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Tag: Rite Foods Limited

  • Rite Foods, Popbeach Club Roll Out ‘Riteonthebeach’ Festival Season Four

    Rite Foods, Popbeach Club Roll Out ‘Riteonthebeach’ Festival Season Four

    Rite Foods Limited, a market leader in the food and beverage industry, and Popbeach Club have unveiled the 2024 edition of ‘Riteonthebeach’ Festival with a Symposium for students of tertiary institutions in Science, Technology, Engineering, Mathematics, and Law Faculties to create awareness on the values inherent in ecological preservation. The event was held in Lagos, on Monday, 11th November 2024.

    The Festival which is in its fourth year and the beginning of the ‘Riteonthebeach’ Residency programme, is intended to unlock the value in plastic, the environment, and human development using data collected through scientific methods, and to provide a realistic valuation for the importance of saving the Lagos Western Peninsula and its adjacent mangrove forests.

    This partnership between Rite Foods and Popbeach Club, a Lagos Eco-Resort, is conceived to combat ocean plastic pollution, improve literacy, and create employment opportunities by facilitating the exchange of waste plastic for recycling and education scholarships for children in shoreline communities.

    In his remark, the Head, Corporate Affairs & Sustainability at Rite Foods Limited, Mr. Ekuma Eze who was represented by Dennis Aideloje, Corporate Affairs & Sustainability Manager, Rite Foods Limited, said, “Riteonthebeach is part of the company’s commitment to proffering sustainable solutions to the plastic menace and equipping young Nigerians with the insights and skills needed to address the challenges of climate change.”

    “Polyethylene terephthalate (PET) bottles that litter the beaches and waterways require immediate action and through the ‘Riteonthebeach’ Symposium, Rite Foods hopes to ignite a sense of purpose that drives each participant to take responsibility for eliminating plastics on the coastline”, he added.

    Eze reiterated that, “If plastics continue to choke the nation’s waterways and shorelines, the capacity to absorb carbon and support biodiversity will be drastically reduced, hence the need to keep them free from plastics which can be recycled into other useful products.”

    Akin Disu, the Founder of Popbeachclub averred that the new project will remove the plastics, process and recycle onsite to plastic pellets, and a whole lot more using blockchain technology for transparency. He said by using technology and data, ‘Rite On The Beach’ can create tools to determine a realistic valuation for the region and provide the required developmental capital to deliver sustainable growth to the region.

    “Our aim is to provide a template for ecological preservation and sustainable development of rural communities through collaboration and community engagement”, he stated.

    According to Disu, while eco-tourism is a cornerstone of ‘Riteonthebeach’ mission, the shift towards carbon accountability is of crucial importance, in line with Lagos State’s significant step to carbon neutrality, a global requirement for responsible development.

    He said over the past three years, the ecological conservation project has removed approximately 30 tons of plastic bottles and high-density polyethylene (HDPE) for recycling, and has created jobs, scholarships, and training for over 1,000 youths in coastal communities.

  • SME Scale Up Partners First Bank Nigeria in Two-Day Workshop to Ignite Business Growth

    SME Scale Up Partners First Bank Nigeria in Two-Day Workshop to Ignite Business Growth

    SME Scale Up, a leading initiative aimed at empowering small and medium-sized enterprises (SMEs) in Nigeria, recently partnered with First Bank Nigeria to host a two-day workshop designed to ignite organic business growth and help SMEs reach their maximum potential.

    The workshop, held on August 23rd and 24th, was headlined by Ziad Maalouf, Managing Director, Seven-Up Bottling Company, the Visioner of SME Scale Up; Oyeyimika Adeboye, the MD of Mondelez; and Seleem Adegunwa, MD of Rite Foods. These industry leaders shared their invaluable insights and experiences with a captivated audience of SME owners.

    The event, aptly titled “From Seedling to Sequoia,” was a unique and dynamic experience featuring insightful lectures, interactive discussions, and practical business simulations. Participants were immersed in a stimulating learning environment, gaining valuable knowledge and skills to enhance their entrepreneurial journeys in a cosy environment.

    One of the standout features of the workshop was the deployment of customized business simulations tailored to various topics, including leadership, networking, commercial acumen, and cash management. These simulations provided participants with hands-on experience and allowed them to apply the lessons learned in real-world scenarios.

    Oyeyimika Adeboye, Managing Director of Mondelez West Africa, in her session highlighted the importance of leadership skills in sustaining growth and development for SMEs whilst Seleem Adegunwa, Managing Director of Rite Foods, shared the mindset behind the Ritefood innovation story, highlighting SMEs need to thrive in today’s evolving business landscape harping on the fact that the excellence is a choice that SME owners must embrace.

