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Tag: mediaReach OMD

  • Spotlight: Emmanuel Adediran: Profile of Excellence in Marketing Communication

    Spotlight: Emmanuel Adediran: Profile of Excellence in Marketing Communication

    Emmanuel Adediran is a distinguished figure in Nigeria’s marketing communication landscape, with over a decade of transformative experience across diverse sectors including FMCG, Banking, FinTech, Edutech, Luxury Goods, Media,  Sports Betting, e-Commerce, and Telecom. As the Business Unit Director at the region’s largest and most innovative media network, Emmanuel excels in leading high-performing teams focused on delivering cutting-edge marketing strategies. His approach effectively combines creativity, technology, and data insights, consistently achieving measurable results for over 25 global and regional brands at mediaReach OMD and +Acuity Ltd.

    His unwavering dedication to excellence has garnered numerous accolades, including the 2024 Global Recognition Awards and the 2023 WARC Awards for Effectiveness. Since 2017, his works have been celebrated with over 20 trophies at the Pitchers Award, along with honours from the Media & Marketing Global Awards in 2021 and the WARC 100 Most Awarded Works for Media in 2021. Notably, Emmanuel is the first local agency representative from Nigeria to win Gold and participate as a judge at the prestigious Festival of Media Global Awards. He also became the first from the Nigerian marketing industry to be appointed a judge at the global renowned Purpose Awards in 2026 alongside other global leaders.

    Emmanuel’s academic credentials include a First-Class degree from the University of Lagos and a diploma in marketing management from the Association of Business Executives in the UK. His thought leadership extends to his roles on the Advisory Council of Harvard Business Review and the Forbes Council, as well as his contributions as a visiting faculty member at the Lagos Business School.

    A committed industry advocate, Emmanuel has enriched the field with numerous articles and publications on esteemed platforms. He has played a pivotal role in the annual Mediafacts Book publication since 2016 and imparts knowledge at the Alphabet Media Academy. In 2024, he co-authored “Africa’s Goldmine: A Guide to Winning Customers in Its Unstructured Market” with Professor Uchenna Uzo of the Lagos Business School. He plays a key role in organizing influential industry events, such as Nigeria’s Annual Top Trends Event, in collaboration with the Lagos Business School, Geopoll, and the National Institute of Marketing of Nigeria – a thought leadership event that has consistently delivered forward-thinking, actionable strategies and insights needed to stay ahead in a rapidly changing Consumer, Media & Marketing landscape attracting a distinguished audience of C-suite executives, senior business leaders, marketers, and decision-makers from diverse industries.

    Emmanuel’s expertise was further recognised when he was appointed to a cross-sectoral committee by the Advertising Regulatory Council of Nigeria. Collaborating with PwC, he contributed to a groundbreaking 2024 study examining the impact of the marketing communications industry on Nigeria’s GDP.

    With an impressive track record of success, Emmanuel Adediran brings a wealth of expertise, passion, and a forward-thinking approach to every engagement. His unique ability to translate complex business challenges into actionable marketing solutions positions him as a thought leader.

  • mediaReach OMD to Unveil Top Trends in Marketing Communications in 2024, with Erudite Panelists, 25th January

    mediaReach OMD to Unveil Top Trends in Marketing Communications in 2024, with Erudite Panelists, 25th January

    mediaReach OMD, the nation’s foremost independent media agency, is collaborating with Lagos Business School (LBS) and the National Institute of Marketing of Nigeria (NIMN) to unveil the most significant trends and consumer insights that will shape the Marketing Communications industry in 2024 in an event themed “Top Trends in 2024: Media, Consumer & Markets.” Holding for the third year in a row, the 2024 edition will be held as a webinar on Thursday, January 25.

    Building on the success of the series, the third edition aims to further strengthen the collaboration between key industry players and serve as a beacon for businesses and other stakeholders in the marketing communications sector. The focus will be on providing insights into the media, consumers, and marketing landscape, addressing a wide array of crucial areas that captivate the interest of marketing communication professionals nationwide.

    Promising an insightful discourse, the event will feature distinguished panelists with extensive knowledge of sector and industry dynamics. These experts include Uchenna Uzo, Professor of Marketing at Lagos Business School; Idy Enang, NIMN President; Opeyemi Filani, General Manager, Showmax; Ronan Redmond, Director & Chief Revenue Officer, VC Communication; and Titilope Akanmu, a Consumer Insights Professional.

    Dr. Olalekan Fadolapo, the Director-General of the Advertising Regulatory Council of Nigeria (ARCON), will deliver the keynote address. In his speech, he will explore various issues impacting the marketing communication sector and the drivers that stimulate growth and inspire high business performance.

