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Tag: Seleem Adegunwa

  • Rite Foods Lights Up Ojude Oba 2026, Refreshes Thousands with Award-Winning Brands

    Rite Foods Lights Up Ojude Oba 2026, Refreshes Thousands with Award-Winning Brands

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    Rite Foods Limited, Nigeria’s leading food and beverage company, brought excitement, refreshment, and memorable experiences to this year’s Ojude Oba Festival, reaffirming its commitment to preserving and promoting the rich cultural heritage of Ijebu-land.

    As one of Nigeria’s most celebrated cultural gatherings, the Ojude Oba Festival continues to unite generations of Ijebu sons and daughters, friends, and admirers of the culture from across Nigeria and beyond. With a history spanning more than a century, the festival remains a powerful expression of identity, tradition, unity, and communal pride.

    Adding colour and vibrancy to the 2026 edition, Rite Foods delighted participants and visitors with its portfolio of award-winning brands, drawing large crowds to its pavilion throughout the celebration. Guests enjoyed refreshing moments with their favourite beverages and snacks while soaking in the rich cultural displays that define the festival.

    Speaking on the company’s continued support for the festival, the Managing Director of Rite Foods Limited, Seleem Adegunwa, said the sponsorship reflects the company’s enduring commitment to celebrating and preserving the cultural values of the Ijebu people.

    “The Ojude Oba Festival represents unity, heritage, and community spirit. As a proudly Nigerian company with deep roots in Ijebu-land through our operations in Ososa, we remain committed to supporting initiatives that preserve our culture and strengthen the bonds that connect our people,” he said.

    Themed “Ojude Oba 2026: Celebrating the Legacy of Oba Sikiru Kayode Adetona,” this year’s festival honoured the late Awujale of Ijebu-land, Oba Sikiru Kayode Adetona (GCON), whose remarkable leadership and transformative contributions left an enduring legacy in Ijebu-land and across Nigeria.

    Also speaking, the Brand Manager, Fearless Energy Drink, Olaniyi Aderuku, noted that Rite Foods’ relationship with the people of Ijebu-land extends beyond business.

    “Our connection with Ijebu-land is built on shared values and mutual growth. We believe in celebrating the identity of the people and contributing meaningfully to the preservation of their cultural heritage,” he said.

    Aderuku added that Fearless Energy Drink’s brand values of courage, ambition, self-expression, and confidence resonate strongly with the spirit of the Ojude Oba Festival.

    “Ojude Oba embodies fearlessness in many forms—from its spectacular fashion and horsemanship displays to the creativity, confidence, and pride of a people who continue to honour their heritage while embracing the future,” he stated.

    According to him, Rite Foods has consistently partnered with the festival over the years, creating memorable consumer experiences through engaging activations and quality products that have become household favourites across Nigeria.

    One of the highlights of this year’s celebration was the electrifying performance by the Rite Foods activation team, whose vibrant dance presentation captivated guests and added further excitement to the festivities. The performance drew admiration from dignitaries and guests alike, contributing to the energetic atmosphere that makes Ojude Oba a unique cultural spectacle.

    At the Rite Foods pavilion, guests were treated to the company’s extensive range of products, including the 13 flavours of Bigi Carbonated Soft Drinks, Bigi Premium Drinking Water, Sosa Fruit Drink, Fearless Energy Drink, and its nutritious sausage offerings—Bigi Beef Sausage, Rite Spicy Sausage, and Bigi Flex Sausage—all produced in its world-class manufacturing facility using state-of-the-art technology.

    In his address, the Governor of Ogun State, Prince Dapo Abiodun, reaffirmed his administration’s support for the festival and commended the various Regberegbe groups and the families of the renowned warlords whose participation continues to define the uniqueness of the celebration.

    The governor also applauded corporate sponsors for their contributions to the success of the festival and acknowledged the efforts of the Minister of Art, Culture, Tourism and Creative Economy, Barrister Hannatu Musa Musawa, in advancing tourism development in Nigeria.

    Describing Ojude Oba as a powerful symbol of religious harmony, peaceful coexistence, and communal unity, Governor Abiodun noted that the festival has evolved into a major platform for tourism, economic growth, cultural pride, and social inclusion.

    He further reiterated his administration’s commitment to implementing policies and initiatives that will create greater economic opportunities for the people of Ijebu-land.

    “The people of Ijebu-land deserve commendation for their unity, resilience, and commitment to preserving our rich cultural heritage for future generations,” the governor said.

    Renowned for innovation and excellence in Nigeria’s fast-moving consumer goods industry, Rite Foods Limited continues to receive national recognition for its commitment to sustainability, innovation, and social impact, earning accolades from respected institutions, including the SISA Awards, SERAS Awards, and the Edge Awards.

  • Rite Foods MD, Seleem Adegunwa, Emerges as ‘Industrialist of the Year’ Award

    Rite Foods MD, Seleem Adegunwa, Emerges as ‘Industrialist of the Year’ Award

    The Managing Director of Rite Foods Limited, Seleem Adegunwa, has been named Industrialist of the Year by Vanguard Media Limited, in recognition of his bold leadership, entrepreneurial foresight, and the company’s disruptive impact on Nigeria’s fast-moving consumer goods (FMCG) sector.

    The award was presented at a high-profile ceremony held at the Convention Centre of Eko Hotel and Suites on Friday, 24 April 2026. The event drew an influential audience of business leaders, policymakers, and industry stakeholders, highlighting the significance of the honor.

    Under Adegunwa’s leadership, Rite Foods has redefined competition in the FMCG space, challenging legacy dominance and reshaping consumer expectations through a relentless focus on innovation, quality, and accessibility. From pioneering product formats to building culturally resonant brands, the company has consistently set new benchmarks, transforming how Nigerians engage with everyday food and beverage products.

