The number 1 best selling Energy Drink, “ Fearless”, from the stable of Rite Foods Limited, has again, demonstrated its unwavering commitment to the entertainment industry with its sponsorship of the premiere of season 10 of Furious Movie at the Silverbird Cinemas in Lagos.
The movie premiere held on Wednesday, 17 May 2023, was well attended by top-notch celebrities who applauded the Fearless Energy drink brand for promoting entertainment with a giant stride.
The thrilling experience was ignited by Rite Foods’ exclusive partnership with Silverbird Cinemas, where guests were energized and refreshed by the award-winning Fearless energy drink. With this experience, guests were rejuvenated to become more audacious and adventurous in activating their dreams to attain success.
On the sponsorship, Assistant Brand Manager, Fearless Energy Drink, Kanyinsola Sangowawa, affirmed that it consolidates the brand’s pursuit for positioning itself as a propeller to its consumers being brave and bold alongside other attributes that inspires courage to dare and engage in daring activities. Amidst the rationale for the sponsorship, Sangowawa further stated that Fearless Energy Drink intends to utilise the sponsorship amongst other marketing activities to reaffirm Fearless Energy Drink’s brand equity-building strategies as a market leader. Sangowawa further stated that the sponsorship is also a sampling ground for consumers to be able to taste the unique quality of the Fearless brand while enjoying their favourite movies with family and friends.
Commenting on the support by the leading energy drink, Nollywood Movie Producer, Andrian Abisogun, applauded the brand for adding colour to the event and for the immense support to the entertainment sector, as well as the energy it provides to viewers at the cinema.
It was a pleasant moment as consumers of the Fearless range of flavours attested to the brand’s distinctiveness while having delightful experiences watching the Fast and Furious movie, as well as the fun created at the brand’s stand with various mixes.
This and other sponsorship initiatives were responsible for the laurel earned by the brand as the “Most Outstanding Energy Drink Brand of the Year,” in 2021, thus placing it ahead of others in its category. It was adjudged as the leading brand because of its inventiveness and numerous contributions to the industry, talent promotion, ideapreneurship, and societal development.