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Tag: Evane Chenuet

  • Pernod Ricard’s Martell Unveils “The Swift Ascendant” — A Bold Fusion of Audacity, Art, and Circular Creativity

    Pernod Ricard’s Martell Unveils “The Swift Ascendant” — A Bold Fusion of Audacity, Art, and Circular Creativity

    Martell, Pernod Ricard’s iconic cognac known for its audacious spirit, has unveiled The Swift Ascendant — an artistic masterpiece created in collaboration with acclaimed metal sculptor Dotun Popoola.

    Renowned for transforming discarded materials into breathtaking sculptures, Dotun Popoola is a pioneer of “scrap art” in Africa. His work, showcased through his celebrated Scrap Art Museum, redefines waste by giving new life, form, and purpose to metal remnants that would otherwise be forgotten.

    In The Swift Ascendant, Dotun brings this philosophy to life by piecing together hundreds of scrap components to recreate the historic emblem of Maison Martell – the legendary Swift emblem. The Swift – a bird unlike any other soars over land and sea, knowing no frontiers. Traditionally engraved on every Martell bottle, it symbolises Maison Martell’s spirit of daring and freedom.

    This installation, a striking highlight of Martell on the Move, the brand’s vibrant campaign celebrating audacity in land and motion, was unveiled on Friday, November 21, 2025, at the Wings Centre, Victoria Island, Lagos. Speaking at the unveiling, Michael Ehindero, Managing Director, Pernod Ricard Nigeria, described The Swift Ascendant as a true testament to Martell’s DNA. “Martell has always stood for pushing boundaries — for choosing boldness over routine,” he said. “This installation captures that spirit beautifully – transforming what was once discarded into a masterpiece, telling a powerful story about vision, creativity, and responsible transformation.”

    Also speaking at the event, Evane Chenuet, Marketing Director, Pernod Ricard Nigeria, highlighted the emotional and cultural resonance of the work. “The Swift Ascendant is more than an installation — it is a conversation starter,” she noted. “It reflects the audacity, craftsmanship, and forward-thinking mindset that defines Martell. As it travels across Lagos, we expect it to spark inspiration, curiosity, and deeper engagement with our consumers.”

    The initiative aligns with Pernod Ricard’s sustainability and Responsibility Roadmap under the circular making pillar. The Swift Ascendant serves as a symbolic reminder that creativity, luxury and sustainability can coexist in powerful harmony.

    With this installation, Martell and Pernod Ricard Nigeria continue to champion a new era of brand expression — one where audacity shapes legacy, and where artistic innovation becomes a meaningful part of the cultural landscape.

  • Jameson Captivates Lagos with Five Days of Conviviality and Responsible Hosting

    Jameson Captivates Lagos with Five Days of Conviviality and Responsible Hosting

    Jameson Irish Whiskey, Nigeria’s leading whisky and a key brand in the Pernod Ricard portfolio, brought its signature spirit of conviviality to life with a five-day celebration through its Jameson Distillery on Tour (JDOT) initiative. From September 26th to October 1st, Lagos played host to a dynamic blend of cultural experiences, responsible hosting, and community connection — all hallmarks of the Jameson brand.

    The JDOT experience offered consumers a taste of Ireland infused with the vibrant energy of Lagos. Each day unfolded with a unique celebration of creativity and culture, from whiskey tastings and fashion markets to live music, skating, nostalgic games, and water park fun.

    The tour kicked off with WAF & Street Souk After Dark, a fusion of skating, fashion, and music that set the tone for JDOT’s adventurous spirit. The following day, MIA & Vogue Boys brought nostalgic games and standout performances wrapped in waterpark excitement. Afrovibes on Orange Island showcased street-style performances featuring Afro-soul, acoustic sets, jazz duos, and violinists. On September 30th, Afro Jam spotlighted women’s voices and creativity through an all-female music lineup in partnership with Deeds Magazine. The tour concluded with a grand Independence Day finale at the Mainland Block Party, uniting the city in a massive music concert.

    Speaking on the initiative, Evane Chenuet, Marketing Director of Pernod Ricard Nigeria, noted: “Jameson Distillery on Tour has become more than an event; it’s a community. This year at Orange Island, we created a space where creativity, fashion, music, and culture come alive, connecting people in the true Jameson spirit of togetherness.”

    While many celebrations lean into indulgence, Pernod Ricard continues to advocate for a more mindful approach — one grounded in balance, care, and genuine connection.” At the heart of the Jameson Distillery on Tour (JDOT) was a clear message about moderation. This was brought to life through the ‘Drink More Water’ campaign— Pernod Ricard’s flagship Responsible Hosting initiative, which encourages guests to stay hydrated, drink mindfully, and embrace healthier habits. Drink More Water reflects the company’s long-standing commitment to responsible drinking and aligns with its global Sustainability & Responsibility roadmap.

    With JDOT 2025, Jameson reaffirmed its role not only as a brand of great taste and unforgettable experiences, but also as a responsible partner in shaping vibrant and sustainable communities.

  • Irish Ambassador Commends Pernod Ricard Nigeria’s Investment in the Creative Economy

    Irish Ambassador Commends Pernod Ricard Nigeria’s Investment in the Creative Economy

    …Visits Jameson Yard

    Irish Ambassador to Nigeria, Peter Ryan, has commended Pernod Ricard Nigeria for its investment in the country, especially in talent, innovation and creativity. Ryan, on a courtesy visit to the Jameson Yard, Jameson Irish whiskey’s first ever creative hub at Lekki, Lagos, on Monday, 9th December 2024 lauded Pernod Ricard Nigeria’s dedication to sustainability and responsibility while promoting conviviality.