    This recognition aligns with the spirit of World Creativity and Innovation Day, themed “Recreating Tomorrow Today,” a philosophy deeply embedded in Rite Foods’ operations. By combining cutting-edge manufacturing with insight-driven marketing, the company has not only accelerated growth but also influenced industry direction, earning its place as a market leader.

    Commending Adegunwa’s achievements, Vanguard Editor, Eze Anaba highlighted his role in driving strategic expansion, strengthening nationwide distribution, and embedding a culture of continuous innovation. He noted that Rite Foods’ growth has created significant employment opportunities across its value chain, from production and logistics to retail and supplier networks.

    Receiving the award on his behalf, Head of Corporate Affairs and Sustainability, Ekuma Eze, described the recognition as a validation of the company’s mission to redefine the industry through homegrown excellence.

    “This honour reflects the work we have done in challenging conventions and delivering products that resonate with consumers. It reinforces our belief that Nigerian companies can compete at the highest level on quality, innovation, and leadership,” he said.

    Rite Foods’ rise has been driven by a portfolio of standout brands that have disrupted traditional categories. Its Bigi range of carbonated soft drinks has carved out a strong market presence with bold flavors and value-driven offerings. At the same time, Fearless Energy Drink reshaped the segment by introducing a first-of-its-kind PET bottle format before expanding into cans. The company’s Sosa Fruit Drink and sausage brands have further strengthened their position by tapping into evolving consumer lifestyles with convenience, taste, and variety.

    Beyond products, Rite Foods has differentiated itself through strategic consumer engagement, leveraging platforms in entertainment to build deep cultural connections. Its long-standing sponsorship of Nigerian Idol, spanning Seasons 6 through 10, reflects a commitment to nurturing talent and contributing to national development.

    Today, Rite Foods stands as a testament to the power of Nigerian enterprise—combining world-class manufacturing at its Ososa facility in Ogun State with a forward-thinking mindset that continues to disrupt, innovate, and lead.

  • Rite Foods Limited Commemorates Compliance Week 2025

    Rite Foods Limited Commemorates Compliance Week 2025

    ..Reinforces Compliance as a Shared Responsibility

    Rite Foods Limited, Nigeria’s leading food and beverage company, has reaffirmed its commitment to ethical business practices and corporate responsibility as it commemorates Compliance Week 2025. The week-long observance highlights the company’s conviction that compliance is not merely a set of rules to follow; it is a culture, a value, and a way of life ingrained in every aspect of its operations.

    Corporate Compliance & Ethics Week®, established in 2005, aims to raise awareness about the importance of ethics and compliance within organizations. Its guiding principles, awareness, recognition, and reinforcement serve as a reminder that strong values and responsible actions are the foundation of lasting business success.

    For Rite Foods, the celebration provided an opportunity to reflect on its long-standing principles of accountability, transparency, and excellence, which have guided its remarkable growth and industry leadership over the years. Through a series of engaging internal activities, knowledge-sharing sessions, and awareness drives, the company encouraged employees and vendors to take pride in doing the right thing even when no one is watching.

    Speaking on the significance of the initiative, Mr. Seleem Adegunwa, Managing Director/CEO of Rite Foods Limited, noted that the company’s success is deeply rooted in integrity, accountability, and respect for both people and processes.

    “At Rite Foods, compliance is not just a requirement; it is a mindset. It defines who we are, how we operate, and the standards we uphold. We hold ourselves accountable to the highest ethical standards, and this commitment shapes our relationships with employees, consumers, and partners alike,” he said.

    Similarly, Oluyemi Lawal-Daki, Head, Legal & Company Secretary, emphasized that Compliance Week reflects the company’s proactive approach to ethics and governance.

    “Our goal is not just to meet compliance obligations but to live them daily. Every employee understands that integrity and compliance form the backbone of sustainable business success,” she stated.

    Through milestones like Compliance Week, Rite Foods Limited continues to strengthen its reputation as a responsible organization that places compliance and integrity at the heart of its brand philosophy. The company remains steadfast in its mission to deliver world-class products while ensuring that every operation aligns with the highest standards of ethics, governance, and sustainability.

    Truly world-class and proudly Nigerian, Rite Foods Limited leads the food and beverage sector with a diverse range of high-quality products, including beverages, sausages, and premium water. Driven by innovation, excellence, integrity and accountability, the company continues to deliver refreshing experiences and lasting value to millions of consumers across Nigeria and beyond.

  • Rite Foods Launches Bigi Flex Sausage Roll with More Beef, More Exciting Taste

    Rite Foods Launches Bigi Flex Sausage Roll with More Beef, More Exciting Taste

    Rite Foods Limited, Nigeria’s leading food and beverage company and a proudly Nigerian brand, has launched its latest innovation, the Bigi Flex Sausage Roll, into the market on Tuesday, 16th September 2025.

    Bigi Flex is a bold step in snacking innovation, deliciously unique taste and more beef in every bite. Designed to delight taste buds and connect with today’s adventurous consumers, Bigi Flex lives by the brand promise to “Bite into Happiness.”

    Positioned as the ultimate expression of choice and creativity, Bigi Flex taps into the growing desire among Gen Zs and young adults for variety, adventure, and self-expression. With its unique beefy taste combination, every bite becomes an opportunity to show off your vibe and personality.

    Speaking on the new product, Seleem Adegunwa, Managing Director of Rite Foods Limited, said, “Bigi Flex was created with our consumers’ well-being and lifestyle in mind. It is nutritious, refreshing, and perfect for anyone looking for a snack-on-the-go that doesn’t compromise on taste or quality. At Rite Foods, we are committed to delivering innovations that keep our consumers excited and satisfied, and Bigi Flex is another step in that direction.”

    With the premium Bigi Flex sausage roll, Rite Foods is rewarding consumer loyalty with a boldly satisfying, unique taste and deeply filling sausage roll without additional cost.

