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  • The 20th Anniversary of the Africa Economy Builders Forum Awards Honors Countries with Effective Public Policies and Transformation Dynamics

    The 20th Anniversary of the Africa Economy Builders Forum Awards Honors Countries with Effective Public Policies and Transformation Dynamics

    On the occasion of its 20th anniversary, the leading pan-African platform dedicated to promoting economic leadership, the Africa Economy Builders Forum Awards (Les Bâtisseurs de l,Économie Africaine) is reaching a major milestone in its history.

    For two decades, the event has recognized the women and men who actively contribute to Africa’s economic transformation. For this special edition, an exceptional category has been established to recognize African countries whose remarkable public policies and sectoral dynamics have significantly contributed to the economic and social development of their country and the African continent.

    Following deliberations by an independent jury of recognized experts, the winners were selected based on rigorous criteria, including:

    • The impact of public policies;
    • Economic performance;
    • Strategic sectoral advances;
    • Contribution to African integration.

    The event thus reaffirms its mission: to value and promote excellence, encourage best practices, and contribute to building a high-performing and competitive Africa.

    Michel Russel Lohoré, founder and president of the Africa Economy Builders Forum Awards, stated: « For two decades, we have been highlighting the women and men who are making a remarkable contribution to the transformation of the continent’s economy. But this year, drawing on our 20 years of experience on the ground, which gives us considerable legitimacy, we wanted to go further. For this exceptional edition, we decided to take a new step: recognising, in a special category, countries that have made significant progress in strategic sectors, under the leadership of leaders whose public policies have had a significant impact on economic and social development. Because beyond businesses, it is also public policies, national visions, and strategic decisions that shape our economies in a lasting way. Africa is not just the economic showcase of the future. We want to show that the continent also has leaders who have a sense of vision and action. These tangible achievements deserve to be celebrated.” We wish to emphasise that this initiative is independent, based on objective criteria, and overseen by a jury of recognised experts and journalists from several countries. Our ambition is not political. We intend to highlight performance dynamics and encourage high-impact achievements. We warmly congratulate these committed leaders and strongly encourage them to persevere in this direction.»

    Valentin Mbougueng, a journalist specialising in international and development issues and president of the jury, added: «This time, there will be states among the award winners, in a special Top Builders category. These are countries that have implemented effective, high-impact public policies both within their own borders and across Africa. Performance criteria, investment levels, and results were all taken into account in selecting the winners.To carry out its work, the pan-African jury of more than twenty members relied on benchmark rankings from international and sub-regional organisations, as well as several recognised specialised publications, and the on-the-ground expertise of its members, all seasoned African journalists and experts in various fields of development and finance. The jury’s verdict reveals a dynamic and better-governed Africa moving forward, strengthened by its physical and human resources, and driven by leaders determined to succeed. It is a message full of hope for Africa. »

    The awards ceremony revealed winners in eleven key sectors and three special segments.

    The list of winners is as follows:

    • Tourism and Hospitality: Tanzania
    • Industries and Services: South Africa
    • Creative and Cultural Industries: Nigeria
    • Technology, AI and Innovation: Kenya
    • Infrastructure: Egypt
    • Agriculture: Ivory Coast
    • Health and Pharmaceuticals : Morocco
    • Education, Training and Employment: Seychelles
    • Mining: Democratic Republic of Congo
    • Energy: Algeria
    • Environment and Green Development: Morocco

    Special awards were given to:

    • Ghana for the Return of African Diasporas and Regional Integration;
    • Namibia for Gender Equality and Women’s Empowerment;
    • Morocco, which also received the 20th Anniversary Special Award for the Africa Economy Builders Forum Awards, recognizing the country that has undergone the greatest transformation. 

    The winning countries will be honored at the gala evening for the 20th anniversary of the Africa Economy Builders Forum Awards, which will be held on Thursday, June 18, 2026 in Abidjan (Ivory Coast).

  • Breaking Down Borders Africa Tour bursts back with Botlhale Boikanyo, as the new face of Season 2 

    Breaking Down Borders Africa Tour bursts back with Botlhale Boikanyo, as the new face of Season 2 

    The Breaking Down Borders Africa Tour kicks off with a slate of ten new African countries, almost a decade after the tour’s acclaimed first outing, with acclaimed poet Botlhale Boikanyo become the programme’s face.

    Botlhale Boikanyo made history as the only poet to win South Africa’s Got Talent. Since her win Botlhale, has established herself as a national treasure with leading roles on shows including e.tv’s ‘Scandal’ and award-winning films ‘The Deal’ and ‘What About the Boys’ in a role she will reprieve in a sequel premiering this month.

    “Being announced as the new face of Breaking Down Borders is a dream come true. Taking the reins from Paul Modjadji who successfully launched the platform 10 years ago and carved it into a platform that has global reach and impact is a wonderful challenge and testament to the big shoes I have to fill. It is an honour to embark on my first Africa poetry tour with this incredible initiative in this 50th year of the youth uprising and the 70th year of the 1956 Women’s March.” she said.

    “It is an honour to follow Paul at the helm of this pioneering show and I look forward to learning from these landmark historic movements while making them relevant to today’s youth.”

    Season two of the tour will see the pan-African format focus on Botlhale’s storytelling and poetry.

    “Dance will remain a pivotal part of the tour as I believe that storytelling and movement are intertwined in Africa,” Botlhale said.

    Season one of Breaking Down Borders toured Nigeria, Kenya, Tanzania, Uganda, Senegal and five other SADC countries.

    Audiences are immersed in the countries toured, discovering history, heritage sites and tourism landmarks while learning how young creatives are shaped by their countries.

