AMA founder, Eloïne Barry, has been named in Bizcommunity’s ranking of the “10 PR personalities to watch in 2026.” A recognition that validates more than a decade of transforming communication and public relations in Africa into a strategic lever for growth.
For Eloïne Barry, this distinction reflects above all an approach: that of an agency that has chosen not to simply relay messages, but to support organizations with their fundamental challenges. “Public relations is not a showcase, but the driving force behind lasting trust: it shapes reputation, that essential DNA that underpins credibility, loyalty, and growth”, she says. It is this vision that has enabled AMA to become a strategic ally for multinationals, development institutions, governments, and innovative African players.
Collaborations that illustrate AMA’s approach
The agency supports major players across the continent. In Côte d’Ivoire in particular, AMA has been working with Yango Côte d’Ivoire, a global technology group, since February 2025 African Media Agency, and with OMOA, a major player in digital financial services operating in 11 African countries African Media Agency. The agency’s clients also include Imperial College, Thales, MSD, IFC, and dozens of international organizations whose work spans from South Africa to Morocco and from Senegal to Kenya. These partnerships demonstrate AMA’s ability to combine a deep understanding of local realities with strategic deployment on a continental scale.
Strengthening strategic support in 2026
This appointment comes at a key moment when organizations operating in Africa are facing increased demands for transparency and authenticity. In this context, communication and public relations are becoming a fundamental pillar. AMA plans to strengthen its areas of expertise to support companies even more effectively in their sustainable growth ambitions on the continent.
