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Tag: Assistant Brand Manager

  • 2025 World Oral Health Day Celebration: Colgate Empowers Nigerians with Oral Health Education

    2025 World Oral Health Day Celebration: Colgate Empowers Nigerians with Oral Health Education

    In commemoration of World Oral Health Day 2025, Colgate Nigeria has partnered with Beaconhill Smile Clinic, a leading dental clinic in Nigeria, to advance oral health awareness and education nationwide. This partnership marks a significant step in improving dental hygiene through education, access, and preventive care.

    Colgate and Beaconhill have launched a national oral health educational series to spotlight the most pressing dental challenges facing Nigerians today. To further demonstrate the power of preventive care, 50 Nigerians will receive free professional Scaling & Polishing procedures, helping them take the first step toward better oral hygiene.

    Speaking on the partnership, Founder & CEO, Beaconhill Smile Group, Dr. Oluwaseun Akinbobola, stated the clinic is proud to partner with Colgate to make quality dental care more accessible and drive real change across communities.

    Colgate has also launched the #StartNowWithColgate campaign to drive behaviour change from an early age. The campaign delivers a simple but powerful message: Proper oral hygiene can retain all 32 teeth—even at age 80.

    As part of its nationwide effort, Colgate partnered with the Federal Ministry of Health to commemorate World Oral Health Day through impactful community activations that include a rally on Wednesday, mobilizing hundreds to raise awareness on oral hygiene, community outreach in Karu community by Colgate to educate residents and distributed free toothpaste to support immediate behaviour change, another outreach at Gwagwalada Primary Health Centre and LEA Primary School to educate young children and nursing mothers on oral health, helping them adopt preventive habits early.

    Speaking on the occasion, the Director of the Dentistry Division, Federal Ministry of Health, Dr. Gloria Uzoigwe, noted, “Oral health problems are preventable, but due to lack of awareness, people only act when pain begins—we must change this.”

    The celebration extended to the Lagos State University Teaching Hospital (LASUTH), where Colgate led an on-ground campaign to drive internal awareness through a rally within the hospital and distribution of free Colgate products.

    At the rally, staff and patients gathered to promote better oral hygiene practices with free Colgate products distributed to patients to reinforce the brand’s commitment to education and access.

    In his remarks, Consultant, Dental Public Health & Outreach Coordinator, LASUTH, Dr. Folabi Oyapero, stated, “This year’s partnership with Colgate scaled up efforts meaningfully, combining advocacy, education, and action.”

    Speaking on the impact of this year’s activities, Oluwatomisin Adetola, Head of Marketing at Colgate Nigeria, remarked that the company is committed to ensuring that every Nigerian has access to the proper education and resources to maintain excellent oral health, adding that with the help of partners, we’re driving real, lasting change.”

    Assistant Brand Manager, Colgate, Jessica Adetu, expressed her enthusiasm: “It was gratifying to see our oral health initiatives amplified for World Oral Health Day, allowing us to make an even greater impact on oral health education in the country.”

    From schools to clinics, from mothers to the elderly, Colgate’s message is clear: Start now. A healthier, brighter smile is possible for everyone.

  • Rite Foods’ Bigi & Sosa Naija Christmas Village excite consumers in Lagos

    Rite Foods’ Bigi & Sosa Naija Christmas Village excite consumers in Lagos

    Rite Foods Limited is treating its customers to an exciting Yuletide season. The Company has opened the Bigi and Sosa Naija Christmas Village, located at the Ikeja City Mall, Alausa, an immersive holiday experience designed to bring joy and festivity to families.

    The event spans a 9-day period, running from Friday 20 to Saturday 28 December 2024. As a customer-centric organisation, Rite Foods Ltd. has lined up engaging activities, including games as well as exciting encounters with Santa to create an unforgettable holiday experience. The Bigi and Sosa Naija Christmas Village is opened to families including children. Visitors will be teased with a sampling experience of the products from the stable of Rite Foods. The apogee of the Christmas treat, includes a products-branded gallery for photo opportunities to heighten the excitement and make the experience to linger in the memories of the ‘Village visitors.’

    Boma Harrison, Head of Marketing, Rite Foods Limited, said, the Company continues to innovate towards fostering loyalty and strengthening relationships.  She stated that, “Rite Foods is hosting its customers to establish a distinctive brand identity and to show appreciation for its customers’ loyalty. That is why we created this unique event to create a memorable experience for customers to deepen relationships.”

    Similarly, Adedoyin Adetutu, Assistant Brand Manager for Bigi and Sausage said, “Our primary objective at Rite Foods Limited, is to create a memorable Christmas experience that subtly showcases our brands, driving sales and fostering brand loyalty. To achieve this, we’ve curated an exciting line-up of events, including a Santa Grotto, a mixologist as well as a live orchestral performance.”