    Season two will kick off in September when the team tour Morocco, Egypt, DRC, Cape Verde, and others. 

    “The announcement of the new tour is being made during this year’s Africa month, and the team are beyond excited to announce Botlhale as new host. Botlhale Boikanyo brings with her a youthful zest and an undeniable connection to young people. Her community development and advocacy work complements her mass appeal.” Said Paul Modjadji, who will stay on as the tour’s co-producer and director with co-producer Wandile Molebatsi.

    “Botlhale Boikanyo’s appointment recognizes the importance of the oral tradition in African storytelling and culture,” said Wandile Molebatsi.

    Season one of Breaking Down Borders aired on SABC 1 in a primetime slot, concluding with a two-part finale hosted by A-lister Minnie Dlamini.

    Breaking Down Borders Africa TV series recently won the Silver Telly Award in Television – Travel & Tourism category.

  • Beyond the Grid: How Nigeria Will Power the EV Revolution

    Beyond the Grid: How Nigeria Will Power the EV Revolution

    Petrol prices keep rising. But the future of Nigerian transport is being built on the sun, not the pump. If you live in Lagos or Abuja, you have probably already seen the early signs. Electric motorcycles weaving through traffic. An electric BRT bus glides past its diesel counterpart on a dedicated lane. The shift is visible, but it is still concentrated, still fragile, still dependent on infrastructure that most of Nigeria lacks. For 80% of the country, there is nowhere to charge an electric vehicle. This is what researchers now call a charging desert, and it is the central challenge that a new white paper from Future Drive Africa and the Rocky Mountain Institute confronts head-on. The white paper, Bridging the Gap: Building Nigeria’s E-Mobility Infrastructure for 2060, is not a vision document. It is a blueprint. And its central argument is one that every Nigerian who has ever waited in a petrol queue, or flinched at their fuel bill, should understand: we do not have to wait for the national grid to fix itself before the electric transition begins.

    The Mobile Phone Moment for Transport
    Twenty years ago, people said Nigeria could not have modern telecommunications because we did not have enough fixed landlines. We bypassed the landlines entirely with mobile masts. Today, we are doing the same thing with energy. Instead of waiting for a perfect national grid, which currently delivers approximately 5GW against a national demand of 30GW, Nigerian innovators are building a new backbone. Solar-powered charging hubs operate entirely independently of the grid. Battery-swapping stations mean a rider can exchange a depleted battery for a fully charged one in under 2 minutes, eliminating the wait for charging entirely. Companies already operating in this space, Possible EVs, Siltech, and MAX, are proving that the model works. The white paper maps how these operators scale from isolated pilots to a nationwide network. The infrastructure problem is solvable. The solution just looks different from what works in Europe. We do not need a perfect grid to move a nation. We need decentralised, renewable energy, and entrepreneurs to build it.

    What Our Neighbours Are Teaching Us
    The white paper draws on peer-market comparisons that Nigeria’s policymakers should study closely. Kenya is leveraging its renewable energy grid to power thousands of electric motorcycles, using VAT exemptions to make the economics work for riders and operators. Morocco is targeting 5,000 solar-powered charging stations. South Africa is offering manufacturers 150% tax deductions to build EV assembly capacity locally. Nigeria has lithium deposits. Nigeria has an urban density. Nigeria has the fastest-growing population on the continent. What Kenya, Morocco, and South Africa have that Nigeria is still developing is the policy alignment that converts those structural advantages into private investment at scale. The peer playbook is available. The question is whether Nigeria’s regulators and legislators will use it.

    What This Means for Your Bottom Line
    The EV transition is not primarily an environmental story for Nigeria. It is an economic one. The white paper’s modeling shows that a successful transition reduces the national fuel import bill by 30% by 2040. For business owners currently managing fleets on volatile petrol costs, the lifecycle economics of electric two-wheelers are already compelling and improving as local supply chains develop. This shift creates jobs: technicians, engineers, solar installers, battery recyclers. It is an industrial opportunity that begins at the street level and scales to the national economy.

    The Era of the Charging Desert Is Ending If We Choose It
    The white paper is clear that Nigeria’s charging desert is not a permanent condition. It is a solvable problem with a known toolkit: decentralised solar infrastructure, blended finance models, battery-swapping networks, and policy frameworks that send the right signals to private capital. The question is not whether Nigeria will electrify. The question is whether Nigeria will build its own version of that future, or continue importing someone else’s, at prices that will only keep rising. The EV Nigeria Expo and Conference, September 24 to 26, 2026, in Lagos, is where the people building that future will gather. It is the forum where the white paper’s roadmap becomes the basis for the decisions that matter.

  • AMVCA 2026: Broadening Spotlight with New North, Central Africa Categories

    AMVCA 2026: Broadening Spotlight with New North, Central Africa Categories

    For over a decade, the Africa Magic Viewers’ Choice Awards has stood as the continent’s biggest film and television awards platform. Now, it is expanding its scope in a way that brings even more of Africa into the spotlight.

    This year, two new categories have been introduced: Best Indigenous Language (North Africa) and Best Indigenous Language (Central Africa). They now sit alongside existing categories for West, East and Southern Africa, creating a full five-region structure for the first time.

    This change speaks to where the AMVCA is headed, not just as an entertainment event, but as a truly pan-African platform. The languages in these new categories, including Arabic dialects, Berber, Lingala and Sango, are widely spoken across their regions. They are the languages people use in their everyday lives to tell stories, express emotions and share culture. Giving them recognition on a stage like the AMVCA matters.

    Across countries like Morocco, Algeria, Tunisia, Chad, Cameroon, the Central African Republic and Congo, the film and television industries have been growing steadily, even if they do not always get continental attention. For filmmakers in these regions, being included in the AMVCA is more than just a chance to win an award. It brings visibility, credibility and a sense that their work is being seen.

