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Tag: Ekuma Eze

  • World Environment Day: Rite Foods Takes Climate Campaign to Schools

    World Environment Day: Rite Foods Takes Climate Campaign to Schools

    As part of activities marking the 2026 World Environment Day, Rite Foods Limited has reaffirmed its commitment to environmental sustainability and climate action by engaging students in practical environmental education, tree planting, and recycling awareness programs across Lagos and Ogun States.

    The leading food and beverage company brought together students, teachers, and community stakeholders at Opebi Senior Grammar School, Ikeja, Lagos, and Moslem Primary School, Ososa, Ogun State, to promote environmental responsibility, sustainable living, and circular economy practices among young people.

    The initiative featured interactive sustainability sessions with students and teachers focused on proper waste management, recycling, water conservation, and environmental stewardship. Students also participated in tree-planting exercises designed to encourage afforestation, carbon dioxide capturing and instill a lifelong commitment to protecting the environment.

    Speaking during the outreach program tagged ‘Plant the Future’, the Head of Corporate Affairs and Sustainability at Rite Foods Limited, Ekuma Eze, stressed the importance of equipping young people with the knowledge and values needed to address environmental challenges.

    According to him, climate change remains one of the most pressing issues facing the world today, making it imperative for organizations, communities, and individuals to take deliberate actions that safeguard the environment.

    “Environmental sustainability begins with awareness and responsibility. By catching them young and teaching them the importance of protecting the environment, they become ambassadors of positive change within their homes and communities. We must therefore take intentional steps today to ensure we leave a healthier planet for future generations,” he said.

    Eze further highlighted Rite Foods’ broader sustainability agenda, including its recently launched Waste-Is-Naira (W.I.N.) initiative in partnership with RecyclePoints. The program enables residents to exchange used plastic bottles and beverage cans for cash, while promoting responsible waste management and advancing circular economy practices.

    Also speaking at the Ososa event, the Health, Safety and Environment (HSE) Manager at Rite Foods Limited, Timilehin Ajibola, emphasised the strong link between environmental sustainability, community development, and long-term business growth.

    “Our goal is to remain in business for the next century and beyond. Achieving that requires collective responsibility in protecting our environment through simple actions such as conserving water, disposing of waste properly, and planting trees that will benefit future generations. A healthy environment creates healthier communities, supports learning, and contributes to sustainable economic development,” he stated.

    A major highlight of the Lagos engagement was a hands-on recycling and sustainability session facilitated by Kazih Kits Limited, Rite Foods’ sustainability partners. The session exposed students to innovative ways of transforming waste materials into useful products, demonstrating how sustainability can create both environmental and economic value.

    Speaking on the initiative, the Chief Executive Officer of Kazih Kits Limited, Dr. Chinedu Azih, explained that recycling offers practical solutions to environmental challenges while unlocking opportunities for social impact.

    “Many of the materials people discard every day still have economic and social value. Through innovation and recycling, plastic bottles and product wrappers can be transformed into school bags and other useful products that support education, reduce pollution, and contribute to a more sustainable future,” she said.

    Commending the initiative, the Head Teacher of Moslem Primary School, Ososa, Lawal Oladele, described environmental education as vital to raising responsible future citizens.

    “The lessons shared with our pupils today go beyond the classroom. They will take this knowledge home and help promote environmental consciousness among their families and communities. Programmes like this help shape a generation that understands the value of protecting the environment,” he said. He also commended Rite Foods Limited for championing the initiative

    The World Environment Day outreach reflects Rite Foods Limited’s firm commitment to its Corporate Social Responsibility framework covering  Education, Youth Empowerment, Environmental Stewardship, and Community Development (EYEC), while reinforcing the company’s belief that real climate action begins with awareness, education, and collective responsibility.

  • Rite Foods MD, Seleem Adegunwa, Emerges as ‘Industrialist of the Year’ Award

    Rite Foods MD, Seleem Adegunwa, Emerges as ‘Industrialist of the Year’ Award

    The Managing Director of Rite Foods Limited, Seleem Adegunwa, has been named Industrialist of the Year by Vanguard Media Limited, in recognition of his bold leadership, entrepreneurial foresight, and the company’s disruptive impact on Nigeria’s fast-moving consumer goods (FMCG) sector.

    The award was presented at a high-profile ceremony held at the Convention Centre of Eko Hotel and Suites on Friday, 24 April 2026. The event drew an influential audience of business leaders, policymakers, and industry stakeholders, highlighting the significance of the honor.

    Under Adegunwa’s leadership, Rite Foods has redefined competition in the FMCG space, challenging legacy dominance and reshaping consumer expectations through a relentless focus on innovation, quality, and accessibility. From pioneering product formats to building culturally resonant brands, the company has consistently set new benchmarks, transforming how Nigerians engage with everyday food and beverage products.

