NNPC Foundation, the Corporate Social Responsibility (CSR) arm of NNPC Ltd., has commissioned and handed over a fully installed 1.5 Tesla Magnetic Resonance Imaging (MRI) System to the Nnamdi Azikiwe University Teaching Hospital (NAUTH), Nnewi, Anambra State.
The intervention, which is in furtherance of NNPC Ltd’s commitment to improving healthcare access and strengthening medical infrastructure across Nigeria, is expected to significantly improve access to advanced diagnostic imaging services for millions of Nigerians across the South-East (Anambra, Enugu, Imo, Abia and Ebonyi States) as well as neighbouring Delta State.
The intervention involved the delivery, installation, calibration, testing, and commissioning of the state-of-the-art 1.5 Tesla MRI Machine alongside critical supporting infrastructure, including RF shielding systems, chillers, backup UPS systems, electrical installations, specialized imaging accessories, ventilation systems, CCTV and oxygen monitoring systems, intercom communication facilities, and other patient comfort technologies designed to ensure optimal operation of the facility.
Prior to the intervention, patients requiring advanced MRI diagnostic services often faced prolonged waiting periods, exorbitant costs, and the burden of travelling long distances in search of functional imaging centres.
Speaking during the commissioning ceremony held at the Igwe Orizu ICT Centre, NAUTH Permanent Site, Anambra State, on Friday, the Group Chief Executive Officer of NNPC Ltd., Engr. Bashir Bayo Ojulari, represented by the Managing Director of NNPC Foundation Ltd./Gte, Mrs. Emmanuella Arukwe, described the intervention as a strategic investment in healthcare access, diagnostic precision, and improved patient outcomes, noting that the facility aligns with the Company’s commitment to building sustainable systems and impactful national institutions.
“The installation of the MRI in NAUTH exemplifies our commitment as our intent is to build enduring institutions, sustainable systems and legacies. This intervention aligns with our conviction that access to quality healthcare underpins human dignity, longevity and economic productivity,” the GCEO stated.
He described the Company’s social investments as viable currencies that strengthen the relationship between the Company’s core mandate of providing and managing energy for Nigerians and meeting stakeholders’ expectations.
In his remarks, Anambra State Governor, Prof. Charles Soludo, who was represented by the Commissioner for Health, Dr. Afam Obidike said the intervention would enhance safe and precise diagnosis and treatment for patients across the South-East region.
He also commended NNPC Foundation for donating the MRI facility to the state, noting that the intervention would significantly improve access to quality healthcare services for the people.
Also speaking was the Executive Vice President, Business Services, NNPC Ltd., Mrs Sophia Mbakwe, who was represented by the Chief Supply Chain Officer, NNPC Ltd., Engr. Isokariari Telema reiterated the Company’s commitment to responsive and equitable social investments aimed at positively impacting the lives of Nigerians.
“In over forty years of its existence, NNPC has stayed the course in impacting lives positively across Nigeria – supporting with infrastructural development, social amenities, educational sponsorships, and a host of other projects and initiatives that have underscored our values of Integrity, Excellence and Sustainability.”
On his part, the Chief Medical Director, NAUTH, Prof. Joseph Ugboaja, lauded the leadership of NNPC Ltd. for recognising the strategic importance of healthcare to national prosperity and well-being, while assuring the Foundation of the hospital’s commitment to maximising the MRI facility for public benefit.
”For too long, patients in our catchment area have had to travel long distance to access this level of diagnostic precision, often at prohibitive costs. With this installation, we will eliminate that burden. NNPC Foundation has demonstrated that corporate social responsibility is not just a policy statement but a lifeline for the institutions like ours.” he concluded.
Aviation business, not only in Nigeria, is generally known to be a capital-intensive one and is strictly governed by international regulations prescribed by the International Civil Aviation Organisation (ICAO). The ICAO recommended standards and Practices are to be referred to when dealing in the aviation business; therefore, Nigeria, being a signatory to ICAO, should uphold international civil aviation standards and fulfil its obligations under the Convention on International Civil Aviation.
Numerous challenges, including high operating costs, fluctuating exchange rates, difficulties in aircraft repossession, and a perceived high-risk environment for international financiers and lessors, have really overwhelmed the sector, leading to stringent financing terms or reluctance to engage with Nigerian airlines.
Experts say international lessors often perceive Nigeria as a high-risk country due to factors such as currency fluctuations and difficulties in aircraft repossession, making it harder for airlines to secure leases on favourable terms and to secure financing for aircraft acquisition and maintenance.
“Despite its strategic location, burgeoning population, and role as West Africa’s gateway, Nigeria’s aviation sector struggles to attract investment and secure newer, fuel-efficient aircraft under favourable leasing terms.
According to analysts, domestic airlines continue to shrink in size ‘due to lack of adequate financing and sometimes lack of sincerity among many operators who are not disciplined enough to differentiate between operating funds from personal monies and in the mix they encroach into their capital. This is why many airlines find it difficult to offset their loans. Because of frivolous spending by many operators and other factors, banks have adopted a policy of not granting credit facilities to airlines.
Fidelity Bank’s Midas Touch
Not many people knew that, while banks stayed away from the sector, Fidelity Bank placed a bet on Barrister Allen Onyema’s Air Peace brand over 10 years ago.
Air Peace began operations with seven aircraft consisting of three Dornier 328s and four Boeing 737-500. This initial fleet was notably larger than that of some other airlines. The airline launched on October 24, 2014.
Despite their size and smallness, Fidelity Bank chose to stick with the airline. It provided funds to buy new aircraft from Boeing. In 2018, Dr Allen Onyema signed an agreement with Boeing for 10 new aircraft, which was financed by Fidelity Bank.
Fidelity Bank provided the funds required for Air Peace’s growth and expansion. Air Peace has grown and is now the largest airline in West Africa by fleet size.
The airline has also kept faith with Fidelity Bank, choosing it even amid multiple options, currently.
No airline in Nigeria today comes close to Air Peace in terms of daily turnover and liquidity.
Onyema, who disclosed recently at a press conference to announce the commencement of Abuja-London Heathrow flights, that the airline currently has 49 aircraft, 36 on outright purchase and four on wet lease, spoke of the financial integrity of the airline, adding that it has contributed to the feat of securing the coveted slot in Heathrow.
Speaking on the airline’s maintenance and financial integrity, Onyema described its fleet maintenance as top-notch, noting that its partnership with Israeli Aerospace Service and OEM has also earned it international accolades. He added that Air Peace’s financial integrity has grown the confidence of other financial institutions in investing in aviation.
“The banking industry confidence has grown due to our financial integrity. Fidelity Bank celebrated us recently; our financial integrity is the reason for our expansion. Every Nigerian bank now wants to partner with us because we see borrowed money as other people’s money, they are depositors’ money, so we are prudent with it, banks don’t look over their shoulders when they are dealing with us”, he added.
On Sunday, April 21, 2024, Fidelity Bank hosted an evening in honour of Air Peace for achieving a historic milestone of being the first Nigerian airline in recent times to commence direct flights from Nigeria to London.
The dinner, which also coincided with the 10th anniversary of the airline, was to be an opportunity to get together to celebrate the Nigerian aviation giant and Chairman of the Air Peace Group, Dr Allen Onyema, who had broken the jinx of Nigerian airlines in the international aviation space with the commencement of flights to London.