    There is also a cultural angle to this move. Films made in indigenous languages help keep those languages alive. By recognising these works, the AMVCA is reinforcing the idea that telling authentic stories in native languages is important and valuable.

    Beyond recognition, this expansion also creates room for connection. Filmmakers from North and Central Africa now have a stronger presence on the same platform as their peers from West, East, and Southern Africa. This opens the door for collaboration, shared ideas, and creative exchange across the continent.

    African cinema has always been rich in diversity, but it has not always had a single platform bringing it all together. While these two new categories will not fix everything overnight, they are a meaningful step forward.

    This development comes as the 12th edition shapes up to be highly competitive. There are 32 award categories in total, including 18 decided by judges and 11 open to audience votes. There will also be special recognition awards, including Lifetime Achievement and the Trailblazer Award.

    Veteran actress Joke Silva will serve as Head Judge, taking over from Femi Odugbemi.

    Nominees were announced on March 29, 2026, hosted by actor Chimezie Imo. As expected, Nigerian films dominate the list. Gingerrr and The Herd lead with nine nominations each, followed by To Kill A Monkey with eight and My Father’s Shadow with seven.

    Actors like Sola Sobowale, Uzor Arukwe, and Lateef Adedimeji earned nominations in multiple categories, while Genoveva Umeh received her first Best Lead Actress nomination.

    At first glance, adding two categories to a list of 32 may not seem like much. But in the bigger picture, it shows a shift. The AMVCA is slowly becoming what it has always set out to be a platform that reflects the full diversity of African storytelling.

  • Africa Caught Off-guard as Idris Elba Stuns with FIFA World Cup Message

    Africa Caught Off-guard as Idris Elba Stuns with FIFA World Cup Message

    SuperSport viewers across Africa were left stunned when normal programming was suddenly interrupted by Hollywood star, Idris Elba, who delivered a message saying “Everything else can wait.”

    Millions of DStv and GOtv viewers across Africa experienced the surprise interruption during prime-time viewing on 15 April 2026 at 7pm, including in the middle of live sport broadcast. Screens abruptly went black before a countdown appeared, followed by a familiar silhouette.

    It was Idris Elba.

    Ten Of Us Now

    The award-winning actor addressed Africa directly with a message celebrating a historic football moment. Ten African nations have qualified for the 2026 FIFA World Cup, the most ever.

    “There are ten of us now,” Elba said in his unmistakable gravelly voice. “I honestly don’t care which one of us wins. I just want to see African football light up the world stage.”

    “My mum is from Ghana, my dad is from Sierra Leone. But my heart is African,” said Elba, a global superstar who remains deeply connected to the continent. “That’s why I’m watching. Every. Single. Game.”

    Africa’s Greatest World Cup?

    The FIFA World Cup 2026™, hosted across Mexico, Canada and the USA, will see Africa represented by Ghana, South Africa, Senegal, Morocco, Egypt, Algeria, Tunisia, Cape Verde, Côte d’Ivoire and DR Congo.

    It is a milestone tournament, and SuperSport on DStv and GOtv is positioning itself as the home of every kick, goal and celebration.

    “History doesn’t always tell you when it’s going to happen,” Elba continued. “But I’m here to tell you where it may happen. SuperSport. Only on DStv and GOtv. Everything else you thought you were going to be doing… it can wait.”

    Energetic Big Brother Mzansi star Smash Afrika and the ever-stylish host of Big Brother Naija, Ebuka Obi-Uchendu, are also starring in the wider DStv and GOtv FIFA World Cup campaign.

    Every Match, Every Screen

    All 104 FIFA World Cup 2026™ matches will be available live on SuperSport across DStv, DStv Stream, GOtv and GOtv Stream.

    Viewers can follow the tournament through satellite TV or stream on phones, laptops and smart TVs, depending on their preference and connectivity.

    Coverage will also include local language options, including pidgin, making the tournament more accessible to audiences across the continent.

    The World Cup kicks off on 11 June 2026 with the opening ceremony in Mexico City, live on SuperSport. From the opening match to the final, fans across Africa will be able to follow every moment.

  • Truecaller Partners with AnyMind Group to Expand Direct Sales Footprint Across MENA and Southeast Asia

    Truecaller Partners with AnyMind Group to Expand Direct Sales Footprint Across MENA and Southeast Asia

     Truecaller, the leading global communications platform, today announced a strategic direct sales reseller partnership with AnyMind Group, a Business-Process-as-a-Service company for marketing, e-commerce and digital transformation. The collaboration is aimed at accelerating the growth of Truecaller’s direct advertising business across the Middle East & North Africa (MENA) and Southeast Asia (SEA) regions.

    Under this partnership, AnyMind Group will serve as the exclusive intermediary for Truecaller’s advertising inventory across Egypt, UAE, Qatar, Saudi Arabia, Israel, Ghana, Nigeria, Morocco, Malaysia, Singapore and Viet Nam. The scope of the partnership is focused specifically on enabling brands and agencies to leverage Truecaller’s premium ad formats to reach highly engaged, high-intent users through relevant, data-driven advertising solutions.

    With a strong on-ground presence and established relationships with leading advertisers and agencies across MENA and SEA markets, AnyMind Group brings deep regional expertise that will support the scaling of Truecaller’s advertising footprint locally. The partnership is designed to empower brands with impactful placements on Truecaller’s trusted communications platform, helping drive meaningful engagement with users in these fast-growing digital economies.

