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Tag: Tecno

  • TECNO CAMON 50 Series: Redefining Professional Imaging Through the Power of Practical AI

    TECNO CAMON 50 Series: Redefining Professional Imaging Through the Power of Practical AI

    …The new imaging flagship series fuses advanced hardware with visionary TECNO AI to empower artistic creation, streamline daily life, and safeguard the digital experience

    AI-driven innovative technology brand TECNO today took the stage at MWC 2026 to unveil the CAMON 50 Series. Featuring the CAMON 50 Ultra 5G, CAMON 50 Pro, and CAMON 50, the lineup represents a bold evolution in mobile technology—seamlessly merging professional-grade hardware with intuitive, integrated AI. 

    A Professional Imaging System, Re-imagined with AI
    The CAMON 50 Ultra 5G is a powerhouse built for visionaries. At its core lies a segment-leading 50MP Sony LYTIA 700C Ultra Night Camera, engineered to achieve exceptional clarity even in the most challenging low-light environments. Complementing this is a dedicated 50MP 3X Telephoto Camera (available on Ultra 5G and Pro models) that brings the iconic 70mm portrait focal length to your fingertips. Whether capturing intimate, flattering close-ups or seizing crisp action from across a stadium with its AI 60X SuperZoom, this flagship system ensures every perspective is rendered with professional-grade precision.

    Beyond the lens, the AI RAW 2.0 imaging engine acts as the brain of the CAMON 50 Ultra 5G system, mastering complex light and detail to deliver surgical accuracy and crystalline clarity. The experience is further elevated by Super-Zoom FlashSnap, a breakthrough that seamlessly merges high-speed action capture with powerful telephoto capabilities, allowing users to freeze split-second emotions with perfect precision even from a distance. To perfect the creative process, the industry-first AI Auto Zoom serves as an on-the-go editor, intelligently detecting subjects and cropping for optimal composition into a gallery-ready masterpiece.

    Underscoring its exceptional imaging capabilities, the CAMON 50 Ultra 5G achieved an impressive DXOMARK overall camera score of 146—the highest for smartphones under $600—along with a stellar portrait score of 142, ranking among the top in its price segment. “With the upcoming CAMON 50 Ultra 5G, TECNO’s proprietary Universal Tone technology confirms a bright and engaging image style that closely matches how users naturally see the scene. Combined, these strengths will make the CAMON 50 Ultra 5G stand out as a compelling choice for accurate and inclusive skin tone rendering under $600,” commented Frédérique Guichard, CEO of DXOMARK.

    Everyday AI: A Creative and Efficient Partner
    TECNO believes AI should empower your vision, not complicate it. The CAMON 50 Series debuts the industry-first AI Art Gallery, a creative sanctuary where ordinary photos transcend into extraordinary art. Driven by the Dream Scape Model, it offers a global palette of artistic styles, allowing you to reimagine your world through the lens of world-renowned masterpieces or vibrant local heritage. This creative freedom extends beyond the static: the AI Image-to-Video Generator breathes life into still images, while Live Photo captures the heart of every moment and AI 3D PhotoSpace adds immersive spatial depth to ordinary photos.
    Even in challenging environments, AI LightMaster 2.0 acts as your invisible lighting crew, vanishing glare, reflections, and distracting shadows with a single tap. Beyond the lens, this intelligence is woven into the fabric of daily life. A dedicated AI Key puts a professional researcher and editor in your pocket; whether you are distilling complex articles with One-Tap FlashMemo, refining social media captions via AI Writing 2.0, or managing wellness via the AI Health Assistant. The upgraded AI assistant, Ella, has evolved into a versatile mentor, serving as your personal Oral Practice Partner and a 24/7 problem-solving tutor.

    The CAMON 50 Series also leverages the OneLeap platform to deliver a “silky smooth” experience with TECNO Laptops and MEGAPADs. This interconnected hub facilitates Phone Mirroring, Keyboard and Mouse Sharing, as well as Cross-device Copy and Paste for Text and Image, transforming the series into a high-efficiency workspace.

    Engineered for Confidence: Security and Durability Built to Last
    The CAMON 50 Series is engineered as a steadfast guardian of your digital life. It marks the debut of TGuard, TECNO’s comprehensive security ecosystem. A defining pillar of TGuard is its industry-first off-grid search technology, enabling you to pinpoint your device’s location even without a SIM card or when the battery is completely depleted.