Making its debut flight to London on March 30, 2024, with a ticket price of N1.2 million, while players in the space prior to March 30 had charged as much as N3 million, foreign airlines plying the route have since continued to drop their prices in order to remain competitive in the market.
Air Peace’s involvement in international flights has received widespread acclaim from Nigerians at home and abroad, and its strategic pricing is also a big win for Nigeria’s flying public, as reduced flight costs give Nigerians more liquidity to enjoy other pleasures they may wish.
Following on this, Fidelity Bank’s evening in honour of Air Peace is a loud cheer in support of the airline.
According to Onyema, when the airline started operating in 2014, only Fidelity Bank among the country’s financial institutions was willing to support it through its teething period.
Onyema noted that the support he has received from the bank has been consistent over the years, enabling him to fulfil his lifelong dream of creating jobs and empowering the average Nigerian.
“This bank (Fidelity) is the only bank that responded to us in the early days. They believed in us. People who earn a hundred thousand a month, they give them loans. I call it our journey with Fidelity Bank”.
“Dr Nneka Onyeali-Ikpe has just spoken about us, how we were there for them. But I also remember how she was there for us while she was an Executive Director with Fidelity. The team was always there when the road was very rough. Words have failed me because I didn’t know this day would come when an indigenous institution would be celebrating another indigenous institution. It is very encouraging.”
In her remarks at the event, the Managing Director and Chief Executive Officer of Fidelity Bank, Dr Onyeka Onyeali-Ikpe, stated that the celebration is well deserved, as Air Peace has, through financial discipline, expanded its operational fleet and is going the extra mile to put Nigeria on the world stage.
“Today, we are celebrating one of ours. They started operations with a few aircraft and now have 24. My experience with them underscores what you call financial discipline. When you review their accounts, you will not see any personal spending.
“That is a lesson for everybody. We are here to celebrate them. This is a major milestone. We have supported them, no doubt, but they have also been very loyal to us. Because they have been a big fan for a very long time, and all the big boys wanted them, but Allen and his team said no.
Ibom Air
Fidelity Bank is also a part of the success story of Ibom Air as it was recently revealed by the erstwhile managing Director of the airline, Captain Mfon Udom that it was the lead financier for the acquisition of its Airbus A220-300 Series.
Speaking at the ceremony to officially receive the aircraft at the Victor Attah International Airport, Uyo, Udom stated that “there are several Banks that are supporting Ibom Air, but this Aircraft in particular has been made possible by Fidelity Bank and Union Bank.’
“The significance of this ceremony today cannot be overemphasised. I must thank Fidelity Bank for coming in full force to support us. By 2026 we are going to be operating 18 aircraft and adding two new destinations to the routes of Ibom Air later this year, the aircraft will boost services on existing routes.
“My speech would be incomplete without acknowledging the role played by Fidelity Bank as the lead financier of the acquisition of Ibom’s Air’s Airbus A220-300 aircraft”, he stated.
Also speaking at the event, the Managing Director and Chief Executive Officer of Fidelity Bank Plc, Dr. Nneka Onyeali-Ikpe, represented by Mr. Charles Nwoke, Executive Director, Risk Management, Fidelity Bank, noted that “As the market leader in airline financing in Nigeria, Fidelity Bank is proud to support Ibom Air in this venture.
His words, “The partnership reflects our commitment to being the bank of choice for the people of Akwa Ibom State. And we pledge to do more for our valued customers as we continue to pursue our corporate mandate of helping individuals to grow, businesses to thrive and economies to prosper.’’
Enugu Air
And the recently launched Enugu Air was also made possible with the strong financial support of Fidelity Bank.
Its Managing Director, Dr Nneka Onyeali-Ikpe, described the launch of Enugu Air as a powerful affirmation that the nation’s aviation sector is a major driver of Nigeria’s economic growth.
Speaking at the official launch of the Enugu Air held at the Akanu Ibiam International Airport, Enugu, she stated that ‘Fidelity Bank is proud to finance tomorrow’s opportunities today, noting that the bank’s support for Enugu Air aligns with its belief in aviation as a catalyst for growth’.
“It is an honour to join you today as we celebrate the official launch of Enugu Air. As the lead financier of this visionary project, we support Enugu Air because we believe in aviation as a driver of economic growth, regional connectivity, and national transformation.
“At Fidelity Bank, we stand firmly behind its potential to unlock new corridors of opportunity by boosting tourism, accelerating commerce, and creating thousands of jobs across the Southeast. We are proud to finance tomorrow’s opportunities today, a powerful affirmation that ‘Tomorrow Is Here’ in Enugu State and across Nigeria’s aviation sector,” she stated.
CTC signing by Nigeria
Led by the Vice President, Kashim Shettima and Aviation and Aerospace Development Minister, Festus Keyamo, Nigeria recently signed the Cape Town Convention (CTC) Practice Direction in the aviation sector, aimed at reducing the cost of airline operations. This move is expected to facilitate aircraft leasing and financing, potentially lowering passenger flight costs.
CTC is a treaty designed to facilitate asset-based financing and leasing of aviation equipment, expand financing opportunities, and reduce costs – thereby providing substantial economic benefits. It is believed that this move by the government will continue to encourage Fidelity Bank to support more domestic airlines that have hitherto found it difficult to access funds for fleet and route expansion.
NIVEA has formally concluded its ₦3 billion National Consumer Promotion, marking the end of a 12-week nationwide campaign that has delivered cash rewards, vehicles, travel experiences, and millions of instant prizes to consumers across Nigeria.
The promotion reached its peak with a series of grand finale ceremonies held over three days, from Friday, April 17, to Tuesday, April 21, 2026, in key cities including Lagos, Abuja, and Port Harcourt. In Lagos, the final presentation took place at the Providence Hotel, Ikeja, where winners were officially presented with their prizes in a grand, high-profile event attended by brand representatives, regulators, and other key stakeholders.
The final draw, conducted on April 9, produced 10 grand prize winners. These included recipients of three brand-new SUVs, as well as winners of cash prizes of ₦5 million, ₦3 million, and ₦2 million, respectively. Additional winners secured all-expense-paid trips to Spain to watch Real Madrid play live.
One of the recipients at the grand finale, Oladipupo Demilade, a final-year student at Caleb University and one of the lucky SUV winners, said he initially doubted the notification. “When I received the call, I did not think it was real. I had to verify it before it became clear. It is a significant moment for me, particularly at this stage of my life,” he said.
Joy Onwuarikaije, one of the ₦5 million cash prize winners, related a similar experience. According to her, the first reaction was that of doubt. But that all changed, she said, after she confirmed through the right channels. She said the win has turned into a meaningful opportunity for her and her business.
The geographical spread of winners reflects the national reach of the campaign. SUV recipients included Fabian Kamsi (Abuja), Oladipupo Temilola (Lagos), and Bright Egbema (Port Harcourt), while major cash prizes were awarded to Faith Agbo (Enugu), Joy Onwuarikaije (Lagos), and Mariam Ibrahim (Kano), among others.
Beyond the grand prizes, the promotion recorded significant reach. More than 700,000 consumers emerged as winners over the course of the campaign. Close to 400 participants received prizes ranging from ₦1 million cash to ₦50,000 in shopping vouchers, while over 1.2 million consumers were awarded instant airtime credits.