    Truecaller continues to see strong user adoption across MENA and Southeast Asia, presenting advertisers with significant opportunities to connect with audiences in trusted, brand-safe environments. By combining Truecaller’s global scale, proprietary data capabilities, and premium ad formats with AnyMind Group’s local market leadership and execution strength, the partnership aims to unlock the full monetization potential of Truecaller’s ad inventory in these regions.

    Commenting on the partnership, Hemant Arora, Vice President & Global Head Truecaller Ads Business, said, “As Truecaller continues to expand its global advertising business, partnerships with strong regional players like AnyMind Group are critical to delivering localized expertise and measurable outcomes for advertisers. MENA and Southeast Asia represent high-growth markets with evolving digital maturity, and through this collaboration, we aim to bring brands closer to consumers via trusted and contextual communication experiences on our platform.”

    Aditya Aima, Managing Director, Growth Markets; Co-MD, India and MENA from AnyMind Group added,“We are excited to partner with Truecaller to open its inventory to brands across MENA and Southeast Asia. With Truecaller’s scale and trusted user ecosystem, combined with our market depth and networks, we see strong potential to drive more relevant, high-impact advertising outcomes for advertisers looking to deepen engagement in these dynamic markets.”

    This collaboration marks an important milestone in Truecaller’s broader international expansion strategy, focused on building strong local partnerships to deliver measurable value to advertisers while driving sustainable revenue growth across emerging markets.

  • Karcher Announces Joe Lahoud as President for Newly Formed Middle East & Africa (MEA) Region

    Karcher Announces Joe Lahoud as President for Newly Formed Middle East & Africa (MEA) Region

     Karcher, the global leader in cleaning technology, has announced the promotion of Joe Lahoud to Regional President of the newly unified Middle East and Africa (MEA) region. This strategic consolidation brings 68 countries under a single leadership framework, streamlining Karcher’s extensive professional and consumer portfolios to better serve the evolving needs of the two continents.

    By integrating Middle Eastern and African operations, Karcher aims to provide seamless access to its world-class cleaning solutions. The move places everything in the 1000+ product portfolio of Karcher, ranging from high-pressure cleaners and industrial scrubber driers to autonomous robots and municipal sweepers under Lahoud’s guidance. This leadership structure ensures that critical industries receive specialized, local and adapted support within multiple target groups such as Agriculture, Automotive, Building Service Contractor, Construction, Healthcare, Hospitality, Industry, Public Service, Retail, Transport and Mining.

    Since 2020, Joe Lahoud has led Karcher’s Middle East operations, transforming the Dubai headquarters into a regional center of excellence. His tenure has been defined by high-volume growth and deepened partnerships with government entities, professionals and industrial leaders. In this expanded capacity, he will now oversee the strategic integration of the African continent, scaling distribution and technical support to meet rising demand in emerging markets.

    Additionally, this move reinforces Karcher’s current official presence in key economic hubs such as Egypt, Morocco, Tunisia, Ivory Coast, South Africa, and Kenya, while simultaneously strengthening an extensive dealer network that spans the entire continent.

    “The unification of the MEA region allows us to tell a complete brand story. We are a resilient, innovation-driven ecosystem that supports national development and individual household cleaning needs simultaneously. From high-pressure cleaners for the weekend car wash to heavy-duty mining equipment, we are delivering a unified vision of efficiency and sustainability to every corner of these two continents.”

    The strategic consolidation of the Middle East and Africa represents a bold step forward in Karcher’s global growth strategy. Under Lahoud’s leadership, this move harmonizes regional expertise with untapped market potential, creating a powerhouse of technical support and distribution. By streamlining operations, Karcher solidifies its role as an architect of modern infrastructure and sustainable living. Looking ahead, this new chapter promises a wealth of possibilities, empowering the entire region with the tools to build a brighter, more sustainable tomorrow.

  • In-App Fare Negotiation Can Expand Mobility Access, Reduce Inefficiencies, New Research Shows

    In-App Fare Negotiation Can Expand Mobility Access, Reduce Inefficiencies, New Research Shows

    New research released today by Oxford Economics shows that enabling riders and drivers to negotiate fares directly within mobility apps can improve price discovery, boost efficiency, and expand access to transportation. Conducted in collaboration with inDrive – the world’s second-most-downloaded ride-hailing app – the study draws on survey data from riders and drivers across seven emerging markets: Colombia, Egypt, Mexico, Morocco, Nepal, Pakistan, and Peru.

    The findings suggest that while ride-hailing platforms have significantly improved mobility over the past two decades through algorithmic matching and dynamic pricing, existing pricing systems struggle to fully capture the diversity of rider and driver preferences. While algorithmic pricing is typically designed to optimise for average market conditions, it doesn’t serve well the wide variations in incomes, trip distances, and travel circumstances across emerging markets. As a result, a single algorithmic price can fail to reflect the true value of a trip for either party, leaving mutually beneficial rides unrealised and some areas underserved by mobility solutions.

    In-app fare negotiation helps to bridge this gap, representing a new stage in the evolution of ride-hailing, the study finds. Rather than replacing algorithmic pricing, negotiation complements it. Price discovery typically begins with an algorithmic estimate but allows riders and drivers to adjust fares to reflect individual circumstances, introducing decentralised decision-making in contexts where centralised pricing is both less precise and less inclusive.

    The research shows that fare negotiation is widely adopted where available. Across the surveyed markets, an average of around 75% of trips on inDrive involved negotiated fares, rising to approximately 80% in parts of Latin America and the Middle East. This strong uptake translated into higher completed trip volumes: in Latin America, nearly two-thirds (64%) of both riders and drivers reported completing more trips as a result of being able to negotiate fares. Similar patterns were observed in Egypt, Morocco, and Pakistan, where a majority of respondents said negotiation increased the number of trips they were able to complete.