    The flagship CAMON 50 Ultra 5G delivers reliable performance powered by the MediaTek Dimensity 7400 Ultimate processor. All models in the series feature a 1.5K 144Hz Ultra-bright AMOLED display for ultra-smooth visuals. Durability is paramount, with the series featuring the highest IP68/IP69/IP69K dust and water resistance. This is coupled with a 5-year durability battery of up to 6500mAh (varies by market) and 45W Super Charge. For explorers, the innovative FreeLink technology allows for network-free calling and messaging over Bluetooth Long Range.

    “The CAMON 50 Series is designed to be a thoughtful partner in your day,” said Jack Guo, General Manager of TECNO. “The AI isn’t just for show; it’s there to help, whether that’s by remembering important information for you, giving your photos a creative twist, or simply making your phone smarter and easier to use. We’ve focused on making cutting-edge AI feel warm and intuitive, a natural extension of your creativity and your daily life.”
  • TECNO Brought AFCON 2025 to Life Through Ongoing Technology Carnival Activations Across Africa

    TECNO Brought AFCON 2025 to Life Through Ongoing Technology Carnival Activations Across Africa

    As the TotalEnergies CAF Africa Cup of Nations (AFCON) Morocco 2025 unfolded, TECNO, Official Global Partner of the tournament, was actively extending the matchday experience beyond stadiums and screens through a series of Technology Carnival activations and offline watching parties that took place across multiple African countries.
    Launched alongside the tournament and running throughout the AFCON competition period until 18 January 2026, these activations were designed as immersive, fan-first experiences that brought football, technology and entertainment together in public spaces, retail locations and pop-up venues.
    Across North Africa, Sub-Saharan Africa and key AFCON markets, fans gathered at TECNO-organized watching parties featuring live match screenings, interactive product displays, AI-powered demonstrations, performance shows, interactive games, lucky draws and temporary pop-up stores. These shared spaces allowed visitors to engage with TECNO’s AI ecosystem while celebrating the collective energy, emotion and passion that defined African football culture.
    At each activation, TECNO showcased how AI-driven technology enhanced the way fans experienced the game, from understanding match dynamics to capturing and sharing standout moments. Visitors discovered TECNO smartphones and devices in hands-on environments, exploring features designed to make football moments clearer, smarter and more immersive.
    AFCON Retail Events Deployed Throughout the Tournament
    Running in parallel with the offline watching parties, TECNO also rolled out a wide range of AFCON-themed retail events, which were active across multiple countries and continued until 18 January, with schedules adapted to local markets.
    These in-store activations translated the excitement of AFCON directly into everyday shopping experiences through interactive consumer mechanics, including :
    Cashback promotions via lucky draw on selected devices such as POP 10, SPARK 40 and CAMON 40
    Points-based rewards through TECNO’s Points Mall
    Interactive AFCON TECNO AI Analysis experiences that allowed fans to explore AI-driven insights around ongoing matches
    “Rank Your Own AFCON Team” challenges, encouraging fans to build and debate their ideal tournament line-ups
    Additional localized games, giveaways and fan engagement activities
    By integrating football culture into retail environments, TECNO ensured that fans remained connected to the tournament not only during match time, but throughout their daily routines.
    Making AFCON a More Participatory Experience Through AI
    These Technology Carnival activations reflected TECNO’s broader ambition to make football more participatory, more interactive and more emotionally engaging. Rather than positioning AI as a distant technology, TECNO presented it as an intuitive companion that enhanced how fans followed matches, relived key moments and expressed their passion throughout the tournament.
    As an Official Partner of the Confederation of African Football, TECNO activated across stadiums, fan zones, retail spaces and communities, ensuring that AFCON 2025 was experienced not only as a competition, but as a continent-wide cultural celebration powered by TECNO AI.
    As the tournament came to a close and momentum peaked during the final stages, TECNO’s Technology Carnival emerged as a powerful demonstration of how technology, football and community came together, transforming every match, reaction and celebration into a moment worth powering.
  • TECNO and CAF Elevate Dream On The Field to New Heights with “Future Star of Africa” Youth Sponsorship Initiative

    TECNO and CAF Elevate Dream On The Field to New Heights with “Future Star of Africa” Youth Sponsorship Initiative

    …Groundbreaking partnership transforms pitch renovation program into comprehensive talent development platform, offering long-term support for promising U12-15 players across African nations.

    TECNO, the Official Global Partner of the Total Energies CAF Africa Cup of Nations (“AFCON”) Morocco 2025, today unveiled a major evolution of its flagship football charity program of DreamOnTheField with the launch of TECNO x CAF “Future Star of Africa” initiative. The announcement represents a pivotal moment in the partnership between TECNO and the Confederation of African Football, expanding beyond infrastructure investment to direct youth talent development.

