…As Dangote Cement named Most Trusted Brand of the Year
C2 40%, DE 45%; Age: 18-25, 30%, 26-35, 30%, 36-50, 25%, 51+ 15%.
He explained that “The Most Trusted Brands (MTB)” Awards was instituted in 2010 to reward brands that keep promises to the consumers. The award is an enabler for brands to do more for consumers, knowing full well that consumers either reward or punish brands according to their experiences.
The Dangote Industries Limited also received the award of the Most Outstanding Conglomerate in Environmental Sustainability. The award was given by the Environmental Sustainability Conference, Expo and Awards (ECOSEA) initiated by Brand Communicator, a frontline brands and marketing publication.
Joshua Ajayi, the convener of the conference and awards said, “corporate sustainability practices evolved rapidly in the country’s business space, from just being a cosmetic charity activity into organised sustainability needs built into a vision with specific goals.”
The award, which took place during the celebration of the organisation’s World Environment Day recently also gathered the best sustainability players to discuss various issues in sustainability during the conference themed Only One Earth: Building a Safer Environment.
Dangote Industries, a fully diversified conglomerate with annual group turnover of US$4billion has invested heavily in building a sustainable business which cuts across Cement, Sugar, Salt, Petroleum, Fertiliser and food.
Anthony Chiejina, the Group Chief Branding and Communications Officer at Dangote Industries thanked the organisers, describing the awards as another milestone in the Dangote Group’s business trajectory. He said it is a testament to the strategic business model being executed by the manufacturing giant, which is aimed at rejuvenating Nigeria’s economy and engendering developmental growth of Africa.
He expressed the assurance that the Dangote Group would not relent in its commitment to Africa’s development, adding that, “we will continue to impact lives positively through production of goods that meet the peoples’ need.”