    The customers have had thrilling experience and their feedback has been overwhelmingly positive with the exciting vibe of the season. Many visitors have been engaging with the award-winning brands comprising the wide range of Bigi Carbonated Soft Drinks, Sosa Fruit Drink and the Fearless Energy Drink. Some are sampling new flavours for the first time while others are making purchases.

  • Rite Sausages Makes April Fools’ Day Unforgettable with N100,000 Cash Prize

    Rite Sausages Makes April Fools’ Day Unforgettable with N100,000 Cash Prize

    Rite Foods Limited’s Bigi Beef and Rite Spicy Beef Sausage Rolls spiced up April Fools’ Day with a social media contest, “Why Did the Bull Cross the Road?” The lucky winner received N100,000 cash, sausage rolls, and merchandise. The first and second runners-up also received consolation prizes of products and merchandise.

    Instead of pranks, Rite Sausages took a unique approach to the day, aiming to create a memorable experience for its consumers. The company’s award-winning Rite Sausages invited participants to write a letter explaining why they thought “The Bull Crossed the Road” and deliver it to Rite Foods’ head office by 7 a.m. on April Fools’ Day. With a touch of playfulness, the letter was addressed to Mr. Rite, adding to the element of surprise.

    Olayiwola Temitope Mercy, the delighted winner, was surprised and overjoyed by the unexpected gifts. She expressed her gratitude, stating, “I wasn’t sure it was real, but I am so happy that I came and it is real. Thank you so much Rite Sausage Roll for this amazing gift.”

    The first runner-up, Nwagbo Emmanuel Uzoma, and the second runner-up, Abioye Abdul-zohir Adewale, were also impressed by Rite Sausages’ consumer engagement initiative. They commended the brand for adding value to their lives.

    Olawale Odenusi, Assistant Brand Manager for Rite Sausage Rolls, explained the purpose of the reward scheme: “We leveraged April Fools’ Day to connect with our target audience on an emotional level and deliver a positive surprise they wouldn’t expect.”

    Odenusi emphasized that the Bigi Beef and Rite Spicy Beef Sausage Rolls brand prioritizes integrity, even on a day known for pranks. “We are committed to adding value and pleasure to our consumers’ lives,” he concluded.

  • Bigi Carbonated Soft Drinks Treats 40 Consumers to an Epic Easter Movie Hangout

    Bigi Carbonated Soft Drinks Treats 40 Consumers to an Epic Easter Movie Hangout

    Reinforcing her commitment to a delightful consumer experience, Bigi Carbonated Soft Drinks, a leading brand from Rite Foods Limited, hosted 40 lucky fans to an impressive Easter celebration. This exciting Easter movie hangout took place at Silverbird Cinemas, Ikeja City Mall, Lagos, and featured a screening of the movie, “Beast of Two Worlds (Ajakaju)”.

    The movie’s portrayal of traditional Nigerian society alongside its thrilling plot left the Bigi consumers thoroughly entertained. After the movie, the fans received exciting freebies and expressed their gratitude to the Bigi brand for this special Easter treat.

    Biola Aransiola, Assistant Brand Manager, Bigi, commented on the event, highlighting Bigi’s dedication to showing appreciation to their consumers. “This movie hangout served as a way to celebrate Easter with our loyal fans and provide them with a truly extraordinary experience, all while enjoying the refreshing and diverse range of 13 Bigi flavours,” Aransiola stated.

    Bigi Carbonated Soft Drinks has consistently demonstrated a strong commitment to consumer well-being. The brand actively connects with its audience by creating opportunities to fulfill their dreams and offering refreshments throughout their journeys. Bigi’s dedication to its consumers is further solidified through sponsorships of various initiatives, earning them prestigious awards such as the “Most Innovative Carbonated Soft Drink Brand of the Year” (2023), “Friendly Brand of the Year” (2023), and “Best Value for Money-Carbonated Soft Drink Brand” (2023), among others.

  • Rite Sausages Brand Unleashes the Fun for 50 Lucky Consumers with Adventure-Packed Day at Omu Resort

    Rite Sausages Brand Unleashes the Fun for 50 Lucky Consumers with Adventure-Packed Day at Omu Resort

    The popular Rite Spicy Beef and Bigi Beef Sausage Rolls brand of Rite Foods Limited, recently treated 50 lucky consumers to an unforgettable “Unleash the Bull 3.0” adventure at Omu Resort. This exciting event combined creative expression, thrilling activities, and team-building challenges, solidifying the brand’s connection with its passionate consumer base.