Speaking with excitement at the Lagos ceremony, Fiyin Toyo, Marketing Director for Central, East & West Africa (CEWA) at Beiersdorf, expressed joy about the campaign’s impact, saying that it was designed to recognise and reward consumer loyalty at scale.
“This initiative was intended to acknowledge the role our consumers play in the brand’s continued growth. The response has been extensive, and the outcome reflects both participation and trust,” she said.
Participation in the promotion was tied to the purchase of selected NIVEA 400ml body lotion variants. Consumers entered by dialling a code found on-pack, receiving instant rewards while also qualifying for periodic draws.
The campaign, themed “Double the Care, Double the Glow”, combined routine product usage with a layered reward system aimed at encouraging brand engagement through tangible incentives.
The ₦3 Billion Consumer Promotion was conducted under the supervision and approval of the National Lottery Regulatory Commission (NLRC), the Lagos State Lotteries and Gaming Authority (LSLGA), and the Federal Competition and Consumer Protection Commission (FCCPC).
Nigeria emerged as the 6th-largest hub globally by Solana developer share, while successfully funnelling over $162,000 in direct capital into the local economy during the first quarter of 2026. These landmark figures are featured in the Q1 Impact Report released today by SuperteamNG, the country’s most active Web3 ecosystem.
The report reveals that Nigerian builders now account for a staggering 67% of all active Solana developers in Africa, cementing the nation’s status as the continent’s undisputed technology powerhouse. This talent explosion has translated into immediate economic impact, with the community securing $65,779 in ecosystem bounties and $88,500 in Solana Foundation Grants in just three months.
Beyond talent and grants, the ecosystem is driving massive transactional scale. Local products incubated by SuperteamNG, such as Evolution, have already surpassed $4 million in Total Value Processed (TVP), while NectarFi recorded over $6 million in volume during its beta phase.
“Nigeria is no longer just a consumer of global technology; we are now a growing factory for it,” said Harrison Obiefule, Lead, Solana SuperteamNG. “Ranking first in Africa and sixth in the world by Solana developer share, amidst a challenging local economy, proves that our ‘Internet Capital Markets’ thesis is working. We are seeing a transition where Solana is no longer just an ‘option’ for Nigerian fintechs; it has become the default infrastructure for payments, savings, and global trade. This Q1 performance is a clear signal to the world that the future of decentralised finance is being written in Lagos, Enugu, Abuja, and across 30 Nigerian states.”
Key Impact Highlights from Q1 2026:
Global Talent Dominance: Nigeria now holds the #6 globally for Solana developer share, outperforming many developed tech hubs.
Direct Capital Inflow: Over $162,000 was injected into the local economy through grants and bounties, providing high-value earning opportunities for Nigerian youth.
Massive Transactional Scale: Incubated products like Evolution ($ 4M+ TVP) and NectarFi ($6M+ beta volume) demonstrate high-velocity, real-world usage.
Fintech Integration: 15 major local products, including Busha, Raenest, and Jeroid, partnered with SuperteamNG to launch new Solana features in Q1, enabling stablecoin settlements on Solana and SOL-backed loans.
Hyper-Local Expansion: SuperteamNG successfully expanded its footprint to 30 states, hosting 186 events (76 IRL and 110 Virtual) to bridge the gap between TradFi and DeFi.
The report also underscores a robust talent pipeline, featuring a new 16-week Developer Bootcamp and specialised guilds for writers and designers, ensuring that the next generation of Nigerian “vibe coders” is equipped to compete on the global stage.
As part of activities to commemorate World Oral Health Day 2026, Pepsodent, a leading voice in oral hygiene advocacy, launched a school activation campaign in select schools across 17 states to promote healthy oral habits among Nigerian children.
The activation campaign was held simultaneously across key cities, including Port Harcourt, Abeokuta, Sagamu, Ibadan, Ondo Town, Awka, Enugu, Abuja, Lagos, Yenagoa, Keffi, Calabar, Uyo, Benin City, among others. The school activation offered an opportunity for the brand to demonstrate the essence of good oral hygiene to the pupils.
World Oral Health Day is celebrated annually every March 20 to empower people with the knowledge, tools, and confidence to secure good oral health, a key indicator of overall health, well-being, and quality of life.
The World Oral Health Day school awareness campaign provided an opportunity to educate and enlighten thousands of schoolchildren about the importance of proper oral hygiene through interactive learning sessions and other engagement activities.
In total, the campaign reached 51 schools nationwide, reinforcing the brand’s commitment to expanding access to oral health education and promoting preventive care practices among children at an early age.
Speaking at the Lagos school awareness campaign held at Temidire Primary School, Oke-Odo, Alimosho, the Brand Manager, Pepsodent, Lauretta Amie, said that the campaign reflects the brand’s long-standing commitment to preventive oral care, particularly among children who are most vulnerable to poor dental habits.
Amie noted that by combining education with interactive learning experiences, the initiative helps children better understand the importance of brushing correctly, reducing sugar intake, and maintaining regular dental check-ups.
She added that Pepsodent remains focused on working with schools, parents, and communities to reinforce these habits, ensuring that the knowledge gained during such campaigns translates into consistent practices both in the classroom and at home.
“At Pepsodent, we understand that maintaining healthy teeth is about more than just brushing once in a while; it is about building consistent, daily habits that protect your smile and overall health. That is why this year’s ‘Do The 2’ campaign is so important. We want families across Nigeria to see brushing twice a day, morning and night, not as a chore, but as a simple, achievable habit that makes a real difference. Beyond the message itself, we are also committed to providing people with the right tools, education, and support so they can take charge of their oral health. Through partnerships, community outreach, and interactive programs, we hope to empower Nigerians to protect their smiles and gain the confidence that comes with good oral hygiene,” she said.
Also speaking, the Education Secretary, Local Government Education Authority, Alimosho Local Government, Dr. Aminat Ige, commended the brand for bringing the initiative to the doorsteps of schools located within the area, maintaining that this alone will raise students’ and parents’ awareness of the significance of oral hygiene habits.
On his own part, the Dental Surgeon, Dr. Abraham Akinbami, extolled the initiative for encouraging behavioural change stating that “It was heartwarming to see that Unilever, through Pepsodent, was taking the initiative to drive oral hygiene habits among young people, rather than older people, who may be more difficult to change at this time”.
In her remarks, the Headteacher, Temidire Primary School, Alimosho Local Government, Moninuola Lawal, expressed gratitude to the management of Unilever Nigeria Plc for the initiative, noting that it will create a ripple effect, empowering children to influence household habits by raising awareness within families and enabling them to live healthy lives.
“Bringing this campaign into our school has been a remarkable experience for both our pupils and staff. Oral health is often overlooked, yet it is crucial to children’s well-being, affecting everything from their confidence to their ability to focus and learn. The interactive sessions, demonstrations, and screenings create lasting impressions that our students can carry home, helping families adopt better oral care habits together. Initiatives like this are exactly what we need to ensure our children grow up with strong, healthy teeth and the knowledge to maintain them for life,” she added.
This school awareness campaign is part of Pepsodent’s ongoing commitment to promoting oral health in Nigeria. Through this initiative, the brand continues to expand its reach, empowering children with the knowledge and habits needed to maintain good oral hygiene and overall well-being.