    The company, with a world-class, state-of-the-art infrastructure at its factory at Ososa, Ogun State, has been redefining consumer experiences in the sausages segment, and the addition of the Bigi Flex Sausage demonstrates Rite Foods’ strategic marketing appeal in ensuring consumers get reinvigorated with another high-quality product with utmost satisfaction.

    Indeed, Rite Foods’ dedication to quality and value has earned its sausage products the “Best Value for Money – Sausage Brand” in 2023, amongst others.

  • Rite Foods CEO Shares Strategic Playbook at Stanford Seed Tactical Workshop, Lagos

    Rite Foods CEO Shares Strategic Playbook at Stanford Seed Tactical Workshop, Lagos

    The Managing Director/Chief Executive Officer of Rite Foods Limited, Mr. Seleem Adegunwa, has challenged Nigerian entrepreneurs to make a choice for excellence as they pursue their dreams.

    Mr. Adegunwa gave the charge while delivering an inspiring keynote at the renowned Stanford Seed Tactical Workshop, held at the Marriott Hotel, Ikeja. The high-profile event, part of the Stanford Seed Africa Initiative, gathered entrepreneurs, business leaders, and innovation strategists to explore growth pathways for African businesses.

    In his presentation titled “Practical Strategies for Competing with Global Brands,” Mr. Adegunwa offered deep, actionable insights drawn from Rite Foods’ remarkable experience as a proudly Nigerian brand that now competes effectively with global FMCG giants.

    “If you are willing to learn, the market will teach you,” Mr. Adegunwa said, emphasising the importance of agility, continuous learning, and customer-focused innovation in Africa’s competitive business terrain.

    He shared the Rite Foods story not as a tale of chance but of purposeful disruption. From launching Nigeria’s first PET-bottled energy drink to embedding national symbols on the Bigi carbonated soft drink packaging, a design later adopted by competitors, Rite Foods has consistently stayed ahead by fusing world-class production with deep local relevance.

    According to him, phenomenal brands are built on clear and authentic purpose, deep customer satisfaction, relentless innovation, operational excellence, cultural relevance and the courage to take bold decisions.

    “Innovation may be tough, but it’s what sets you apart. Branding, when done right, doesn’t just bring success, it builds confidence and legacy,” he affirmed.

    Mr. Adegunwa urged African entrepreneurs to master their industries, surround themselves with the right people, and remain obsessed with execution. “Know when to get the right people on the bus, and never stop refining your value proposition,” he advised.

    Speaking passionately about Nigeria’s entrepreneurial spirit, he expressed optimism that the country can birth African giants, brands that not only lead at home but command respect on the global stage.

  • Sosa Team Thrills Guests at Ojude Oba Festival with Special Performance

    Sosa Team Thrills Guests at Ojude Oba Festival with Special Performance

    The team of the premium Sosa Fruit Drink of Rite Foods Limited, Nigeria’s leading food and beverage company, electrified guests and participants with stunning performances at this year’s Ojude Oba Festival of the Ijebu-land, as it performed before the King of Ijebu-land, Oba Sikiru Kayode Adetona.

    The team which was adorned with the outfit of the Sosa Fruit Drink, with their uniquely designed green hat, was accompanied by an acrobatic display that caught the admiration of the people who applauded their intriguing entertainment at the Ojude Oba festival on Sunday, 8th June 2025.

    This was part of the colours the proudly Nigerian company added to the over-a-century age-long festival which signals the rich cultural heritage of the Ijebu people of Ogun State, in the Southwestern region of the country.

    Other reinvigorating brands of the world-class company at the festival were the 13 variants of the Bigi Carbonated Soft Drink, the Bigi Premium drinking water, the number one Fearless Energy Drink, Rite Spicy Beef, and Bigi Beef Sausage Rolls, which are produced with state-of-the-art infrastructure and modern technology.

    Themed ‘Celebrating Our Roots, Preserving Our Future’, the festival attracts over1,000,000 people from different parts of the country, of Yoruba origin and foreigners across the world, and is marked with a parade to the palace of Oba Sikiru Kayode Adetona, by different cultural age groups known as regberegbe, in their attractive costumes, riding on horses.

    Present at the event were the Ogun State Governor, Dapo Abiodun, the Chairman of Rite Foos Limited, Asiwaju Sulaiman Adebola Adegunwa, Former Governor of Ogun State, Gbenga Daniel, Deputy Governor of Ogun State, Noimot Salako-Oyedele, Ondo State Governor, Lucky Aiyedatiwa, represented by his deputy, Olayide Adelani, the Minister of Arts, Culture, Tourism and Creative Economy, Hannatu Musa Musawa, members of the National Assembly, Managing Director/CEO of Rite Foods Limited, Seleem Adegunwa, Diplomats, Traditional Leaders, among others.

    Speaking on the event, Adegunwa, stated that the sponsorship of the festival stems from the value the company places on the culture of the Ijebu people, preserving their traditional heritage which brings about unity, love, and harmony and strengthening the peaceful co-existence that is cherished among them for centuries.

    He said it is also a testament that it has the interest of the Ijebu people at the core of its mission.

    The Company’s Head of Corporate Affairs and Sustainability, Ekuma Eze, affirmed that Rite Foods is passionate about the cultural preservation of the communities within its operations. He said Rite Foods powered the festival because it is a corporate citizen of Ijebu-land, and a proudly Nigerian company, “Whatever is the aspiration of this community is also ours, and we are here to bring it to life. It is an expression of our citizenship, and as every Ijebu citizen is excited to be present, that is how we are here too,” Ekuma averred.

    Expressing his gratitude to the sponsors of Ojude Oba and the various cultural groups for their wonderful acts, Ogun State’s Governor, Dapo Abiodun, commended Rite Foods for the immense support of the annual event over the years and described the festival as a significant instrument for stimulating the local economy and enhancing tourism and global recognition.