    The SME Scale Up initiative, envisioned by the MD, Seven-Up Bottling Company, Ziad Maalouf, aims to enable Nigerian SME owners to scale up their businesses and contribute to the country’s economic growth. By sharing time-tested entrepreneurial lessons and providing support, the initiative which seeks to create one million jobs in Nigeria by 2035 is being supported by Seven-Up Bottling Company, Rite Foods, Mondelez, First Bank and the United Nations Industrial Development Organization (UNIDO).A group of people posing for a photo Description automatically generated

    The workshop was a resounding success, with participants expressing immense gratitude for the valuable insights and practical guidance they received. Aniakor Leonard, a participant, shared his enthusiasm, saying, “I just want to appreciate the organisers for an impactful workshop on all of us. I never attended such an inspiring, challenging, and educative program.”

    Mosunmola of the Menopause Support Initiative also expressed her appreciation, stating, “A very big thank you to the organizers for this timely initiative. You have changed my mindset. I don’t have to remain small.”

    The partnership between SME Scale Up and First Bank Nigeria marks a significant step towards empowering Nigerian SMEs and fostering a thriving entrepreneurial ecosystem. By providing access to knowledge, resources, and networking opportunities, the initiative is helping SMEs realize their full potential and contribute to Naija’s economic development.

    Other industry captains present at the workshop include Head of Wholesale Business, Firstbank Nigeria, Bolatito Akiboye; GM Business Optimization, Intelligence and Tech. Dominion Izedonmi and National Head of Sales, Emeka Anowai and Segun Ogunleye. GM Marketing, Seven-Up Bottling Company.  

  • Rite Foods Celebrates with Muslim Faithful on Eid-el-Kabir, Continually Rejuvenates with Award-winning Brands

    Rite Foods Celebrates with Muslim Faithful on Eid-el-Kabir, Continually Rejuvenates with Award-winning Brands

    Rite Foods Limited, the market leader in the food and beverage sector, felicitates Islamic believers on this year’s Eid-el-Kabir festival, also known as Eid-al-Adha, in commemoration of Prophet Ibrahim’s obedience to sacrifice his son Isma’il to Allah.

    The proudly Nigerian and World-Class company urges Muslim Faithfuls to emulate the religious virtues of Prophet Ibrahim, uphold the teachings of Islam, and demonstrate the attributes of exemplariness as enshrined in the Holy Quran.

    The company’s Head of Marketing, Ms. Boma Harrison, calls on Muslims to use the festive period to strengthen their relationship with Allah by showing love to one another, being tolerant, and cultivating worthy values which they are known for.

    While calling on them to continually live as examples to others, she implores them to always have reinvigorating moments with Rite Foods’ array of unrivaled brands that are pacesetters in their segment. These comprise the 13 variants of the Bigi Carbonated Soft Drink, the Bigi Premium drinking water, the high-quality Sosa Fruit Drink with its five variants, the number one Fearless Energy Drink, as well as Rite Spicy Beef and Bigi Beef Sausage Rolls that are produced with the state-of-the-art infrastructure and modern technology.

    Like the Bigi soft drink that is meant for every moment including the Eid-el-Kabir festival, the premium Table Water, produced with best practices in purification satisfies thirst like no other brand and is suitable for all occasions.

    With the nourishing Sosa fruit drink, available in five flavors, the Orange, Apple, Orange Passion & Mango, Mixed Berries, and Cranberry, Muslim faithful would have a more reinvigorating and healthy time during the festival.

    With award-winning brands, Rite Foods’ consumer-centricity has been demonstrated through credible platforms and sponsorships that have earned it numerous feats which include the “Most Innovative Carbonated Soft Drink Brand of the Year” for the Bigi brand, the “Most Outstanding Energy Drink in Consumer Engagement” for its number-one energy drink, the Fearless brand; “Best Value for Money – Carbonated Drink Brand 2023” for Bigi Cola; “Best Value for Money – Energy Drinks Brand 2023” for Fearless Energy Drink; and “Best Value for Money – Sausage Brand 2023” for Bigi Beef Sausage Roll.

    Also, the premium Sosa Fruit Drink won the “Outstanding New Product of the Year – Juice” in 2023, among others.

  • Rite Foods Limited Powers 2024 Ojude Oba Festival

    Rite Foods Limited Powers 2024 Ojude Oba Festival

    Rite Foods Limited, Nigeria’s leading food and beverage company, has restated its commitment to preserving Nigeria’s cultural heritage through sponsorship of the 2024 edition of the Ojude Oba Festival slated for Tuesday, 18th June 2024 in Ijebu Ode, Ogun State.

    At the World Press Conference unveiling the Ojude Oba Festival 2024, the Company’s Head of Marketing, Ms. Boma Harrison, affirmed that Rite Foods’ continuous sponsorship of the Ojude Oba Festival was a demonstration of its commitment to preserving and promoting the cultural values of its communities as a proudly Nigerian Company.