Nigeria’s leading instant noodle brand, Indomie, is backing a cross-country cycling journey by 15-year-old autism advocate Kanyeyachukwu Tagbo, who is embarking on a Guinness World Record-bound ride from Enugu to Lagos to raise awareness about autism and promote inclusion.
Tagged “Journey of Possibility, #RideWithKanye,” the expedition will see the young cyclist travel across several Nigerian cities as he advocates for greater understanding and support for individuals living with Autism Spectrum Disorder and their families.
The initiative represents an official attempt to set a milestone with Guinness World Records as the youngest autistic individual to complete a cross-country cycling journey. The ride is scheduled to conclude in Lagos on World Autism Awareness Day, reinforcing the global call for empathy, acceptance, and opportunity for people on the autism spectrum.
Speaking on the brand’s involvement, Temitope Ashiwaju, Group Corporate Communications and Events Manager, said the initiative reflects Indomie’s enduring commitment to celebrating courageous Nigerian children and amplifying stories that inspire hope.
“At Indomie, we believe every child deserves the opportunity to dream boldly and achieve extraordinary things,” he said. “Kanyeyachukwu’s journey is a powerful reminder that determination and talent can transcend limitations. We are proud to support his mission to inspire understanding, acceptance, and hope for individuals living with autism.”
Kanyeyachukwu first captured national attention when he was recognised at the Indomie Heroes Awards, an initiative by Indomie that celebrates courageous Nigerian children who have demonstrated exceptional bravery, resilience, and impact in their communities. Since receiving the recognition, he has continued to use advocacy, creativity, and public engagement to reshape perceptions about autism and inspire conversations around inclusion.
Through the “Journey of Possibility,” Kanyeyachukwu hopes to demonstrate that individuals on the autism spectrum possess extraordinary potential when given the opportunity and support to thrive.
As a key supporter of the initiative, Indomie will provide branded cycling kits and support materials for cyclists accompanying him throughout the route, as well as financial support and brand activations at designated stops along the journey. These engagements will include community interactions aimed at educating the public, encouraging dialogue, and fostering broader participation in autism advocacy.
To ensure the young cyclist’s safety and well-being throughout the expedition, a dedicated safety, medical, and logistics team will accompany the ride. Host communities along the route are also expected to organise welcome receptions and awareness activities as the team passes through their cities.
The journey will culminate in a celebratory reception in Lagos, bringing together supporters, advocates, community leaders, and partners to mark the completion of the ride and reinforce the call for greater awareness and inclusion for people on the autism spectrum.
Through initiatives like the Indomie Heroes Awards and its support for the “Journey of Possibility, #RideWithKanye,” Indomie continues to champion young Nigerians whose courage, determination, and achievements demonstrate the limitless possibilities that emerge when children are empowered to pursue their dreams.
… Unveils How Local Strategy Is Fueling a New E-Commerce Surge Across Africa
Jumia, Africa’s leading e-commerce platform, has announced its financial results for the third quarter ended September 30, 2025, showing a strong return to growth powered overwhelmingly by its Nigerian operations. The company posted a 25 percent rise in revenue to $45.6 million, up from $36.4 million in the same period last year, while Gross Merchandise Value climbed 21 percent to reach $197.2 million. Against this backdrop, Jumia Nigeria emerged as the standout performer, delivering a remarkable 43 percent year-on-year surge in GMV and reinforcing the country’s position as Jumia’s most dynamic growth engine.
This performance is particularly notable given that many global e-commerce players have scaled back their emerging-market ambitions in response to global economic pressures. Jumia’s results suggest the opposite trajectory, showing how a deep understanding of local consumer behaviour and a robust, locally adapted logistics network can unlock new opportunities even in challenging conditions.
Much of the company’s resurgence has been attributed to a recalibrated hub-and-spoke logistics model introduced in early 2024. This new infrastructure has expanded Jumia’s reach into up-country markets, particularly in northern and South-South regions where competition is thin and consumers remain underserved. The strategy has also brought balance to the company’s Nigerian customer base, with urban and rural engagement now split almost evenly—54 percent to 46 percent—reflecting Jumia’s growing penetration beyond Lagos and other metropolitan centers.
Speaking on the results, Temidayo Ojo, CEO of Jumia Nigeria, noted that the company’s progress is rooted in its ability to recognize and respond to the country’s regional nuances. “Urban consumers prioritize speed and convenience because supply is abundant in major cities,” he said. “Meanwhile, our rural strategy is about accessibility and bridging the supply gap. By approaching each market on its own terms, we’ve been able to unlock growth across different parts of the country.”
The company’s turnaround is anchored on three shifts that have repositioned Jumia for sustained growth in Nigeria. First is the aggressive expansion into underserved markets at a time when traditional retail outlets have been disrupted by price hikes and mall closures in cities such as Kano, Kaduna, Abuja, Enugu, and Port Harcourt. Strengthening last-mile hubs in these areas has reduced delivery times and improved customer retention.
Second is the decision to double down on localized logistics rather than rely on expensive international fulfillment structures. Through partnerships with local delivery providers, community-based pickup stations, and micro-fulfillment centers, Jumia has created a more cost-efficient and resilient logistics backbone capable of navigating the country’s infrastructural complexities. The third pillar is a sharpened focus on categories that remain resilient regardless of economic conditions. Fast-moving consumer Goods, fashion, beauty, and household essentials have continued to drive sustained demand, providing a stable foundation for recurring transactions.
Collectively, these shifts signal a new and more grounded phase in Africa’s e-commerce evolution, one defined by local intelligence and adaptive market strategy rather than the replication of global playbooks. As Nigeria’s vast informal retail sector continues its steady migration online, Jumia is positioning itself as the most reliable pathway for merchants seeking nationwide access. With momentum building into the year’s final quarter, the company appears poised to deepen its role in shaping the continent’s digital commerce future.
For most Nigerians, food isn’t just a meal. It’s an experience. It’s the aroma of stew or soups wafting from a neighbour’s kitchen, the soft chatter at mama put, or the jollof that anchors every celebration. But in the growing world of food delivery, many of these authentic experiences have been left behind. That’s the gap Eriggo is stepping in to fill.
Eriggo is a new Nigerian food listing and delivery app designed to make ordering meals, booking caterers, and shopping for groceries easy and trustworthy, all in one place. The platform connects users to restaurants, caterers, home chefs, and even personal food shoppers, giving everyone a digital space to share their food with the world.
“We’re not just building an app for food delivery,” says Ebube Umeokoro, Founder of Eriggo. “We’re building a system that helps everyday cooks, caterers, and small food businesses grow, while giving customers a safe and authentic way to enjoy Nigerian and African food.”
Solving a Local Problem with Local Insight
Anyone who’s ever tried to order food online in Nigeria knows the common frustrations; unreliable delivery, poorly cooked meals, unrealiable vendors, poor hygiene, and payment issues. For local cooks and caterers, the challenges are just as real: low visibility, lack of trust from customers, no way to show they have all it takes to cook and handle food hyginically and support with training or certification.
Eriggo’s model tackles both sides of the problem. Vendors on the app, whether a restaurant, a caterer, or a home-based cook, go through free training and certification in hygiene and food handling. The company also introduces a quality assurance system with hygiene ratings displayed on each vendor’s profile.
