a move that has expanded his opportunities.

    2. From Collaboration to Company

    Another notable development is his transition from graduate to entrepreneur. In 2024, he co-founded NINE NINE Productions Limited with a fellow MTF alumnus. It’s a step that signals more than ambition; it reflects a broader trend of young African creatives formalising their collaborations into structured businesses.

    Instead of waiting to be hired, this generation is building platforms, producing independent projects, and positioning themselves as content owners. For Ogundeyi, projects like Threshold, which secured international festival selections, demonstrate how early-career filmmakers are combining artistic ambition with strategic distribution.

    3. Local Roots, Global Exposure

    His admission into the New York Film Academy’s Florence campus, fully funded by MultiChoice Talent Factory, is not a departure from African storytelling. Rather, it highlights the strength of MTF’s partnership with NYFA, which is designed to expand international exposure for African filmmakers while strengthening industry links between Nollywood and Hollywood.

    The collaboration reflects a broader vision: equip African creatives with world-class training while keeping their storytelling perspectives rooted in local realities. For Ogundeyi, the opportunity provides access to new techniques, wider networks and global industry insight at a relatively early stage in his career.

    Mentorship has also played a critical role in shaping his trajectory. During his time at MTF, Ogundeyi was guided by established figures including Tunde Kelani, Ikechukwu Obiaya, Linus Abraham and Jess Castellote of the Yemisi Shyllon Museum of Art. That combination of structured training and active industry mentorship helped build a foundation strong enough to compete beyond national borders.

    A Career Still in Motion

    It is easy to focus on the highlights, Best Graduating Student, AMVCA winner, and international film school admission. But what stands out more is the pattern: consistent output, cross-functional growth, and deliberate career building within two years of graduation.

    Ogundeyi’s story is not just about individual achievement. It signals how the African film industry is evolving, with clearer training pathways, stronger award platforms, expanding festival circuits, and young filmmakers who see no contradiction between being local and being global.

    With the backing of MultiChoice Talent Factory’s global training pipeline and its partnership-driven bridge between Nollywood and Hollywood, Ogundeyi’s next phase in Florence represents more than personal progress. It reflects a growing ecosystem intentionally preparing African filmmakers for international relevance.

    If this is what the first two years after graduation can look like, the next decade of African cinema may well be defined by filmmakers who are trained, versatile, business-minded, and internationally connected, yet firmly committed to telling stories rooted in their own realities.

    Segun Samuel Ogundeyi is one of them.

  • Growing Impact, Expanding Reach: MultiChoice Talent Factory Alumni Journey

    Growing Impact, Expanding Reach: MultiChoice Talent Factory Alumni Journey

    The MultiChoice Talent Factory (MTF) continues to demonstrate the power of structured training, mentorship and industry exposure in shaping the next generation of African filmmakers. In 2025, the academy’s alumni reached new heights, earning international scholarships, winning prestigious awards, leading productions at major studios, and building innovative solutions for the continent’s film ecosystem.

    Here are some of the standout individuals whose achievements reflect the academy’s growing impact across Africa’s creative landscape:

    1. Winner Achimugu: From MTF Best Graduating Student to International Scholar
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    Winner Achimugu’s 2025 journey reflects what is possible when talent meets opportunity. After emerging as the Best Graduating Student from the MultiChoice Talent Factory (MTF) Class of 2024, she began her prestigious six-week scholarship at the New York Film Academy, a coveted opportunity awarded annually to the academy’s top student. 

    The international programme offers advanced training, global exposure and hands-on creative immersion, marking a significant next step for Winner and a proud moment for MTF. Her progress underscores the academy’s commitment to developing filmmakers who can compete on global platforms.

    1. Isaac Effiong: Rising From MTF Student to Senior Producer at Paramount Africa
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     In just one year, Isaac Effiong has experienced one of the fastest career ascents among recent MTF alumni. Moving from film student to an industry leader, he now serves as Senior Producer at Paramount Africa, a role that places him at the heart of some of the continent’s most dynamic TV productions. In 2025, he supervised the Nigerian adaptation of MTV’s Ghosted, launched multiple BET Nigeria shows and managed Inside Life Season 3 on MTV Base. His rapid rise demonstrates the strong technical, creative and leadership foundation MTF instils in its graduates.

    1. Ayodeji Michael Lawson: Award-Winning Filmmaker Building Influence Across Africa
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     Filmmaker Ayodeji Michael Lawson expanded his creative portfolio significantly in 2025. He won the AMVCA for Best Film (MTF Category) and worked with the MTV Shuga Staying Alive Foundation, contributing to impactful youth-centred storytelling. His work screened at AFRIFF, Lagos Fringe and multiple festivals, and he gained directing and cinematography credits on several short films. Lawson’s growing influence reflects a rising voice shaping the future of African screen content.