    This recognition aligns with the spirit of World Creativity and Innovation Day, themed “Recreating Tomorrow Today,” a philosophy deeply embedded in Rite Foods’ operations. By combining cutting-edge manufacturing with insight-driven marketing, the company has not only accelerated growth but also influenced industry direction, earning its place as a market leader.

    Commending Adegunwa’s achievements, Vanguard Editor, Eze Anaba highlighted his role in driving strategic expansion, strengthening nationwide distribution, and embedding a culture of continuous innovation. He noted that Rite Foods’ growth has created significant employment opportunities across its value chain, from production and logistics to retail and supplier networks.

    Receiving the award on his behalf, Head of Corporate Affairs and Sustainability, Ekuma Eze, described the recognition as a validation of the company’s mission to redefine the industry through homegrown excellence.

    “This honour reflects the work we have done in challenging conventions and delivering products that resonate with consumers. It reinforces our belief that Nigerian companies can compete at the highest level on quality, innovation, and leadership,” he said.

    Rite Foods’ rise has been driven by a portfolio of standout brands that have disrupted traditional categories. Its Bigi range of carbonated soft drinks has carved out a strong market presence with bold flavors and value-driven offerings. At the same time, Fearless Energy Drink reshaped the segment by introducing a first-of-its-kind PET bottle format before expanding into cans. The company’s Sosa Fruit Drink and sausage brands have further strengthened their position by tapping into evolving consumer lifestyles with convenience, taste, and variety.

    Beyond products, Rite Foods has differentiated itself through strategic consumer engagement, leveraging platforms in entertainment to build deep cultural connections. Its long-standing sponsorship of Nigerian Idol, spanning Seasons 6 through 10, reflects a commitment to nurturing talent and contributing to national development.

    Today, Rite Foods stands as a testament to the power of Nigerian enterprise—combining world-class manufacturing at its Ososa facility in Ogun State with a forward-thinking mindset that continues to disrupt, innovate, and lead.

  • Rite Foods Partners RecyclePoints on “Waste-Is-Naira” Initiative

    Rite Foods Partners RecyclePoints on “Waste-Is-Naira” Initiative

    Rite Foods Limited has reinforced its commitment to environmental stewardship and regulatory compliance with the launch of its “Waste-Is-Naira” (W.I.N) initiative, in partnership with RecyclePoints. It is an ambitious, community-driven programme designed to advance Extended Producer Responsibility (EPR) while transforming plastic waste into a viable source of income for Nigerians.

    The initiative, unveiled at the company’s corporate headquarters in Opebi, Lagos, marks a significant step in Rite Foods’ long-term sustainability strategy, aligning its operations with national environmental priorities and global best practices in post-consumer waste management.

    The partnership with RecyclePoints, a leading waste-to-wealth social enterprise and recycler, is supported by key regulatory and industry stakeholders, including the Lagos State Ministry of the Environment, Lagos Waste Management Authority (LAWMA), Lagos State Environmental Protection Agency (LASEPA), the Food and Beverage Recycling Alliance (FBRA), and community leaders, among others.

    The W.I.N initiative operationalises EPR principles by creating a structured system for the recovery, collection, and recycling of post-consumer packaging. Through this model, Rite Foods is not only taking responsibility for the lifecycle of its packaging materials but also enabling consumers to actively participate in sustainable waste management.

    The programme allows residents to exchange used plastic bottles and beverage cans for cash, effectively converting waste into economic opportunities. With a projected annual recovery of over 750 tonnes of plastic waste, the initiative is poised to significantly reduce environmental pollution, improve circularity in packaging use, and stimulate grassroots economic activity.

    Speaking at the launch, Ekuma Eze, Head of Corporate Affairs and Sustainability at Rite Foods Limited, described the initiative as a natural evolution of the company’s sustainability journey and a deliberate move to embed EPR into its business model.

    “This initiative goes beyond clean-up efforts. It reflects our responsibility as a producer to close the loop on our packaging materials. With ‘Waste-Is-Naira’, we are institutionalising a system where post-consumer waste is recovered, reintegrated into the value chain, and translated into tangible socio-economic benefits for Nigerians.”

    He further noted that following years of impactful coastal clean-up campaigns under the Riteon thebeach initiative, the company is now scaling its efforts inland through a more structured, incentive-based recycling framework that drives behavioral change at the community level.

    Daniel Oderinde, Programme Manager at RecyclePoints, explained that participants are provided with designated ‘Waste-Is-Naira’ sack bags to encourage proper waste segregation at the source. Once filled, these materials are delivered to designated collection hubs, where they are weighed, logged, and digitally recorded. Payments are subsequently processed, ensuring transparency, traceability, and financial inclusion for participants.

    Providing additional insight, Akin Disu, Founder of Popbeachclub and Rite Foods’ partner on the Riteonthebeach project, emphasised the broader societal impact of the initiative, noting that it represents a paradigm shift in how waste is perceived and managed.

