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Tag: empathy

  • Parenting Playbook: 5 GOtv Shows That Teach Children Empathy and Kindness

    Parenting Playbook: 5 GOtv Shows That Teach Children Empathy and Kindness

    Raising emotionally intelligent children goes beyond academics. Parents want kids who are compassionate, understanding, and kind. One of the easiest ways to reinforce these values is through the content children consume, and that’s where GOtv steps in. 

    GOtv offers a wide range of kids’ programming that subtly teaches empathy, teamwork, emotional awareness, and problem solving.

    Here are five GOtv shows that help shape children into empathetic, thoughtful humans:

    1. Bluey

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    Channel: 82, Disney Junior. 

    Bluey follows a lovable Blue Heeler puppy and her family as they navigate everyday life through imaginative play. Each episode highlights emotional intelligence, fairness, patience, and how to treat others kindly.

    Watching Bluey exposes kids to what it really means to understand feelings, respect boundaries, cooperate, and share with one another.

    2. Sofia the First

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    Channel: 82, Disney Junior.

    This animated series tells the story of Sofia, a kind-hearted girl adjusting to life as a princess. Her adventures always emphasize humility, kindness, and helping others regardless of differences.

    What kids learn:

    1. Kindness as a superpower
    2. Welcoming people from different backgrounds
    3. Problem-solving with compassion

    3. Paw Patrol

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    Channel: 87, Nick Jr.

    With a team of pups dedicated to helping their community, Paw Patrol uses rescue missions to teach responsibility, teamwork, and empathy.

    What kids learn:

    1. Helping others in need
    2. Believing in teamwork
    3. Problem-solving for the greater good

    4. Peppa Pig

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    Channel: 87, Nick Jr.

    Peppa’s adventures with her family and friends show kids how to navigate relationships and emotions in simple, relatable ways.

    What kids learn:

    1. Saying sorry and making amends
    2. Caring for friends and family
    3. Considering others’ feelings

    5. Dora the Explorer

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    Channel: 87, Nick Jr.

    Dora’s adventures blend curiosity, courage, and kindness as she helps friends, solves challenges, and teaches young viewers to be respectful and supportive.

    What kids learn:

    1. Empathy through helping
    2. Cultural appreciation
    3. Encouragement and positive communication

    GOtv’s rich kids’ programming can be a valuable parenting tool. These shows not only entertain but also help raise emotionally aware children who understand kindness and empathy lessons that last a lifetime.

  • Hacking kindness: Cybercriminals exploiting our best intentions

    Hacking kindness: Cybercriminals exploiting our best intentions

    …Emotional content – both negative and positive – is effective in manipulation

    Cybercriminals are not only using fear and urgency to exploit their victims.  Positive emotions – such as empathy, curiosity, and a desire to help – are also being exploited, warns Anna Collard, SVP of Content Strategy and CISO Advisor at KnowBe4 Africa. 

    “Emotional manipulation is a common tactic in social engineering,” says Collard. “We have all heard about their fear-based tactics or scams using a sense of urgency, but  scammers also  focus on positive feelings, like compassion and love to try to take advantage of their victims.” 

    For example, “they create fake fundraisers or charities involving children, the elderly, or natural disasters to trigger immediate compassionate responses,” she comments. “These scams are then backed up by fake testimonials to encourage participation, as well as deepfake videos or AI-generated content showing the supposed impact of their charitable work.” 

    Emotional content – both negative and positive – is effective in manipulation.       

    “Fear-based scams remain highly effective – urgency and panic consistently work because they trigger fight-or-flight responses, create time pressure or exploit our fear of losing something. However positive emotions also lower our defences,” Collard asserts. “When people feel good about helping others, they’re less likely to question whether something is a scam. Research shows that the ‘warm glow’ effect from helping others can temporarily lower our critical thinking because we rely more on mental shortcuts rather than analysis.” 

    Moreover, kindness activates reward centres in the brain, creating a positive feedback loop that criminals can exploit. “These tactics create a sense of connection and purpose,” Collard explains. This makes victims more susceptible to manipulation, especially when they are already emotionally invested. The sunk-cost fallacy can also come into play, where a victim who has already donated a small amount or helped out a ‘romantic’ partner  feels compelled to give more. 

    Examples of trust-based scams 

    Common examples of these scams include fake charity drives that mimic legitimate organisations like UNICEF or CANSA. These tactics are particularly effective in communities where a sense of collective responsibility, like the South African concept of ubuntu, is strong. “Criminals co-opt cultural values by framing their scams as community-building initiatives,” she warns.  