    The journey began at Rite Foods’ headquarters in Opebi, Lagos, where the consumers went on a festive trip to Omu Resort. Prior to their adventure, they were tasked with transforming everyday Rite Spicy Beef and Bigi Beef sausage roll wrappers and cartons into unique works of art. To add a poetic touch, another set of participants also composed short poems ending with the powerful phrase “Unleash the bull,” capturing the essence of the brand’s spirit. These artistic creations were then shared on social media using the hashtags #RiteRecycle2 and #unleashthebull3 respectively.

    The “Rite Recycle” winners, along with the 40 winners of the “Unleash the Bull” poetry challenge, were then treated to a day packed with excitement at Omu Resort. They were divided into teams and engaged in a series of team-building games, fostering collaboration and camaraderie. The day culminated in a thrilling tug-of-war competition, sack-race and other fun activities that tested their strength and teamwork further.

    Olawale Odenusi, the Assistant Brand Manager for Rite Sausage Rolls brand stated that “unleash the bull is a fantastic way for the brand to show its appreciation for its loyal customers. It’s a chance for them to experience the brand in a new and exciting way, and feel truly valued.”

    “Unleash the Bull 3.0” proved to be an undeniable success, forging an even deeper connection between Rite and Bigi Sausage Rolls brand and its consumers. Participants expressed their immense enjoyment, with many stating it was a “first-time experience” they wouldn’t soon forget. Some even expressed their hope that Rite Foods would continue to organise such thrilling events, highlighting the brand’s commitment to engaging its audience in meaningful ways.

    Rite Sausage Rolls’ brand “Unleash the Bull 3.0” was a resounding success, proving that a combination of creativity, adventure, and teamwork can create a powerful brand experience that resonates with consumers. As the brand continues to innovate and engage its audience, we can expect even more exciting initiatives in the future.

  • Bigi Brings Festive Cheer to 150 Mushin Kids with Chess & Fun

    Bigi Brings Festive Cheer to 150 Mushin Kids with Chess & Fun

    Rite Foods Limited, a leading beverage company partnered with Nigerian chess master and coach, Tunde Onakoya to bring festive cheer and empower children in Mushin through the “Chess for Christmas Mushin” initiative.

    The event, held from 11am to 4pm on 23 December 2023, provided a platform for chess training, talent showcases, and fun games, all while promoting the Bigi brand and its commitment to social responsibility.

    Bigi saw this event as an opportunity to build a positive brand image and enhance its reputation through its association with a meaningful initiative. Rite Foods’ communication efforts throughout the event focused on promoting the Bigi brand, including its popular Rite Sausage rolls and Sosa Fruit Drinks, while demonstrating its dedication to supporting underprivileged communities.

    The programme went beyond just chess competition. Children participated in literacy challenges like spelling bees, showcasing their academic abilities. Additionally, talent showcases featuring dancing, singing, and drawing provided a platform for artistic expression. Fun games like snakes and ladders, Ludo, and bouncing castles kept the energy high throughout the event.

    The winner of the spelling bee competition received a one-year scholarship courtesy of Octa, while the first and second runners-up were awarded laptops as part of their back-to-school kits sponsored by Rite Foods.

    A highlight of the event was the chess competition between children from Mushin and Ikorodu. It was inspiring to witness the skill and talent displayed by children from underserved communities, demonstrating the power of chess as a tool for empowerment and opportunity.

    Rite Foods leveraged the Bigi and Sosa brands to create awareness and engagement with the children. Refreshing Bigi drinks, Sosa fruit drinks, and Rite sausages kept everyone energised throughout the day, while children also received draw-string bags filled with gift items, bringing added joy to the festive occasion.

    Biola Aransiola, the Assistant Brand Manager for Bigi at Rite Foods Limited, said the initiative was intended at bringing excitement to the children through the company’s unique brands which the yuletide season connotes. Also, to keep them fit for a better academic future.

    Through its support of this initiative, Bigi demonstrated its commitment to social responsibility and community development. The event was not just about chess; it was about celebrating the potential of children in underserved communities, providing them with opportunities to learn, express themselves, and have fun. The success of Chess for Christmas Mushin reinforces Bigi’s values and its dedication to making a positive impact on the lives of Nigerians.

  • Rite Foods Limited Gifts Winners of Rite Recycle 2.0 Initiative Fabulous Prizes through Its Sausage Brand

    Rite Foods Limited Gifts Winners of Rite Recycle 2.0 Initiative Fabulous Prizes through Its Sausage Brand

    As part of its consumer-centricity, Rite Foods Limited, Nigeria’s leading food and beverage company, through its Bigi Beef and Rite Spicy beef Sausage rolls brand, doles out wonderful prizes and freebies to winners of its Rite Recycle 2.0 online initiative, which involves the creativity in using the recycled wraps of the company’s sausages for artistic work.