    This launch exemplified the TECNO x CAF partnership’s commitment to community engagement and transparency. TECNO executives joined CAF Secretary General, Véron Mosengo-Omba, football legends Yaya Touré and Ahmed Hassan, Nigerian artist and TECNO Power Moment Featured Artist, Joeboy, along with customers and key opinion leaders to witness the launch.

    The Dream On The Field program, which began as an infrastructure initiative, now has evolved into a holistic ecosystem for African football development. The Dream On The Field program, launched by TECNO, has already made a tangible impact across the continent with eight completed pitch renovations. Seven additional projects are currently underway in different African countries. TECNO has committed to an ambitious target: renewing 100 pitches across Africa in the coming years, creating a continent-wide network of development centers that will serve millions of young players.

    Today’s announcement of TECNO x CAF “Future Star of Africa” initiative represents the natural evolution of this initiative. By combining pitch infrastructure with youth player development, the collaboration creates a complete pathway from grassroots participation to professional elite development.

    “Our partnership with TECNO goes far beyond renovation, it is about building foundations for dreams,” said Hassan Elkamah, Commercial Director of CAF. “From revitalizing pitches to the launch of the Future Star of Africa initiative, we are creating pathways for the next generation.”

    This initiative builds directly on the DreamOnTheField program as a new extension.The initiative will identify young male and female talents aged 12-15 in Africa, providing continuous support and development opportunities until age 18. This long-term commitment addresses a critical gap in African football development: the lack of sustained investment in promising young players during their formative years.

    “At TECNO, we believe talent is universal, but opportunity is not,” Jack Guo, general manager of TECNO emphasized. “Through DreamOnTheField, we’ve built the stages. Through Future Star of Africa, we’re ensuring the performers have everything they need to shine.”

    The TECNO x CAF partnership approach is deliberately holistic. The renovated pitches provide the infrastructure; the selection process provides the pathway; and the long-term sponsorship provides the sustained support that transforms potential into achievement. The collaboration extends beyond traditional corporate sponsorship. As Official Global Partner of the CAF Africa Cup of Nations Morocco 2025, TECNO has positioned itself as a long-term stakeholder in African football’s future.

    The partnership leverages CAF’s unparalleled expertise in football development and governance with TECNO’s commitment to empowering Africa’s rising generation through technology and social investment. CAF will appoint lead technical scouts, senior youth development experts, to ensure professional fairness in each country, while local jury members will include national football association youth coaches, sports academics, and TECNO representatives.

    “Football is Africa’s heartbeat. It unites us, inspires us, and transforms lives,” said Véron Mosengo-Omba. “With TECNO, we are not only improving facilities but also investing in talent, young boys and girls who will carry Africa’s football legacy forward.”

    Through joint efforts with CAF, Players will be evaluated across comprehensive and professional criterias; the assessment framework evaluates everything from ball mastery and game reading to resilience, concentration, and leadership potential, identifying not just talented players, but future stars with the character to inspire the next generation. Selection results will remain national, with no cross-border rounds, allowing each country to recognize and develop its own talent while contributing to the broader continental vision.

    The TECNO x CAF partnership continues to demonstrate that corporate social responsibility, when executed with genuine commitment and strategic vision, can create a transformative impact that extends far beyond brand recognition, building infrastructure, nurturing talent, and strengthening communities across an entire continent.

  • TECNO’s AFCON-Ready AI Features Reflect a New Era in Mobile Sports Viewing

    TECNO’s AFCON-Ready AI Features Reflect a New Era in Mobile Sports Viewing

    …TECNO, official CAF global partner, introduces four intelligent tools designed to transform how fans watch, interpret and share the continent’s biggest football tournament

    As preparations intensify for the Africa Cup of Nations 2025, TECNO has introduced a suite of football-focused AI features designed to reshape the way millions of Africans experience the tournament. The launch, powered by the company’s proprietary Ella AI system, reflects a growing shift in how football is consumed in the digital age, not only in stadiums and living rooms, but through the lenses, feeds and instant reactions that dominate smartphones across the continent.

    For many fans, the smartphone has become a second screen, a debate platform, a slow-motion studio and a memory archive. TECNO’s latest tools attempt to formalize that reality, turning everyday devices into active companions capable of interpreting the match as it unfolds.

    At the center of the rollout is Ella Match Decoder, an AI engine that reads on-field movement, tactical patterns and key plays in real time. The feature delivers instant, simplified analysis normally reserved for professional commentators, allowing casual viewers to understand momentum shifts, defensive structures or build-up sequences with unusual clarity.