    Governor Abiodun further reaffirmed his administration’s commitment to promoting the cultural heritage of Ijebu-land and the unity between the various groups in the area.

    Consequently, the Ondo State’s Deputy Governor, Olayide Adelani, praised the preservation of the culture which has boosted tourism and has helped in enhancing economic growth. Also, the Minister of Tourism, Culture, and Creative Arts, Hannatu Musawa, said Ojude Oba holds an important place in the country’s cultural history and contributes to the nation’s tourism potential.

    She said the country has a rich cultural diversity and that the Federal Government is working with the various regions to boost their distinctiveness.

  • Rite Foods CEO Charges NUTM Students on Boundless Opportunities in Nigeria

    Rite Foods CEO Charges NUTM Students on Boundless Opportunities in Nigeria

    As part of efforts to build human capital and value orientation among young Nigerians, the Managing Director and Chief Executive Officer of Rite Foods Limited, Seleem Adegunwa, charged students of the Nigerian University of Technology and Management (NUTM) to take advantage of the immense opportunities in the Nigerian ecosystem.

    The Rite Foods’ boss, who was accompanied by his top management team to the institution at Apapa, Lagos, on the 7th of May, 2025, urged the students to take hold of the opportunities that abound in the country, adopt measures of attaining their dreams, be courageous, committed to their course, and be proudly Nigerian.

    He drew an analogy from the company, with the Proudly Nigerian mantra, which from a humble beginning, has become a leading company in the fast-moving consumer goods (FMCG), with award-winning brands that are produced in a world-class factory, with modern technology and infrastructure here in Nigeria.

    Adegunwa affirmed that the company with unparalleled brands in the highly competitive Nigerian food and beverage industry entered the market with disruptive innovation that is uncommon for an indigenous brand, as evident in the Fearless Energy Drink’s first-ever polyethylene terephthalate (PET) bottle package, and the Nigerian Symbol on the Bigi Carbonated Soft Drink design, which was later copied by competitors, among others.

    He said as Nigerians, they have the innate ability to excel in whatever career or enterprise they choose, as achieving that requires creativity, perseverance, and unwavering commitment. Adegunwa encouraged young and budding entrepreneurs to develop staying power and focus as many first attempts do not usually yield the desired outcomes, but with tenacity of purpose, success is guaranteed.

    “Keep working on your business ideas to get the one that works better, that you can put into practice to achieve positive outcomes. Study a course of your choice and do your best to be good at it,” the Rite Foods MD/CEO said.

    The erudite entrepreneur urged the students to enhance their intellectual capability as it determines what the result would look like. “Entrepreneurship is hard work. Do what works for you and something that relates to your passion or how you are wired. Obtain work experience to understand how businesses are run before you launch out”, he advised.

    At the end of the session, Dr. Babs Omotowa, Founding President, commended Rite Foods’ MD for his speeches which he said would instill much discipline in the students and advance their course in their academic and future business pursuits.

  • Rite Foods Felicitates with Muslims, Rejuvenates with Unparalleled Brands During Ramadan

    Rite Foods Felicitates with Muslims, Rejuvenates with Unparalleled Brands During Ramadan

    Rite Foods Limited, a leading food and beverage company in the country, has restated its commitment to celebrating Ramadan with Muslim faithful and providing them with refreshing moments through its array of quality brands.

    As Muslims embark on the Ramadan fast, Rite Foods urges them to adhere to the principles of Islam, emphasizing peaceful coexistence and commitment to its teachings.

    With an ultra-modern world-class factory and state-of-the-art infrastructure, the proudly Nigerian company has in its product portfolio, 13 variants of Bigi carbonated soft drink (CSD) and premium Table Water, Rite sausages, Fearless energy drink, comprising the Classic and Red Berry flavours, and the Sosa fruit drink, to continually reinvigorate Muslims in the fasting period.

    The Managing Director of Rite Foods Limited, Seleem Adegunwa, wishes the Islamic believers a happy celebration, filled with love, prayers and peaceful coexistence.

    He encourages believers to indulge in the company’s brands, which cater to diverse demographics and preferences.

    Similarly, Ekuma Eze, Head of Corporate Affairs and Sustainability at Rite Foods Limited, reaffirms the company’s commitment to engaging with consumers through value-driven initiatives and celebrating meaningful occasions with them.

    He said the company’s array of brands is ideal for nourishment and rejuvenation after a day’s fasting.

    The Company’s commitment to consumer engagement has earned it numerous feats such as the “Most Innovative Carbonated Soft Drink Brand of the Year” for the Bigi brand, the “Most Outstanding Energy Drink in Consumer Engagement” for its number-one energy drink, the Fearless brand; and the “Best Value for Money – Carbonated Drink Brand 2023” for the Bigi Cola.

    Others include the “Best Value for Money—Energy Drinks Brand 2023” for Fearless Energy Drink, the “Best Value for Money—Sausage Brand 2023” for Bigi Beef Sausage Roll, and the “Outstanding New Product of the Year—Juice” for the premium Sosa fruit drink in 2023.

  • In Entrepreneurship, Agility is the Name of the Game – Seleem Adegunwa

    In Entrepreneurship, Agility is the Name of the Game – Seleem Adegunwa

    In his drive to inspire future entrepreneurs that would make significant growth to the nation’s economy and improve the quality of their workforce, Seleem Adegunwa, Managing Director and Chief Executive Officer of Rite Foods Limited, a truly world-class and proudly Nigerian company, has enjoined SME owners, founders, corporate innovators, and business executives to cultivate flexibility and agility as required traits for success in scaling up their businesses.