    “What we call waste is simply value in the wrong place. When producers take responsibility, and systems are designed to connect people to opportunities, we unlock not just environmental benefits, but livelihoods. ‘Waste-Is-Naira’ is a powerful example of how EPR can work effectively at the grassroots.”

    Regulatory stakeholders also commended the initiative for aligning with environmental standards and strengthening public-private collaboration. Mrs. Adedayo Adebayo, Director of Environmental Sustainability at LASEPA, highlighted the importance of compliance and structured frameworks in delivering long-term impact, while Mrs. Oguntola Omolara of LAWMA described the programme as a timely intervention that supports the state’s waste management objectives.

    On his part, Adeoye Babajide, Director, Waste Management, Lagos State Ministry of Works and Water Resources, stated that the laudable initiative aligns with the state government’s drive in keeping the environment healthy and habitable, and also in preserving the natural water resources for human use.

    Lending her voice to the initiative, Arese Onigise, Executive Secretary of FBRA, stated: “Initiatives like ‘Waste-Is-Naira’ exemplify how producers can move beyond compliance to actively implement Extended Producer Responsibility in a way that is both practical and impactful. By creating collection systems that incentivise consumers and integrate informal waste actors, Rite Foods is contributing significantly to the development of a circular economy for packaging in Nigeria. This is the kind of scalable model the industry needs to drive long-term environmental sustainability.”

    She further called for continued collaboration among key stakeholders to ensure the long-term success and scalability of such initiatives.

    From an operational standpoint, the initiative is designed as an inclusive, community-based system that integrates households, waste pickers, and aggregators into a formal recycling value chain.

    Beyond environmental impact, the W.I.N initiative is expected to create jobs across the recycling value chain, empower informal waste collectors, and strengthen Nigeria’s circular economy.

    By embedding Extended Producer Responsibility into a scalable, community-focused model, Rite Foods is demonstrating how corporate leadership, when aligned with regulatory frameworks and local realities, can drive measurable environmental and socio-economic impact.

  • Rite Foods Challenges Stakeholders on Clean Energy Adoption

    Rite Foods Challenges Stakeholders on Clean Energy Adoption

    Rite Foods Limited, the proudly Nigerian and world-class FMCG company, has reaffirmed its commitment to sustainable manufacturing and clean energy adoption as it marked the 2026 International Day of Clean Energy with a high-level multi-stakeholders’ engagement focused on Nigeria’s energy transition journey and sustainable industrialization.

    The forum, themed “Nigeria’s Clean Energy Transition: Balancing Risks, Trade-offs and Opportunities for Sustainable Growth,” convened government officials, regulators, energy experts, manufacturers, suppliers, sustainability advocates and media to examine practical pathways for integrating renewable energy solutions across Nigeria’s FMCG sector. The engagement was held at the company’s Head Office in Opebi, Lagos.

    As a market leader, Rite Foods continues to integrate cleaner and more efficient energy solutions into its manufacturing operations, significantly reducing its carbon footprint while consistently delivering its portfolio of innovative, award-winning brands to consumers nationwide. This approach reflects the company’s ability to balance operational resilience with environmental responsibility within Nigeria’s challenging power landscape.

    Speaking at the event, Ekuma Eze, Head of Corporate Affairs and Sustainability at Rite Foods, who declared the event open, described clean energy as central to the company’s long-term business strategy.

    “At Rite Foods, clean energy is not optional; it is a strategic business imperative. Our approach acknowledges the realities of industrial operations in Nigeria while deliberately pursuing cleaner, more efficient, and more resilient energy solutions that support sustainability, productivity, and business continuity,” he said.

    Rite Foods disclosed that 95 per cent of its energy consumption comes from cleaner sources, including natural gas and solar power, with diesel accounting for just 5 per cent of its energy mix. This shift has significantly reduced the company’s reliance on more carbon-intensive fuels across its manufacturing facilities.

    The Managing Director/CEO, Rite Foods, Mr Seleem Adegunwa, in his opening remarks delivered by Mrs. Barong Asiodu, General Manager, Corporate Planning and Strategy, reiterated Rite Foods’ commitment to embedding sustainability into its long-term growth plans while aligning strong business performance with environmental responsibility.

    “For us at Rite Foods, energy is a business continuity priority. As the manufacturing landscape evolves, companies must proactively strengthen their energy resilience while reducing environmental impact. Our investments in cleaner energy reflect disciplined long-term thinking about competitiveness, efficiency, and responsible growth. More importantly, we recognize that industry progress accelerates when stakeholders share knowledge and align on practical pathways forward.” Adegunwa said.

    Delivering the keynote address, Titilayo Oshodi, Special Adviser on Climate Change and Circular Economy to the Governor of Lagos State, emphasized clean energy as both an environmental necessity and a strategic economic opportunity for Nigeria.