    The suite also includes visual recognition capabilities through Ella Snap & Know, while Ella Match Highlight compiles personalized summaries of decisive actions, goals, recoveries, combinations, errors or turning points. Fans gain autonomy over what they revisit and share, independent of official broadcast clips or social-media circulation.

    Meanwhile, Ella Star Cam shifts focus from the pitch to the stands. Described by TECNO as a “superstar lens,” the tool is built to capture what defines the AFCON experience for many: the chants, synchronized dances, sharp pivots of excitement and collective euphoria that animate African football culture. The feature anticipates movement and emotion, creating footage that feels closer to immersion than observation.

    Together, the tools express TECNO’s broader Aspire Intelligence philosophy, which interprets AI not as a distant technical layer but as an intuitive part of everyday behavior. In the context of football, the company says, that means focusing on the small details that shape how people watch, debate and emotionally process the game, from tactical curiosity to the instinct to document fleeting celebration.

    As an Official Partner of the Confederation of African Football, TECNO plans to integrate the technology into its on-ground booths, fan-engagement zones and digital communities throughout the tournament. The company describes the rollout as part of a larger effort to create a more participatory football ecosystem, one where fans help define the narrative rather than merely consume it.

    With AFCON 2025 expected to dominate screens and social platforms across the continent, TECNO’s announcement underscores a broader shift: smartphones no longer simply record the atmosphere around the game, they interpret it, contextualize it and shape how it is remembered.

  • TECNO Powers AFCON 2025 with New Pan-African Campaign “Power Your Moment”

    TECNO Powers AFCON 2025 with New Pan-African Campaign “Power Your Moment”

    TECNO, the Official Global Partner of the TotalEnergies CAF Africa Cup of Nations (“AFCON”) Morocco 2025, just unveiled its continent-wide 2025 campaign, “Power Your Moment”, celebrating the joy, passion, and defining triumphs that shape this iconic tournament. Built to highlight how TECNO’s cutting-edge AI ecosystem elevates every meaningful moment in the lives of young Africans, the brand is rolling out a dynamic lineup of creative, interactive, and culturally engaging experiences throughout AFCON 2025.

    Leading the campaign is the debut of TECNO’s new musical brand film, also titled “Power Your Moment”, a vivid and vibrant narrative showcasing how the TECNO AI ecosystem fuels the pivotal moments of the young African’s everyday life. Amplifying this spirit is a standout collaboration with Afrobeats sensation, Joeboy, TECNO Power Moment Featured Artist. His original soundtrack and cultural influence infuse the campaign with the unmistakable rhythm and energy of today’s African youth.

    TECNO’s new brand campaign is rooted in a powerful insight: Africa’s young generation stands at a pivotal moment. They are ambitious, restless, and determined, a rising force refusing to be defined by limitations. They dream bigger, work harder, and demand tools that match their aspirations. Recognizing this unsettled energy and transforms it into momentum, TECNO now provides powerful cutting-edge AI product ecosystem and technology that doesn’t just keep up with their ambitions but propels them forward.

    The heart of the new brand films tells how TECNO AI integrates naturally into the daily lives of these young changemakers through the brand’s ecosystem of products. The narrative unfolds through four key emotional territories such as Power Your Joy, Power Your Rise, Power Your Future, and Power Your Creativity. Each represents pivotal moments where intention transforms into action through TECNO AI features. From a Moroccan family enjoying a superior match experience with TECNO AI glasses and TECNO Slim, to a group of high-net-worth African leaders powering the younger generation of entrepreneurs; from a teenager studying more efficiently with TECNO AI support, and a group of young content creators leveling up their craft through TECNO AI-powered devices – every scene brings the theme to life through authentic yet epic moments. Together, they illustrate how Africans are harnessing technology with determination and passion to explore and build a brighter future.

    “TECNO’s Power Your Moment manifesto speaks directly to the emotional core of this generation: their refusal to wait, their drive to prove themselves, and their belief that their time is now. TECNO AI and TECNO AI ecosystem doesn’t just enable, it powers the unstoppable momentum of Africa’s youth rising.” said, Jack Guo, General Manager of TECNO.

    From screen to street, TECNO is translating this message into tangible experiences across the continent. TECNO understands that inspiration is most powerful when paired with real interaction, which is why the brand is bringing its technology directly to young Africans. In AFCON host cities, TECNO will open Pop-Up Stores and Fan Zones where fans can explore the full ecosystem, smartphones, wearables, laptops, and AI-powered imaging, while celebrating the tournament. Retail experiences will showcase how TECNO AI supports real moments, from capturing match-day highlights to seamlessly shifting tasks between devices. Technology-themed AFCON viewing parties will turn football nights into shared, innovation-led experiences with enhanced joy. Online, AFCON-exclusive AI features will offer fans new tools to create, connect, and express their passion in ways that feel personal, creative, and authentic.