And when it comes to payments, Eriggo keeps things simple and fair: customers pay Eriggo, and Eriggo pays the vendor once the order is fulfilled. No back-and-forth or unpaid bills.
More Than an App; A Movement for African Food
Beyond the tech, Eriggo’s mission is deeply cultural. It’s about putting African cuisine in the spotlight, giving homegrown chefs and food entrepreneurs the same digital access and visibility as big restaurants.
The platform is set to launch in January, starting with Lagos, Abuja, Enugu, and Owerri; cities with strong food cultures and active vendor communities. Interested vendors can already pre-register via the website to get early access to onboarding and training.
“There’s so much culinary talent across Nigeria that never gets seen because they don’t have the platform,” says Ebube. “We’re changing that. Whether you’re a caterer, a chef, or someone who just loves to cook from home, you can earn, grow, and be part of something bigger with Eriggo.”
Building Trust, One Meal at a Time
The startup’s approach to vendor verification, hygiene standards, and seamless payments is what it hopes will set it apart in the food-tech ecosystem. But perhaps more importantly, Eriggo’s story taps into something every Nigerian can relate to: trust, authenticity, and the love of good food.
As the platform counts down to its launch, it invites both customers and vendors to be part of what it calls “the future of African food delivery — powered by culture, trust, and technology.”
Nigerian Exchange Group (NGX Group), through its regulatory subsidiary, Nigerian Exchange Regulation Limited (NGX RegCo), has reaffirmed its commitment to expanding financial inclusion and deepening retail investor participation following the successful FinTribe Finance Fair 2025, which convened over 9,000 women focused on wealth creation and capital market opportunities.
The event, organized by FinTribe, one of Nigeria’s fastest-growing women’s finance communities, has become a leading platform for promoting financial literacy and building investment confidence among women. NGX RegCo’s participation, through its flagship EquipHER initiative, featured interactive sessions that demystified capital market concepts and empowered women to make informed investment decisions.
“You have what it takes to step into greater capability and control over your financial agenda,” said Olufemi Shobanjo, Chief Executive Officer, NGX RegCo. “The same mindset that drives you to start a business, buy a home, or save for your child’s education, to plan, commit, and follow through, is exactly what makes women exceptional investors.”
Commending FinTribe for its sustained commitment to financial education, Shobanjo emphasized that the Nigerian capital market offers practical frameworks for translating financial discipline into purposeful wealth-building strategies. “Financial inclusion begins with awareness,” he affirmed. “When women understand how the market works, they can own their financial futures and build sustainable wealth.”
In alignment with these educational efforts, NGX Group’s technology-driven innovations are lowering barriers to market entry. The Group’s digital investment platform, NGX Invest, enables investors to participate in public offers and rights issues directly from their smart devices, bridging awareness with active market participation.
Jennifer Awirigwe, founder of FinTribe and popularly known as Financial Jennifer, commended the collaboration for driving meaningful impact. “Our partnership with NGX RegCo through EquipHER has created a bridge between knowledge and action,” she stated. “Women are not just learning about finance, they are taking ownership of their financial journeys and inspiring others to do the same. It’s equipping her, not in words, but in action.”
During an interactive Q&A session, Shobanjo addressed questions on share ownership transfers, portfolio management, and investment process navigation, encouraging participants to engage licensed stockbrokers and financial advisers for transparency and efficiency. “It can seem overwhelming at first,” he acknowledged. “But with the right professional guidance, investors can easily navigate the process and take control of their holdings.”
Throughout the fair, the EquipHER booth became a hub of engagement, attracting participants eager to learn how to initiate or expand their investment portfolios.
This initiative complements NGX Group’s broader retail engagement strategy, aimed at deepening participation in Nigeria’s capital market. Recently, the Exchange participated in a public lecture at Godfrey Okoye University, Enugu, themed “Harnessing the Capital Market for Catalyzing Infrastructure Development and Economic Transformation in Nigeria,” reinforcing NGX’s conviction that an informed and engaged public is essential to sustainable economic growth and inclusion.
Through initiatives such as EquipHER and regional retail engagements across Nigeria, NGX Group continues to build a more inclusive, informed, and empowered investor base, reflecting its vision to deepen market participation across gender, geography, and generation.
Nigerian Exchange Group (NGX Group), through its regulatory subsidiary, Nigerian Exchange Regulation Limited (NGX RegCo), has reaffirmed its commitment to expanding financial inclusion and deepening retail investor participation following the successful FinTribe Finance Fair 2025, which convened over 9,000 women focused on wealth creation and capital market opportunities.
The event, organized by FinTribe, one of Nigeria’s fastest-growing women’s finance communities, has become a leading platform for promoting financial literacy and building investment confidence among women. NGX RegCo’s participation, through its flagship EquipHER initiative, featured interactive sessions that demystified capital market concepts and empowered women to make informed investment decisions.
“You have what it takes to step into greater capability and control over your financial agenda,” said Olufemi Shobanjo, Chief Executive Officer, NGX RegCo. “The same mindset that drives you to start a business, buy a home, or save for your child’s education, to plan, commit, and follow through, is exactly what makes women exceptional investors.”
Commending FinTribe for its sustained commitment to financial education, Shobanjo emphasized that the Nigerian capital market offers practical frameworks for translating financial discipline into purposeful wealth-building strategies. “Financial inclusion begins with awareness,” he affirmed. “When women understand how the market works, they can own their financial futures and build sustainable wealth.”
In alignment with these educational efforts, NGX Group’s technology-driven innovations are lowering barriers to market entry. The Group’s digital investment platform, NGX Invest, enables investors to participate in public offers and rights issues directly from their smart devices, bridging awareness with active market participation.
Jennifer Awirigwe, founder of FinTribe and popularly known as Financial Jennifer, commended the collaboration for driving meaningful impact. “Our partnership with NGX RegCo through EquipHER has created a bridge between knowledge and action,” she stated. “Women are not just learning about finance, they are taking ownership of their financial journeys and inspiring others to do the same. It’s equipping her, not in words, but in action.”
During an interactive Q&A session, Shobanjo addressed questions on share ownership transfers, portfolio management, and investment process navigation, encouraging participants to engage licensed stockbrokers and financial advisers for transparency and efficiency. “It can seem overwhelming at first,” he acknowledged. “But with the right professional guidance, investors can easily navigate the process and take control of their holdings.”
Throughout the fair, the EquipHER booth became a hub of engagement, attracting participants eager to learn how to initiate or expand their investment portfolios.
This initiative complements NGX Group’s broader retail engagement strategy, aimed at deepening participation in Nigeria’s capital market. Recently, the Exchange participated in a public lecture at Godfrey Okoye University, Enugu, themed “Harnessing the Capital Market for Catalyzing Infrastructure Development and Economic Transformation in Nigeria,” reinforcing NGX’s conviction that an informed and engaged public is essential to sustainable economic growth and inclusion.
Through initiatives such as EquipHER and regional retail engagements across Nigeria, NGX Group continues to build a more inclusive, informed, and empowered investor base, reflecting its vision to deepen market participation across gender, geography, and generation.