    “We are deeply committed to investing time, expertise, and resources in advancing locally relevant initiatives in our communities. We view culture as a vital part of who we are as individuals and as a people. As a socially responsible corporate citizen, our loyalty to His Royal Majesty, the Awujale and Paramount Ruler of Ijebuland, Alaiyeluwa Ọba (Dr) Sikiru Kayọde Adetọna, GCON, CFR, J.P, and commitment to the Ojude Oba Festival demonstrate our belief that promoting the interest of our communities is a collective responsibility. We are excited to be in the vanguard of preserving the identity and civilization of the Ijebu societies, fostering unity, and promoting social and cultural cohesion”, she said.

    In his address, the Chairman of the Ojude Oba Festival 2024 Planning Committee, Chief (Barr.) Olu B.Okuboyejo said the highlight of the event will include 90 Age Grade performances dubbed “Regberegbe,” both male and female, with the prizes for the winning team, and the first and second runners-up, and 25 families of warlords, showcasing their dexterity in a peaceful and orderly manner that depicts their past experience in warfare.

    He stated that the rich cultural heritage dates back to about two centuries and is widely cherished by the indigenes at home and in the diaspora. This year’s edition themed: ”Ojude Oba: Peace, Unity and Harmony, Our Gifts”, according to him, re-echoes the pristine objective of Ojude Oba, which is to foster unity and peaceful co-existence in the community.

    The festival will also serve as a unification of all sons and daughters of Ijebuland, and with a homage to the His Royal Majesty, Oba Sikiru Kayode Adetona, Ogbagba II, the Awujale of the Ijẹbu Kingdom, who in the past events, avowed that Ojude Oba brings about love, mutual understanding, and peaceful co-existence that defines what they stand for. Also, it enhances the area’s tourism potential, as it hosts visitors from other parts of the globe.

    The coordinator of the annual event, Chief (Dr.) Fassy Yusuf, Baagbimo of Ijebu, applauded Rite Foods and all sponsors for their unwavering support for the upcoming festival and for previous events, that have made the Ijebu nation popular in the country and beyond.

    The Commissioner for Culture and Tourism, Honourable Sesan Fagbayi, said the present administration felicitates with the Ijebu people as they celebrate the Ojude Oba Festival which serves as a unique forum for cultural and national development of the sons and daughters of the land.

    As in the previous editions, Harrison restated that Rite Foods will refresh and delight participants with its quality products to make the event memorable and exciting.

    With award-winning brands, Rite Foods’ consumer-centricity has been demonstrated through credible platforms and sponsorships that have earned it numerous awards which include the “Most Innovative Carbonated Soft Drink Brand of the Year” for the Bigi Brand, the “Most Outstanding Energy Drink in Consumer Engagement” for its number-one energy drink, the Fearless brand; “Best Value for Money – Carbonated Drink Brand 2023” for Bigi Cola; “Best Value for Money – Energy Drinks Brand 2023” for Fearless Energy Drink; and “Best Value for Money – Sausage Brand 2023” for Bigi Beef Sausage Roll.

    Also, the premium Sosa Fruit Drink won the “Outstanding New Product of the Year – Juice” in 2023, among others.

  • In Entrepreneurship, Agility is the Name of the Game – Seleem Adegunwa

    In Entrepreneurship, Agility is the Name of the Game – Seleem Adegunwa

    In his drive to inspire future entrepreneurs that would make significant growth to the nation’s economy and improve the quality of their workforce, Seleem Adegunwa, Managing Director and Chief Executive Officer of Rite Foods Limited, a truly world-class and proudly Nigerian company, has enjoined SME owners, founders, corporate innovators, and business executives to cultivate flexibility and agility as required traits for success in scaling up their businesses.

    Adegunwa stated this at The SME Scale-Up, a platform targeted at SME CEOs in Nigeria, seeking to scale up and expand their businesses. The SME Scale-Up workshop was held at the Four Points by Sheraton, Victoria Island, Lagos.

    In a session facilitated by the Rite Foods’ boss, he said:

    “in entrepreneurship, agility is the name of the game. You can be very dogged as an entrepreneur, but be very flexible”.

    He urged the participants to ignite their spark by developing their staying power to succeed in business, and also admonished them to be adaptable; say no to distractions; focus on innovation and embrace technology to overcome all challenges for exponential growth.

    He further stressed the need for founders, business leaders, and executives to stay focused despite an uncertain economy, strive for excellence, and imbibe critical success traits like integrity, innovation, and accountability to weather the storms.

    Ziad Maalouf, Managing Director, SevenUp Bottling Company Ltd and Founder of The SME Scale-Up reiterated the initiative’s goal of equipping SMEs with the knowledge, skills, and network they need to overcome growth barriers, scale their businesses sustainably, and create lasting employment opportunities in Nigeria.

