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Tag: KidsFirst

  • FirstBank Partners NTA, others on 2026 Children’s Day Engagements to Inspire Future Leaders

    FirstBank Partners NTA, others on 2026 Children’s Day Engagements to Inspire Future Leaders

     FirstBank, West Africa’s premier financial institution and the leading financial inclusion service provider, is set to commemorate Children’s Day 2026 with a series of sponsored nationwide engagements designed to educate, inspire, and empower children across Nigeria. Through its sponsorship of initiatives organised by the Nigerian Television Authority, Nigeria Future Leaders Festival, Lexicon the Bank reaffirms its commitment to nurturing the next generation of leaders and strengthening its role in sustainable community development.

    The celebrations will kick off with the sponsorship of the NTA Abuja Children’s Day in Abuja and the Youth Edutainment Theatre (YET) Festival in Lagos on 25 May, followed by support for the Nigeria Future Leaders Festival on 26 May. On 27 May, FirstBank will support multiple activities including the Lexicon Children’s Day Games, the NTA Channel 10 Lagos and the NTA Yola Children’s Day Party. Each of these programmes is designed to foster creativity, inclusion, and confidence among children from diverse backgrounds, while promoting learning and aspiration.

    Commenting on the Bank’s support for the initiatives, Olayinka Ijabiyi, Group Head, Marketing and Corporate Communications, FirstBank, noted that the engagements align with the Bank’s strategy on youth development and empowerment. “Children are the foundation of a sustainable and prosperous future. Our support for children on their special day is an intentional investment in nurturing creativity, building confidence, and empowering the next generation with opportunities they need to grow and thrive. We are happy to partner with the Nigerian Television Authority, Nigeria Future Leaders Festival and Lexicon on these engagements to create meaningful experiences that inspire tomorrow’s leaders across the country.”

    The sponsorship of the Children’s Day engagements aligns with FirstBank’s broader Sustainability framework, which prioritises education, health and welfare as key pillars of its impact strategy. The commitment is further reinforced through flagship youth-focused products such as KidsFirst, MeFirst, and Xplore First, which promote financial literacy, encourage savings culture, and empower young people at different stages of growth, ensuring that financial inclusion begins early and evolves with their needs. Beyond Children’s Day, FirstBank will also support the ReadBug Literature Festival 2026, which will be held in Abuja in July.

    FirstBank will continue to invest in initiatives that empower children, enrich families, and contribute to national development, ensuring that every engagement creates value-driven experiences and inspires brighter futures.

  • FirstBank aids Finacial Inclusion Amongst Children and Adolescents

    First Bank of Nigeria Limited, Nigeria’s premier and leading financial inclusion services provider has announced its variant account products – KidsFirst and MeFirst – created to encourage the right savings culture among children from 0 – 17 years. The offerings have relevant enhancements including appropriate parental guidance and financial discipline for children as they grow into adulthood. Both accounts can be opened with zero balance and operated with a minimum balance of N100.00.

    KidsFirst Account is designed for children between the ages of 0 and 12 years to sensitise them on how exciting saving can be. The account comes with a trendy gift item for the child when the account is opened with a minimum of N10,000.00. The account is automatically transited to MeFirst account when the child is 13 years old.

    MeFirst account, on the other hand, is designed for teenagers between the ages of 13 and 17.  This account is created in recognition of the need to help teenagers embrace the culture of financial responsibility and cashless payment  as they develop into young adults. They have access to attractive and trendy pre-paid cards through which parents/guardians can credit weekly/monthly allowance and monetary gifts. MeFirst account holders can select from 5 exciting card design options that suites their trendy style.

    The Mefirst cards are enabled to pay for micro online shopping as desired – mobile games, apple music, Spotify and local POS transactions as well. Teens are thereby exposed to the cashless culture and electronic payment activities early in life, which is expedient in today’s digital age. Parents and guardians of the child are granted access to track and control the spend pattern.

    Speaking on the accounts, Gbenga Shobo, FirstBank’s Deputy Managing Director said, “we are delighted with the role we play in promoting financial literacy amongst children and teenagers in the country. Our KidsFirst and MeFirst accounts are designed to ensure that parents and guardians are able to have their wards exposed to the right savings culture and financial discipline as they evolve to adulthood.”  

    “With these accounts, parents are able to save and strengthen their preparedness for various financial obligations of their children like paying for school fees as they progress with their academic pursuit which is pivotal to securing the future of the children. MeFirst and KidsFirst accounts are essential gifts from parents to their children”.