    Market data also suggests that this pricing model supported rapid market penetration. Across several surveyed markets – including Peru, Egypt, Colombia and Pakistan – inDrive reached key user milestones over comparatively short post-entry periods, pointing to strong user uptake of the fare negotiation model in mature ride-hailing environments.

    Beyond scale, pricing flexibility was also shown to expand access to mobility for riders while improving utilisation and perceived fairness for drivers. In Latin America, 55% of riders said rides negotiated on inDrive were more affordable than those on other platforms, while 66% of drivers agreed that negotiation helps them earn a fair income and avoid underpaid trips. Around half of respondents across all surveyed markets also said fare negotiation helped them secure trips in harder-to-reach locations.

    Anubhav Mohanty, Director at Oxford Economics, commented, “These findings highlight the limits of algorithmic pricing in highly variable markets. Where incomes, geography, and trip conditions differ widely, allowing riders and drivers to negotiate prices can improve how markets clear, unlocking additional rides and improving overall efficiency.”

    Andries Smit, Chief Growth Businesses Officer at inDrive, added,“Fare negotiation brings human agency and individual choice back into the pricing process. By allowing riders and drivers to agree on prices that reflect real-world conditions, we see more trips completed, fairer outcomes for drivers, and better access to mobility for riders, especially in markets where standard pricing models don’t always work. These underlying dynamics also matter because direct agreement on fares reduces reliance on blanket subsidies or short-term discounts to reach price-sensitive users, creating a more sustainable marketplace. Over time, this can support lower platform fees and more affordable rides, while ensuring prices remain grounded in the realities of local supply and demand.”

    Overall, the Oxford Economics study points to a broader shift in the evolution of ride-hailing, from pure automation toward human–algorithm collaboration. While algorithms remain essential for scale and efficiency, introducing price flexibility improves outcomes at the margins. In heterogeneous markets, this approach can improve both efficiency and accessibility, expanding total ridership.

    inDrive, a global mobility and urban services platform, operates in 1,065 cities across 48 countries worldwide, and is currently transitioning into a super app with the introduction of additional locally-relevant urban services that go beyond ride-hailing. inDrive has completed more than 7 billion transactions and surpassed 390 million app downloads worldwide, rendering it the world’s second-most-downloaded ride-hailing app.

  • Feature: 12 Lessons from African Cup of Nations (AFCON) 2025 in Morocco

    Feature: 12 Lessons from African Cup of Nations (AFCON) 2025 in Morocco

    …Moroccan hospitality before, during and after the tournament has been exceptional

    By Victor Oladokun

    Like millions of football fans who descended on Morocco for the African Cup of Nations final here in Rabat, and hundreds of millions more who watched globally, this has been an amazing tournament. 

    The football infrastructure here has been absolutely worldclass. The quality, efficiency, and cost of the trains services are as good as, if not better than some of the best in the world. Moroccan hospitality before, during and after the tournament has been exceptional. 

    Significant improvements though still need to be made in the overall quality of hotels and customer service, more so ahead of the soon-to-be jointly hosted 2030 #FIFAWorldCup to be held in Morocco, Portugal, and Spain. I am confident Morocco will pull it off.

    For now, here are 12 takeaways, based on my up-close observations.

    1. #SENEGAL: While understandably frustrated by very poor officiating, walking off the pitch in protest risked match abandonment and damaged Africa’s global football image. It was a terrible call by the Senegalese coach that did not honor host country Morocco, the continent, #CAF or #FIFA. Thank God that #SadioMane had the presence of mind to stand his ground and convince his Senegalese teammates to return to the field and fight as men.

    2. #MOROCCO: Ahead of all CAF and FIFA sanctioned football events, Morocco must prioritize a more robust stadium security system to contain fan anger and prevent escalations from erupting into full blown riots when decisions go against the home team. It was unacceptable to see Moroccan stadium officials and players (Hakimi and others included) deliberately throw away the towel of the Senegalese goalkeeper (which is needed to wipe down gloves during play). The same antic was used against Nigeria, including a racist slur by a Moroccan fan who threw a banana at Nigerian goalkeeper #Nwabali. These antics were juvenile, unnecessary, and highly provocative. It really took a shine off of the exceptional and kind hospitality that Moroccans always go out of their way to extend to foreigners. (Topic for another time).

    3. #CAF: Africa’s apex football association, must enhance referee and VAR training to minimize controversial calls in high-stakes moments, and to reduce the likelihood of prolonged disputes and delays. In several of the tournament’s matches, the level of officiating fell well below acceptable international standards. Poor officiating in several matches undermined the credibility of the tournament..Calls were made that should not have been made. Calls were also not made that should have been made. Consequently, the media and fans were justified in their allegations or suspicions of official collusion favoring one team over the other. Whether true or not, is not the issue. Sometimes, perception is reality!

    4. #FIFA: should develop clear international protocols for handling team walk-offs, including immediate sanctions to Federations, coaches, and players, to deter similar actions in future tournaments.

    5. #SENEGAL: And every other country for that matter, needs a mature level-headed player in the mold of #SadioMane to de-escalate tensions swiftly. Thanks to his leadership, sanity prevailed, a full-blown crisis was avoided, the game resumed, and victory was secured.

    6. #MOROCCO: And all other countries, should avoid high-risk penalty techniques like the Panenka in pressure situations, unless the taker is mentally prepared, as Diaz’s tame effort proved costly. The same seemingly laissez-faire approach decisively cost #Nigeria its Semi Final match against Morocco when #Chukwueze gifted the Moroccan goalkeeper. 

    7. #CAF: Implement stricter time limits for VAR reviews to avoid extending stoppage time excessively (e.g. 24 minutes), which fueled frustration and chaos.