    She explained that Nigeria’s clean energy transition requires a deliberate shift from fossil fuels such as oil, gas, and diesel to sustainable sources including solar, wind, and hydropower, in alignment with Sustainable Development Goal 7 (SDG 7), the Paris Agreement, and Nigeria’s Energy Transition Plan (ETP), which targets net-zero emissions by 2060.

    Oshodi highlighted the country’s current energy realities limited electricity access, heavy reliance on biomass for cooking, and the health and environmental consequences of prolonged generator and firewood use. She noted that while delayed transition comes at a high cost to public health, forests, and emissions, a poorly financed rapid transition could also strain economic stability.

    Commending Rite Foods for convening the dialogue, Oshodi described the engagement as timely and impactful, praising the company for demonstrating strong private-sector leadership in advancing Nigeria’s clean energy agenda. She added that industry-led initiatives such as this play a critical role in strengthening national economic growth, industrial resilience, and Africa’s competitiveness.

    She further outlined ongoing national and sub-national initiatives, including the implementation of the Energy Transition Plan, expansion of domestic solar manufacturing, the issuance of a ₦50 billion green bond, and Lagos State’s clean energy projects such as solar street lighting, solar-powered public facilities, electric public transport, biodigesters, and the 80 million Clean Cookstoves Initiative.

    A panel discussion featuring Olufemi Ajileye, General Manager Operations, Rite Foods, Olumide Idowu, climate advocate, Shofela Akinbode, Director, Planning, Research and Statistics, Special Duties and Climate Change, and Eustace Onuegbu, Corporate Social Responsibility and sustainability expert, explored policy frameworks, technological innovation, financing models, and the importance of collaboration in driving sustainable industrial growth.

    Highlighting the operational impact of this transition, Femi Ajileye, General Manager, Operations, Rite Foods Limited, noted that sustainability is embedded within the company’s production systems.

    “Clean and efficient energy systems are fundamentally about smarter operations. Investments in energy efficiency in the long run lower total cost of ownership, even if initial capital costs are higher. They also reduce maintenance costs and improve asset lifespan, which in-turn, enhance predictability in energy spending.

    For a manufacturer like us, this translates into stronger cost leadership, improved margins, and the ability to reinvest savings into innovation, quality, and market expansion.” he stated.

    Beyond energy sourcing, the company has adopted disciplined energy management practices that deliver low energy intensity per unit of production, outperforming typical industry benchmarks. Continuous investments in modern equipment, automation, and process optimization have further strengthened cost efficiency, reduced environmental impact, and enhanced manufacturing competitiveness.

    The event also featured goodwill messages from representatives of the Food and Beverages Recycling Alliance (FBRA), Federal Ministry of Environment, Sterling One Foundation, and GZI Industries, reinforcing the value of strong public-private partnerships in accelerating Nigeria’s clean energy transition.

    Experts at the forum agreed that Nigeria’s transition to clean energy must be balanced, inclusive, and data-driven, shifting from linear energy use to circular systems that promote innovation, green jobs, and inclusive access.

    “If managed wisely, clean energy will not slow Nigeria’s growth; rather, it will redefine it,” they concluded.

    Rite Foods’ leadership in sustainability and innovation has earned the company several recognitions, including Outstanding FMCG Corporate Brand of the Year at the Edge Awards, as well as multiple honours at the Sustainability, Innovation and Social Impact (SISA) Awards and the SERAS Awards, reinforcing its position as a proudly Nigerian brand driving responsible and future-focused growth.

  • Fearless Energy Returns as Exclusive Energy Drink Sponsor of Felabration 2025

    Fearless Energy Returns as Exclusive Energy Drink Sponsor of Felabration 2025

    Fearless Energy Drink, the bold and refreshing brand from Rite Foods Limited, is back as the Exclusive Energy Drink Sponsor of Felabration 2025, the globally acclaimed annual festival that celebrates the life, music, and legacy of the legendary Fela Anikulapo-Kuti.

    This year’s celebration, themed “Shakara,” holds in Lagos from Monday, October 13 to Saturday, October 19, 2025, at the iconic New Afrika Shrine, Ikeja. Daily from 6 p.m., fans, artists, and lovers of Afrobeat will come together to honor the spirit of Fela in the most energetic and expressive way possible.

    Felabration has grown to become one of Africa’s most vibrant and anticipated cultural events, a beautiful blend of music, art, fashion, and creativity that attracts audiences from all over the world. It’s more than a festival; it’s a celebration of Fela’s fearless voice and the power of artistic freedom.

    For Fearless Energy Drink, being part of Felabration once again is more than a sponsorship; it’s a natural partnership. Both share the same DNA of boldness, originality, and self-expression. The brand’s continued support of Felabration underscores its belief in Nigerian creativity, resilience, and the unstoppable energy of the youth.