    Collard adds that highly organised romance fraud and ‘pig butchering’ scams, where criminals build long-term relationships before defrauding their victims, are other prominent examples. “These scams often use sophisticated psychological tactics to build trust and exploit loneliness over many months,” she adds. They are much more sophisticated, not asking for money directly.  

    What can individuals do? 

    Collard advises individuals to be cautious but not cynical. “It’s important to take a moment to verify before you donate,” she says. She recommends using independent online resources to verify charitable organisations and causes. 

    In addition, she recommends creating a 24- to 48-hour pause rule for any financial decisions involving emotional appeals. “Especially when it involves charity, helping someone or potential investment opportunities. These transactions need to be made with a clear level headed mind and not emotionally.  It’s also a good idea to discuss potential donations or investments with trusted friends or family members,” she says. “Use secure, traceable payment methods rather than cash transfers, cryptocurrency or prepaid cards.” 

    What can organisations do? 

    For organisations that run security awareness training, it’s important to help employees recognise emotional manipulation techniques, not just technical threats, as a key component of human risk management. Collard suggests including scenarios involving charity scams, fake volunteer opportunities, and community investment fraud. “The training should emphasise that verification is caring, not cynicism.” 

    She also favours developing training materials that acknowledge and respect cultural values while promoting security, thereby reducing the inherent human risk that exists in every organisation by making security relevant and relatable. “Use local examples and cultural context in phishing simulations,” she says. 

    In terms of policy improvements, Collard also recommends implementing approval processes for charitable giving or community investments. “Create clear guidelines and verification procedures for employees engaging with external community organisations,” she comments. 

    Understanding victim psychology 

    It’s crucial to approach victims of romance scams and pig-butchering schemes with empathy rather than judgment, as these scams create genuine emotional dependency through sophisticated psychological manipulation. “Victims often form real emotional bonds with their abusers,” Collard explains, “so asking someone to ‘just stop talking to them’ is like asking someone to end a relationship they believe is loving and supportive. They need time, patience, and often professional support to rebuild their ability to trust their own judgment.” 

    Finally, she believes it’s important not to grow cynical. “Cybersecurity awareness is about defending your ability to genuinely help others,” Collard concludes. “Being security-conscious protects both you and legitimate causes and enables more effective, sustainable giving.” 

  • Feature- Humans + Machines: Building the workforce of the future

    Feature- Humans + Machines: Building the workforce of the future

    …As AI becomes a fixture in the workplace, it’s not replacing us, it’s changing the way we work. From productivity gains to new skill demands, here’s how digital labour is changing jobs, and why Africa must seize the day

    By Ursula Fear

    Is AI coming for your job, or is it already working beside you? As its use becomes more routine, artificial intelligence is looking less like a threat and more like a teammate: answering queries, making decisions, chasing leads, processing invoices, and drafting content around the clock.

    This new class of digital labour is changing how teams function, how targets are met, and how people spend their time at work. From now on, almost every job, team, and company will involve AI agents – systems that can analyse vast datasets, apply human-like reasoning, and act independently. Their presence is set to influence workflows, increase productivity, support innovation, and redefine roles across the organisation.

    Rather than replacing people, AI is tilting the workload. Salesforce research shows that 23% of HR teams plan to redeploy employees into roles that make better use of their uniquely human strengths. At the same time, agentic AI adoption is projected to surge by 327% over the next two years (from roughly 15% adoption today to about 64% by 2027).

    This shift is tied to anticipated productivity gains of 30% per employee and labour cost reductions of 19%, equating to about $11,000 in savings per employee annually, based on Organisation for Economic Co-operation and Development (OECD) wage averages. Rather than replacing people, organisations are preparing to reskill and redeploy workers, enabling humans to focus on higher-value roles that emphasise creativity, strategy, and interpersonal skills.

    A recent Gartner poll further found that 95% of customer service teams intend to retain human agents to help define and guide the role of AI, reinforcing the value of a “digital first, not digital only” approach. Gartner further says that by 2027, half of the organisations that planned to significantly reduce their customer service workforce will abandon those plans, highlighting the limits of going fully “agentless”.

    For African countries, the rise of digital labour presents an opportunity to build modern, inclusive workforces without being bound by outdated development models. But realising this potential depends on sustained investment in skills training, digital infrastructure, and equitable access to AI tools.

