Instagram has introduced a new label for business chats in Instagram Direct that helps people understand what it means to chat with businesses.
A business chat is a chat with a business account on Instagram. To confirm you’re chatting with a business account, you’ll see Business chat in the header. You can choose which business chat message requests you accept by checking your message requests.
This will help people who engage with businesses on Instagram Direct. They will see a new screen explaining how information from that chat, such as messages and actions, might be used by Meta to improve their experience. This may include improving response times, ads, and features like translations and AI. However, this doesn’t change our long-standing policy that we do not sell people’s information and never will.
People can access information about their business chat privacy and data use any time by tapping on the business’ name at the top of a chat and selecting Privacy & safety.
The information described in the new disclosure is different from business activities, such as lead status and labels, which businesses can choose to share with Meta through Meta Business Suite or other business tools.
In business chats, business accounts get suggested responses, including replies and actions to take, based on automatic processing of messages.At any time, you can control your privacy by making your account private or public from your privacy settings on Instagram. Keep in mind that all accounts, including business accounts, can view your Instagram account’s publicly available information.