    Speaking about the sponsorship, Boma Harrison, Head, Marketing of Rite Foods Limited, said: “We are thrilled to return as the exclusive energy drink sponsor of Felabration 2025. Fearless Energy Drink stands for boldness and confidence, the same fearless spirit that defined Fela and continues to inspire generations of Nigerians. This partnership celebrates originality, creativity, and the unstoppable energy that drives our nation.”

    Also reflecting on the partnership, Ekuma Eze, Head of Corporate Affairs and Sustainability at Rite Foods Limited, recalled Fearless’ previous involvement in 2021, when the brand honored the Afrobeat icon with a posthumous award of his iconic saxophone presented to the Felabration team at the festival’s grand finale.

    “Fearless represents everything Fela stood for: courage, creativity, and freedom of expression. We are proud to continue supporting an event that keeps his legacy alive and inspires new generations to live boldly and stay original,” he said.

    This year’s Felabration 2025 promises a full week of excitement, color, and cultural brilliance. The pre-event activities set the tone with the Afrobics Dance Competition held on October 4 at the New Afrika Shrine and the Dress Like Fela Fashion Competition on October 5 at Freedom Park, where fans creatively reimagined Fela’s signature style. Young people also had their voices heard during the Secondary School Debate on October 8 and the Fela Debates Symposium on October 13 at NECA Hall, Ikeja, a thought-provoking dialogue exploring Fela’s impact on music, activism, and African identity.

    The main events, running from October 13 to 19, will feature electrifying concerts at both the New Afrika Shrine and Freedom Park, headlined by an incredible lineup of performers including Femi Kuti, Made Kuti, Terry Apala, Kashcoming, Berri Tega, and other celebrated artists from Nigeria and beyond. Art lovers will also enjoy exhibitions inspired by Fela’s music and message, providing a visual experience of his enduring influence.

    In true Felabration spirit, all main concerts are free, ensuring everyone can be part of this shared celebration of culture and creativity.

    Guests can look forward to a week-long explosion of music, art, and fearless energy all powered by Fearless Energy Drink. With this partnership, Fearless once again energizes the rhythm of Afrobeat and reaffirms its place as a passionate supporter of Nigeria’s creative and cultural excellence.

  • Rite Foods Restates Commitment to Greenhouse Gas Reduction

    Rite Foods Restates Commitment to Greenhouse Gas Reduction

    Rite Foods Limited, Nigeria’s leading food and beverage company, has restated its commitment to environmental stewardship by driving innovations that continue to minimize greenhouse gas emissions in its manufacturing operations.

    The company made the commitment Thursday while conducting newsmen around its energy Centre at its factory in Ososa, Ogun State, as part of activities to commemorate World Ozone Day.

    General Manager, Operations Olufemi Ajileye, said the company will continue to raise the bar in sustainable manufacturing with world-class processes that conserve energy, protect the environment, and reduce carbon emissions.

    At its state-of-the-art factory, the company has deployed fully automated systems, energy-efficient technology, renewable energy and advanced carbon-free infrastructure designed to safeguard the ozone layer. This reflects Rite Foods’ unwavering commitment to eco-friendly operations.

    Ekuma Eze, Head of Corporate Affairs and Sustainability, said the company built sustainability into the design of its world class production facility, starting from an energy strategy with a unique energy mix: 92% gas, 6.5% diesel, and 1.5% solar.

    According to him, the company’s use of low-emission technologies and infrastructure has ensured that its carbon intensity is way below 800gCO₂/lpb, well below the industry average of 1300–2500 gCO₂/lpb, giving Rite Foods one of the lowest emission levels in the sector.
    “This demonstrates our commitment to cleaner energy sources, cutting greenhouse gas emissions, and protecting the ozone layer,” said EZE.

    Ajileye further noted that the company’s cooling plant is equipped with advanced safety systems that ensures zero ammonia leaks, thus zero harmful emissions. This not only protects the environment but also guarantees the highest standards of product quality and safety for people and the planet.

    Rite Foods’ environmental stewardship goes beyond factory operations. Through its CSR pillars—Education, Youth Empowerment, Environmental Stewardship, and Community Development (EYEC)—the company continues to invest in sustainable programmes that touch lives. Its flagship initiative, RiteOnTheBeach, has made significant strides in ecological conservation, especially along Lagos’ coastline communities. The programme promotes plastic waste recovery, recycling, and community-led clean-ups that create jobs and fund school supplies for children in underserved coastal communities.

    These efforts underscore Rite Foods’ commitment to circular economy practices that reduce waste, empower communities, and protect future generations.

    Rite Foods was named Food Company of the Year 2024 at the Independent Media Awards. Its product portfolio—13 Bigi Carbonated Soft Drink variants, Bigi Premium Drinking Water, Sosa Fruit Drink in five flavours, Nigeria’s No. 1 Fearless Energy Drink, and the Rite Spicy Beef & Bigi Beef Sausage Rolls continues to refresh and inspire millions, proudly produced to world-class standards.