    Reflecting on the event, Mr Stephen Oluwatoyin Onaivi, Managing Director, mediaReach OMD, shared that the esteemed panelists would delve into pivotal issues across diverse business verticals and discuss how organizations can innovatively harness their resources to boost productivity. “The panelists will dissect changes in consumer habits, newly emerging market segments, budgeting strategies, marketing planning metrics, and the evolving media landscape,” he said.

    Being a significant cross-industry educational platform, TOP TRENDS IN 2024 is anticipated to draw in major marketing players, leading clients, media owners, advertisers, and marketing enthusiasts.

    Discussing the rationale behind this strategic alliance, Uchenna Uzo, Professor of Marketing and Faculty Director at Lagos Business School, underlined its significance in broadening thought leadership across the continent. “Collaboration is the oil that powers the engine of growth in any market, and this collaboration between Lagos Business School, NIMN, and mediaReach OMD is a bold step in the right direction.”

    mediaReach OMD remains a trailblazer in West and Central Africa, continuing to set the standards for the industry. It capitalises on global resources to provide locally relevant solutions that give its clients a competitive edge. As the region’s largest buying network and most transparent agency, it consistently leads innovative initiatives at the industry level, including syndicated and proprietary research.

  • mediaReach OMD partners LBS & Geopoll to Present Top Trends 2023

    mediaReach OMD partners LBS & Geopoll to Present Top Trends 2023

    mediaReach OMD, Nigeria’s leading media independent agency and pioneering thought leadership in Nigeria, in partnership with the prestigious Lagos Business School of the Pan-Atlantic University and Geopoll West Africa, is set to present a Webinar on the top trends to watch out for in 2023 as the current year draws to a closing. 

    The webinar aims to tackle the absence of standard forecast opportunities linking media dynamics with business reality in the market and reinforce thought leadership in the marketing sphere through factual positioning.

    The maiden edition was held in November 2021, with participants made up of the top-echelon marketing directors and senior executives of top brands in Nigeria who forwarded positive feedback as testimonials to the quality of the webinar. 

    Building on the success of the 1st edition which has recorded over 90% prediction accuracy to date, the 2023 edition will focus on insights from Media, Consumers & Markets covering a variety of pressing areas which are of interest to marketing professionals in Nigeria. In addition to the trends’ presentation, there will also be a panel discussion with senior marketing professionals to deliberate on key issues.

    The Managing Director, Nitinchandra Nandekar, said: ‘’This year’s edition themed: ‘Top Trends in 2023 – Media, Consumer, Markets’ is slated for December 6, 2022, from 1 pm to 3 pm and would strategically address poor economic indices and austerity; dissect expected consumer behaviour changes and new emerging segments; budgeting and marketing planning metrics; disruption and changing media landscape; elections and uncertainty to name a few. It will also allow us to showcase the capabilities of our newly launched proprietary data tool – OMD Consumer Intelligence in action.

  • mediaReach OMD Shines At 2022 Pitcher Awards, Cannes; Remains Number One Media Agency In Nigeria

    mediaReach OMD Shines At 2022 Pitcher Awards, Cannes; Remains Number One Media Agency In Nigeria

    In true mediaReach OMD fashion, it has retained the number one media agency position in Nigeria with more major awards on its shelf. The agency snagged 13 trophies at the 2022 Pitchers Award. These include two gold, four silver and 11 bronze medals which the agency won across various categories.

    OMD Worldwide was awarded Media Network of the Year 2022 at this year’s Cannes Lions International Festival of Creativity while Team OMD Nigeria’s entry for the Global Young Lions Media Competition 2022 was shortlisted top 6 for the first time.

    Maintaining the winning streak, OMD Nigeria also dominated the 2022 Young Lions Media Competition in Nigeria by earning the first and third positions. The competition is open to young media professionals under 30 years across the industry – for an opportunity to represent Nigeria at the annual Cannes Lions International Festival of Creativity.

    Staff representatives for OMD Nigeria, Motolani Olusile and Ezinne Eze retained the titles for the second year in a row; and in June, the winning team represented Nigeria at the 2022 Cannes Festival in France.

    The win was expected as mediaReach OMD has consistently won the Young Lions Media Competition in Nigeria. It should be recalled that in June 2019, the OMD Network was awarded the Most Medalled Media Network at the Cannes Lions Festival of Creativity.

    The agency has also been consistently ranked No. 1 by RECMA (since the global ranking report started for Nigeria in 2011). In West & Central Africa, mediaReach OMD has continued to be a thought leader and pioneer of various initiatives at the industry level, including syndicated and proprietary research.

    It is the hub for the region and has been a member of the OMD Worldwide Network since 2001. The specialist media agency provides media planning, buying and control; and inventory and management services.