    The overall winner, Ojevwe Esther Onomigbo, and first runner-up, Giwa Progress Jesutomiwa, were gifted N100,000 (One Hundred Thousand Naira) and N70,000 (Seventy Thousand Naira), respectively including packs of Rite Sausage rolls, movie tickets, and an adventure to upbeats each. 

    The third position, a tie, was clinched by Abidoye Oladimeji and Esther Ufot Ubak with cash prizes of N50,000, two packs of Rite Sausage rolls, two movie tickets, and an adventure with Rite Foods, while the remaining six got a consolation prize money of N20,000 each alongside other fantastic gift items and an adventure with Rite Foods, at a presentation held at the company’s head office in Lagos on Friday, 15th December, 2023.

    The winner, who used her ingenuity in recycling and as a multidisciplinary artistic talent to create a portrait got everyone amazed with applause for her skills in using the recycled wraps of the company’s sausage brands for the wonderful artwork.

    Giwa, a visual artist who also demonstrated his innovativeness in his art, used the wraps of the company’s sausage brands to create another portrait.

    While extolling the innovation of the artist, the Assistant Brand Manager, Rite Sausages, Olawale Odenusi said Rite Recycle 2.0 was aimed at connecting with consumers and giving creatives the opportunity to unleash the bull through recycling initiatives and get rewarded for it.

    He said the outcome of the competition shows how skills can be transformed into meaningful ventures through recycling, as depicted by the participants.

    Commending Rite Foods Limited for the gift, Ojevwe said it was a great pleasure for her to create a portrait of s great entrepreneur, who has positively impacted lives through his company, and that the inspiration behind her work is to sell out the idea that art can be made from anything, even wraps of sausage rolls. “The idea of trash to treasure is my inspiration.” She affirmed.

    Giwa, on his part, said his work is a stepping stone to do something great, and thanked the company for the opportunity offered in that regard for bringing out the flair in him. 

  • Fearless Energy Drink Takes Center Stage at TOR’Q Autofest 2023

    Fearless Energy Drink Takes Center Stage at TOR’Q Autofest 2023

    …As Consumers Experienced Top-notch Excitement

    Fearless Energy Drink took the spotlight at the inaugural TOR’Q Autofest in Lagos, turning heads and revving up the energy of car drifters, super bikers, and enthusiasts from across Africa. The brand, known for its positive energy, showcased exceptional talent in auto sports through electrifying displays at the event themed ‘TOR’Q 23: The Fearless Showdown.’

    The event, which held at Eko Hotels and Suites in Victoria Island on Sunday, November 26, 2023, drew thousands of sports lovers and fun-seekers, featuring acts by female car drifters and super-bikers. The city of Lagos came alive with motorsports and super-bikers drifting in grand style, creating a vibrant atmosphere. Attendees were rejuvenated with Fearless Energy Drink, now available in both polyethylene terephthalate (PET) bottles and 50cl cans.

    Top-notch artistes, including popular artist 9ice, captivated the audience with performances. Winners of Bigi-powered Nigerian Idol Seasons 7 & 8, Progress Chukwuyem and Victory Gbakara, showcased their musical prowess.

    Kanyinsola Sangowawa, Assistant Brand Manager of Fearless Energy Drink, highlighted the brand’s recent recognition as the ‘Most Outstanding Energy Drink in Consumer Engagement.’ She mentioned that this recognition affirms the brand’s commitment to supporting initiatives that enhance talent, innovation, and the courageous spirit, aligning with the brand’s ‘I CAN, I AM’ mentality. She further mentioned that Fearless brand fostering positive energy for ingenuity, creativity, courageousness, distinctiveness, and ideapreneurship, resonated with the TOR’Q Autofest theme.

    Biola Aransiola, Assistant Brand Manager for Bigi, expressed satisfaction in sponsoring an event that united diverse segments of the target audience, particularly focusing on fashion and entertainment. Since, the Bigi brand is big on entertainment evident in its sponsorship of three consecutive seasons (6, 7, & 8) of Nigerian Idol. She also highlighted the excitement of witnessing the brand’s effective engagement both offline and online. Aransiola mentioned the queues of consumers eager to interact with the Bigi Booth, showed the brand’s significant impact at the event.