  • Nigerian Idol Top 10 Visits Rite Foods, Presents AMVCA Award in Celebration of Creative Excellence and Brand Support

    Nigerian Idol Top 10 Visits Rite Foods, Presents AMVCA Award in Celebration of Creative Excellence and Brand Support

    The Top 10 contestants of Nigerian Idol Season 10 paid a courtesy visit to Rite Foods Limited, the headline sponsor of the music reality show, in a moment that celebrated shared success, continuous brand commitment, and the growing synergy between corporate Nigeria and the creative industry.

    A key highlight of the visit was the formal presentation of the Africa Magic Viewers’ Choice Award (AMVCA) plaque to Rite Foods Limited by MultiChoice Nigeria. The plaque, awarded to Nigerian Idol as the Best Unscripted M-Net Original Series in recognition of the show’s outstanding cultural and entertainment impact, was presented as a symbol of appreciation for Rite Foods’ instrumental support in driving the growth and continued excellence of the show.

    For the past five consecutive years, Rite Foods through its flagship brand, Bigi Carbonated Soft Drink, has played a central role in shaping the Nigerian Idol experience. From energising contestants backstage to connecting with millions of viewers at home, Bigi has become more than a sponsor, but a symbol of originality, freshness, and support for rising talents.

    The Top 10 contestants were warmly welcomed at the company’s head office, where they engaged with staff and senior executives, shared stories of personal growth, and expressed heartfelt gratitude to Rite Foods for powering the platform that helped shape their musical journey.

    Speaking during the visit, Biola Aransiola, Brand Manager, Bigi Drinks, stated “Our partnership with Nigerian Idol is more than sponsorship, it is about creating platforms where dreams can thrive. Over the past five seasons, we have seen talent rise, voices evolve, and stars emerge. The AMVCA win is not just for the show, it is for every young dreamer who dared to step forward, and for brands like ours that choose to believe in them.”

    In his remark, the Head of Corporate Affairs and Sustainability, Ekuma Eze, encouraged the young singers to be committed to their cause in becoming musical stars and in attaining success as they journey in life. He charged them to set audacious goals as dreams do come true, citing Rite Foods and an example of a bold dream turned to reality.

    Eze stated that with a strong commitment to advancing their musical careers, they will become known like other top-notch artists in the entertainment industry.

    The visit also featured a guided tour of the Rite Foods Head office facility, brand tasting experience, and an inspiring reflection session where the contestants spoke about their journeys, the moments that shaped them, and how Bigi Drinks added excitement and comfort to their stay throughout the season.

    With the Season 10 Grand Finale just days away aptly themed “Rise to Victory the visit served as a timely celebration of talent, partnership, and purpose. As the competition narrows to the final two contestants, Purp and Raymu, the stage is set for one of them to be crowned the next Nigerian Idol.

    Rite Foods continues to lead as a proudly Nigerian brand championing innovation, excellence, and national development through strategic investments in entertainment, youth empowerment, and creativity.

  • Rite Foods Donates Educational Materials to 2,000 Pupils in Lagos, Ogun, Abuja

    Rite Foods Donates Educational Materials to 2,000 Pupils in Lagos, Ogun, Abuja

    As part of its Corporate Social Responsibility (CSR) initiative and in celebration of Children’s Day, Rite Foods Limited, Nigeria’s leading food and beverage company, has donated educational materials to 2,000 pupils in 10  schools across Lagos, Ogun State, and the Federal Capital Territory, Abuja.

    The educational materials donated to the schools include school bags and exercise books designed to support pupils in underserved communities on their academic journey.

    The donations were made during visits to schools in Ososa (Ijebu-Ode), Ogun State, and the Oworonshoki area of Lagos on May 28 and 29, respectively. The initiative aims to enhance the academic experience of the pupils and encourage their commitment to education as future leaders.

    In line with its sustainability goals, Rite Foods produced the school bags using recycled nylon waste generated from its product packaging, such as labels from Fearless Energy Drinks, Bigi Water and Soft Drinks, and sausage wrappers. This not only reduces environmental waste but also teaches children the value of recycling and circular economy practices.

    In Ososa, beneficiaries included pupils from Moslem Primary School, St. Thomas Catholic Primary School, and St. John’s Anglican Primary School. In Lagos, the Rite Foods team visited Oworonshoki Nursery and Primary School, Local Government Nursery and Primary School, Ayeroju Nursery and Primary School, Mosafejo Nursery and Primary School, and Muslim Nursery and Primary School in Kosofe LGA.

    Each event included a funfair and refreshments as part of the Children’s Day celebration. It also featured an interactive session that educated pupils on sustainability and the importance of recycling packaging waste into useful products, such as school bags.

