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Feature- Marketing Makes Awareness as Recall Requires Branding
By Ugochukwu Ugwuanyi
Although communications is a discipline where clarity is currency, conflation of marketing and branding is one misnomer that plagues business models. Yet,...
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UCL Matchday 1: Europe’s Biggest Clubs Begin Their Campaigns on DStv,...
The UEFA Champions League group phase begins this week, with Europe’s biggest clubs facing off across three nights. Real Madrid face Inter Milan, Arsenal...
What Nigeria’s Search Trends Reveal About the Country’s Evolving Fitness Habits
At 5:30 on a Tuesday morning in Lagos, the streetlights are still buzzing. Along the Lekki-Ikoyi link bridge, the steady rhythm of running shoes...
LATEST ON TECHNOLOGY
Power your hustle: Five ways WhatsApp Business helps you grow
For many small businesses, growth starts with returning customers, referrals and recommendations. But eventually, every business reaches a point where it needs to do...
Mary-Brenda Akoda Wins 2026 NPSI for GenScan AI, Becoming First Millennial Individual Winner
The Nigeria Prize for Science and Innovation (NPSI) named Mary-Brenda Akoda as the winner of its 2026 Prize for her groundbreaking innovation, GenScan AI...
ipNX Champions Young Nigerian Innovators at Thrive-in-Tech 6.0 Hackathon, Reinforces Commitment to Building Solutions...
ipNX Nigeria Limited has reaffirmed its commitment to advancing Nigeria’s technology ecosystem and empowering the next generation of innovators through its sponsorship of the...
When Your Phone Gets Hot, Your Game Gets Harder: Why Cooling Matters for Serious...
For casual gamers, a warm smartphone may be little more than an inconvenience. But for competitive players, especially those spending hours in ranked matches,...
NASENI Demonstrates Solar Irrigation System Benefits to Kano Farmers
The National Agency for Science and Engineering Infrastructure (NASENI) has carried out demonstrations of its state-of-the-art solar irrigation pump system for farmers in Kano...
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