    Adegunwa stated this at The SME Scale-Up, a platform targeted at SME CEOs in Nigeria, seeking to scale up and expand their businesses. The SME Scale-Up workshop was held at the Four Points by Sheraton, Victoria Island, Lagos.

    In a session facilitated by the Rite Foods’ boss, he said:

    “in entrepreneurship, agility is the name of the game. You can be very dogged as an entrepreneur, but be very flexible”.

    He urged the participants to ignite their spark by developing their staying power to succeed in business, and also admonished them to be adaptable; say no to distractions; focus on innovation and embrace technology to overcome all challenges for exponential growth.

    He further stressed the need for founders, business leaders, and executives to stay focused despite an uncertain economy, strive for excellence, and imbibe critical success traits like integrity, innovation, and accountability to weather the storms.

    Ziad Maalouf, Managing Director, SevenUp Bottling Company Ltd and Founder of The SME Scale-Up reiterated the initiative’s goal of equipping SMEs with the knowledge, skills, and network they need to overcome growth barriers, scale their businesses sustainably, and create lasting employment opportunities in Nigeria.

    Dr. Abdurashid Yerima, President of the Nigerian Association of Small and Medium-Scale Enterprises (NASME) commended the workshop and its facilitators for addressing critical issues affecting the development and growth of small and medium-scale businesses in Nigeria. He stressed the need for more collaboration with CEOs, founders, executives, and their teams to find and implement the best solutions to their toughest challenges for rapid acceleration and growth to bridge the unemployment gap in the country.

    The SME Scale-Up Module 2 is the second in its series, tagged “Igniting The Spark – Where Talent Meets Harmony For Unstoppable Growth”. It is a workshop aimed at reducing the rate at which small businesses fail and decreasing the unemployment rate in Nigeria; with a vision to be a leading catalyst for scaling SMEs, fostering a thriving entrepreneurial ecosystem, and driving sustainable employment for 1 million Nigerians by 2035.

    The event was characterized by great networking opportunities with top SME founders, aspiring SME owners, CEOs, business executives, and entrepreneurs who explored case studies, simulations, and group learning activities in topics like Leadership and Management; Business Strategy; Financial Management; Marketing and Sales; Human Resources; Operations Management and Business Ethics.

    Seleem Adegunwa is a seasoned Chief Executive with diverse experience in operations, sales, and strategy. He is passionate about driving business growth and achieving exceptional results, with an ability to optimize business processes, streamline operations, and implement innovative strategies in steering Rite Foods Limited to develop leading brands and enhance overall organizational efficiency.

    His entrepreneurial mindset and quest for excellence propel him to identify market trends and capitalize on emerging opportunities to drive growth consistently and increase market share in a competitive landscape.

  • Rite Foods MD, Seleem Adegunwa, Wins Top Honour at Nigeria Marketing Awards 2023

    Rite Foods MD, Seleem Adegunwa, Wins Top Honour at Nigeria Marketing Awards 2023

    In a significant achievement, Seleem Adegunwa, the Managing Director of Rite Foods Limited, has been honored with the prestigious Inspirational Marketing Leader Award at the Nigerian Marketing Awards (NMA) 2023. The NMA, dedicated to recognising excellence in brand marketing in Nigeria, has highlighted Adegunwa’s vibrant and innovative marketing approach that propelled Rite Foods Limited to a commanding position in Africa’s largest economy.

    The Nigerian Marketing Awards, known for acknowledging marketing industry excellence and entrepreneurial innovation, bestowed upon Adegunwa the title of “Inspirational Marketing Leader of the Year” in its second edition. This recognition underscores his pivotal role in steering a wholly-Nigerian company to successfully compete with multinational competitors.

    Under Adegunwa’s leadership, Rite Foods Limited recently secured the “Highest Gainer Year-in-Year-Out for 2023” title in the “Top 50 Leading Brands Ranking in Nigeria.” Additionally, the company’s flagship brands, Bigi and Fearless Energy Drink, received the “Most Innovative Carbonated Soft Drink Brand of the Year” and “Most Outstanding Energy Drink in Consumer Engagement,” awards respectively, at the 2023 BrandCom awards in Lagos.

    With over 20 years of industry experience and an alumnus of Harvard Business School and Columbia University, Adegunwa has spearheaded the disruptive innovation at Rite Foods. His consumer-driven brand building strategies have propelled Rite Foods Limited to category leadership, particularly in the Carbonated Soft Drinks [CSD] sector.

    Under Adegunwa’s leadership, Bigi soft drinks [13 variants], Fearless Energy drinks, Rite and Bigi Sausages, including the high-in-demand Sosa Fruit Drink, have become category leaders from the stable of Rite Foods Limited.

    Adegunwa’s impact extends beyond business success to significant contributions to society through corporate social responsibility (CSR) initiatives. Rite Foods Limited’s award-winning “Riteonthebeach” scheme, aimed at environmental preservation, has not only rid shoreline communities of plastic waste but has also funded scholarships for children in these areas.

    In the realm of sports and entertainment sponsorships, Rite Foods Limited has supported events such as the Abeokuta Marathon, Ijebu Heritage Half Marathon, and the Nigerian Idol Seasons 6, 7, and 8, where emerging musical talents are discovered and nurtured. As Adegunwa continues to steer Rite Foods Limited to new heights, the company remains a beacon of success and innovation in the Nigerian food and beverage industry.

  • Nigerian Brands Leads in Top 50 Brands Ranking, Rite Foods Rated Highest Gainer

    Nigerian Brands Leads in Top 50 Brands Ranking, Rite Foods Rated Highest Gainer

    Indigenous brands have continued to dominate the various industries in the country with rapid growth trajectory among the top 10 leading brands in the country.

    This was revealed in the latest Top 50 Brands evaluation and rating by Top 50 Brands 2023, an independent firm involved in the evaluation and rating of corporate brands in the country, specifying that Dangote Industries Limited is the number one and Most Valuable Brand in 2023, leading other six local organisations on the Top 10 ladder. It topped the conglomerates category having maintained the top position for six consecutive years since 2018.