    Train for tomorrow

    Africa has the world’s youngest population. It’s bursting with entrepreneurial energy. But many young people still don’t have access to the tools and skills that will define the next era of work. If the continent wants to lead in the digital labour revolution, it should act now by investing in digital infrastructure, prioritising skills development, and forging partnerships that make future-focused training widely accessible.

    Yes, the skills gap is real and broadband internet is still a luxury in many communities. But on the upside, AI training doesn’t require a university degree. Much of it is free, online, and accessible to anyone with a smartphone and a curious mind.

    That opens the door to governments, educators, businesses, and civil society to step up to update school curricula, expand digital infrastructure, and support public-private training partnerships. All of this matters: not just for economic growth, but for social inclusion, too.

    If these foundations are put in place, African countries could not only meet the needs of their growing population but also leapfrog outdated development models.

    From entry-level to in-demand


    When AI begins to handle the simpler tasks, it’s easy to worry about what’s left for those starting out. Entry-level jobs aren’t disappearing though. Instead of doing routine work, newcomers will now need to build skills in oversight, collaboration, and using AI tools effectively from day one. The ladder still exists; it just starts in a different place.

    This will require a different kind of training – not just technical know-how, but in soft skills like empathy, adaptability, ethical judgement, and communication, which are all human traits that help teams thrive.

    AI’s presence in the workplace may be concerning, with reports of job cuts due to its adoption (here, here, here, and here), but all is not as it seems.

    Research suggests a more balanced perspective: One of the most comprehensive studies, from the National Bureau of Economic Research, tracked 25,000 workers across 7,000 Danish firms using AI chatbots. It found no significant changes to jobs, wages, or working hours. Productivity rose by around 3%, without leading to layoffs.

    The St. Louis Fed found something similar. Based on large-scale surveys in the US, researchers reported one in four workers now use generative AI weekly, saving on average just over two hours a week. Spread across the entire labour market, that translated into a 1.1% productivity gain. Crucially, there was no sign this efficiency came at the cost of jobs.

    Adding to this, a 2024 study by Mäkelä and Stephany analysed over 12 million US job listings and revealed that demand is surging for “AI-complementary” skills such as resilience, teamwork, digital literacy, and analytical thinking. These are the very human capabilities that help people work effectively with AI. The study found AI-focused roles are nearly twice as likely to list these skills, and they command wage premiums of 5–10%. Even more telling: the positive impact of these complementary skills outweighs the substitution effects of AI by up to 70%.

    These findings all suggest that AI isn’t replacing workers; it’s helping them work smarter and more efficiently. To thrive in this blended future, we need to prepare today, by building the right skills, expanding access, and embracing AI not as a threat, but as a partner in progress. 

    Because the future of work won’t be entirely human, nor entirely automated – it will be a blend of both.

    Ursula Fear is a Senior Talent Programme Manager at Salesforce

  • Unified Payments Partner Without Capes to Instill Life Values in Nigerian Students

    Unified Payments Partner Without Capes to Instill Life Values in Nigerian Students

    Unified Payment Services Limited, a trailblazer in Nigeria’s fintech space, has partnered with Without Capes, an organisation committed to nurturing young minds to instill core life values in students across Nigeria.

    The Corporate Social Responsibility (CSR) initiative, held across several schools in Lagos including Riverbank School, Kings College, Methodist Girls High School and Green Springs School, introduced the students to the Life Values Journal, a thoughtful tool designed to help young people grow in character and civic responsibility. Centered on the message of values, the students explored how six essential life principles: Kindness, Empathy, Patience, Self-control, Confidence and Humility can shape their choices, relationships and roles in the society.

    Speaking on the initiative, the Director, Corporate Services, Unified Payments, Vivian Okolo, explained that the company’s sponsorship reflects its commitment to nurturing not only technological progress but also human potential, beginning with the hearts and minds of the next generation.

    Okolo advised students to adopt a solution-driven mindset emphasizing that every young person has the power to become a problem-solver, a change maker and a patriot. She also encouraged them to view innovation as a form of kindness and national service, identifying challenges within their communities and responding with creativity and care.

    “Creating solutions to real problems in your country is one of the highest acts of kindness. Business should not just be about making money, it should be about making a difference. Our goal is to raise a generation that leads with heart and intention. We believe that when children grow in values, they grow into responsible adults; the kind who build strong families, healthy societies and prosperous nations,” she said.