    Dr. Abdurashid Yerima, President of the Nigerian Association of Small and Medium-Scale Enterprises (NASME) commended the workshop and its facilitators for addressing critical issues affecting the development and growth of small and medium-scale businesses in Nigeria. He stressed the need for more collaboration with CEOs, founders, executives, and their teams to find and implement the best solutions to their toughest challenges for rapid acceleration and growth to bridge the unemployment gap in the country.

    The SME Scale-Up Module 2 is the second in its series, tagged “Igniting The Spark – Where Talent Meets Harmony For Unstoppable Growth”. It is a workshop aimed at reducing the rate at which small businesses fail and decreasing the unemployment rate in Nigeria; with a vision to be a leading catalyst for scaling SMEs, fostering a thriving entrepreneurial ecosystem, and driving sustainable employment for 1 million Nigerians by 2035.

    The event was characterized by great networking opportunities with top SME founders, aspiring SME owners, CEOs, business executives, and entrepreneurs who explored case studies, simulations, and group learning activities in topics like Leadership and Management; Business Strategy; Financial Management; Marketing and Sales; Human Resources; Operations Management and Business Ethics.

    Seleem Adegunwa is a seasoned Chief Executive with diverse experience in operations, sales, and strategy. He is passionate about driving business growth and achieving exceptional results, with an ability to optimize business processes, streamline operations, and implement innovative strategies in steering Rite Foods Limited to develop leading brands and enhance overall organizational efficiency.

    His entrepreneurial mindset and quest for excellence propel him to identify market trends and capitalize on emerging opportunities to drive growth consistently and increase market share in a competitive landscape.

  • Rite Foods Teams Up with iCreate in Recycling Awareness Campaign

    Rite Foods Teams Up with iCreate in Recycling Awareness Campaign

    Rite Foods Limited, under its Rite Recycle initiative, in collaboration with icreate, is proud to announce the “iCreate Club Programme”, an initiative campaign designed to educate and empower children on the importance of recycling and its role in building a more sustainable world.

    This impactful campaign will engage students across public and private schools in Lagos, Nigeria, through a two-pronged approach:

    A book reading tour will span 50 public schools, using a specially-written Rite Foods storybook, titled “Don’t Waste Your Waste” to introduce the concept of recycling to young minds.

    Students will be challenged to transform used Rite Sausage Roll wrappers and cartons into innovative STEAM-based creations, fostering their creativity and environmental awareness.

    Finalists from participating schools will showcase their remarkable creations at a grand finale event held at NECA House Events Centre on July 6th, 2024. The grand finale will feature an exhibition of the finalists’ work, judged by esteemed professionals, with exciting prizes awarded to the winners.

    This initiative emphasizes the significance of recycling in preserving our planet, inspiring responsible waste management practices from a young age. It encourages students to apply Science, Technology, Engineering, Arts, and Mathematics concepts in their creative recycling projects while promoting collaboration between schools, students, and the community.

  • President Tinubu Applauds Dr. Sulaiman Adegunwa as he becomes the Asiwaju of Ijebu

    President Tinubu Applauds Dr. Sulaiman Adegunwa as he becomes the Asiwaju of Ijebu

    President of the Federal Republic of Nigeria, Bola Ahmed Tinubu, GCFR has applauded the Chairman of Rite Foods Limited, Dr. Sulaiman Adebola Adegunwa, OFR on his pronouncement as the Asiwaju of Ijebu. The glamorous ceremony was held at the Awujale Pavilion in Ijebu Ode, Ogun State.

    President Bola Tinubu, who was represented by Vice President Kashim Shettima, described the Rite Foods’ Chairman, Asiwaju Sulaiman Adegunwa, as a living legend and one of the greatest sons of Africa who should be emulated in his efforts to develop the African continent. The President added that Asiwaju Adegunwa radiates a striking personality of immense humility despite his invaluable contributions to business enterprise and creations of jobs for thousands of Nigerians.

    The President said,

    “As we celebrate the conferment of Asiwaju of Ijebu on Pa Sulaiman Adegunwa and Yeye Asiwaju and Arobake of Ijebu on his wife, we have to recognize that he is a legend of his time. He is one of the greatest sons of Ijebuland and Africa, who has actively contributed to the advancement of industry and enterprise in Nigeria.”

    Asiwaju Adegunwa was reported to have succeeded the late Prof Adebayo Adedeji, a former Under-Secretary-General of the United Nations and Executive Secretary of the United Nations Economic Commission for Africa, who died in April 2018.

    Ogun State Governor, Dapo Abiodun, also described Adegunwa as an astute business mogul and reputable philanthropist, whose life remained a source of encouragement to others. In the governor’s words, “Adegunwa is a source of pride for the state, who is worthy of emulation by all”.

    Awujale of Ijebuland, Oba Sikiru Adetona, who spoke through Dr. Sunny Kuku, the Ogbeni Oja of Ijebuland at the event stated that the invaluable contributions of Adegunwa and his wife to enhancing the socio-economic development of Ijebuland and Nigeria as a whole, as well as their support and loyalty to the Awujale’s throne, made them worthy of the befitting honor.