    1. Adejo Edebo “The Story Priest” Emmanuel: Storyteller With a Festival-Filled Year
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    Writer-director Adejo Edebo Emmanuel, known as The Story Priest, had one of the busiest festival circuits of 2025. His film Isekonu won Best Short Film at the Beach House International Film Festival and was screened at AFRIFF, Lagos Fringe, Ibadan International Film Festival and Bayelsa International Film Festival. He received nine Film Joint Award nominations, won Best Actress at Ibadan, and added major writing credits, including Amazon Prime’s Grind (Seasons 2 & 3), Africa Magic’s The Yard and ROK’s Nana.

    His climate-themed feature Pile of Rubbish screened across 20+ LGAs as part of Lagos State’s SDGs awareness campaign. His short film 2070 also clinched the Environmental Stewardship & Climate Action Award at the African SDGs Film Festival.

    1. FilmMakersMart: Alumni-Led Innovation Backed by Sony and the World Bank Group: Three MTF alumni joined forces to create FilmMakersMart, a tech-driven platform offering solutions to filmmakers across Africa. Their efforts attracted major funding from Sony and the World Bank Group, demonstrating confidence in their vision to modernise film production logistics. Their success highlights how MTF graduates are not only creating films but also building the infrastructure that supports the industry.

    The continued success of MTF alumni is clear proof of the academy’s mission in action, training talent, shaping careers and strengthening Africa’s storytelling future. With every milestone, MTF reinforces its role as a catalyst for growth in the continent’s film and television industry.

  • Feature- AI and African storytelling: Empowering the next generation of filmmakers

    Feature- AI and African storytelling: Empowering the next generation of filmmakers

    Artificial Intelligence (AI) is rapidly transforming the global film industry, presenting both opportunities and challenges. 

    The MultiChoice Talent Factory (MTF), a leading pan-African film and TV production academy, recognises the transformative potential of AI in empowering the next generation of African storytellers. 

    Besides being a sustainable, impactful talent pipeline, MTF is a flagship MultiChoice CSI initiative, with the goal of ensuring that Africa’s next generation are not just consumers, but active shapers of the technology evolution. As storytellers, they are also equipped to make use of technology, leverage AI to enhance African creativity and drive industry growth on the continent.

    The AI enabler 

    In this understanding of the new technology, AI is not seen as an alternative to human creativity, or a threat, but an enabler; an amplifier. For African filmmakers, AI opens doors to enhance storytelling, streamline production processes, and bring authentic narratives to life in innovative ways. By embracing AI, filmmakers can elevate their craft, making it more efficient and accessible while preserving the rich humanity that defines African storytelling traditions.

    AI is already established as an invaluable tool in the production of mainstream commercial films. Several cult and commercial films have used AI as an integral part of their production process. 

    Among these was The Irishman from 2019, which used an AI technology called FaceSwap to reference older movies of the lead actors, and then create youthful “de-aged” versions of those actors.

    A similar type of “deepfake” technology is also sometimes used in high-budget action movies to replace the faces of stunt artists with the faces of the lead actors in the final film. Such a technique was used in the Marvel movie Shang-Chi And The Legend of the Ten Rings, where machine learning was used to “swap” the faces of stunt doubles during fight scenes. 

    In The Brutalist, AI was used to improve the pronunciation of lead actors Adrien Brody and Felicity Jones, who speak Hungarian in parts of the movie.

    Some filmmaking AI applications have drawn praise, while others have courted controversy. However, for Africa to occupy its rightful space as home to many of the world’s greatest stories, the continent’s storytelling talent must learn these AI methods – and a host of others.

    The tools at work

    Many of these AI tools are pre-production tools that enhance the efficiency of the process and even make it more affordable. During the process, AI technology can be used for applications like idea iteration, scene blocking, to generate mood boards, or to assist with initial script drafts.

    AI can also assist in generating a range of plot possibilities, help to pre-visualise scenes, streamline editing and create sophisticated visual effects.

    While AI offers immense potential, it also raises ethical questions, such as data privacy, representation, and the responsible use of technologies like deepfakes. MTF stresses the importance of addressing these concerns thoughtfully, encouraging filmmakers to use AI in ways that respect cultural values and maintain trust with audiences.

    Opportunities for African Storytellers

    For African filmmakers, AI presents a unique opportunity to tell stories that resonate globally while staying rooted in local cultures. By leveraging AI, they can create visually stunning films, enhance production efficiency, and reach wider audiences through platforms like MultiChoice’s hyperlocal content ecosystem, which prioritises stories that reflect viewers’ lived experiences.