    Globacom, a Nigerian-owned telecom company that first introduced the per-second billing in the sector with arrays of services clinched the fourth position as the ‘Most Popular Brand’ with the highest number of mentions during the Top of the Mind (TOM) survey.

    Access Bank Plc, another proudly Nigerian brand, the largest bank in Nigeria and Africa’s leading bank by customer base, maintained the fifth position as the ‘Most valuable Banking Brand’ in this 2023 evaluation, the second time in a row, while Zenith Bank on the sixth slot was rated the “Biggest Bank in Nigeria by Capitalisation.”

    Guaranty Trust Company (GTCO) came eighth on the top 10 roll, as one of the foremost financial institutions in the country, First Bank, ninth on the roll as the oldest existing, yet dynamic financial institution, while the tenth slot was secured by Bua Group, a leading foods, infrastructure, mining and manufacturing conglomerate in Nigeria.

    Given that, a remarkable feat contained in the Top 50 ranking was the leap by Rite Foods Limited, a wholly Nigerian food and beverage company, which started from a humble beginning in 2007 amidst stiff competition emerging as the highest gainer, moving 14 places upward from its 44th position in 2022 to the 30th position in the ranking. Also followed by Tropical General Investment Group (TGI), an investment and holding company with 10 places upward.

    According to the rating organisation, Rite Foods’ efforts in the delivery of quality products, elevating taste, and nourishing communities have been quite commendable, likewise its journey in transforming simple ingredients into refreshing and flavourful experiences that delight the senses.

    On its remarkable feat as a leading Nigerian brand in the food and beverage sector, its Managing Director, Seleem Adegunwa, said the company’s growth trajectory can be attributed to its quality consciousness and technological advancement which has led to its unrivalled brand portfolio, comprising the 13 variants of the Bigi carbonated soft drink, Bigi Table Water, the premium Fearless Energy Drink, Sosa Fruit Drink as well as the Rite and Bigi sausages.

    He affirmed that the company’s exceptional brands are produced with the best machinery from across the world, thus ensuring the most hygienic and global standard it has maintained since inception with laudable activities in the areas surveyed by Top 50 Nigeria in their evaluation and rating process.

    Adegunwa asserted that the company’s marketing strategy in connecting with consumers through sponsorships of viable projects has also earned it the numerous laurels accredited to it, and according to industry analysts, Rite Foods has made a positive impact in the society with its weight behind social, economic and cultural activities in the country, especially in the South-west region.

    On the Top 50 brand ranking, 24 are Nigerian companies, while 26 are international organisations, and according to the evaluation report, the 10 Brands to watch this year are Opay, Fairmoney, palmpay, Helium Health, Piggybank, Thrive Agric, Trade Depot, Providus Bank, SunTrust Bank, and Premium Trust Bank.

    Fascinatingly, eight of the 10 companies are indigenously owned, and stand the chance of getting into the 50 top brands league table in no distant time.

    This year’s evaluation and ratings were carried out using the Brand Strength Measurement (BSM) tool with variables such as top-of-mind survey, online engagement, quality elements, process innovation, category leadership, national spread, and corporate social responsibility (CSR) programmes.

  • Fearless Energy Drink Powers Upcoming Tor’Q Autofest slated for Nov 26

    Fearless Energy Drink Powers Upcoming Tor’Q Autofest slated for Nov 26

    … set to ignite Car Drifters, Super Bikers for Electrifying Displays

    Nigeria’s number one energy drink, Fearless, one of the products of Rite Foods Limited, has thrown its weight behind the TOR’Q Autofest scheduled for November 26, 2023, at Eko Hotel and Suites , Lagos.


    Fearless Energy Drink takes on the role of headline sponsor, aiming to enhance and amplify the car drifting and super bikers’ event, promising sensational performances and an even grander spectacle.


    Themed ‘TOR’Q 23: The Fearless Showdown,’ the award-winning Fearless Energy Drink brand is fully geared up to rejuvenate the car drifters and bikers, infusing the positive energy for which the brand is renowned. The event promises a vibrant showcase of talents in auto-sports and motorbike racing.


    In light of this sponsorship, Mr. Seleem Adegunwa, Managing Director of Rite Foods, commented, “The premium Fearless Energy Drink brand remains committed to endorsing initiatives that nurture talent across diverse spheres, ensuring the realization of set goals and in the realm of sports entertainment, as evident in our partnership with TOR’Q, we aspire to elevate the platform, offering an exhilarating experience for car drifters, super bikers, and enthusiasts alike.”


    He said the Fearless energy drink brand which is known for its inventiveness and superior marketing activities in the entertainment industry and auto-sports will ignite the passion of the contenders to effusively excite consumers and fun-seekers while actively showcasing their talent in motorsports.


    On her part, the Assistant Brand Manager of Fearless Energy Drink, in Rite Foods Limited, Kanyinsola Sangowawa, said the market-leading energy drink would continue to support platforms that resonate with the brand’s DNA of identifying with activities that improve lives, innovation, creativity, with courageous spirit and the ability to attain success in undertakings.


    She said the brand will always refresh its consumers and steer them to stardom, instilling the willpower to do things perceived to be difficult with the boldness it offers, like the I CAN, I AM mentality of the brand.


    TOR’Q 23: The Fearless Showdown will serve as a stage for excellence, celebrating exceptional qualities with displays of supercars and bikers. Attendees can anticipate immersive consumer experiences and musical performances by Nigerian Idol winners Progress Chukwuyem and Victory Gbakara from Seasons 7 and 8 respectively.


    Adeniyi Bakare, Head of Strategy at Xhibit Ideas, the organizers of the TOR’Q Autofest, expressed gratitude to the Fearless Energy Drink brand’s significant contribution to the event’s realization in November.