    In response to the well wishes, Asiwaju Adegunwa pledged to remain committed to serving humanity and enhancing socio-economic development across Ijebuland and Nigeria. He expressed gratitude to the Awujale for deeming it fit to honor him and his wife with the chieftaincy titles.

    Guests at the elaborate event included the Ogun State Deputy Governor, Noimot Salako-Oyedele; former President Olusegun Obasanjo and his wife, Bola; former governors of Ogun State, Ibikunle Amosun, Segun Osoba, and Gbenga Daniel, who is currently representing Ogun East at the Senate. Others were the Minister of State for Health, Dr Tunji Alausa; the Secretary to Ogun State Government, Tokunbo Talabi; paramount rulers of Yewa and Egbaland, Oba Kehinde Olugbenle and Oba Adedotun Gbadebo respectively, among others.

    Sulaiman Adebola Adegunwa OFR, is a Nigerian businessman, philanthropist, and former chairman of Sterling Bank Plc. He is the founder and chief executive officer of Essay Holdings Limited; Parent Company of Rite Foods Limited, the beverage giant with award-winning brands in its portfolio. He is a member of the Board of Directors of Thai Farm International Limited, a Nigeria-based company that focus on the production and processing of cassava. He is the founder of Sulaimon College of Education, Ososa, Ogun State, Nigeria.

  • Rite Sausages Makes April Fools’ Day Unforgettable with N100,000 Cash Prize

    Rite Sausages Makes April Fools’ Day Unforgettable with N100,000 Cash Prize

    Rite Foods Limited’s Bigi Beef and Rite Spicy Beef Sausage Rolls spiced up April Fools’ Day with a social media contest, “Why Did the Bull Cross the Road?” The lucky winner received N100,000 cash, sausage rolls, and merchandise. The first and second runners-up also received consolation prizes of products and merchandise.

    Instead of pranks, Rite Sausages took a unique approach to the day, aiming to create a memorable experience for its consumers. The company’s award-winning Rite Sausages invited participants to write a letter explaining why they thought “The Bull Crossed the Road” and deliver it to Rite Foods’ head office by 7 a.m. on April Fools’ Day. With a touch of playfulness, the letter was addressed to Mr. Rite, adding to the element of surprise.

    Olayiwola Temitope Mercy, the delighted winner, was surprised and overjoyed by the unexpected gifts. She expressed her gratitude, stating, “I wasn’t sure it was real, but I am so happy that I came and it is real. Thank you so much Rite Sausage Roll for this amazing gift.”

    The first runner-up, Nwagbo Emmanuel Uzoma, and the second runner-up, Abioye Abdul-zohir Adewale, were also impressed by Rite Sausages’ consumer engagement initiative. They commended the brand for adding value to their lives.

    Olawale Odenusi, Assistant Brand Manager for Rite Sausage Rolls, explained the purpose of the reward scheme: “We leveraged April Fools’ Day to connect with our target audience on an emotional level and deliver a positive surprise they wouldn’t expect.”

    Odenusi emphasized that the Bigi Beef and Rite Spicy Beef Sausage Rolls brand prioritizes integrity, even on a day known for pranks. “We are committed to adding value and pleasure to our consumers’ lives,” he concluded.

  • Bigi Carbonated Soft Drinks Treats 40 Consumers to an Epic Easter Movie Hangout

    Bigi Carbonated Soft Drinks Treats 40 Consumers to an Epic Easter Movie Hangout

    Reinforcing her commitment to a delightful consumer experience, Bigi Carbonated Soft Drinks, a leading brand from Rite Foods Limited, hosted 40 lucky fans to an impressive Easter celebration. This exciting Easter movie hangout took place at Silverbird Cinemas, Ikeja City Mall, Lagos, and featured a screening of the movie, “Beast of Two Worlds (Ajakaju)”.

    The movie’s portrayal of traditional Nigerian society alongside its thrilling plot left the Bigi consumers thoroughly entertained. After the movie, the fans received exciting freebies and expressed their gratitude to the Bigi brand for this special Easter treat.

    Biola Aransiola, Assistant Brand Manager, Bigi, commented on the event, highlighting Bigi’s dedication to showing appreciation to their consumers. “This movie hangout served as a way to celebrate Easter with our loyal fans and provide them with a truly extraordinary experience, all while enjoying the refreshing and diverse range of 13 Bigi flavours,” Aransiola stated.

    Bigi Carbonated Soft Drinks has consistently demonstrated a strong commitment to consumer well-being. The brand actively connects with its audience by creating opportunities to fulfill their dreams and offering refreshments throughout their journeys. Bigi’s dedication to its consumers is further solidified through sponsorships of various initiatives, earning them prestigious awards such as the “Most Innovative Carbonated Soft Drink Brand of the Year” (2023), “Friendly Brand of the Year” (2023), and “Best Value for Money-Carbonated Soft Drink Brand” (2023), among others.