    Adeniyi Bakare, Head of Strategy at Xhibit Ideas, the organisers of TOR’Q Autofest, commended Fearless Energy Drink for its outstanding contribution to the event’s success, highlighting support from the preparatory stages. The event captivated thousands of sports enthusiasts, with standout performances by drifters like the Alhaji Nagode team from Yobe and BMW Autos, drawing cheers from the crowd.

    Power bikers, including Ace bikers, Metallic bikers, Bikers Hangout, Alimosho bikers, Baby Ghost bikers, and Mavericks bikers, wowed the audience with their skills.

  • Fearless Energy Drink Launches the 50cl Can for Sustained Energy

    Fearless Energy Drink Launches the 50cl Can for Sustained Energy

    Fearless Energy Drink, Nigeria’s number one energy drink brand of Rite Foods Limited, is thrilled to announce the launch of its new 50cl can, designed to provide consumers with a refreshing energy boost in a convenient and stylish package.

    Fearless Energy Drink, known for its two distinct flavors (Classic and Red Berry), has since its inception in 2017, consistently provided premium-quality energy drink serving Nigerians with the needed strength to embrace life to the fullest. With the introduction of the new 50cl can, Fearless Energy Drink is taking this commitment to the next level by offering a wider range of pack choices to fit into the various lifestyles of its consumers.

    The new 50cl can is a result of Fearless Energy Drink’s dedication to meeting the evolving needs of its customers. The larger size ensures that consumers can enjoy Fearless Energy Drink’s signature blend of revitalising ingredients for extended periods, whether they are powering through a hectic workday or embarking on new and exciting experiences.

    The Fearless Energy Drink 50cl come in a sleek aluminum can adorned with the iconic Fearless logo; a symbol that represents determination, courage, and the spirit of adventure. The bold packaging and statement of the can reflects the brand’s commitment to pushing boundaries and maintaining its distinctive identity.

    As part of Rite Foods Limited’s ongoing commitment to sustainable packaging solutions, the brand remains dedicated to environmental sustainability as the new Can is made with recyclable materials.

    Kanyinsola Sangowawa, Fearless Energy Drink’s Assistant Brand Manager said, “We are excited to finally introduce the new 50cl can, a product that shows Fearless Energy Drink’s dedication to giving our customers a strong energy boost in a style that suits their lives. This fresh option improves the Fearless experience, empowering our consumers to embrace each day with unstoppable energy and confidence.”

    The launch of the Fearless 50cl can is a testament to Rite Foods Limited’s dedication to innovation, quality, and customer satisfaction. This latest addition to the Fearless product lineup reflects the brand’s understanding of the modern consumer’s need for convenience without compromising on performance.

    Fearless Energy Drink has earned high recognition in its market segment with the inventiveness of the first-ever packaged polyethylene terephthalate (PET) bottle brand and has earned laurels for its innovation and high quality.

    It attained the “Africa’s Most Preferred Energy Drink” at the African Brands’ Congress Awards and the “Best Value for Money – Energy Drinks Brand 2023” at the second edition of the BrandXchange Consumers Value Awards, an event dedicated to celebrating brand excellence and the “Most Outstanding Energy Drink Brand of the Year” at the BrandCom 2021 Awards.

  • Bigi Drink Treats Lucky Winners to Exclusive VVIP Movie Experience

    Bigi Drink Treats Lucky Winners to Exclusive VVIP Movie Experience

    Bigi carbonated soft drink, a leading brand in the beverage industry, from the stable of Rite Foods Limited, hosted an unforgettable VVIP movie experience for 24 lucky winners to appreciate them for their unwavering support and engagement. These winners were selected through the “Lunch Inspiration Engagement,” a campaign that encouraged followers to participate in a fun and interactive way.

    The engagement began when Bigi shared a lunch inspiration post on their social media platforms, prompting dedicated followers to screenshot their meal choices and share them with their stories while tagging the brand to inspire others. Out of the many entries received, 24 people were selected to participate in a remarkable day of entertainment and fun.

    The winners were invited to the Bigi office located at 40 Adebola House, Opebi, on Saturday, where they were warmly welcomed by Olayinka Eniola, one of the brand’s Events and Activation Officers. Each guest received a bag filled with Bigi goodies as a special welcome gift.

    The excitement didn’t end there; the winners were treated to a refreshing journey to the Silverbird Galleria at Victoria Island. During the ride, they were engaged in various games, keeping their spirits high and building anticipation for the main event.

    Arriving at Silverbird Galleria, the winners were further entertained with a variety of engaging activities, and, of course, winners from each activity were rewarded with amazing prizes while keeping up the good spirit with their favourite Bigi flavours.