    Also speaking, the Managing Director, Without Capes, Olajumoke Oluwatunmibi, expressed her excitement about the impact of the initiative on young learners, noting that building a better future for Nigeria requires more than just innovation but demands intentional investment in the minds and values of the next generation. Oluwatunmibi added that the partnership with Unified Payments enables Without Capes to reach more children with the tools they need to grow into better, value-driven versions of themselves.

    ”The journal was created to help children develop a sense of identity, purpose, and social responsibility from an early age. We believe that values are the roots from which excellence grows. When students are guided to reflect on who they are becoming, they are more intentional about their behavior and the impact they have on others.” she said.

  • Feature: A Transformative Path to Self-Discovery and Personal Growth

    Feature: A Transformative Path to Self-Discovery and Personal Growth

    Book title: Journey of Reflection: Discovering the Wisdom Within

    Author: Adeniji Raji, mni

    Year of Publication: 2024

    Pagination: 248 pages

    Publisher: Afem Publishers Limited

    Reviewer: Olutayo Irantiola

    The world is full with lots of distractions in recent years and it has become so easy to lose sight of who we truly are and what we value. Journey of Reflection: Discovering the Wisdom Within is a thoughtful and introspective guide that invites readers to embark on a transformative journey toward self-discovery, personal growth, and inner wisdom. The author offers a deeply engaging and interactive experience, filled with practical exercises, insights, and reflections that help individuals explore their core values, authentic selves, and life’s purpose.

    Adeniji Raji’s “Journey of Reflection” offers a comprehensive exploration of self-discovery and personal growth. The book guides readers through a series of introspective exercises and practical techniques to help them uncover their core values, embrace their authentic selves, and navigate the challenges of life.

    The book opens with a compelling focus on unearthing one’s core values, which serve as the foundation for living a meaningful and authentic life. In the first few chapters, readers are encouraged to reflect on their personal experiences and identify the principles that guide their beliefs and actions. The author emphasizes that core values are not just abstract ideas but the compass by which we make decisions and navigate life’s complexities. This theme sets the tone for the rest of the book, inviting readers to consider what truly matters in their lives and how they can align their actions with their values.

    In his discussion in the chapter titled Unearthing Your Core Values, the author takes a deep dive into the significance of personal values. The author encourages readers to explore their inner selves, reflect on past experiences, and clarify what energizes and motivates them. The chapter also delves into important psychological concepts like empathy, confirmation bias, and the growth mindset, helping readers examine how their beliefs shape their perceptions and interactions with the world

    One of the most powerful aspects of the book is its emphasis on embracing one’s authentic self. Embracing Your Authentic Self, challenges societal expectations and encourages readers to accept themselves fully, including their strengths, passions, and even quirks. This chapter highlights the importance of self-love and self-acceptance, offering practical advice on how to navigate the pressures of conformity and live in alignment with one’s true identity. The author stresses that personal growth is not about becoming someone else but about rediscovering who you are at your core.

    In Navigating Inner Shadows, the book takes a courageous step into exploring the concept of the shadow self—those hidden or repressed parts of ourselves that we often avoid. The author offers a compassionate perspective on how acknowledging and integrating these inner shadows can lead to healing and transformation. This chapter encourages readers to confront past wounds and embrace the wholeness of their being, turning perceived weaknesses into strengths. It’s a powerful reminder that personal growth requires both light and shadow, and that by accepting all parts of ourselves, we can experience greater resilience and empowerment.

    The concept of mindfulness is also a central theme in the book in the chapter, Cultivating Mindfulness and Presence. Here, the author explores how mindfulness practices can deepen self-awareness and enhance overall well-being. Readers are introduced to practical techniques for integrating mindfulness into everyday activities, such as eating, walking, and even working. The emphasis on being fully present in the moment is presented as a key to reducing stress, improving mental clarity, and fostering a greater sense of peace.

    Another standout chapter is Discovering Your Life’s Purpose (Chapter 6), which encourages readers to align their passions, strengths, and values with a greater purpose. The author guides readers through a series of exercises designed to help them identify their unique contributions to the world and pursue a path of fulfillment. This chapter emphasizes that discovering one’s purpose is not a linear journey but an ongoing process of introspection, exploration, and adaptation. Practical tips like journaling, seeking mentorship, and experimenting with new activities are offered to support readers in this process.

    The book also recognizes the importance of relationships and community in personal growth. The chapter, Nurturing Relationships and Connection, highlights the emotional and spiritual benefits of cultivating strong, healthy relationships. It encourages readers to engage meaningfully with others, emphasizing that connection is not only vital for individual well-being but also for creating a supportive environment for growth. The focus on nurturing relationships is a refreshing reminder that personal development does not happen in isolation but in the context of the communities we build around us.