  • Bigi Unveils Beautiful New TVC Celebrating the Unbreakable Naija Spirit

    Bigi Unveils Beautiful New TVC Celebrating the Unbreakable Naija Spirit

    Bigi, the award-winning carbonated soft drink brand under Rite Foods Limited just released a new television commercial (TVC) that celebrates the fires in our bellies, and the unique ability of Nigerians to overcome obstacles with infectious resilience, laughter, and an unyielding belief in our potential that no dream is too big.

    “Nigerians are dreamers, but more importantly, they are doers,” says Biola Aransiola, Assistant Brand Manager, Bigi.  “This TVC is a tribute to our hustle, laughter in the face of adversity, and unwavering spirit. It’s a celebration of everything that makes Naija unique, and how Bigi is there with them every step of the way and moment.”

    The TVC features vibrant visuals, a catchy soundtrack, and relatable story of everyday Nigerians chasing their dreams. But the heart of the message lies with a powerful message that the Naija spirit is bottled up in every refreshing sip of Bigi.

    It goes beyond individual journeys. It portrays how the Naija spirit transcends personal experiences, rubbing off on those around them with its infectious energy. We see others drawn in by the infectious laughter, the unwavering support networks, and the “can-do” attitude that permeates every interaction. And if they are not able to embrace the spirit fully, they exclaim, “leave the rest for Naija!”

    Bigi positions herself as more than a drink, but as a companion and symbol of the Nigerian spirit. Every sip is a reminder of the strength, resilience, and unwavering belief that defines the nation.

    The #BigiForEveryMoment campaign extends beyond the TVC and encourages Nigerians to share their own stories of hustle, laughter, and triumph, and how Bigi fuels their journey.

    With its refreshing taste and affordable price, Bigi has become synonymous with quality and value. The brand is committed to supporting the dreams and aspirations of Nigerians, and the new TVC is a testament to this commitment.

  • Rite Sausages Brand Unleashes the Fun for 50 Lucky Consumers with Adventure-Packed Day at Omu Resort

    Rite Sausages Brand Unleashes the Fun for 50 Lucky Consumers with Adventure-Packed Day at Omu Resort

    The popular Rite Spicy Beef and Bigi Beef Sausage Rolls brand of Rite Foods Limited, recently treated 50 lucky consumers to an unforgettable “Unleash the Bull 3.0” adventure at Omu Resort. This exciting event combined creative expression, thrilling activities, and team-building challenges, solidifying the brand’s connection with its passionate consumer base.

    The journey began at Rite Foods’ headquarters in Opebi, Lagos, where the consumers went on a festive trip to Omu Resort. Prior to their adventure, they were tasked with transforming everyday Rite Spicy Beef and Bigi Beef sausage roll wrappers and cartons into unique works of art. To add a poetic touch, another set of participants also composed short poems ending with the powerful phrase “Unleash the bull,” capturing the essence of the brand’s spirit. These artistic creations were then shared on social media using the hashtags #RiteRecycle2 and #unleashthebull3 respectively.

    The “Rite Recycle” winners, along with the 40 winners of the “Unleash the Bull” poetry challenge, were then treated to a day packed with excitement at Omu Resort. They were divided into teams and engaged in a series of team-building games, fostering collaboration and camaraderie. The day culminated in a thrilling tug-of-war competition, sack-race and other fun activities that tested their strength and teamwork further.

    Olawale Odenusi, the Assistant Brand Manager for Rite Sausage Rolls brand stated that “unleash the bull is a fantastic way for the brand to show its appreciation for its loyal customers. It’s a chance for them to experience the brand in a new and exciting way, and feel truly valued.”

    “Unleash the Bull 3.0” proved to be an undeniable success, forging an even deeper connection between Rite and Bigi Sausage Rolls brand and its consumers. Participants expressed their immense enjoyment, with many stating it was a “first-time experience” they wouldn’t soon forget. Some even expressed their hope that Rite Foods would continue to organise such thrilling events, highlighting the brand’s commitment to engaging its audience in meaningful ways.

    Rite Sausage Rolls’ brand “Unleash the Bull 3.0” was a resounding success, proving that a combination of creativity, adventure, and teamwork can create a powerful brand experience that resonates with consumers. As the brand continues to innovate and engage its audience, we can expect even more exciting initiatives in the future.

  • Bigi Brings Festive Cheer to 150 Mushin Kids with Chess & Fun

    Bigi Brings Festive Cheer to 150 Mushin Kids with Chess & Fun

    Rite Foods Limited, a leading beverage company partnered with Nigerian chess master and coach, Tunde Onakoya to bring festive cheer and empower children in Mushin through the “Chess for Christmas Mushin” initiative.

    The event, held from 11am to 4pm on 23 December 2023, provided a platform for chess training, talent showcases, and fun games, all while promoting the Bigi brand and its commitment to social responsibility.