    Speaking during the event, Ekuma Eze, Head of Corporate Affairs and Sustainability at Rite Foods, emphasized the significance of investing in children’s education. “Our CSR program is symbolic of the role children play in nation-building. By encouraging education and sustainability, we are shaping a generation that understands the value of learning and environmental stewardship.”

    Similarly, Ismail Ganiyu, Head of Human Resources at Rite Foods, noted, “As part of our commitment to education and youth development, we’re proud to support our future leaders with materials that aid their academic growth.”

    Also speaking, Dr. Chinedu Azih, Managing Director of Kazih Kits, Rite Foods’ technical partners in producing the bags, stated, “This initiative is a testament to what can be achieved when corporate leadership aligns with grassroots innovation. Turning waste into hope for 2,000 children is both impactful and inspiring.”

    Dr. Azih highlighted the project’s alignment with the United Nations Sustainable Development Goals (SDGs): SDG 4: Quality Education, SDG 13: Climate Action, and SDG 17: Partnerships for the Goals

    Leaders of the schools and local education authorities commended Rite Foods for its thoughtful gesture, noting that the initiative eases the financial burden on parents and supports pupils’ academic performance.

    Idris Mukaila Olakunle, Head Teacher of Moslem Primary School, Ososa, praised the company’s generosity and wished them continued success. Similarly, the Chairman of the School-Based Management Committee, Kosofe LGA, Kehinde Dare, expressed gratitude, affirming that Rite Foods’ action demonstrates a genuine concern for the educational development of Nigerian children.

  • Rite Foods Felicitates with Muslims, Rejuvenates with Unparalleled Brands During Ramadan

    Rite Foods Felicitates with Muslims, Rejuvenates with Unparalleled Brands During Ramadan

    Rite Foods Limited, a leading food and beverage company in the country, has restated its commitment to celebrating Ramadan with Muslim faithful and providing them with refreshing moments through its array of quality brands.

    As Muslims embark on the Ramadan fast, Rite Foods urges them to adhere to the principles of Islam, emphasizing peaceful coexistence and commitment to its teachings.

    With an ultra-modern world-class factory and state-of-the-art infrastructure, the proudly Nigerian company has in its product portfolio, 13 variants of Bigi carbonated soft drink (CSD) and premium Table Water, Rite sausages, Fearless energy drink, comprising the Classic and Red Berry flavours, and the Sosa fruit drink, to continually reinvigorate Muslims in the fasting period.

    The Managing Director of Rite Foods Limited, Seleem Adegunwa, wishes the Islamic believers a happy celebration, filled with love, prayers and peaceful coexistence.

    He encourages believers to indulge in the company’s brands, which cater to diverse demographics and preferences.

    Similarly, Ekuma Eze, Head of Corporate Affairs and Sustainability at Rite Foods Limited, reaffirms the company’s commitment to engaging with consumers through value-driven initiatives and celebrating meaningful occasions with them.

    He said the company’s array of brands is ideal for nourishment and rejuvenation after a day’s fasting.

    The Company’s commitment to consumer engagement has earned it numerous feats such as the “Most Innovative Carbonated Soft Drink Brand of the Year” for the Bigi brand, the “Most Outstanding Energy Drink in Consumer Engagement” for its number-one energy drink, the Fearless brand; and the “Best Value for Money – Carbonated Drink Brand 2023” for the Bigi Cola.

    Others include the “Best Value for Money—Energy Drinks Brand 2023” for Fearless Energy Drink, the “Best Value for Money—Sausage Brand 2023” for Bigi Beef Sausage Roll, and the “Outstanding New Product of the Year—Juice” for the premium Sosa fruit drink in 2023.

  • NBC Reaffirms Commitment to Water Stewardship Goals

    NBC Reaffirms Commitment to Water Stewardship Goals

    …as it celebrates World Water Day with community outreaches

    In line with its commitment to promote water sustainability, Nigeria’s leading consumer packaged goods company, Nigerian Bottling Company (NBC) Ltd, a member of the Coca-Cola Hellenic Bottling Company (CCHBC), has advocated for social responsibility towards water use in celebration of the 2023 World Water Day.

    To commemorate the event, the company organized a range of events across its plants in the country including community outreach initiatives, symposiums, and lectures aimed at raising awareness on the importance of water conservation.

    As part of the celebration, NBC opened its doors to a selected group of journalists providing them with an exclusive tour of its state-of-the-art Lagos plant. During the visit, the media representatives received a comprehensive briefing on the company’s cutting-edge water treatment procedures.

    Ekuma Eze, NBC’s Corporate Affairs and Sustainability Director, discussed the company’s dedication to sustainable water management. With the theme for World Water Day 2023 being “Accelerating change to solve the water and sanitation crisis,” he highlighted the company’s commitment to demonstrating its initiatives towards responsible water usage and educating the public on the importance of preserving water as a shared resource. “We are aware that water is a vital ingredient in our products. As a result, we are dedicated to using water in ways that are environmentally sustainable, and economically advantageous in the communities where we operate. In our facilities, we put ourselves to the test by setting too ambitious goals for how to cut the amount of water we use to make our beverages.”

