News Wings

Tag: Emirates customers

  • Emirates Premium Economy surges to record 160,000 customers trading up to experience the cabin’s quiet luxury

    Emirates Premium Economy surges to record 160,000 customers trading up to experience the cabin’s quiet luxury

    Customers’ preference for the recently introduced Emirates Premium Economy has surged to a record high, with over 160,000 trading up, thereby setting new industry benchmarks in Premium Economy travel.  Emirates is delightfully celebrating this banner first year of full-service operations with the highly popular cabin class, introduced in August 2022.  With strong demand momentum forecasted in the coming months, Emirates  is providing travellers more opportunities to experience its highly-acclaimed Premium Economy product which is currently available on flights to 11 cities, with the list growing to 13 cities by the end of the year, as more retrofitted aircraft with refreshed cabins roll into scheduled service.

    Since Emirates debuted its Premium Economy Class, customer response has been overwhelmingly positive with demand exceeding expectations and bookings growing month on month, demonstrating its appeal to a broad range of traveller segments who want to try out its understated luxury and meticulously elevated experience at great value. Nearly half of the customers flying in Emirates Premium Economy are solo travellers venturing off for holidays, while couples and families constitute the other half.  More than 60% of customers who booked to fly in Premium Economy in the last year were also loyal Emirates Skywards members and regular customers of the airline.

    Emirates currently flies its A380s with the latest Premium Economy cabins to London Heathrow, Sydney, Melbourne, Auckland, Christchurch, Singapore, Los Angeles, New York JFK, Houston, San Francisco and Dubai, with flights regularly registering full seat loads in Premium Economy. The airline plans to make Premium Economy available to customers flying to/from Mumbai and Bengaluru from 29 October, and additional cities will be announced soon. Emirates currently operates 20 aircraft fitted with Premium Economy, 14 of which were retrofitted in-house by the Emirates Engineering team in Dubai over the course of the last nine months.

    Since August 2022, the airline has operated close to 4,500 flights with Premium Economy, traversing more than 36 million kilometres around the globe. On those flights, over 192,000 meals from its carefully curated menus which include the finest ingredients were served to customers who enjoyed regionally inspired, generously portioned dishes. Unique touches include indulgent desserts garnished with edible gold leaf, among other signature offerings. Premium Economy menus are updated every month to ensure a diversity of flavours and dishes, especially for well-travelled customers. Over 126,000 pieces of chocolates were served to round off meals for Premium Economy customers. Emirates also served 6,700 kilograms of mixed nuts and 8,650 litres of complimentary fresh lemon and mint juices in Premium Economy. The airline’s robust beverage selection in Premium Economy includes a global exclusive for Emirates customers, Australian sparkling wine, Chandon Vintage Brut 2016, alongside a choice of a unique white and red wine.

    The airline’s philosophy to constantly innovate and redefine service excellence through the introduction of Premium Economy has earned it numerous top placings and accolades in the cabin category at the 2023 Skytrax Awards, Business Traveller awards, Airline Ratings Excellence Awards, and 2022 Business Traveller Middle East awards.

    In May, Emirates launched a global campaign with Academy Award winning actor and philanthropist, Penelope Cruz, which also featured her enjoying the spacious seats in Premium Economy. The airline has also provided a glimpse of its Premium Economy offering through guided tours of the new cabin class to media and influencers, trade partners, airport, tourism and government officials across cities like Sydney, Melbourne, Auckland, Christchurch, Singapore, New York JFK and San Francisco.

    The Premium Economy roll-out is a core component of the airline’s multi-billion-dollar retrofit programme which will see the interior upgrade on 67 Emirates A380 cabins, as well as 53 Boeing 777 cabins. By the end of the programme, over 4,000 Premium Economy seats will be installed, along with over 700 First Class suites and 5,000 Business Class seats refurbished with the latest interiors.

    Tickets in Premium Economy can be booked on emirates.com, the Emirates App, or via both online and offline travel agents.

  • Emirates and United Airlines sign historic partnership agreement

    Emirates and United Airlines sign historic partnership agreement

    Emirates and United announced a historic commercial agreement today that will enhance each airline’s network and give their customers easier access to hundreds of new destinations* within the United States and around the world.


    From November, Emirates customers flying into Chicago, San Francisco, and Houston – three of the biggest business hubs in the U.S – will be able to easily connect onto United flights to and from nearly 200 cities across the Americas on a single ticket.
    At the eight other U.S. airports served by Emirates – Boston, Dallas, LA, Miami, JFK, Orlando, Seattle and Washington DC – both airlines will have an interline arrangement in place.


    United will launch a new direct flight between New York/Newark and Dubai starting in March 2023 – from there, customers will be able to travel on Emirates or its sister airline flydubai to more than 100 cities. Tickets for United’s new Dubai flight are now on sale.


    Emirates and United announced their agreement today at a ceremonial event at Dulles International Airport, hosted by United CEO, Scott Kirby and Emirates President, Sir Tim Clark, featuring United and Emirates Boeing 777-300ER aircraft and flight crews from each carrier.


    Sir Tim Clark, President, Emirates Airline said: “Two of the biggest, and best-known airlines in the world are joining hands to fly people better to more places, at a time when travel demand is rebounding with a vengeance.


    “It’s a significant partnership that will unlock tremendous consumer benefit and bring the United Arab Emirates and the United States even closer. We welcome United’s return to Dubai next year, where our hub Dubai essentially becomes a gateway for United to reach Asia, Africa and the Middle East via the combined network of Emirates and flydubai. We look forward to developing our partnership with United for the long term.”


    Scott Kirby, CEO of United Airlines said: “This agreement unites two iconic, flag carrier airlines who share a common commitment to creating the best customer experience in the skies. United’s new flight to Dubai and our complementary networks will make global travel easier for millions of our customers, helping boost local economies and strengthen cultural ties.


    “This is a proud moment for both United and Emirates employees, and I look forward to our journey together.”
    Customers of both airlines can soon book these connecting flights on a single ticket – making check-in and luggage transfer faster and easier. For example – travelers will be able to visit United.com or use the United app to book a flight from New York/Newark to Karachi, Pakistan or go to Emirates.com to book a flight from Dubai to Atlanta or Honolulu.


    This agreement will also give the loyalty program members of both airlines more opportunities for more rewards: Emirates Skywards members can soon earn miles when they travel on United-operated flights, and United Mileage Plus members flying on United’s New York/Newark to Dubai flight will be able to earn and redeem miles when connecting beyond on Emirates and flydubai.


    Eligible customers traveling on codeshare flights will also soon enjoy access to Emirates and United lounges. More details on frequent flyer awards and lounge-sharing benefits will be communicated in the coming weeks. Both airlines have recently announced significant investments in the customer experience.


    Emirates will retrofit more than 120 aircraft as part of a $2 billion effort that includes elevated meal choices, a brand-new vegan menu, a ‘cinema in the sky’ experience, cabin interior upgrades, and sustainable choices.


    At United, the airline will add 500 new Boeing and Airbus aircraft to its fleet with a focus on a new signature interior that includes seat-back screens in every seat, larger overhead bins, Bluetooth connectivity throughout, and the industry’s fastest available in-flight WiFi.