    Bigi saw this event as an opportunity to build a positive brand image and enhance its reputation through its association with a meaningful initiative. Rite Foods’ communication efforts throughout the event focused on promoting the Bigi brand, including its popular Rite Sausage rolls and Sosa Fruit Drinks, while demonstrating its dedication to supporting underprivileged communities.

    The programme went beyond just chess competition. Children participated in literacy challenges like spelling bees, showcasing their academic abilities. Additionally, talent showcases featuring dancing, singing, and drawing provided a platform for artistic expression. Fun games like snakes and ladders, Ludo, and bouncing castles kept the energy high throughout the event.

    The winner of the spelling bee competition received a one-year scholarship courtesy of Octa, while the first and second runners-up were awarded laptops as part of their back-to-school kits sponsored by Rite Foods.

    A highlight of the event was the chess competition between children from Mushin and Ikorodu. It was inspiring to witness the skill and talent displayed by children from underserved communities, demonstrating the power of chess as a tool for empowerment and opportunity.

    Rite Foods leveraged the Bigi and Sosa brands to create awareness and engagement with the children. Refreshing Bigi drinks, Sosa fruit drinks, and Rite sausages kept everyone energised throughout the day, while children also received draw-string bags filled with gift items, bringing added joy to the festive occasion.

    Biola Aransiola, the Assistant Brand Manager for Bigi at Rite Foods Limited, said the initiative was intended at bringing excitement to the children through the company’s unique brands which the yuletide season connotes. Also, to keep them fit for a better academic future.

    Through its support of this initiative, Bigi demonstrated its commitment to social responsibility and community development. The event was not just about chess; it was about celebrating the potential of children in underserved communities, providing them with opportunities to learn, express themselves, and have fun. The success of Chess for Christmas Mushin reinforces Bigi’s values and its dedication to making a positive impact on the lives of Nigerians.

  • Rite Foods Limited Gifts Winners of Rite Recycle 2.0 Initiative Fabulous Prizes through Its Sausage Brand

    Rite Foods Limited Gifts Winners of Rite Recycle 2.0 Initiative Fabulous Prizes through Its Sausage Brand

    As part of its consumer-centricity, Rite Foods Limited, Nigeria’s leading food and beverage company, through its Bigi Beef and Rite Spicy beef Sausage rolls brand, doles out wonderful prizes and freebies to winners of its Rite Recycle 2.0 online initiative, which involves the creativity in using the recycled wraps of the company’s sausages for artistic work.

    The overall winner, Ojevwe Esther Onomigbo, and first runner-up, Giwa Progress Jesutomiwa, were gifted N100,000 (One Hundred Thousand Naira) and N70,000 (Seventy Thousand Naira), respectively including packs of Rite Sausage rolls, movie tickets, and an adventure to upbeats each. 

    The third position, a tie, was clinched by Abidoye Oladimeji and Esther Ufot Ubak with cash prizes of N50,000, two packs of Rite Sausage rolls, two movie tickets, and an adventure with Rite Foods, while the remaining six got a consolation prize money of N20,000 each alongside other fantastic gift items and an adventure with Rite Foods, at a presentation held at the company’s head office in Lagos on Friday, 15th December, 2023.

    The winner, who used her ingenuity in recycling and as a multidisciplinary artistic talent to create a portrait got everyone amazed with applause for her skills in using the recycled wraps of the company’s sausage brands for the wonderful artwork.

    Giwa, a visual artist who also demonstrated his innovativeness in his art, used the wraps of the company’s sausage brands to create another portrait.

    While extolling the innovation of the artist, the Assistant Brand Manager, Rite Sausages, Olawale Odenusi said Rite Recycle 2.0 was aimed at connecting with consumers and giving creatives the opportunity to unleash the bull through recycling initiatives and get rewarded for it.

    He said the outcome of the competition shows how skills can be transformed into meaningful ventures through recycling, as depicted by the participants.

    Commending Rite Foods Limited for the gift, Ojevwe said it was a great pleasure for her to create a portrait of s great entrepreneur, who has positively impacted lives through his company, and that the inspiration behind her work is to sell out the idea that art can be made from anything, even wraps of sausage rolls. “The idea of trash to treasure is my inspiration.” She affirmed.

    Giwa, on his part, said his work is a stepping stone to do something great, and thanked the company for the opportunity offered in that regard for bringing out the flair in him. 

  • Rite Foods MD, Seleem Adegunwa, Wins Top Honour at Nigeria Marketing Awards 2023

    Rite Foods MD, Seleem Adegunwa, Wins Top Honour at Nigeria Marketing Awards 2023

    In a significant achievement, Seleem Adegunwa, the Managing Director of Rite Foods Limited, has been honored with the prestigious Inspirational Marketing Leader Award at the Nigerian Marketing Awards (NMA) 2023. The NMA, dedicated to recognising excellence in brand marketing in Nigeria, has highlighted Adegunwa’s vibrant and innovative marketing approach that propelled Rite Foods Limited to a commanding position in Africa’s largest economy.