One of Africa’s biggest Afrobeats artists, Davido, is bringing the sound home with the Five Alive Tour, a groundbreaking nationwide campaign across Akwa Ibom, Adamawa, Enugu, Ibadan and Lagos. It marks one of the first times that a member of Afrobeats’ “Big Three” is touring Nigeria at full scale, not as a stop between international shows but as a deliberate celebration of local fans, cities and culture. Partnering with GAC Motor Nigeria, powered by CIG Motors Co. Ltd, Davido’s journey fuses rhythm and road, performance and engineering, as GAC drives the movement of people, passion and possibility across the country with the luxurious GN8, the commanding GS8, and the visionary electric vehicle AionY, in a journey that celebrates excellence, ambition and the evolving pulse of modern Africa.
Driving Culture, Not Just Cars
CIG Group has earned a reputation as one of Nigeria’s strongest corporate supporters of creativity. Beyond its role in the automotive industry, the company has become a cultural partner and creative enabler, understanding that mobility powers both commerce and culture.
For years, GAC Motors has been a visible presence in music, fashion, film and art. From sponsoring film premieres to supporting high-profile red-carpet events, the brand has consistently stood behind Nigeria’s most dynamic creators. Each activation reflects a belief that innovation is not only mechanical but deeply human.
“We believe in mobility that moves people and purpose,” said Chief Diana Chen, Chairman of CIG Group. “Davido represents a generation of Nigerians who are fearless, talented and globally respected. This partnership celebrates excellence, innovation and the beauty of motion.”
When a Wedding Stopped a Nation
The bond between Davido and GAC Motors became part of Nigeria’s cultural history earlier this year during the artist’s wedding to Chioma Rowland. The moment when GAC presented the luxury vehicle Davido gifted to his wife captured the world’s attention and filled millions with pride.
That scene, a symbol of elegance and craftsmanship, transcended the occasion itself. It spoke to something deeper: a shared understanding of what it means to celebrate love, success and the art of living beautifully. The partnership that began there has now evolved into one of the most exciting cultural collaborations in the country’s history.
The GAC GN8 and S8: Exclusivity in Motion
Throughout the Davido Five Tour, Davido will travel in the GAC GN8 and G8, a vehicle that embodies the brand’s philosophy of power, grace and comfort. With its serene cabin, refined design and commanding presence, this is a fitting companion for a man who has taken Afrobeats from Lagos to the world.
Alongside the GN8, the GAC S8 represents another dimension of innovation. Its sharp lines, intelligent performance and regal aesthetic make it a beacon of modern engineering. Both vehicles symbolise the balance of confidence and creativity that defines GAC Motors’ approach to mobility.
“Davido is the first of Nigeria’s Big Three to bring Afrobeats home at this scale,” said Jubril Arogundade, Executive Director of CIG Group. “This collaboration is creating history. It unites technology, culture and inspiration in a way that speaks directly to the heart of the Nigerian people.”
The Mystery Experience That Will Touch Every City
Beyond the music and lights, CIG Group and GAC Motors have promised a mystery experience that will unfold across the five tour cities. Details remain confidential, but the initiative is described as something designed to connect emotionally with Nigerians everywhere the tour stops.
It will highlight the company’s belief that mobility is not only about vehicles but about vision, the ability to move people, empower communities and create memories that endure. The experience will reinforce GAC’s role as a partner in the nation’s creative and social evolution.
GAC in Art, Film and Music
GAC Motors has built a deep and ongoing relationship with the arts. Its vehicles have transported stars to movie premieres, powered music video productions and supported some of Africa’s most influential creative events. The brand has become synonymous with sophistication, reliability and cultural relevance.
With this new partnership, GAC unites its achievements in film, music and design under one campaign. Its range, from the luxurious GN8 and S8 to the visionary AionY, the new electric superstar, embodies a clear message that the future of driving in Africa is both aspirational and sustainable.
“We are lovers of art, culture and music,” said Chief Diana Chen. “We believe in working with creators, supporting their vision and helping them reach new heights. Art and innovation must move together, and that is what this partnership stands for.”
Davido: Bringing Afrobeats Home
For more than a decade, Davido has been a cultural bridge between Africa and the world. His influence has carried Afrobeats to international stages, global charts and millions of fans. Through this partnership, he now returns that energy home, using the Davido Five Tour to celebrate the people and places that shaped his journey.
With GAC Motors providing the vehicles and infrastructure that move the tour, Davido is demonstrating that global success and national pride can travel together. This collaboration redefines how music and mobility can inspire a country.
Chief (Surveyor) Olukunle Akinola, former Surveyor-General of Lagos State, has died. He passed peacefully on Saturday, October 11, 2025, at the age of 94.
Chief Akinola was a pioneer public servant whose professional excellence and integrity helped shape modern land administration in Lagos State. His life was defined by service, humility, and a deep commitment to community and family values.
A tribute posted by his grandson, Dr. Oluwaseun Akinola, on forevermissed.com described him as a “patriarch, husband, father, grandfather, great-grandfather, and friend,” celebrating his enduring legacy of love and kindness. “Our grandfather lived! His legacy will never die,” the tribute read in part.
His eldest son, Professor Oluwarotimi Akinola, an eminent obstetrician and gynaecologist, also reflected on his father’s impactful life, describing him as “ever so unassuming, meticulous, gracious, loving, kind, and accommodating.” He added: “You have lived a good life, run your race, and fought the good fight with all your might… to live in the heart of those you loved is not to die.”
Born on October 31, 1931, in Ipaja, Lagos, Chief Akinola’s life journey reflected dedication to excellence and public service. Educated at St. Andrew’s Primary School, Ipaja, and CMS Grammar School, Lagos, he earned a government scholarship to study at the Federal Survey School, Oyo, and later advanced his studies at the Nigerian College of Arts, Science and Technology, Enugu, the South-West Technology College, London, and the Geographical Survey Institute, Tokyo, Japan.
In 1964, he became one of the first Nigerians to qualify as a Chartered Surveyor through the Royal Institute of Chartered Surveyors (RICS), after which he taught at the Federal Survey School, Oyo. Following the creation of Lagos State in 1967, he joined its public service and rose to become the first substantive Surveyor-General of Lagos State (1975–1983). He later served as Supervisory Councillor for Works and Housing, Ikeja Local Government, and retired in 1987 as Coordinating Director, Lands and Survey Services.
Beyond public service, Chief Akinola was deeply involved in community development. He chaired the Ipaja Community Development Association for six years and served as Director, Ipaja Community Bank Limited (1994–2004).
He is survived by six children, many grandchildren, great-grandchildren, and other relatives. The family expressed gratitude for his long and impactful life, describing him as “a man who touched countless lives with love, kindness, and wisdom.”
Funeral arrangements will be announced by the family in due course.
Fifteen years ago, something truly special dropped onto the music scene: Flavour N’abania’s second album, Uplifted. This was a first showcase of his talent. With powerful vocals, masterful highlife production, and a deep connection to his cultural roots, Uplifted solidified Flavour’s reputation as a gifted artist.
At the time of its release, Uplifted smashed through borders and cultural divides, all thanks to Flavour’s deep commitment to celebrating his Nigerian roots, especially his Igbo heritage. This powerful connection to his culture has made him a major force, not just in Nigeria, particularly in the East, but also among the Igbo community dotted around the world.
The sheer success of Flavour’s cultural expression is highlighted by Spotify data from Uplifted and his other tracks. Even though his songs are deeply rooted in his culture and often sung in Igbo, they’re getting massive plays all over the globe.