    But TECNO’s commitment goes deeper than access—it’s about recognition and empowerment. As part of its AFCON 2025 campaign, TECNO is set to launch #PowerYourMoment – a Pan-African creator initiative celebrating creativity, culture, and personal aspiration across the continent. Running from November 28 to December 5, TECNO invites young creators to reinterpret four emotional themes -Moment of Glory, Joy, Rising, Creativity-through photos and videos featuring TECNO devices.

    A parallel TikTok LIVE challenge will take place from November 28 to December 11, with a strong focus on Morocco, Algeria and Egypt, offering a dynamic stage for creators to express personal achievement, optimism, and creative identity. Joeboy’s dedicated brand TVC will serve as a unifying thread for participants.

    Both initiatives will culminate in the selection of 60 top creators, who will be invited to Morocco during AFCON 2025 to attend the Opening Ceremony, explore TECNO’s Pop-Up Store, take part in an exhibition match with AFCON legends, and join TECNO GLORY NIGHT, an exclusive gala dinner alongside players, creators, and representatives of the brand.

    With “Power Your Moment”, TECNO presents a campaign that bridges technology, culture, and individual aspiration at a pivotal moment for African football. As AFCON Morocco 2025 approaches, the brand aims to inspire people across the continent to seize every opportunity, share their stories, and embrace the potential of AI-enabled creativity. Through this campaign, TECNO affirms its commitment to uplifting a new generation to define their own journey, and truly power their moment.

  • TECNO introduces the Slimmest Phone in the SPARK 40 Series

    TECNO introduces the Slimmest Phone in the SPARK 40 Series

    TECNO, an AI-driven innovative technology brand, today officially launched the new SPARK 40 Series, leading the class with exceptional slimness and performance. This latest line-up includes four devices that take SPARK Series to the next level: SPARK 40 Pro+, SPARK 40 Pro, SPARK 40, SPARK 40C — each designed to serve the evolving demands of users across global markets. Featuring class-leading slimness, flagship-grade AMOLED displays, superior performance and durability, the SPARK 40 Series sets a new benchmark for entry-to-mid-tier smartphones, all at an unbeatable value.

    Class-Leading Performance with All-day Endurance

    The SPARK 40 Series offers robust performance and long-lasting battery life. At the heart of the SPARK 40 Pro+ is the world’s first MediaTek Helio G200 processor, a cutting-edge 6nm 4G platform that delivers an AnTuTu score of approximately 470,000. The SPARK 40 Pro carries a G100 Ultimate processor, enabling powerful performance.

    The SPARK 40 Pro+, SPARK 40 Pro, and SPARK 40 are all powered by a 5200mAh battery, supported by 45W Super Flash Charge for speedy power-ups. The Pro+ takes charging innovation further with 30W fast wireless charging, a first in its segment, plus support for 5W reverse wireless charging for quick top-up needs and bypass charging to keep temperatures low during gaming.

    TECNO’s 5-Year Promise ensures peace of mind. Devices are guaranteed to deliver smooth performance and maintain over 80% battery health after 2,000 full cycles.

    Ultra-Slim Colorful Design Made for Gen Z

    At just 6.49mm, the SPARK 40 Pro+ becomes the world’s thinnest curved wireless charging phone. The SPARK 40 Pro follows at 6.69mm, offering a lightweight feel without sacrificing toughness. Sophisticated matte finishes paired with colorful hues—including black, white, and the popular titanium—create a modern and vibrant aesthetic. Every model comes with a carefully curated palette of four distinctive color options.

    All SPARK 40 Series devices are built with IP64-rated water and dust resistance, while the SPARK 40 Pro+ and Pro are reinforced with Corning® Gorilla Glass 7i, ensuring durability through daily wear and tear. Despite the slim frames, SPARK 40 Series promise all-round durability experience. Both the SPARK 40 Pro+ and SPARK 40 Pro meet up to 1.5-meter drop resistance standards, with reliable touch performance even with wet or oily finger.    

    Best-in-Class Immersive Audiovisual Experience

    The SPARK 40 Pro and Pro+  elevate immersive visual experience via a 6.78” AMOLED 1.5K display with 144Hz refresh rate, 2160Hz instant touch sampling, and an eye-popping 4500 nits peak brightness, the strongest combination in its class, enabling users to enjoy immersive visuals in any environment. The SPARK 40 Series features SGS Low Blue Light (Hardware Solution) Certification, reducing harmful blue light emissions for prolonged viewing comfort.