    8. #FIFA: Promote cross-confederation education on sportsmanship to counter perceptions of African football as chaotic, and to ensure fair play overrides national biases.

    9. #MOROCCO: As AFCON hosts, and ahead of the 2030 World Cup, consider this a test-run and invest in enhanced crowd management strategies, including riot police readiness, to safeguard players, officials and fans, during heated matches.

    10. #SENEGAL: Protesting soft penalties can backfire. The 16-20 minute delay highlighted poor sportsmanship. Any other referee could have called for a forfeit of the match in favor of Morocco, which would only have added to the shameful drama.

    11. #CAF: Enforce post-match reviews of referee decisions to build trust, and address complaints like Senegal’s disallowed goal that preceded the penalty drama.

    12. #FIFA: Monitor and advise tournament organizers especially in politically charged situations (for example in matches involving arch rivals Morocco and Algeria) and to prevent external factors, including excessive fan nationalism from escalating on-field disputes.

    Victor Oladokun is a Senior Advisor to Dr Akinwumi Adesina.

  • Eloïne Barry of African Media Agency (AMA) named among the 10 PR personalities to follow in 2026

    Eloïne Barry of African Media Agency (AMA) named among the 10 PR personalities to follow in 2026

    AMA founder, Eloïne Barry, has been named in Bizcommunity’s ranking of the “10 PR personalities to watch in 2026.” A recognition that validates more than a decade of transforming communication and public relations in Africa into a strategic lever for growth.

    For Eloïne Barry, this distinction reflects above all an approach: that of an agency that has chosen not to simply relay messages, but to support organizations with their fundamental challenges. “Public relations is not a showcase, but the driving force behind lasting trust: it shapes reputation, that essential DNA that underpins credibility, loyalty, and growth”, she says. It is this vision that has enabled AMA to become a strategic ally for multinationals, development institutions, governments, and innovative African players.

    Collaborations that illustrate AMA’s approach

    The agency supports major players across the continent. In Côte d’Ivoire in particular, AMA has been working with Yango Côte d’Ivoire, a global technology group, since February 2025 African Media Agency, and with OMOA, a major player in digital financial services operating in 11 African countries African Media Agency. The agency’s clients also include Imperial College, Thales, MSD, IFC, and dozens of international organizations whose work spans from South Africa to Morocco and from Senegal to Kenya. These partnerships demonstrate AMA’s ability to combine a deep understanding of local realities with strategic deployment on a continental scale.
    
    Strengthening strategic support in 2026

    This appointment comes at a key moment when organizations operating in Africa are facing increased demands for transparency and authenticity. In this context, communication and public relations are becoming a fundamental pillar. AMA plans to strengthen its areas of expertise to support companies even more effectively in their sustainable growth ambitions on the continent.

  • TECNO Glory Night Awards, Co-Hosted with TikTok Live and CAF, Celebrated Africa’s Top Influencers and the “Power Your Moment” Spirit at AFCON Morocco

    TECNO Glory Night Awards, Co-Hosted with TikTok Live and CAF, Celebrated Africa’s Top Influencers and the “Power Your Moment” Spirit at AFCON Morocco

    …The ceremony was conceived as a tribute to the individuals who, through their creativity, narrative power, and cultural impact, are shaping the future of digital expression across Africa

    TECNO Glory Night Awards, jointly organized with TikTok Live and CAF, celebrated the creativity of pan-African KOLs powered by TECNO AI. With the launch of TECNO’s “Power Your Moment” campaign during AFCON, this theme has been widely recognized by KOLs, stimulating the creation of a large amount of creative content and fully showcasing their power moments in everyone’s lives.
    As TECNO elevates its long-standing relationship with AFCON into its new title as the Official Global Partner, the brand gathered Africa’s leading digital voices for a landmark celebration in Morocco. This signature event spotlighted the influencers whose creativity, authenticity, and cultural impact embody the spirit of “Power Your Moment.”

    The ceremony was conceived as a tribute to the individuals who, through their creativity, narrative power, and cultural impact, are shaping the future of digital expression across Africa. Influencers from more than twenty countries attended the evening, joined by AFCON football legends, media partners, and TECNO executives. Together, they formed a rare cross-section of talent, influence, and creative leadership.

    Throughout the evening, TECNO presented five major awards, each recognizing a unique dimension of creative excellence. The award winners are as follows:

    The Moment Excellence Award

    Presented to influencers who best captured the emotional soul of “Power Your Moment,” delivering stories filled with depth, authenticity, and resonance. These winners stood out through their compelling narratives that deeply resonated with audiences across Africa. Their content showcased authentic moments of triumph and emotion, creating powerful connections that exemplified what it means to truly “Power Your Moment.” Through their creative storytelling and genuine engagement, they captured hearts and inspired communities, earning recognition for their ability to transform everyday experiences into memorable digital moments.

    Winners:

    Nigeria: @ ultimatekombo2

    Tanzania: @ eng_makelele

    Morocco: @ hajar_arssalanee

    “This award represents every creator across Africa who believes their story matters,” said @ ultimatekombo2 from Nigeria. “TECNO has given us the tools and platform to turn our everyday moments into something powerful. This recognition inspires me to continue creating content that resonates with our communities and showcases the beauty of our shared experiences.”

    The Moment King/Queen Award

    Celebrating the influencers whose outstanding data performance, interactions, views, and follower growth, redefined true influence during the campaign. These creators dominated the digital landscape with content that not only captured attention but sustained engagement at remarkable levels. Their ability to consistently connect with massive audiences while driving meaningful interactions demonstrated their mastery of the platform and their genuine influence within their communities.

