Tag: William Shakespeare

  • WTD: Theatre Challenges Leaders to Choose Peace Over Conflict

    WTD: Theatre Challenges Leaders to Choose Peace Over Conflict

    In the past few years, no continent of the world has enjoyed enduring peace for an entire year. The spate of wars, insurgence, and ethnic confrontations, around the world attest to the sad reality that humanity is on a journey of self-annihilation, and that if the world will come to an end as some religions claim, man will play a major role in this predicted apocalypse. The evidences are around us. They stare us in the face when we wake up and play in our dreams, when we close our eyes in sleep. As the great English playwright, William Shakespeare, lamented, Act II, Scene 2, of one of his plays, Macbeth, after Macbeth murders King Duncan, “Sleep no more! Macbeth hath murdered sleep”.

    Sadly, Shakespeare’s lament echoes four hundred and three years later as humanity has not only continued its murderous acts but we have perfected and are still perfecting ways and means to kill our fellows for reasons that even the beast of the wild will be ashamed to imagine. Daily, nations are building sophisticated war tools capable of wiping out an entire race thousands of miles away. Nations compete to outdo one another in the race to build technologies capable of reaching places far removed from them at the speed of light.

    These murderous and bestial acts are enabled by organisations that were established to prevent or stop man from sinking to the level of beasts. The failure of these organisations to keep man in check reveals the sad truth that man never learns from history. As we witness the horrible killings of children and other defenceless and vulnerable members of society in the Middle East, Africa, and Asia, we call on world leaders to rethink and reflect on history. We call on them to humanize themselves with the profound thoughts of our playwrights across millennia.

    Since the dawn of civilisation, the theatre has warned us of the dire consequences of war and other forms of conflict for our humanity. From Greek and Roman playwrights to those of the Medieval period, from England to Ireland, from America to Africa, humanity has been called by the theatre to shun wars and embrace peace and dialogue. Humanity must retrace its steps and heed the warnings of past and contemporary dramatists who have shown, time and time again, that man must rein in his primordial instincts if the world is to be a peaceful and better place for us and generations yet unborn.

    Therefore, as we celebrate World Theatre Day 2026, the theme of this celebration, “Theatre and a Culture of Peace”, reminds us, most poignantly, that at the end of every war, at the end of every killing, humanity and not the vanquished, loses. The theme reminds us that wars never end on the battlefield but at discussion tables.

    The Society of Nigeria Theatre Artists calls on leaders all over the world, particularly African leaders to act in the best interests of their people and deliver on their promises to their people. This is a way to prevent conflicts. They are enjoined to understand that in any society where only a few feed fat on the resources of the land, war and discontent are inevitable. The wars, ethnic conflicts, religious extremism, and corruption on the continent can only end when leaders lead with justice and selflessness. This is the message that the theatre has preached for thousands of years. It is the same message that the theatre is preaching today.

  • #ORIJINALLOVEONSTAGE: Orijin Endorses Reinvention of Culture through ‘Akinọlá Àti Àríké̩’

    #ORIJINALLOVEONSTAGE: Orijin Endorses Reinvention of Culture through ‘Akinọlá Àti Àríké̩’

    Orijin Nigeria, the champions of re-invention, shook the city of Ibadan to its roots with the sponsorship of William Shakespeare’s classic Romeo and Juliet re-enactment – ‘Akinọlá àti Àríkẹ́’ at the New Culture Studios, Mokola, Ibadan.

    The play, written by Ayo Adams and directed by Emmanuel Emmylyskilz Orisunmibare, ‘Akinọlá àti Àríkẹ́’treated attendees to a first-rate theatrical experience. It was a perfect blend of the classic Romeo and Juliet emotive storyline, garnished with a modern twist of freshness as described by the artistic delivery of its cast members, who like Orijin, never lose touch with their roots.

    References to the brand’s unique new variant – Orijin Tigernut and Ginger – were made by the thespians who alluded to the product’s unique features such as its bold taste and perceived low sugar, all adeptly delivered with humor as the audience had a memorable cultural experience at the creatively packaged show in partnership with Emmylyskilz and Stage Alive productions.

    Speaking at the event, the Assistant Brand Manager, Mainstream Spirits and RTS portfolio, Diageo, Roland Akpe, stated that Orijin as a brand supports culture and understands that culture isn’t static. He further explained that Culture is dynamic and as such, re-invents itself from time to time which is what Orijin as a brand represents – Re-invention.

    “It is only natural that Orijin as a brand partners Emmylyskilz Production on this #BolderByNature retelling and reinvention of the classic Romeo and Juliet story”. “This bold, effervescent expression of evolution and reinvention of culture is what we represent as a brand, it is what we support and celebrate”, He concluded.  

    Asides the commendable stage play rendition by the well-trained thespians, there were other side attractions such as dance, both cultural and contemporary, musical performances, live band sessions, comedy, red carpet moments which had guests drop pick up lines in their dialect, among other irresistible offerings from the event.

    The event had guests thrilled as attendees showered encomium on the skillfulness of the actors and actresses who found creative ways of infusing pop culture lingua into their lines. This triggered a round of applause. Others commended the promotion of such a culturally sound event by the Orijin brand and majority of the guests wouldn’t stop gushing at the delicious cocktails made with the new Orijin Tigernut and Ginger variant.

  • Orijin promotes Theatric Re-enactment of Romeo & Juliet in ‘Akinọlá àti Àríkẹ́’

    Orijin promotes Theatric Re-enactment of Romeo & Juliet in ‘Akinọlá àti Àríkẹ́’

    Orijin, the leading alcoholic blend of African herbs and fruits brand, is set to promote culture through a partnership with Emmylyskilz productions for the showing of Akinọlá àti Àríkẹ́’, an adaptation of William Shakespeare’s Romeo and Juliet into Yoruba on Saturday, 12th February 2022 at New Culture Hall, Ibadan.

    The brand, committed to the promotion of culture and tradition, has over the years stayed true to this cause especially via relentless show of support to the creative industry through visual art, theatrical productions, fashion, orijinal music concert experiences among others.

    To celebrate the love season, the brand will be bringing another exciting cultural experience to the city of Ibadan as it partners Stage Alive productions for the stage play that speaks to love and betrayal.

    Written by Ayo Adams and directed by Emmanuel Emmylyskilz Orisunmibare, ‘Akinọlá àti Àríkẹ́’ promises to treat consumers to a topnotch theatrical experience which is a perfect blend of the old Romeo and Juliet emotive storyline, garnished with a modern twist of freshness, as described by the artistic delivery of its cast members, who like Orijin, never lose touch with their roots.

    As a brand that re-imagines ancient and established tastes to create a drink that is relevant and inspiring today, Orijin, the champion of reinvention, takes the best of what is in existence and uses it to make something new and fresh, hence, the partnership with the producers of ‘Akinọlá àti Àríkẹ́’– A re-invention of Romeo and Juliet – with a refined touch of Yoruba language.

    To join the conversation and a chance to win a ticket to see the stage play on Saturday, February 12th 2022 at the New Culture Studio, Oremeji Mokola, Ibadan, follow @orijin_nigeria on Instagram or https://www.facebook.com/orijinNigeria