    Audio is equally immersive, with dual stereo speakers and Dolby Atmos on the SPARK 40 Pro and Pro+ models for an elevated multimedia experience.

    AI-Powered Intelligence and Smart Connectivity

    With TECNO AI, the SPARK 40 Series elevates the user experience even more. Supported by platforms like ChatGPT, DeepSeek, and Gemini, it puts the intelligent Ella assistant directly in users’ hands. For learning and efficiency on the go, features like document-to-text conversion and Circle to Search allow users to instantly extract or explore information from what they see, making premium AI experiences both practical and accessible. Whether removing distractions from photos, translating, or summarizing phone calls in real time, users can unleash creativity and enhance communication without lifting more than a finger.

    In regions with poor or no signal, TECNO’s FreeLink™ technology enables offline voice and file sharing via bluetooth with a theoretical range of up to 2 kilometers, delivering the best user experience within 200 meters even in complex environments. Enhanced with Super WiFi 2.0, GPS 2.0, NFC, and an IR remote control, the SPARK 40 Series delivers seamless connectivity wherever life takes you.

    Regarding the camera capability, the Series also features a 50MP ultra-clear main camera with EIS  electronic stabilization technology(available on Spark 40 Pro+) and RAW domain algorithms, enabling sharper, more natural image processing. The SPARK 40 Series is powered by HiOS 15, TECNO’s latest Android-based operating system, delivering a refreshed and AI-enabled user experience. Key features include AI assistant Ella, dual system, rounding out a polished, future-ready user experience.

    With the SPARK 40 Series, TECNO challenges expectations of what affordable smartphones can deliver — combining style and strength, intelligence and endurance, all in a sleek body. Whether it’s a user’s first smartphone or their next upgrade, the SPARK 40 Series is built to keep up and built to last.

  • 10th Africa Magic Viewers’ Choice Awards Kicks Off This Weekend

    10th Africa Magic Viewers’ Choice Awards Kicks Off This Weekend

    The lineup of activities for the 10th Africa Magic Viewers’ Choice Awards (AMVCA) begins on Friday, May 10, 2024, with the Cultural Day event. The Cultural Day event will formally kick off the series of activities preceding the Award Night on Saturday, May 11.

    Dr. Busola Tejumola, Executive Head, of Content and West Africa Channels, MultiChoice West Africa, expressed her excitement about the upcoming event, stating that the award ceremony has enjoyed immense growth and recognition since its inception in 2013.

    “The 10th edition of the AMVCA represents a significant milestone in our journey to celebrate African talent and creativity. This year’s edition celebrates a decade of excellence in African cinema and television. As we prepare to mark this momentous occasion, we look forward to honouring the incredible contributions of filmmakers, actors, and industry professionals who continue to inspire and entertain audiences across the continent and beyond.”

    The 10th AMVCA will see winners emerge from 25 categories comprising 16 non-voting, 9 audience voting categories, and recipients of 2 recognition awards – Lifetime Achievement and Trailblazer Awards.

    Sponsored categories include Best Lead Actor and Actress categories, sponsored by Verve and Quickteller respectively, the Best Movie, Best Digital Content Creator, and Best Indigenous Africa Magic Originals categories sponsored by Amstel Malta, and the Best Director category sponsored by Martell. MTN sponsors the Best Short Movie category, and the Best in Cinematography category is sponsored by TECNO, while the Best Unscripted M-net original and Best Writing TV Series categories are sponsored by Indomie.

    The Cultural Day event will feature musical performances and special cultural presentations. The award night will see the return of IK Osakioduwa as host and live performances by talented music stars.

    The Award Night will air live on May 11 on all Africa Magic channels on DStv and GOtv, starting from 4 pm WAT.

    The tenth edition of the Africa Magic Viewers’ Choice Awards is brought to you by Africa Magic in association with MultiChoice, with Amstel as the headline sponsor, and tactical sponsors Pepsi, Promasidor and Martell. Other sponsors include TECNO, Hypo, Supa Komando, Interswitch, Tiger Beer, MTN, Indomie, and Nivea.

  • Jumia Nigeria Reiterates Dedication to Consumers with 10th Black Friday Campaign

    Jumia Nigeria Reiterates Dedication to Consumers with 10th Black Friday Campaign

    …Consumers in Nigeria to leverage Jumia Black Friday amid economic challenges

    Nigeria’s leading e-commerce platform, Jumia, has announced the launch of the 2023 edition of its Black Friday shopping event. This year’s campaign, aptly tagged ‘Let Your Pocket Breathe,’ is a declaration of Jumia’s unwavering commitment to helping consumers access quality products at the best prices, even in the face of soaring inflation. Beyond that, it’s an opportunity to empower small and medium-sized enterprises while connecting renowned brands with millions of Nigerian consumers through the online platform.