    The highlight of the day was the exclusive movie screening that started around 12:50 p.m. Each winner enjoyed a fantastic cinematic experience, complete with comfortable seating, snacks, and, of course, the refreshing taste of Bigi Carbonated Soft Drinks.

    Biola Aransiola, the Assistant Brand Manager for Bigi, expressed her delight in being able to give back to the brand’s loyal supporters. She emphasised that Bigi understands the importance of its customers and the role they play in the brand’s success. Aransiola stated, “A good brand invests in its consumer’s happiness, and Bigi is committed to making meaningful connections and memorable experiences for our valued customers.”

    Bigi continues to uphold her commitment to providing quality products and fostering strong relationships with its consumers, and this exclusive VVIP movie experience is just one of the many ways the brand shows appreciation to them.

  • Bigi Brand’s Annual “Watch & Win” Promo Returns with Brand New Car as the Grand Prize

    Bigi Brand’s Annual “Watch & Win” Promo Returns with Brand New Car as the Grand Prize

    The award-winning Bigi Carbonated Soft Drink brand, a product of Rite Foods Limited, is delighted to unveil her highly-anticipated fourth edition of its “Bigi Watch and Win” promo. Designed exclusively for movie enthusiasts in Lagos and Abuja, this exciting promo offers participants the opportunity to watch their favourite movies and win fantastic prizes.

    From September 18, 2023, to November 18, 2023, moviegoers can enjoy any film of their choice at Silverbird Cinemas and receive a raffle ticket. These tickets can be redeemed for a chance to win incredible prizes, including laptops, Bigi products, printers, perfumes, and more. The grand prize for this edition is a brand-new car.

    The first edition of “Bigi Watch and Win” took place in 2021, and later that same year in December, the Bigi brand held another edition. Since then, it has become an annual tradition, demonstrating Rite Foods Limited’s commitment to rewarding brand loyalty among its valued consumers.

    Ms. Biola Aransiola, Assistant Brand Manager for Bigi, expressed her excitement about the fourth edition of the promo, saying, “We’ve partnered with Silverbird Cinemas to enhance people’s movie-going experience. Movie lovers can enjoy any of our 13 Bigi Carbonated Soft Drink flavours while watching their favourite films and stand a chance to win amazing prizes.”

    Ms. Aransiola also mentioned that her favourite part is witnessing participants’ reactions when they discover the incredible prizes they have won, particularly the grand prize—a brand-new car. She encourages potential participants to check @getbigi on all social media platforms for the terms and conditions.

    Through the “Watch & Win” promo, the Bigi brand accentuates Rite Foods Limited’s dedication to supporting the entertainment industry. The brand continues to sponsor movie premieres, as it has in the past with movies such as “The Prophetess,” “Progressive Tailors Club,” and “Aki and Pawpaw.” Additionally, it has been a consistent sponsor of the popular talent discovery platform, Nigerian Idol, for three consecutive seasons (6, 7, & 8), helping aspiring Nigerian singers achieve their dreams of stardom in the music industry.

    The “Watch & Win” promo, combined with other effective marketing initiatives, has earned the Bigi brand numerous awards within its market segment. In 2023, Bigi Cola was honored with the “Best Value for Money” award at the BrandXchange Consumers Value Awards. In 2022, it received the “Fastest Growing Cola Brand of the Year” award at the Marketing Edge Brands and Advertising Excellence Awards in Lagos. The Bigi brand also claimed the “Most Outstanding CSD Brand of the Year” award at the 2021 Brandcom Awards, solidifying its position as a market leader in the beverage industry, outperforming its competitors.                

  • Fearless Energy Drink Captivates Fans with a Thrilling Contest and VIP Movie Experiences

    Fearless Energy Drink Captivates Fans with a Thrilling Contest and VIP Movie Experiences

    The premium Fearless energy drink of Rite Foods Limited ignited the ‘Embrace the Thrill’ passion of consumers through various board games, football, and video games of different types, with a climax dubbed ‘The Fearless Challenge,’ an ice bucket contest where three winners emerged on Saturday, 15th of July 2023.

    During the competition, the contestants endured the icy test by having their legs dipped in ice for an impressive 30 minutes at a stretch. The three winners: Agbaje Ebenezer, Nelson Osamor, and Oluwaseun Afolabi Adeleye received a grand prize of a free one-year supply of Fearless energy drink. A lot of supplementary freebies and consolation prizes, including branded Fearless bags, face hats, caps, water bottles, and other merchandise, were also given to participants and cheering spectators.

    The fun day started with Biker stunt at 6 pm, followed by games and giveaways at 10 pm, before they went in for the movie around 12 am. From 3 am to 5 am, the brand engaged the people with more games and music.