    As the book progresses, it delves into other essential life skills, such as resilience, creativity, and vulnerability. Each chapter offers practical exercises and thoughtful insights to help readers navigate challenges and embrace opportunities for growth. Chapter 8, Embracing Change and Resilience, discusses how individuals can cultivate resilience in the face of adversity, while Chapter 10, Unleashing Creativity and Expression, encourages readers to tap into their creative potential. These chapters provide readers with a toolkit for thriving in a dynamic and uncertain world.

    Journey of Reflection concludes with chapters on gratitude, forgiveness, and spiritual growth, offering a well-rounded exploration of the human experience. The final chapters provide a roadmap for embracing vulnerability and courage, finding balance, and cultivating joy and gratitude. These themes bring the journey full circle, leaving readers with a sense of completion and empowerment.

    Overall, the book is a deeply insightful and practical guide for anyone seeking to live a more meaningful, authentic, and purposeful life. Through its thoughtful reflections, exercises, and exploration of core themes, the book serves as a valuable companion for people who want to live a life of impact.

    Olutayo Irantiola is a writer and literary aficionado. He is a Public Relations Consultant based in Lagos, Nigeria and he can be reached via peodaviescomms@gmail.com

  • Omolaraeni, McEnies Boss Receives Honourary Doctorate, Excellence Business Leader Award By 2 Esteemed Foreign Institutions

    Omolaraeni, McEnies Boss Receives Honourary Doctorate, Excellence Business Leader Award By 2 Esteemed Foreign Institutions

    A prestigious College of Business and Management in the UK MGIBES, in partnership with HonorCrest Institute, Canada and Theophany University, Hait, North America have jointly conferred on Omolaraeni Olaosebikan an honorary doctorate degree in Strategic Leadership and Business Management.

    Dr. Omolaraeni who is the CEO of McEnies Global Communications also bagged an award of Global Excellence Business Leader in the field of Leadership and Strategic Management as one of the Global Excellent Business Leaders in Africa (GEBLA) by the Board of MGibes College of Business and Management, UK.

    This newest milestones for McEnies boss is a two in one awards, having been identified by the organizers as a worthy recipient with proven tack records of distinction in her chosen career.

    The auspicious event took place on Saturday, November 11, 2023, at Sheraton Hotel, Ikeja, Lagos amidst dignitaries from all walks of life.

    According to the institution the award forms part of its vision to recognize well performing business leaders and corporate professionals in Nigeria and Africa, noting that the choice of Omolaraeni as one of the awardees was very well thought out and in tandem with the institution’s policy thrust.

    Speaking at the event, the President, Dr. Adegoke Kojo Michael disclosed that MGCBM has designed this 2-in-1 degree as an image title, as it establishes the recipient as a symbol of high status, merits and recognition of her professional achievements in her years of service.

    The President further noted that the primary candidates distinguished for this award are individual business leaders within the private sector (CEOs, Senior-Level Managers and Business Owners).

     “It would interest you to note that your nomination comes from our alumni network which is then screened by the Partner University Bodies from Haiti (Theophany University), Canada (HonorCrest Institute) and Mexico in partnership with M-Gibes College of Business and Management, UK.” Dr Kojo noted.

    Reacting to the award as a recipient, the integrated marketing communication guru was deeply elated to be honoured by these Institutions, which she described as prestigious institutions she strongly hold in high esteem.

    In her acceptance speech, Dr. Omolaraeni thanked the University for the honour noting that the recognition would further drive her to do more to help businesses thrive in the overall national development. 

    “Receiving an honorary doctorate is an extraordinary privilege that I accept with great joy and humility. I am truly proud to be associated with these great institutions and I sincerely and especially thank College of Business and Management in the UK MGIBES, in partnership with HonorCrest Institute, Canada and Theophany University, Haiti, North America, for adding value to my contribution through the conferment of this honorary degree and award.

    Continuing, Dr. Omolaraeni stated: “This latest feat will make me redouble my efforts in strategic management especially in reviewing and determining client’s strengths, weaknesses, operational effectiveness and opportunities.

    “It will equally spur me not to renege in making informed and flawless recommendations based on internal and external factors to minimize risks and formulate plans to achieve client’s short-term and long-term goals.