    The campaign, which kicks off on Friday, November 3rd, 2023, will run till Thursday, November 30th, 2023. During this month-long shopping event, consumers across Nigeria can expect massive discounts across different product categories, ranging from electronics, phones, fashion, beauty, home appliances, and much more. In addition, this year’s Jumia Black Friday is in partnership with top brands such as Xiaomi, Diageo, Oraimo, Nivea, Adidas, Haier Thermocool, Pernod Ricard, Chi Limited, Infinix, Tecno, Bacardi, Defacto, LeDrop, Binatone, and Itel

    “We are thrilled to commence our annual Black Friday event, a shopping event that has become a staple in the hearts of Nigerians. We fully understand the constraints faced by today’s consumers – the desire for quality products that are still affordable. This year’s theme reflects our unwavering commitment to delivering exceptional deals to our cherished consumers, granting them the freedom to enjoy top-tier products and services without straining their finances. As we embark on the 10th edition of our Black Friday campaign, we are delighted to have partnered with some of the most renowned household brands and small and medium-sized enterprises to deliver the best offers to consumers,” stated Massimiliano Spalazzi, CEO, Jumia Nigeria.

    The Black Friday campaign, now a household name in Nigeria, was first introduced in the country and Africa in 2014 by Jumia. This annual commercial event continues to grow in popularity, playing a pivotal role in promoting nationwide e-commerce adoption. It also reaffirms Jumia’s commitment to providing a convenient and dependable online shopping experience.

    “We are delighted to partner with Jumia for this year’s Black Friday event. We are rolling out the best deals and discounts on a wide range of our products from the Xiaomi series, Xiaomi T series, Redmi Note Series to our Redmi Series. We are aware of the current economic challenge in the country, which is why we are offering our customers the best prices and fantastic offers this season. At Xiaomi, we remain committed to providing Nigerians with smart and innovative technology for a better life,” stated Bright Okere, Communication and Strategy Manager, Xiaomi Nigeria.

    The campaign will feature Treasure Hunt, Brand Days, Flash Sales and Jumia Games, where consumers can win exciting prizes and get further discounts on several products. In addition, there would be free shipping on a wide range of products to consumers within Lagos, Abuja, Ibadan, Warri, Benin, Abeokuta, Akure, and Port Harcourt.

  • Airtel Nigeria Partners Top Device Manufacturers to Drive 5G Adoption

    Airtel Nigeria Partners Top Device Manufacturers to Drive 5G Adoption

    Airtel Nigeria has announced its partnership with renowned manufacturers of 5G-enabled devices. The partnership is in line with Airtel’s commitment to enhance innovation, improve customer experience, and drive the adoption of 5G technology to transform various aspects of customers’ daily activities.

    According to the Chief Commercial Officer of Airtel Nigeria, Femi Oshinlaja, the strategic partnership is not only to increase access to the latest technological advancements but also to encourage consumers to take advantage of the vast potential of 5G connectivity.

    “Our partnership with leading 5G device manufacturers like Samsung, Tecno, and Infinix is a testament to Airtel’s commitment to providing our customers with access to the latest technological advancements. We believe that through this partnership, consumers will not only gain awareness about the potential of 5G but also access devices that enable them to fully embrace the benefits of this transformative technology,” he said.

    A notable highlight of this partnership is the exclusive data package provided for users of the Samsung Galaxy Z Fold 5. For just 2000 naira, customers can enjoy a generous 10GB of data, allowing them to explore the vast potential of 5G connectivity.

    Airtel’s partnership with smartphone manufacturers has also enabled the introduction of the lowest-priced 5G device in Nigeria such as the Samsung A14 5G, Samsung’s flagship fold and flip 5, Infinix Hot 30 5G, Tecno Camon 201 and Tecno Spark 101.

  • Jumia Nigeria Unveils 2023 Tech Week

    Jumia Nigeria Unveils 2023 Tech Week

    …Consumers in Nigeria to leverage the campaign to upgrade their tech devices

    Jumia, the leading pan-African e-commerce platform, has announced the launch of its annual “Tech Week” campaign, an initiative aimed at providing consumers access to authentic tech devices such as mobile phones and accessories, TVs, computers, cameras, video games and much more.