    The Nigerian Marketing Awards, known for acknowledging marketing industry excellence and entrepreneurial innovation, bestowed upon Adegunwa the title of “Inspirational Marketing Leader of the Year” in its second edition. This recognition underscores his pivotal role in steering a wholly-Nigerian company to successfully compete with multinational competitors.

    Under Adegunwa’s leadership, Rite Foods Limited recently secured the “Highest Gainer Year-in-Year-Out for 2023” title in the “Top 50 Leading Brands Ranking in Nigeria.” Additionally, the company’s flagship brands, Bigi and Fearless Energy Drink, received the “Most Innovative Carbonated Soft Drink Brand of the Year” and “Most Outstanding Energy Drink in Consumer Engagement,” awards respectively, at the 2023 BrandCom awards in Lagos.

    With over 20 years of industry experience and an alumnus of Harvard Business School and Columbia University, Adegunwa has spearheaded the disruptive innovation at Rite Foods. His consumer-driven brand building strategies have propelled Rite Foods Limited to category leadership, particularly in the Carbonated Soft Drinks [CSD] sector.

    Under Adegunwa’s leadership, Bigi soft drinks [13 variants], Fearless Energy drinks, Rite and Bigi Sausages, including the high-in-demand Sosa Fruit Drink, have become category leaders from the stable of Rite Foods Limited.

    Adegunwa’s impact extends beyond business success to significant contributions to society through corporate social responsibility (CSR) initiatives. Rite Foods Limited’s award-winning “Riteonthebeach” scheme, aimed at environmental preservation, has not only rid shoreline communities of plastic waste but has also funded scholarships for children in these areas.

    In the realm of sports and entertainment sponsorships, Rite Foods Limited has supported events such as the Abeokuta Marathon, Ijebu Heritage Half Marathon, and the Nigerian Idol Seasons 6, 7, and 8, where emerging musical talents are discovered and nurtured. As Adegunwa continues to steer Rite Foods Limited to new heights, the company remains a beacon of success and innovation in the Nigerian food and beverage industry.

  • Fearless Energy Drink Launches the 50cl Can for Sustained Energy

    Fearless Energy Drink Launches the 50cl Can for Sustained Energy

    Fearless Energy Drink, Nigeria’s number one energy drink brand of Rite Foods Limited, is thrilled to announce the launch of its new 50cl can, designed to provide consumers with a refreshing energy boost in a convenient and stylish package.

    Fearless Energy Drink, known for its two distinct flavors (Classic and Red Berry), has since its inception in 2017, consistently provided premium-quality energy drink serving Nigerians with the needed strength to embrace life to the fullest. With the introduction of the new 50cl can, Fearless Energy Drink is taking this commitment to the next level by offering a wider range of pack choices to fit into the various lifestyles of its consumers.

    The new 50cl can is a result of Fearless Energy Drink’s dedication to meeting the evolving needs of its customers. The larger size ensures that consumers can enjoy Fearless Energy Drink’s signature blend of revitalising ingredients for extended periods, whether they are powering through a hectic workday or embarking on new and exciting experiences.

    The Fearless Energy Drink 50cl come in a sleek aluminum can adorned with the iconic Fearless logo; a symbol that represents determination, courage, and the spirit of adventure. The bold packaging and statement of the can reflects the brand’s commitment to pushing boundaries and maintaining its distinctive identity.

    As part of Rite Foods Limited’s ongoing commitment to sustainable packaging solutions, the brand remains dedicated to environmental sustainability as the new Can is made with recyclable materials.

    Kanyinsola Sangowawa, Fearless Energy Drink’s Assistant Brand Manager said, “We are excited to finally introduce the new 50cl can, a product that shows Fearless Energy Drink’s dedication to giving our customers a strong energy boost in a style that suits their lives. This fresh option improves the Fearless experience, empowering our consumers to embrace each day with unstoppable energy and confidence.”

    The launch of the Fearless 50cl can is a testament to Rite Foods Limited’s dedication to innovation, quality, and customer satisfaction. This latest addition to the Fearless product lineup reflects the brand’s understanding of the modern consumer’s need for convenience without compromising on performance.

    Fearless Energy Drink has earned high recognition in its market segment with the inventiveness of the first-ever packaged polyethylene terephthalate (PET) bottle brand and has earned laurels for its innovation and high quality.

    It attained the “Africa’s Most Preferred Energy Drink” at the African Brands’ Congress Awards and the “Best Value for Money – Energy Drinks Brand 2023” at the second edition of the BrandXchange Consumers Value Awards, an event dedicated to celebrating brand excellence and the “Most Outstanding Energy Drink Brand of the Year” at the BrandCom 2021 Awards.