Uplifted itself has stayed a big deal on streaming platforms, with its standout tracks racking up some serious numbers. Among the most-streamed hits from the Uplifted album are Ashawo Remix, Adamma, and Oyi (I dey Catch Cold). These tracks, along with other timeless fan favourites like Time To Party,Nwa Baby (Ashawo Remix), and Game Changer (Dike) have all contributed significantly to Flavour’s overall streaming success, proving their lasting appeal. Reflecting on the album’s anniversary during an exclusive chat with Spotify, Flavour revealed that for him, “Adamma” truly captured the essence of Flavour from the Uplifted album era.”
From the heart of Nigeria to global playlists: Flavour’s universal pull
Flavour’s music really does have a universal pull. His songs have popped up in over 2 million user-made playlists, which shows just how much people are connecting with and sharing his tunes. And get this: in the last three years, from 2022 to 2024, Flavour’s music has seen a growth in streams, a total stream increase of 134% globally, and a 573% increase across Sub-Saharan Africa.
While 51% of his total audience is in Nigeria, his influence stretches far and wide with the USA, UK, Canada, South Africa, and France all among his top listening countries. That’s a truly global footprint, reaching across Africa, Europe, and America.
Leading Flavour’s listenership in Nigeria is a strong showing from Lagos, accounting for 38% of his Nigerian audience. The Federal Capital Territory (FCT) and Rivers State also follow closely, making up 22% and 16% respectively, together claiming 76% of his Nigerian audience. He also enjoys love in the east as two Eastern Nigerian cities, Enugu and Onitsha, break into his global top 10. Big international cities like Greater London, Johannesburg, and New York City feature prominently too. This wide geographical spread shows how his music crosses all sorts of borders.
Who’s listening? A look at Flavour’s fanbase
Flavour’s audience is diverse with Gen Zs (18-24 year olds) as his biggest fans globally and across Sub-Saharan Africa. This strong youth appeal is vital for his long-term success. While his music celebrates women, menform the majority of his listeners globally (57%) and in Sub-Saharan Africa (63%).
The lasting success of Uplifted highlights how digital streaming has completely changed the music industry. Platforms like Spotify have given artists like Flavour ways to connect with fans everywhere. These days, streaming data gives us a clear, numbers-based look at an artist’s reach, showing that Flavour’s cultural stories, delivered in fluent Igbo, truly resonate far beyond Nigeria’s borders.
Flavour’s strong link to his Igbo roots, seen in his music, has driven his global success, acting as a cultural bridge for Nigerian traditions. The ongoing popularity of Uplifted and his other songs on streaming platforms proves that genuine cultural expression, mixed with great artistry, ensures lasting success today. As Uplifted hits 15 years, it showcases the power of culture worldwide.
Big Brother Naija, Africa’s biggest and most-watched reality television show, is officially back. It’s marking its milestone 10th season with a bold throwback to its roots: physical auditions across Nigeria.
For the first time in recent years, hopeful contestants will have the opportunity to audition in person as the show’s organizers unveil a three-city audition tour. Aspiring housemates can showcase their charisma and charm at audition venues in Lagos, Abuja, and Enugu on May 16, 17, and 18, 2025.
The audition process kicks off with online registration beginning Saturday, May 3, and closing Wednesday, May 7, via the official portal: www.africamagic.tv/bbaudition. Applicants must be Nigerian citizens aged 21 or older and possess a valid government-issued ID.
To audition, participants must 1. Complete the registration form online. www.africamagic.tv/bbaudition. 2. Choose a preferred audition date and city. Dates: May 16, 17, 18 Locations: Lagos, Abuja, Enugu 3. Check their email for a confirmation message. 4. Appear in person at the selected venue on the scheduled date, ready to impress.
Auditions are completely free, but only pre-registered and confirmed applicants will be admitted. With limited slots available per location and a first-come, first-served policy in place, early registration is crucial.
This in-person audition format aims to recapture the energy and excitement that defined earlier seasons and deepen the connection with fans and talent across the country. As anticipation builds, the show’s producers promise even more surprises leading up to the launch of what is poised to be Big Brother Naija’s most electrifying season yet.
For more updates and audition guidelines, visit www.africamagic.tv/bbaudition and follow Big Brother Naija on all social media platforms.
The countdown to BBNaija Season 10 has begun. Are you ready to be watched?
…Nigeria’s mobile ecosystem is about to change as new mobile virtual network operators (MVNOs) like Vitel Wireless prepare to launch services in the coming months.
Nigeria’s mobile market is set for change as the first-ever mobile virtual network operators (MVNOs) prepare to roll out services in 2025.
MVNOs have become popular in countries like South Africa, Senegal and Kenya, and experts believe the Nigerian market is ripe for growth.
Data from ICT market research firm Africa Analysis shows that at the end of 2023 the Africa Region had about 10.6 million MVNO subscribers, making up a very small portion of the overall mobile market, but forecasts show subscribers will grow to 19 million by 2028.
Nigeria’s telecom market is well covered by four mobile network operators (MNOs) – MTN, Airtel, Glo and 9Mobile – which have a combined 165 million subscribers, but there are currently no MVNO options.
In 2023, the Nigerian Communications Commission (NCC) began giving out MVNO licenses as a way to amplify service coverage, particularly in unserved and underserved regions.
So far, the NCC has licensed 46 MVNOs across five tiers with new licensees gearing up to launch.
First MVNO Vitel Wireless plans Q2 entry
Vitel Wireless told Connecting Africa it will be the first Nigerian MVNO to launch, sometime in the next three months.
Vitel’s network was built by Wireless Technology Labs (WTL) which has already completed the integration of Vitel’s infrastructure with the network of a major Nigerian MNO and has also enabled international roaming using its proprietaryadvanced core systems.
“We are going to be offering innovative solutions beyond what the big four operators who have dominated Nigeria’s telecoms market are currently offering. We are investing heavily in our operations, and our work with WTL will enable us to launch by Q2, 2025,” Kenneth Nwabueze, Vitel Wireless CEO, told Connecting Africa.
Headquartered in Lagos, Vitel received a Tier-3 license from the NCC in 2023, and its network is ready to launch as soon as the NCC approves its network and operational model.
Nwabueze said that WTL was able to deliver the Vitel network within just a few weeks after other suppliers said they would need six months or more.
The network will go live in Nigeria’s major cities first and then expand nationwide.
Vitel is also building experience centers in Lagos, Abuja, Enugu, Port Harcourt and Kano where customers can purchase SIM cards.
In addition, it is building a distributor network with SIM cards available through retail channels and online subscriptions using eSIMs.
The company said its pricing will be competitive for basic services like voice, SMS and data, and the MVNO will also focus on value-added services (VAS) like location-based services (LBS) and the Internet of Things (IoT).
WTL’s African operations
WTL is an equipment vendor which is currently working with Nigerian MVNOs as they prepare to launch.
The Belgium-headquartered company has been active in Nigeria and across Africa for more than 20 years, working with operators of all sizes to roll out both urban and rural networks.
WTL enabled the networks of two of the 46 new licensed MVNOs and recently announced a partnership with Nigeria’s first mobile virtual network enabler (MVNE) MobileCoreX (MCX) which has a Tier-4 license.