    Scheduled to run from March 20th to April 2nd, the Tech Week campaign offers all consumers nationwide the opportunity to upgrade their tech devices for less from renowned brands like Xiaomi, Oraimo, Samsung, Tecno, Infinix, Edifier, Weyon, Nexus, Haier Thermocool, Scanfrost, and Binatone, amongst others.

    “We believe that everyone should have access to quality products at competitive prices, and we are committed to making this a reality. By partnering with leading brands to provide our consumers with access to the latest tech devices, we hope to help bridge the digital divide and empower more people to achieve their full potential. Consumers can be sure to have their tech needs met during this campaign. At Jumia, we remain committed to providing the best shopping experience to our consumers across the country,” said Massimiliano Spalazzi, CEO, Jumia Nigeria.

    “Oraimo is delighted to partner with Jumia for this year’s Tech Week. We believe that this partnership is of great significance as it enables us to showcase our innovative and cutting-edge mobile accessories and lifestyle offerings to a wider audience in Nigeria. As a leading e-commerce platform committed to delivering quality products and excellent customer service, Jumia is the perfect partner for oraimo. Through this collaboration, we are determined to bring amazing offers and deals to our customers and ensure that they have access to our high-quality products. We are excited to work alongside Jumia to provide our customers with a seamless shopping experience and build a lasting relationship with them. Together, we are committed to delivering the best products and services to our customers, and we look forward to a successful partnership with Jumia,” said Alex Liu, E-Commerce Operation Manager, Oraimo Technology Limited.

    As technology continues to play a vital role in shaping the way we live and work, it’s no surprise that more Nigerians are leveraging its power to improve themselves. According to a recent digital report by Meltwater, there were 122.5 million internet users in Nigeria at the start of 2023, and internet penetration stood at 55.4 percent. These figures are a testament to the growing importance of technology in Nigeria and the increasing role it plays in driving the country’s economy. Jumia remains committed to empowering more Nigerians to take advantage of the benefits of technology through initiatives like Tech Week.

  • MTN Nigeria and INTELLIGRA launch smartphone device financing scheme

    MTN Nigeria and INTELLIGRA launch smartphone device financing scheme

    Nigeria has the highest number of internet users in Africa, while data shows that the country still has one of the highest average costs of smartphones. Citizens spend over 30% of their monthly income to purchase one, and this endangers Nigeria’s 2025 broadband penetration target. With the option to Buy Now Pay Later (BNPL) identified as one of the initiatives to grow smartphone penetration to 60% by 2025, MTN and Intelligra’s partnership is a unique variant of BNPL that hopes to address this problem. 

    Speaking on the partnership with Intelligra, Adia Sowho, Chief Marketing Officer, MTN Nigeria said “With this partnership, customers will have the opportunity to;

    • Subscribe to any of the MTN bundle plans for as low as N7,000/month and walk away with a smartphone of your choice.
    • Pay over 6 – 12 months with as little as N0 initial deposit.
    • Plans are bundled with up to 100GB of data and 250 voice minutes monthly.
    • Redeem a one-time free screen replacement when broken and receive a one-time free phone replacement when stolen, provided the customer has an active and up-to-date subscription.”

    “The partnership with Intelligra will drive financial inclusion, the digital goals of financing devices and making them accessible to the average man. It would also grant customers access to the internet, entertainment, and education and allow users to communicate easily,” she added.

    The offer is a pocket-friendly route to owning a smartphone and by walking into any select MTN, SLOT and other retail stores across the country, MTN customers can acquire quality smartphones without breaking the bank.  The offer comes with added benefits of monthly data allowance and voice call minutes, tenor periods (up to 12 months), increased financed amount (up to N500,000), and device protection against theft and screen damage.

    According to Tayo Ogundipe, CEO/Founder, Intelligra Solutions Ltd, “This partnership with MTN, the foremost telecom provider in Africa and collaborations with financing institutions including StanbicIBTC, VFD Mfb, Personal Trust Mfb, Credit Direct Ltd. and others, has helped find a solution to smartphone penetration for Africans through increased digital and financial inclusion. The ecosystem also includes leading smartphone retail chain in Nigeria, SLOT, and other major retail players across the country. These collaborations offer MTN users across the country, a unique, convenient, simple, and flexible variant of BNPL with their choice of premium, quality brands including Samsung, Nokia, Tecno, Infinix and iTel models.”

    To enjoy this amazing offer, interested customers can check their qualification status at participating stores or from the comfort of their homes online through MTN and Intelligra’s websites. Other partners will offer these online qualification checks on their websites in the coming days. Once qualified, a customer can subscribe to any of the customized MTN device financing plans and leave the store with a dream phone.