    The attendees were also treated to an exclusive and fun-filled evening, enjoying the blockbuster movie “Mission Impossible (Dead Reckoning Part I),” showcasing Fearless Energy Drink’s support for the entertainment industry. Throughout the event, Fearless Energy Drink organised other action-packed activities to further connect with its consumers.

    The ‘Fearless Mission Impossible Game Night’ was done in anticipation of the brand’s event ‘Fearless Up All Night’ coming up later in the year, which will be about celebrating one’s fearlessness and embracing the thrill.

    Kanyinsola Sangowawa, Assistant Brand Manager of Fearless Energy Drink at Rite Foods Limited, spoke at the event, emphasising the drink’s ability to keep you awake and energised, seeing how it kept people’s energy levels soaring throughout the activity-packed event.

    “Fearless Energy Drink is known for providing people with limitless energy at anytime, anywhere. It gives people the boost to truly embrace the thrill and do whatever they set their minds to. This event further proves that Fearless is the number one energy drink. Just one bottle is enough to keep you going for many hours” Sangowawa added.

    She further added that the truly world-class energy drink brand would stop at nothing to see consumers excel in all they do and what matters to them.”

  • Bigi presents a New Car to ‘Watch & Win’ Promo Winner

    Bigi presents a New Car to ‘Watch & Win’ Promo Winner

    Bigi carbonated soft drink from the stable of Rite Foods Limited, has rewarded Ms. Akinadewo Dove Folashade, a 36 years old Chartered Accountant, the winner of its ‘Watch & Win’ promo with a brand-new car after weeks of re-invigorating movie lovers with its 13 variants while watching their favourite movies at the Silverbird Cinemas in Lagos and Abuja.

    The exhilarated Akinadewo, who received the brand-new car at Rite Foods head office at Adebola House in Ikeja, Lagos, on Thursday, 25 May, 2023, also got other prizes of Bigi carbonated soft drinks, while other participants smiled home with consolation prizes which include laptop computers, Bigi products, blenders, printers, and other exciting products.

    The promo which was flagged off by Bigi in December 2021 was aimed at rewarding fun-seekers and movie-lovers, who excite themselves with their best films at the Silverbird Cinemas in Lagos and Abuja, and with their favourite Bigi products, in the exclusive partnership between Bigi and Silverbird Group nationwide.

    In her remark, the Assistant Brand Manager, Bigi, Ms. Aransiola Biola, avowed that through the promo, the consumer-centric brand continually connects with consumers, offering them the unparalleled taste that revitalises, as a product for every moment, for entertainment and other occasions.

    She stated that with a thrilling movie experience with the Bigi brand, consumers would have fun-filled and enjoyable moments that demonstrate the care and love they need.

    And with much joy, Akinadewo who thanked God for the opportunity of being part of the promo admits that the Bigi Cherry variant is her best carbonated soft drink as its taste is quite distinct, unmatched, and produced with the quality that takes one’s mind from other products in its market segment.

    The Chartered accountant said she was much delighted to be the winner of the brand-new car and that it came as a surprise to her. In the euphoria of the gift, she prayed that God should continue to bless Rite Foods Limited, and put Bigi above other products in the soft drink market.

    Since the commencement of the Bigi Reward Scheme, the brand has received commendations from movie lovers and consumers for putting smiles on their faces through valuable gifts that make life worthwhile.

    Given the brand’s uniqueness, Bigi Cola in 2022, won “The Fastest Growing Cola Brand of the Year” at the Marketing Edge Brands and Advertising Excellence Awards held in Lagos. Bigi also clinched the “Most Outstanding CSD Brand of the Year” at the Brandcom 2021 Awards, for its market leadership position in the beverage industry, surpassing its competitors in that category.

    Bigi sponsored the Nigerian Idol Seasons 6 and 7, and is currently doing the same in the Season 8 of the international musical star discovery platform for young Nigerian artists, thereby making their dreams of becoming superstars come true.

  • Bigi powers Nigerian Idol Season 8 with ten contestants in the Live Show

    Bigi powers Nigerian Idol Season 8 with ten contestants in the Live Show

    As the Season 8 of the Nigerian Idol Live Show competition gets lighted up, Ten (10) contestants, have tenaciously electrified the three judges with their outstanding performances into securing upper spots in the Live Show edition of the ongoing Bigi powered Nigerian Idol Season 8, slated to commence Sunday, May 28, 2023. 

    And as the discovery of the new idol gets closer, Rite Foods Limited, the maker of Bigi  soft drinks has vouched to enliven contestants throughout the competition with its  award-winning Bigi brand with 13 unique variants poised towards connecting with its  consumers in every moment during the competition.  