Satya Mekala, CEO of WTL, told Connecting Africa that MVNOs bring unique opportunities for consumers and can offer VAS which MNOs don’t offer.
“MNOs cannot move as fast as a small, agile company, and also it may not be financially interesting to them, but for a small company with lower costs it is far easier to go and launch niche services,” he explained.
“An MVNO can go to a niche market, for example farmers – if you have several million farmers, they can create a closed user group and give very specific solutions for them,” he added.
There are also opportunities for MVNO services aimed at the education or financial services sector, or offering data-only SIMs or roaming SIMs.
“There are several ideas, and each idea has its own business case. So based on that, the investment will be different, the running out of the opex will be different, and the access to the market will be different. So, these are the things which a small company can do when innovative ideas pop up,” he added.
Satya Mekala, WTL CEO. (Source: WTL)
When it comes to WTL, Mekala said the company had invested in Nigeria and has a local team of technical, project management, and sales employees who understand the “local nitty-gritty” of how a network needs to be delivered.
“We also understand and sympathize with the challenges for the local new MVNOs. I’ve been an MVNO myself, so I understand. We help them end-to-end on every step of the way,” he added.
He tried to dispel the misconception that MVNOs are “second class” telcos and said these businesses run as full mobile operators with the exception that they don’t have their own radio access network and need to partner with MNOs for that.
“The advantage of an MVNO is sharing other people’s infrastructure to reduce the cost to the end-user,” Mekala said.
Nigerian MVNO growth opportunity
Yaron Assabi believes Nigeria has the potential to become one of Africa’s most dynamic MVNO markets.
Assabi is the founder of South African-headquartered company MVNE (which stands for mobile virtual network enabler but is also the company’s name) which is an infrastructure and technology partner that makes launching and running MVNOs possible.
Assabi believes Nigeria is one of Africa’s most promising mobile markets, with a young, tech-savvy population of over 230 million.
“While the MVNO market is still in its early stages, it holds immense potential to drive innovation, enhance service delivery, and expand digital inclusion,” he told Connecting Africa.
MVNE is part of Digital Solutions Group (also founded by Assabi) which supports partners in South Africa, Namibia, Kenya, Ghana and Tanzania.
“We are actively expanding our footprint across West and East Africa, and Nigeria is a major strategic focus for us in 2025 and beyond,” Assabi explained.
Yaron Assabi, founder of MVNE and Digital Solutions Group. (Source: Digital Solutions Group)
Assabi agreed with Mekala that there is a clear opportunity for MVNOs to fill service gaps, particularly in niche or underserved segments.
“Youth-focused MVNOs, rural and agricultural services, diaspora and remittance-linked offerings, and mobile-first fintech partnerships all have room to thrive,” Assabi said.
“Although the [Nigerian] market is competitive, with well-established MNOs benefiting from extensive infrastructure and brand recognition, their long-standing one-size-fits-all pricing model has created demand for MVNOs offering more flexible, cost-effective plans tailored to diverse consumer needs,” he added.
Assabi said Nigerians have a strong appetite for personalization and community-based offerings.
“Users want services that speak to their region, language, and lifestyle. This is where MVNOs can shine – by building highly relevant propositions that MNOs might overlook,” he continued.
Licensing regime and tier structure
Nigeria has opted to require licensing for MVNOs, something that is not the case in markets like South Africa.
Mekala said this is not entirely uncommon because when MVNOs first launched in Europe licenses were also required in some countries.
“While the five-tier structure is somewhat more elaborate than in many markets, it’s not without precedent and it reflects a sophisticated, forward-thinking regulatory approach. Countries like Mexico and India have adopted multi-tier licensing frameworks to allow for different levels of technical and commercial involvement,” Assabi added.
Mekala gave some insights into how the tiered licensing model works in Nigeria:
Tier 1 – Virtual Operator (resellers using MNO SIM cards that are rebranded)
Tier 2 – Simple Facilities Operator (resellers that can also provide VAS)
Tier 3 – Core Facilities Operator (companies with complete core systems, business support systems [BSS], full control over SIM cards, and a global title and numbering plan)
Tier 4 – Virtual Aggregator or Enabler (wholesale companies that can install a full core network and BSS and offers services to other MVNOs as an enabler or aggregator)
Tier 5 – Unified Virtual Operator (the the most complex tier allowing licensees to offer a bespoke combination of Tier-1 to Tier-4 services, includes an infrastructure license)
The cost of an MVNO license in Nigeria ranges from 35 million naira (US$22,780) for Tier 1 to N500 million ($325,500) for Tier 5.
Assabi said that Nigeria’s tiered model gives players a clear entry path depending on their strategic goals, capital and technical expertise.
It also allows the NCC to manage the sector more efficiently by categorizing licensees based on complexity and responsibility.
“We believe this tiered system is actually a strength. It encourages a broad range of players from agile digital brands to larger telecom and fintech providers to participate in the market at a level that suits them, while ensuring regulatory oversight is maintained,” Assabi explained.
Mekala said that Tier 4 and 5 licenses also include rural licenses which allow these companies to go into unserved areas to build infrastructure under an agreement with one of the MNOs.
He said this is positive for Nigeria as it spreads investment and extends networks to previously unreached places.
Competition vs. collaboration
There has been some debate about why it has taken so long for MVNOs to launch in Nigeria. People often cite resistance from local MNOs.
“Historically, many MNOs were wary of MVNOs, viewing them as potential revenue threats. However, that perception is evolving. Today, MNOs face significant pressure to grow revenue while managing costs. MVNO partnerships offer a strategic way to maximize network utilization, reach new customer segments, and drive service innovation without stretching the MNO’s internal resources,” Assabi said.
He said more forward-looking MNOs are embracing MVNOs as valuable channel partners.
Mekala has also seen attitude changes from large operators in Nigeria, with the leading MNOs starting to engage with MVNO partners.
“There is always a resistance from the MNO side when there is a new MVNO or MVNE coming into the market, it has happened in every [market], but honestly, MVNOs actually add value to MNOs because they come out with new ideas. They are innovative and they try to find niches which MNOs are not even thinking about,” Mekala said.
Mekala and Assabi agreed that 46 licenses is a high number even for a large market like Nigeria, and they predict that not all of them will translate into operational MVNOs.
“It’s common in new sectors for a number of licensees to assess the opportunity, test the waters, and only a subset will eventually launch services,” Assabi said.
“I think in phase one, not all of them will launch. There are some waiting to see, some are still doing their business cases, and some are not even active yet,” Mekala said.
Assabi believes Nigeria’s population and mobile penetration rate creates space for multiple players, particularly if they are well-targeted and innovative.
“In mature MVNO markets globally, dozens of MVNOs can coexist as long as they are differentiated: offering unique pricing models, bundled services, loyalty programs, or partnerships with fintech and content providers,” he explained.
“Over time, we may see some consolidation or strategic alliances. What’s important is that the presence of many licensees indicates strong interest in the market, and that bodes well for future growth and innovation,” Assabi added.
_(1).jpg?width=1281&auto=webp&quality=80&disable=upscale "Satya Mekala, WTL CEO")
.jpg?width=1280&auto=webp&quality=80&disable=upscale "Yaron Assabi, founder of MVNE and Digital Solutions Group.")