    He emphasized the commitment to seamless execution across all event facets, projecting the autofest to draw participants from various African regions, establishing it as the country’s premier motorsports event, accompanied by an array of side attractions.
    He pointed out that the autofest would attract participants across the African continent, thereby making it the biggest of all motorsports in the country, with other side attractions.


    Bakare stated that it is a free event for all fun-lovers and entry by a bottle of Fearless energy drink, for a wonderful experience with what the event offers.

    Mike Nwogu, the face of TOR’Q 23, a prominent Nigerian socialite and entrepreneur, anticipates a motorsports spectacle that includes lady bikers showcasing their impressive skills, captivating the audience alongside other engaging activities and attractive prizes.


    Last year, the Fearless Energy Drink brand sponsored the Autofest 2022 in the ancient city of Ibadan, Oyo State. The brand elevated the event’s magnitude and excitement, commencing with a roadshow in Lagos, featuring the Fearless Geng of power bikers and skaters.

    Fearless Energy Drink also powered the successful ‘Gombe Grand Converge,’ an event uniting horses and bikers under the rallying call, “Embrace the Thrill.” This aligns with the brand’s dedication to sponsoring exhilarating sports that encourage consumers to transcend comfort zones, surpass limits, embrace audacity, and revel in the electrifying sensations they provide.                                                                 

  • Rite Foods clears Plastics from Tarkwa Bay Beach, through CSR Initiative ‘Riteonthebeach’

    Rite Foods clears Plastics from Tarkwa Bay Beach, through CSR Initiative ‘Riteonthebeach’

    …Encourages Innovative Recycling 

    In its quest for a greener environment, sustainability, and the protection of aquatic life along shoreline communities in Lagos, Rite Foods Limited, Nigeria’s food and beverage manufacturer, continued its ongoing initiative of cleaning up plastics from beaches through its award-winning program ‘Riteonthebeach.’ A recent clean-up exercise was held at Tarkwa Bay Beach on Saturday, August 26, 2023.

    Rite Foods’ sustainability journey is highlighted by its impactful initiative known as ‘Riteonthebeach.’ This initiative, launched in collaboration with Popbeachclub, an eco-resort in Lagos, focuses on cleaning up plastic waste from beaches. Since its inception in August 2021, ‘Riteonthebeach’ has effectively removed more than 180,000 pieces of plastic from coastal areas. This vital program extends beyond just cleanup efforts; it encourages local residents to actively engage in plastic collection and establishes systems for recycling as a means of creating jobs and enriching the community. The funds generated from this initiative are used to provide school supplies for the children living along the Lagos shorelines.

    Seleem Adegunwa, the Managing Director of Rite Foods, aptly emphasised their shared mission, stating, “We are committed to promoting innovation, supporting sustainability, and creating a cleaner environment through collaborative efforts.”

    This event shows Rite Foods’ dedication to preserving aquatic life and promoting a sustainable environment. This event brought attention to the importance of wetlands in the Ilado area of Lagos State, which play a crucial role in the ecosystem by supporting migratory birds and serving as fish nurseries. Unfortunately, these wetlands face threats from plastic pollution and sand dredgers.

    Mr. Akin Disu, the Founder of Popbeachclub stated, “It is important for people to recognise that plastics are not mere rubbish; they hold value and can be recycled. They should be collected from the environment rather than being disposed of in wetlands to protect the fish and migratory birds that inhabit those areas.”

    He further highlighted that children in coastal areas bring 22 plastic bottles collected by their parents to school daily. The students with the most plastics collected in a term are given scholarships. Women in the community then process these bottles as part of a job creation initiative. He called for a widespread adoption of such practices, not only in coastal areas but also in cities, where separating plastics at their source and recycling them can prevent environmental pollution.

    Rite Foods’ dedication to cleaning Lagos shoreline communities was praised by Disu, who encouraged other organisations to follow their lead. Beyond their well-known product lineup, which includes award-winning variants of the Bigi carbonated soft drink brand, premium Bigi Premium Water, Fearless energy drink, Sosa fruit drink, Bigi, and Rite Sausages, Rite Foods is playing a vital role in supporting sustainable initiatives. They also organise training sessions to empower recyclers in Lagos to employ innovative approaches to recycling.

  • Harnessing Talent, Rite Foods at Forefront as the World Celebrates Youths Day

    Harnessing Talent, Rite Foods at Forefront as the World Celebrates Youths Day

    This year’s International Youth Day (IYD) themed ‘Green Skills for Youth: Towards a Sustainable World’ celebrated on Saturday, 12th August, has brought to the fore the issue of talent discovery and nurturing among young Nigerians for developmental purposes.

    This has necessitated the use of viable platforms in entertainment (which encompasses music), technology, engineering, and creative arts among others, for the desired impacts, especially in entertainment which has huge involvement of the youth demographics.

    Valued at approximately USD 29.86 Billion in 2022 and expected to reach USD 31.83 Billion in 2023 and USD 49.56 Billion by 2032, the entertainment industry market is characterised by vibrant and ever-evolving growth dynamics, with the emergence of streaming services and digital distribution platforms that has enhanced various leveraging opportunities by content creators to reach wider international audiences. This has led to a diverse range of content offerings and collaborations that have paved the way for musical reality shows where talents are harnessed for meaningful ventures.

    A good example is the Rite Foods’ Bigi sponsored Nigerian Idol musical reality show, which has enabled young Nigerian singers to showcase their musical prowess, after series of audition stages, which leads to the theatre weeks and the real live shows that culminates into a winning process, with the winner clinching millions of naira and other fabulous prizes.