    The final solo of the theatre week kicked off with a brilliant performance by Henry Savy who ended up being the first contestant to secure a place in the top 10 category of the  show. His ‘Para’ performance of Davido literally pierced the heart of Simi, D’banj, and  Obi Asika, which became the sensation of the moment. 

    17-year old Constance stole the show as she melted hearts with ‘Positions’ by Ariana  Grande while Precious Mac thrilled and filled the theatre with singer Simi’s ‘Ayo’.  Although, before her time-out, fear sets in as her fate has to be decided by ‘not-easy to-be-impressed’ Simi, who was sitting as a Judge and song owner. 

    After brilliant performances and praiseworthy stage control of ‘No Shaking’ by 2baba,  ‘Catch me if you can’ by Adekunle Gold, ‘About damn time’ by Lizzo, ‘Under the  Influence’ by Chris Brown, ‘Karma’ by Summer Walker, and ‘Flowers’ by Miley Cyrus – Victory, Daniel Ose, Goodness, Abraham, Reigny and Quest who sang one after the  other, bounced into next phase with grand style. The last man standing – Chizo,  narrowly escaped this time around, unlike last season when he was sent off at crucial  moment. 

    Meanwhile, nineteen (19) contenders – Arite, Sapphire Whinnas, Amaka, Akinwande,  Mura’s twin brother (Mina), Eloehi, Daniel, Sir Danny, Soultunes, Busayo, and nine others were tactfully eliminated from the moving train as it could only accommodate the 10 best acts this time around.  

    Speaking on the sponsorship, the Assistant Brand Manager, Bigi, Ms. Aransiola Biola, said the support is to help discover and nurture talent across the country and the  African continent, and a demonstration of its mantra that it is for every moment,  connecting consumers through worthy platforms. “We are excited to sponsor Nigerian  Idol for three consecutive years, the Seasons 6 and 7, due to our love for promoting the 

    entertainment industry and to support the next generation of musical talents,” she  stated.  

    Aransiola added “Of course, this show is a great opportunity for contestants to showcase what they have as they unlock new opportunities in the music industry.” 

    The contestants will go head-on for the live show starting next Sunday, which would be  aired on DStv Channel 197 and GOtv Channel 11 (Magic Showcase). 

  • Fearless Energy Drink Powers A Thrilling Season Of Fast and Furious 10 Movie Premiere.

    Fearless Energy Drink Powers A Thrilling Season Of Fast and Furious 10 Movie Premiere.

    The number 1 best selling Energy Drink, “ Fearless”, from the stable of Rite Foods Limited, has again, demonstrated its unwavering commitment to the entertainment industry with its sponsorship of the premiere of season 10 of Furious Movie at the Silverbird Cinemas in Lagos. 

    The movie premiere held on Wednesday, 17 May 2023, was well attended by top-notch celebrities who applauded the Fearless Energy drink brand for promoting entertainment with a giant stride.  

    The thrilling experience was ignited by Rite Foods’ exclusive partnership with Silverbird Cinemas, where guests were energized and refreshed by the award-winning Fearless energy drink. With this experience, guests were rejuvenated to become more audacious and adventurous in activating their dreams to attain success.  

    On the sponsorship, Assistant Brand Manager, Fearless Energy Drink,  Kanyinsola Sangowawa, affirmed that it consolidates the brand’s pursuit for positioning itself as a propeller to its consumers being brave and bold alongside other attributes that inspires courage to dare and engage in daring activities. Amidst the rationale for the sponsorship, Sangowawa further stated that Fearless Energy Drink intends to utilise the sponsorship amongst other marketing activities to reaffirm Fearless  Energy Drink’s brand equity-building strategies as a market leader. Sangowawa further stated that the sponsorship is also a sampling ground for consumers to be able to taste the unique quality of the Fearless brand while enjoying their favourite movies with family and friends.

    Commenting on the support by the leading energy drink, Nollywood Movie Producer, Andrian Abisogun, applauded the brand for adding colour to the event and for the immense support to the entertainment sector, as well as the energy it provides to viewers at the cinema. 

    It was a pleasant moment as consumers of the Fearless range of flavours attested to the brand’s distinctiveness while having delightful  experiences watching the Fast and Furious movie, as well as the fun created at the brand’s stand with various mixes. 

    This and other sponsorship initiatives were responsible for the laurel earned by the brand as the “Most Outstanding Energy Drink Brand of the  Year,” in 2021, thus placing it ahead of others in its category. It was adjudged as the leading brand because of its inventiveness and numerous contributions to the industry, talent promotion, ideapreneurship, and  societal development.