    Welcomed by Pernod Ricard Nigeria’s Marketing Director, Evane Chenuet, Mr. Ryan was accompanied by Aduke Gomez, a renowned writer, and cultural collaborator. The Irish Ambassador praised the venue’s artistic appeal, deeming it ideal for cultural activities and responsible hosting that fosters conviviality.

    He commended Pernod Ricard Nigeria, for its leading position in the spirits and wine industry, which has earned the company and its premium brands a loyal following among quality-conscious consumers. He noted that the serene environment at Jameson Yard caters to all demographics, reflecting the excellence and innovation the company stands for.

    Aduke Gomez also expressed admiration for the ambiance and creativity of Jameson Yard, which she said depicts the high standards of the brand. Brendan Gonouya, Jameson Brand Ambassador, guided the tour, showcasing the various facilities including a podcast studio, content creation space, co-working office, lounge, living room for movie nights, games room, bar, and a fully equipped kitchen. The Jameson Yard offers creatives a unique experience to expand their creativity, connection, as well as have a good time.

    In her closing remarks, the Marketing Director, Evane Chenuet, expressed the company’s pleasure in hosting the ambassador at the Jameson Yard, emphasizing Pernod Ricard Nigeria’s unwavering commitment to innovation.

    Since its launch, Jameson Yard has been accessible for private viewings. Starting January 2025, the space will be open to the public, with bookings available through the Jameson Nigeria webpage.

  • Pernod Ricard Nigeria & Maison Martell Unveil the Majestic Martell Tower in Lagos, Redefining Luxury Experiences

    Pernod Ricard Nigeria & Maison Martell Unveil the Majestic Martell Tower in Lagos, Redefining Luxury Experiences

    Maison Martell, a subsidiary of Pernod Ricard, proudly announces the launch of the Martell Tower, an iconic architectural landmark in Lagos. This audacious creation embodies Martell’s 300-year legacy, blending French elegance with Nigerian vibrancy.

    The message was mind-sparking: ” Dear Swift One, we are thrilled to invite you to be among the first to soar to new Heights at the Martell Tower.” This immersive journey explores cognac craftsmanship across four unique floors.

    The iconic tower’s journey begins at L’Atelier – Art of Cognac and Boutique, offering Martell’s extensive cognac range, exclusive merchandise and personalized bottles. Guests progress to L’Atelier – Taste and Tour for a dedicated tasting experience, then L’Atelier – Mixology to craft signature cocktails guided by certified mixologists. La Suite 1715 showcases Martell’s rich legacy, while L’Horizon is perfect for exclusive gatherings. Each level of the Tower, taking guests deeper into the world of Martell.

    “From mouthwatering bites to premium cocktails, every detail made for a wonderfully convivial night. Speaking at the event, Managing Director, Pernod Ricard Nigeria, Mr Michael Ehindero, said that ‘This groundbreaking tower embodies Martell’s unwavering commitment to innovation and African elegance. He added that the Martell Tower is pioneering design and premium experience and is the first of its kind in Africa.

    The company’s Marketing Director, Evane Chenuet, expressed that: “The Martell Tower Experience embodies our daring spirit and commitment to creating unforgettable experiences. It’s more than a building; it’s a symbol of our legacy and our future.”

    The Tower will host a series of exclusive events, including fashion exhibitions, exclusive auctions, and musical performances in the coming months.

  • Pernod Ricard Nigeria shines at Lagos Cocktail Week with Premium Brands

    Pernod Ricard Nigeria shines at Lagos Cocktail Week with Premium Brands

    …Restates Commitment to Responsible Drinking

    Pernod Ricard Nigeria, a member of the Pernod Ricard Group, the global leader in the wine and spirits industry, was part of this year’s Lagos Cocktail Week where it showcased three premium brands, Absolut Vodka, Olmeca Tequila, and Chivas Regal, offering unique flavours and experiences to cocktail enthusiasts.

    Themed “Innovation, Culture and Passion,” the Lagos Cocktail Week which was held from 11th to 18th October 2024 was a vibrant showcase of creativity with signature cocktails crafted from the iconic Chivas XV, an exciting introduction of Absolut Watermelon, the latest variant of the Absolut Vodka portfolio with a revitalizing sip and paint experience at the Absolut booth and an exclusive one-hour showcase for Pernod Ricard leading with Olmeca Tequila.

    The Chivas Regal Bar Battle competition saw talented mixologists compete, blending traditional techniques with modern flair. In the competition, Joshua Alabi emerged victorious, taking home a prestigious Wine and Spirit Education Trust (WSET) scholarship and N300,000 (Three Hundred Thousand Naira) cash reward. The annual event is a celebration of cocktail culture which aligns with Pernod Ricard’s Conviviality culture.

    According to Evane Chenuet, Marketing Director of Pernod Ricard Nigeria, the company is excited to participate in the 2024 Lagos Cocktail Week, a platform that celebrates creativity, innovation, and the country’s thriving cocktail culture as it marks its 10th anniversary of pushing boundaries.

    Chenuet stated “At this year’s Lagos Cocktail Week, we took our consumers on a journey to discover the universe of Absolut Vodka, Olmeca Tequila, and Chivas Regal. We are proud to support the cocktail culture in Nigeria by providing education to bartenders and consumers, as well as premium experiences that reflect our consumers’ developing tastes and lifestyles.”

    At this year’s event, the Pernod Ricard responsible drinking campaign ‘Drink More Water’ was not left out. The ‘Drink More Water’ campaign, launched in 2021 as part of its Sustainability and Responsibility roadmap, tackles the issue of binge drinking among young adults with the use of bold messaging hinged on responsible drinking and complementary water distribution during the event.