    MTF’s mission is to empower young filmmakers to seize these opportunities, ensuring they are equipped to navigate the technological future of the industry. By encouraging a deep understanding of AI’s capabilities, MTF encourages graduates to push creative boundaries while maintaining the authenticity of African narratives.

    MultiChoice, parent company to MTF, is already deploying AI to enrich its content offering and to improve user experiences. AI tools are applied to extract useful insights from the oceans of data generated by MultiChoice subscribers and used to customise and refine their customer journeys.   

    In the final analysis, AI is critical to delivering a world-class training programme that will equip aspiring film and TV professionals to thrive in a dynamic media landscape. With AI as a partner, the next generation of filmmakers is ready to redefine the art and impact of African cinema. 

  • Merck Foundation Chief Executive Officer (CEO) and African First Ladies Announced Winners of 2023 Film Awards to Support Girls’ Education and Stop Gender-Based Violence

    Merck Foundation Chief Executive Officer (CEO) and African First Ladies Announced Winners of 2023 Film Awards to Support Girls’ Education and Stop Gender-Based Violence

    All African Filmmakers, Students of Film Making Training Institutions or Young Talents of Africa are invited to create and share a long or short FILMS

    Merck Foundation, the philanthropic arm of Merck KGaA Germany, in partnership with the African First Ladies, announced the winners of Merck Foundation’sFILM Awards “More Than a Mother” 2023.

    Senator, Dr. Rasha Kelej, CEO of Merck Foundation, President of “More than a Mother” campaign emphasized, “I am extremely happy to announce today the winners of our Merck Foundation Film Awards “More Than a Mother” awards in partnership with my dear sisters, African First Ladies. Big congratulations to our winners. I appreciate the efforts put in by the young talents across Africa in their films through which they have beautifully conveyed important messages about supporting girls’ education and stopping GBV.”

    The theme of “More Than a Mother” Film Awards was to raise awareness on any of the following social issues such as: Breaking Infertility Stigma, Supporting Girl Education, Ending Child Marriage, Ending FGM, Stopping GBV and/or Women Empowerment, at all levels. The theme of “Diabetes and Hypertension” Film Awards was to promote a healthy lifestyle and raise awareness about prevention and early detection of Diabetes and Hypertension in the African countries.

    “I strongly believe that all forms of art including filmmaking can play a significant role in bringing about a culture shift in society, in the world. Our aim is to utilize this medium to encourage promising filmmakers and new talents across the continent to be the Champions of Social and Health issues in their communities”, added Senator Kelej.

    Here is the list of Merck Foundation FILM Awards “More Than a Mother” 2023 Winners:

    FIRST POSITION:

    • Tsi Conrad, CAMEROON

    Film Name:WAIN WI (About Supporting Girls’ Education)

    Link: https://apo-opa.co/3Di7YkB

    SECOND POSITION:

    • Habila Ibrahim Abel, NIGERIA

    Film Name:CAGED (About GBV)

    Link: https://apo-opa.co/3ZGFecB

    Senator, Dr. Rasha Kelej further added, “I would also like to announce the Call for Applications for the 2025 Edition of the Merck Foundation Film Awards ‘More Than a Mother’ and ‘Diabetes & Hypertension’. I am looking forward to the entries from our African Filmmakers and students of film making institutions this year too.

    Filmmakers and Young talents of Africa, it’s time to showcase your talent and contribute towards making a difference in society with your unique films with strong and relevant messages about the critical and sensitive social and health issues we face in our continent. Be the voice of the voiceless, break the silence and let’s all join hands to create a cultural shift.”

    Details of Merck Foundation Media Awards 2025:

    1. Merck Foundation FILM Awards 2025 “More Than a Mother”

    Theme for the awards:Address one or more of the following social issues: Breaking Infertility Stigma, Supporting Girl Education, Ending Child Marriage, Ending FGM, Stopping GBV and/ or Women Empowerment.

    Who can apply: All African Filmmakers, Students of Film Making Training Institutions or Young Talents of Africa are invited to create and share a long or short FILMS, either drama, documentary or docudrama to deliver strong and influential messages on the theme.

    Categories: English, French, Portuguese And Local Languages

    Submission deadline: 30th September 2025.

    2. Merck Foundation FILM Awards 2025 “Diabetes & Hypertension”

    Theme for the awards:Promote healthy lifestyle and raise awareness about prevention and early detection of Diabetes and Hypertension.

    Who can apply: All African Filmmakers, Students of Film Making Training Institutions or Young Talents of Africa are invited to create and share a long or short FILMS, either drama, documentary or docudrama to deliver strong and influential messages on the theme.

    Categories:English, French, Portuguese And Local Languages

    Submission deadline: 30th October 2025.