    Winners:

    Nigeria: @ liquorose_

    Ivory Coast: @ MIMImimitiktok0101

    Senegal: @ fallu_etsesvideos

    The Creative Spark Award

    Recognizing influencers who consistently push the boundaries of creativity, finding novelty in the ordinary and presenting imaginative, breakthrough content. These winners transformed simple concepts into extraordinary experiences through innovative approaches and fresh perspectives. Their work challenged conventions and inspired others to see familiar moments through new creative lenses, proving that innovation thrives when imagination meets authentic expression.

    Winners:

    Mali: @ sagaba1

    This partnership goes beyond technology, it’s about believing in African voices and giving us the resources to amplify our messages
    Kenya: @ therealchiche

    Morocco: @ brahimlogia

    @ therealchiche from Kenya expressed her excitement: “Winning the Creative Spark Award pushes me to keep innovating and breaking boundaries. The #MyPowerMoment campaign challenged us to see creativity in new ways, and I’m honored that my vision connected with audiences across the continent. This is just the beginning of what African creators can achieve.”

    The Visual Master Award

    Awarded to influencers whose works demonstrated exceptional visual artistry, mastery of composition, color, and light, turning every frame into an aesthetic experience. These creators elevated mobile photography and videography to an art form, crafting visually stunning content that captivated audiences. Their technical excellence combined with artistic vision resulted in content that didn’t just tell stories but created immersive visual journeys.

    Winners:

    Egypt: @ ali_hustler

    Nigeria: @ jennifrank29

    Cameroon: @ mayole_francine

    The TECNO Partner Award

    A tribute to long-term creator partners who deeply align with TECNO’s brand philosophy and especially contribute to the communication of TECNO AI. They are the true companions of the brand, resonating with TECNO’s vision of blending technology with human inspiration. These partners have consistently demonstrated their commitment to showcasing how TECNO’s innovative AI technology empowers creators to unlock their full potential and share their unique moments with the world.

    Winners:

    Uganda: @ solo.md

    Senegal: @ cheikhetaltesse

    Nigeria: @ izziboye

    “Being recognized as a TECNO Partner means everything to me,” shared @ solo.md from Uganda. “TECNO AI has transformed how I create content and connect with my audience. This partnership goes beyond technology, it’s about believing in African voices and giving us the resources to amplify our messages. I’m proud to represent this vision and excited for what we’ll build together.”

    The winners were selected through the #MyPowerMoment campaign, a continent-wide call for entries that invited creators to submit original photo or video content inspired by one of four themes: Power your Glory, Power your Rise, Power your Joy and Power your Creativity. Submissions captured moments of personal transformation, pure happiness, or imagination-driven expression, reflecting the diversity of stories that define African digital culture today.

    The TECNO Glory Night Awards not only celebrated achievement, but they also reaffirmed the brand’s commitment to empowering Africa’s creative ecosystem. By bringing together influencers from across the continent at AFCON, TECNO strengthens the bridge between sport, technology, and culture.

    The brand’s investment in the creator community aligns with its ambition to foster deeper integration between its technology offerings and the cultural forces shaping African markets. This celebration is part of a wider effort to strengthen TECNO’s association with AFCON, engage creators, and elevate KOL-driven campaigns through emotionally resonant content.

    As the evening concluded, the atmosphere reflected a sense of collective pride, not only for the winners but for the continent’s creative momentum. The Glory Night Awards marked a defining moment for Africa’s next generation of storytellers, who now carry their trophies as symbols of recognition, visibility, and their rising role in shaping Africa’s digital narrative.

    The night may have ended, but the moments created will continue to shine, because with TECNO, every moment has the power to become extraordinary.

    Along with KOL Night Awards, TECNO curated an exclusive product experience zone: brand guides walked Joeboy through its latest devices, spotlighting AI-driven photography features tailored for content creators—aligning with the “Power Your Moment” ethos. The demo let the artist test real-time editing tools, streamlining on-the-go creative workflows.

    A highlight was the 3D photo station with TECNO AI : KOLs posed with the device, which offers boosted low-light performance and portrait optimization—key capabilities to elevate their visual content. Many snapped behind-the-scenes shots instantly, turning the experience into shareable moments that mirrored the event’s festive energy.

  • 9th AFRIMA: CNN’s Larry Madowo, Swedish Ambassador, Olisa Adibua, Juma Jux, ID Cabasa, others lead conversations at Africa Music Business Summit

    9th AFRIMA: CNN’s Larry Madowo, Swedish Ambassador, Olisa Adibua, Juma Jux, ID Cabasa, others lead conversations at Africa Music Business Summit

    African music has gone far beyond talent and creativity. Today, it is a fast-growing global business attracting investors, partners and major industry players from across the world. This growth will take centre stage in Lagos when stakeholders gather for the Africa Music Business Summit (AMBS), a key event of the 9th All Africa Music Awards (AFRIMA).

    The summit will hold on Thursday, January 8, 2026, from 8:00 a.m. to 5:00 p.m.(WAT) at the Eko Convention Centre, Eko Hotel and Suites, Lagos, Nigeria. It is expected to bring together artistes, music executives, investors, policymakers and media professionals to discuss how Africa can grow, protect and profit from its expanding music industry.

    The theme of this year’s summit, “Connect, Build, Own: Monetising Africa’s Music Revolution,” reflects AFRIMA’s focus on turning creativity into long-term economic value. Discussions will centre on ownership, infrastructure, media, financing and building a strong music value chain across Africa. Admission is free, but registration on www.afrima.org is mandatory, the organisers have announced.