    With thousands of participants for the audition and the selection process by the show’s judges, like in Seasons, 6,7 and 8, powered consecutively for three years by Rite Foods’ Bigi carbonated soft drink, where popular artistes like Simisola Bolatito Kosoko (Simi), and Oladapo Oyebanjo (D’Banj) and Obi Asika featured, after weeks of electrifying performances by the shortlisted contestants.

    Through the award-winning Bigi CSD with its 13 unique variants, the Nigerian Idol Seasons 6, 7, and 8, sponsored by Bigi from the stable of Rite Foods, enjoyed the desired support by making the show bigger and more exciting. The brand also refreshed the contestants and the singers with the highest votes to stardom, as also acclaimed by the winning Idols.

    On Bigi’s weight behind the shows, Rite Foods Managing Director, Seleem Adegunwa, affirmed that it is to make it better, and memorable, and to help discover and nurture young Nigerian singers for a better musical career to make the nation proud, anywhere they find themselves.

    He said it is aimed at creating jobs because as they engage themselves in musical entertainment, they will get people involved in the process, thereby expanding opportunities for them to earn a living through what they do.

    Through Bigi’s huge support, the shows were made better and the consumer-centric brand elevated the talented Balyesa-born singer, Kingdom Kroseide, to stardom as the winner, with the grand prize of N50, 000,000 (Fifty Million Naira), and other attractive benefits, while Progress Chukwuyem from Delta-State, and Victory Gbakara, both winners of Seasons 7 and 8 respectively, smiled home with the N100, 000, 000 (One Hundred Million Naira) worth of prizes and other packages, each. 

  • Rite Foods Limited Showcases Remarkable Support as Sponsor for Ojude Oba 2023

    Rite Foods Limited Showcases Remarkable Support as Sponsor for Ojude Oba 2023

    …Rejuvenates Participants with Premium Brands

    Rite Foods Limited, Nigeria’s leading food and beverage company renowned for its diverse range of award-winning brands, made a remarkable statement as one of the proud sponsors of the revered Ojude Oba festival in Ijebu-land. Themed “Ojude Oba- A Lesson in Religious Harmony,”, the festival was infused with vitality and cultural splendour, captivating participants, indigenes, visitors, and consumers alike. 

    As a market leader in the Fast-Moving Consumer Goods (FMCG) sector, Rite Foods Limited showcased its iconic products, which have gained widespread popularity and earned numerous accolades. Among these are the 13 variants of the Bigi Carbonated Soft Drink, Bigi Premium Water, Sosa Fruit Drink, Fearless Energy Drink, and Bigi & Rite Sausages, all of which have become integral to the festival’s traditions.

    The historic city of Ijebu-Ode came alive with the festivities which commenced on Friday, June 30, 2023, with a vibrant carnival that set the stage for the grandeur of the Ojude Oba festival. The occasion witnessed the participation of the esteemed “Regberegbe” groups, dating back to the 17th century, adorned in exquisite traditional attires, adding an air of excitement and cultural richness. The event featured enthralling cultural performances by various age grade groups, showcasing traditional folklore, modern music, captivating drummers, dances, and mesmerizing equestrian displays by the warlords’ families.

    Dignitaries from various walks of life graced the festival, including the revered Royal Monarch, the Awujale of Ijebu-land, His Royal Majesty, Oba Sikiru Kayode Adetona, Ogbagba II, alongside the Executive Governor of Ogun State, Prince Dapo Abiodun, and the Chairman of Rite Foods Limited, Alhaji Sulaiman Adebola Adegunwa OFR. The presence of distinguished guests like the esteemed business magnate, Sir Clement Oluwatumininu Okeowo, National Assembly members from Ogun State, diplomats, royal leaders, business tycoons, senior government officials, and dignitaries from within and outside Nigeria as well as notable sons and daughters of Ijebu-land further added grandeur to the festival.

    Drawing both Ijebu-land natives and visitors from around the globe, the Ojude Oba festival remains an iconic celebration cherished by the community and beyond. Rite Foods Limited’s Managing Director, Seleem Adegunwa, emphasized the company’s commitment to preserving cultural values through significant initiatives like the Ojude-Oba festival, which has contributed immensely to the artistic and tourism potential of Ogun State.

    Adegunwa reiterated Rite Foods’ dedication to engaging with the local community through its distinctive brands, fostering growth and prosperity. He praised the efforts of the respected Monarch, Oba Sikiru Kayode Adetona, Ogbagba II, for his enduring efforts in upholding the legacy of Ijebu-land during his over six-decade reign as the supreme ruler. He highlighted the Monarch’s trustworthiness and emphasized the importance of supporting his cause for the well-being of the populace.

    Rite Foods’ support for the Ojude Oba festival reflects its profound belief in Nigeria’s cultural diversity and its commitment to fostering harmonious co-existence among communities. The company’s participation in the festival on power bikes, showcasing its products, added excitement and engagement for competitors, spectators, and customers alike.

    Throughout the festival, participants enjoyed the refreshing taste of Bigi carbonated soft drinks, savouring the distinct flavours. Those partaking in various activities were re-energized with the invigorating Fearless Energy Drink. Furthermore, the premium Sosa fruit drink, available in five delightful flavours – Orange, Apple, Cranberry, Orange Passion Mango, and Mixed Berries – offered a refreshing treat to the festival-goers.

    The Ojude Oba festival stands as a testament to Rite Foods’ dedication to community development and empowerment, and the company was commended by the esteemed Monarch of Ijebu-land for its support in bringing the festival to life. The Royal Father extended his prayers for the company’s continued expansion and its contributions to the state’s progress, including youth employment and other aspects of community development.

    Rite Foods Limited’s sponsorship of the Ojude Oba festival exemplifies its commitment to preserving cultural heritage, connecting with consumers, and promoting peaceful coexistence. The company’s array of renowned brands continues to play a significant role in celebrating the rich heritage and traditions of the Ijebu-land community.