    Over the last five years, NBC has made noteworthy progress in minimising its water consumption, achieving an 18% reduction in its water use ratio. In the previous year, the amount of water abstracted from the environment was reduced by 4%, with 1.5 billion litres of water released back into the environment in a condition suitable for aquatic life. In addition, the organization has implemented measures to recycle the water it extracts, with 192 million litres (4%) of water reused in 2022. Moreover, NBC has donated 22.5 million litres of water back to its host communities, underscoring its commitment to sustainable water management practices.

    Temitope Ogunrinde, National Environment Manager, NBC, added that the company was open to partnerships with the government and other stakeholders to ensure sustainable water supply. He emphasized that “Water is an essential part of daily life, and it’s crucial to sustain the water supply to prevent water insecurity, particularly in high-risk areas.”

    NBC has a proven track record of undertaking various water stewardship projects in the past. In 2019, the organization refurbished the Kano State Water Board Laboratory in Panshekara, equipping it with cutting-edge water testing technology and installing two tube wells to provide clean water to more than 300,000 individuals residing in the Madobi area and Challawa community.

  • The Imminent Collapse of the Soft Drinks Sector Looms – Sectoral Group of MAN Cries Out!

    The Imminent Collapse of the Soft Drinks Sector Looms – Sectoral Group of MAN Cries Out!

    The carbonated soft drinks sub-sector of the Manufacturers Association of Nigeria [MAN] has raised a discomforting alarm over the Federal Government’s proposed 20 percent Ad-valorem Excise Tax on Non-Alcoholic Beverages which covers the widely consumed Carbonated Soft Drinks [CSD] segment. The sectoral group heads rising from a meeting on Thursday 17th November 2022 in Lagos, posited that such a move will spell doom for the sector as the effect of the prevailing N10 [Ten Naira] per litre tax regime is already crippling the sector with its biting effects on their businesses.

    Industry study already indicates the impacts of the prevailing N10 per litre excise tax effect between June and August 2022 shows a – 8% revenue decline as a direct result of excise tax implementation. It is projected that the decline will hit –25% by December 2022 if not reviewed. This excludes the cost of write-offs of products produced, excised but not sold. With the proposed 20% Ad-valorem tax introduction, the collapse of the soft drink market is imminent. This will be catastrophic as thousands of jobs will be affected and the ultimate aim of the government in collecting revenue will be completely defeated.

    ‘’Most certainly the additional 20 percent will not only kill the sector but result in the loss of revenue by the Federal Government, and a consequential phenomenal loss of jobs by various layers of the Nigerian workforce.’’

    This sectoral distressed position was laid bare on Thursday, November 17th, 2022 by the Soft Drinks Manufacturers Sub-sector of the Manufacturers Association of Nigeria [MAN], which accounts for 33 percent of the entire manufacturing sector in Nigeria.

    Interestingly, the manufacturing industry contributes 15 per cent to the Gross Domestic Product (GDP) of the Nigerian economy, while the food and beverage sector contributes 5 per cent, and with a payment of N202 Billion to the government on Value Added Tax (VAT), and N207 Billion in Company Income Tax, an enormous amount that would be lost by the Federal Government if the sector is allowed to collapse, which will have a multiplier effect on infrastructural development and growth of the already troubled economy.

    According to the Nigeria Bureau of Statistics (NBS), the food and beverage division of the economy in the last five years generated 1.5 million jobs, both direct and indirect, and it was from 2020 to date, that some companies in the sector strived to pay Minimum Tax, which is a pointer to the fact that the business climate is deteriorating, as the companies are finding it difficult to carry out their operations effectively.

    There is evidence that the current N10 per litre excise tax on non-alcoholic beverages is ravaging the sector as the companies pay N10 (Ten Naira) for every litre of beverage produced, whether or not sold.

    Speaking at the meeting with one voice, the sectoral heads decry the devastating effects of the N10 per litre tax, which has become burdensome with the high cost of operation in the country and its constituent elements. This is already having devastating effects on the end cost to consumers, considering their poor economic condition; an additional 20 per cent will most certainly kill the sector.

    They, therefore, called for the suspension of the catastrophic excise tax being proposed by the Federal government to forestall the collapse of the industry.

    Corroborating this position, Ekuma Eze, Corporate Affairs and Sustainability Director, Nigerian Bottling Company (NBC) pointed out that the N10 per litre currently in practice has no bearing on profitability for any of the members of the sectoral group.

    He stated that since the introduction of the N10 per litre Excise Tax, businesses in the sector have been experiencing a worrisome decline, the average loss in volume and revenue is -10 per cent between June to September 2022, and it is estimated that the decline will further worsen to -25 percent by December 2022.