    The summit will be hosted by award-winning international broadcaster and CNN African Voices Changemakers host, Larry Madowo, with popular television host and actor Mojibade Sosanya serving as co-host. Experienced professionals, including Landry Gnamba from Cote d’Ivoire, Nde Ndifonka from Cameroon and Victoria Nkong from Nigeria will moderate panel discussions. The keynote address will be delivered by the Swedish Ambassador to Nigeria, Ms Anna Westerholm.

    Several respected voices in music, media, law and policy will also speak at the summit. Confirmed speakers include CEO of Universal Music South Africa and Sub-Saharan Africa, Sipho Dlamini; Morocco’s Karima Damir of Universal Music, MENA region; a music executive from Ghana, Francis Doku; a music publisher and international music rights advisor from Morocco, Mustapha Ettouil; Georg Heritlitz from Sweden; the Founder, Storm Records, Olisa Adibua; and a music executive and one of Nigeria’s most influential figures in entertainment, Bizzle Oshikoya.

    Others are superstars, legendary Nigerian music producer, singer, and record executive, ID Cabassa; Congolese superstar, Innoss B; Tanzanian star, Juma Jux; Ghana’s dancehall crooner, Stonebwoy; and star rapper from Cote d’Ivoire, Didi B, among others.

    One of the early sessions will focus on building creative economy infrastructure for revenue. Panellists will examine the policies, systems and platforms needed to turn musical talent into a steady income. A major panel under this session will address owning the creative narrative and monetisation strategies, with practical guidance on rights protection, branding and revenue generation.

    Another important session, titled “Recipe for Global Stardom,” will explore what it takes for African artistes to succeed internationally. Topics will include talent development, global positioning, touring, music distribution and building sustainable careers beyond short-term success.

    The role of media will also be examined during a session titled “Global Media and Music: The Missing Link for Africa.” This discussion will focus on how strong storytelling, exposure and international media partnerships can help African music reach new markets.

    Financing the industry will take the spotlight during a special fireside chat on funding the African music ecosystem. This session will feature honest conversations about investment models, access to finance, and how artists, labels, and creative entrepreneurs can attract funding to scale their businesses.

    Speaking ahead of the summit, Mike Strano, Co-Producer and Director of AFRIMA, and Regional Director, Eastern Nigeria, said the Africa Music Business Summit has become a critical platform for shaping the future of African music.

    “African music is one of the continent’s strongest cultural exports today, but talent alone is not enough,” Strano said. “The Africa Music Business Summit is designed to help African creatives and industry players understand ownership, structure and sustainability, so they can fully benefit from the value they create.”

  • CAF President announces 43% increase in Prize Money for winner of the TotalEnergies CAF Africa Cup of Nations to USD 10 Million

    CAF President announces 43% increase in Prize Money for winner of the TotalEnergies CAF Africa Cup of Nations to USD 10 Million

    The Confédération Africaine de Football (CAF) President Dr Patrice Motsepe has announced the winner of the TotalEnergies CAF Africa Cup of Nations (“AFCON”) Morocco 2025 will receive USD 10 million in Prize Money

    The announcement was made on Saturday following a meeting of the CAF Executive Committee (EXCO) in Rabat, Morocco, a day before the kick-off of the tournament. 

    The Prize Money for the winner represents a 43% increase from the 2023 edition, when hosts Cote d’Ivoire pocketed USD 7 million.    

    The winners of the TotalEnergies CAF AFCON Cameroon 2021 received USD 5 million and with the figure having doubled to USD 10 million in 2025, it marks an astonishing 100% increase over a four-year period.

    Historic increase in AFCON Prize Money

    • AFCON Cameroon 2021: USD 5 Million
    • AFCON Cote d’Ivoire 2023: USD 7 Million
    • AFCON Morocco 2025: USD 10 Million

    The runners-up at the TotalEnergies CAF AFCON Morocco 2025 will receive USD 4 million, while the two semi-finalists each receive USD 2.5 million.

  • SuperSport Opens Festive Football Window Ahead of AFCON 2025

    SuperSport Opens Festive Football Window Ahead of AFCON 2025

    Football fans across Nigeria will have increased access to live matches across all major football and sporting competitions during the festive season, as SuperSport opens a special football viewing window on DStv and GOtv ahead of the 2025 Africa Cup of Nations (AFCON).

    From December 18, 2025, to January 19, 2026, subscribers on select DStv and GOtv packages will be able to watch additional football content across SuperSport channels without needing to upgrade their subscriptions. The period is designed to coincide with the build-up to AFCON, which kicks off in Morocco on December 21 and runs until January 18.

    During the window, DStv customers on Yanga and above will have access to expanded football coverage, including more UEFA Champions League fixtures, additional Premier League matches, and extended programming on SuperSport Football Plus and SuperSport Variety 1.

    GOtv subscribers on Jolli and above will also benefit from increased football content, including matches from the UEFA Champions League, La Liga and Serie A on SuperSport Football Plus and SuperSport Variety 1. Additional SuperSport channels will be available to GOtv viewers between December 29 and January 1 as part of the festive offering.

    In addition to live matches, SuperSport will introduce a dedicated AFCON pop-up channel during the period. Running from December 18 to January 19, the channel will focus on tournament build-up, featuring team previews, classic AFCON matches, player profiles, analysis and documentary content related to Africa’s biggest football competition.

    The initiative comes as anticipation builds across the continent for AFCON 2025, a tournament widely regarded as one of Africa’s most unifying sporting events. For Nigerian fans, the festive access window offers an extended run of football programming during a period traditionally marked by increased viewing and communal gatherings.

    With the Super Eagles set to feature among 24 nations in Morocco, attention is expected to intensify in the weeks leading up to the kickoff, as supporters follow preparations, engage in debates, and emerge with new storylines ahead of the tournament.