    “Together with my team we will not rest on our oars in driving effective integrated marketing communications prowess which is essentially our turf, we shall also reignite our zest in employing vibrant and forward thinking youths to accelerate the growth of the company through international best practice to accentuate cutting-edge skills for capacity building, optimal output and efficiency.

    “We would also boost our ingenious energy in creating communications that inform, educate, persuade, remind customers of a need they have, reassure and differentiate one product or brand from another to suit their preference and ultimately deliver messaging that will be profitable and productive to our clients. What also interest me more was that the Doctorate giving out these awards is in the field of Leadership and Strategic Management. For me this is a plus.” Dr. Omolaraeni said.

    One of the high-profile guests at the event, Dr. Taiwo Ogunmilade, on his part also gave an inspiring speech on the need to seek strategic leaders across all sectors in the nation. He spoke extensively on the current situation in Nigeria and called for Nigerians to be deliberate when they are choosing their leaders.

    “These people in positions of authority must have qualities that are important to leading the nation or business excellently well. Amongst the qualities are foresight, passion, empathy, understanding, compassion, intelligence, integrity, tenacity of purpose and team spirit” he said.

  • ‘Akili and Me’ New Season Debuts On AIT, Focuses on Words and Sounds

    ‘Akili and Me’ New Season Debuts On AIT, Focuses on Words and Sounds

    Ubongo, Africa’s leading edutainment production enterprise, has announced the airing of a new season of its hugely popular children’s entertainment and educational program, ‘Akili and Me’. The show which has been aired in Nigeria since 2018 targets 3–6-year-old and teaches numeracy, pre-literacy, and English as a second language as well as provides a foundation for social-emotional skills like empathy and conflict resolution. The theme of the latest season is Words and Sounds with ‘Akili and Me’ and it is currently airing on AIT. 

    Tayo Olaniyan, Country Representative, Ubongo Nigeria, noted that the peculiar thing about this season is the focus on words and sounds and literacy in a very unique manner. 

    According to him, “We’re teaching phonological awareness which means children get to learn to recognize alphabets and sounds to rhyming and syllables. This is important because it’s been proven that children who learn to recognize their letters and sounds earlier are more likely to catch on to reading skills faster. Words and Sounds are the very foundational blocks of literacy and we are excited to bring it to Nigeria.”

    On what makes this season show special, he revealed that the current episodes include revolutionary caregiver content. This refers to content that allows parents to be a part of their kids’ learning process, particularly their reading process. He explained that this is also research-backed because research has found that kids who relate and engage with their parents when learning also have better learning outcomes. “So, we are teaching the basics of literacy and also encouraging the parents to be a part of the process because we’ve found that it impacts positively on the outcome,” he said. 

    He stated that Ubongo is focused on the 3-5 age group as research has shown that 90 percent of human brain development happens before the age of 5. Olaniyan stated that Words and Sounds with Akili and Me are designed to engage children at that age and to get their parents and caregivers involved. He noted, “We’ve created a package that ensures that they have the best chance to quickly get that foundational building block that sets them up for success in life.” 

    The Country Representative remarked that Ubongo employs universal learning design and human-centred design in its process. This essentially means that Ubongo co-creates these shows with kids. So, from the get-go even when thinking of stories, we are constantly co-creating with kids. And throughout the process of creating and animating the story, we are constantly testing with kids and ensuring that the shows follow the learning objectives. 

    On how viewers of the program are performing, he reiterated that research indicates that in some of the markets children who watched the shows performed 24 percent better in numeracy and 15 percent better in literacy and are 12 percent better than children who do not engage the Ubongo content in terms of school readiness. 

    The new season of ‘Akili and Me’ is currently airing exclusively on AIT and it airs every Monday, Tuesday and Friday at 4:30 PM. Feedback reveals that a lot of parents are already engaging content. This is also a lot of positive feedback about its attention-grabbing and delivery of brand promise on the literacy journey.

    In addition to ‘Akili and Me’, the edutainment firm also has the Ubongo Kids show that targets kids from ages 7-to 14 and teaches life skills, it is fun and animated. Filled with science, fun, engineering, and mathematics among other STEM subjects.

    The two shows air on terrestrial television with adaptations on the radio. They are also available as apps and on the website.

    Previous seasons of ‘Akili and Me’, which are equally impactful are currently running on other stations like NTA Network, Arewa24, BCOS, OGTV, as well as local NTA stations across the country. 

    “One thing that makes Ubongo so unique is that our content is localized for Africa and is relevant and relatable.  Our stories are localized and relatable. All our characters, situations and scenarios are African”, Olaniyan asserted.