News Wings

Tag: Troyka Group

  • Shobanjo, Ahmad, Awosika, Babaeko, Others Stimulate Conversation at AT3 Resources’ Digital Marketing Bootcamp for SMEs

    L-R: Dr. Biodun Shobanjo, Chairman, Troyka group;  Tosin Adefeko MD, AT3 Resources and Ugochukwu Obi-Chukwu, Founder, Nairametrics at the  AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.

    AT3 Resources, Lagos-based communication and events consultancy on Friday 20th, January concluded its week-long digital marketing training for Small and Medium Scale Enterprises (SMEs) in commemoration of its 5th Anniversary. The training themed ‘Leveraging Possibilities for SMEs in The Digital Age’ was designed to empower SMEs to seize the growth opportunities in the digital media era.

    The intensive digital marketing bootcamp delivered by 15 marketing experts had in attendance participants who were armed with the best digital marketing tools, tips, trends, tactics & strategies to scale their businesses using digital tools whilst 10 corporate titans and leading entrepreneurs shared life and success nuggets.

    Speaking during the Bootcamp, Aishah Ahmad, Deputy Governor, Central Bank of Nigeria stated that “Small businesses are the lifeblood of the economy and drivers of economic growth. Over 70% of the jobs in Sub-Saharan Africa and emerging markets are provided by small businesses. “Running a successful business in Nigeria comes with certain challenges but to overcome the challenges in the ecosystem, entrepreneurs must identify opportunities, set goals, be open to knowledge, build a sustainable structure, nurture relationships, add value and envision a better world with the service they provide.”

    Chairman, Troyka Holdings Limited, Dr. Biodun Shobanjo, while speaking urged business owners to define their mission from the onset in order to deliver great results and remain in business. He said, “The ability to deliver creative work in a timely manner is very crucial to running a successful business. Also, as a business owner, leading with integrity, excellence, passion and building a team of leaders for succession is important in sustaining a business. To remain above the curve, entrepreneurs must seek to diversify, innovate and leverage digital resources available in this digital era.”

    Sharing nuggets for success, Ibukun Awosika, Founder/CEO, The Chair Centre Group, charged participants to continuously renew and empower their minds through education. “My thirst and quest for continuous learning empowered me to build relationships and networks which has helped me broaden my mindset over time. Knowledge is important, however, maintaining discipline, staying teachable and upholding values such as respect, openness, fairness, right attitude, integrity is key to becoming a successful entrepreneur.”

    Giving the closing remark during the last session, Tosin Adefeko, Founder and Chief Executive Officer, AT3 Resources charged the participants to leverage knowledge from the training to carve a niche, grow their business and connect to a wider audience on the digital space. “It is a delight to have hosted an impactful training for SMEs who are committed to scaling their businesses. I want to especially thank all the marketing communications experts who shared their wealth of experience. I encourage you to incorporate learnings from this training to scale your businesses.”

    Speaking on behalf of the attendees one of the small business owners expressed gratitude for the opportunity and reiterated his plans to integrate the knowledge practically. “The skills gained from this training will be used to increase profitability for my digital marketing business. I am grateful to AT3 Resources for organising this impactful training and I say a massive congratulations as they mark their 5th anniversary.”

    The AT3 Digital Marketing Bootcamp is its first edition in alignment with the company’s vision to lend its support within its core expertise area whilst using its sphere of influence to enrich the lives of SMEs who aim to carve a niche for their business in the digital space.

    See more pictures below.

    Photos and caption from the AT3 Resources Digital Marketing Bootcamp

    Dr. Biodun Shobanjo, chairman Troyka group; Ugochukwu Obi-Chukwu, founder Nairametrics and Tosin Adefeko CEO, AT3 Resources with a cross section of participants during day one of the Digital Marketing  Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos.

    Tosin Adefeko, MD, AT3 Resources and Asue Ighodalo, Founding Partner, Banwo & Ighodalo after sharing his 5 personal nuggets on “Recipe of Success” at the  AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.

    Dimeji Salaudeen, Partner, KPMG and Tosin Adefeko, MD, AT3 Resources after Dimeji’s  session where he shared his 5 personal nuggets on “Recipe of Success” at the  AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.

    Tosin Adefeko, MD, AT3 Resources and Folake Soetan, Chief Executive Officer – Ikeja Electric after sharing her 5 personal nuggets on “Recipe of Success” at the  AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.

    Aishah Ahmad,  DG for Financial System Stability at the Central Bank joined virtually to share 5 personal nuggets  on “Recipe of Success” at the  AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.

    Ibukun Awosika, Founder/CEO, The Chair Centre Group sharing 5 personal nuggets  on “Recipe of Success” at the  AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.

    Austin Okere, Founder, CWG Plc joined virtually to share 5 personal nuggets  on “Recipe of Success” at the  AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.

    Osayi Alile, CEO ACT Foundation; Tosin Adefeko, MD, AT3 Resources; and Chinonso Ogbogu, CEO, Sabi Writers  after Osayi and Chinonso’s  session at the  AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.

    Tosin Adefeko, MD, AT3 Resources  and Tara Fela-Durotoye, CEO House of Tara International after sharing her 5 personal nuggets on “Recipe of Success” at the  AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.

    Tosin Adefeko, MD, AT3 Resources and Steve Babaeko, CEO/Chief Creative Officer X3M Ideas after sharing his 5 personal nuggets on “Recipe of Success” at the  AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.  

    A couple of women holding a computer Description automatically generated with low confidence

    Tosin Adefeko, MD, AT3 Resources and Tolulope Olorundero, Founder & Principal Consultant after facilitating a session on “Strategic Communication” at the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.

    Tosin Adefeko, MD AT3 Resources and Oluwasola Obagbemi, Corporate Communications Manager, Anglophone West Africa, Meta after facilitating a session on “Leveraging digital tools and resources to connect with existing and potential customers online” at the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.

    Stanislaus Martins, Fractional CMO & President ADMARP and Tosin Adefeko, MD, AT3 Resources after facilitating a session on “The future of communication: AI changes everything!!!” at the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.

    Tosin Adefeko, MD AT3 Resources and Dr. Biodun Shobanjo, Chairman Troyka group during a tour of the AT3 office.

    Tosin Adefeko, MD AT3 Resources and  Akwaugo Sylva, Head Customer Relationship Management, Deposit Money Banks and Merchant Banks · Nigeria Inter-Bank Settlement Systems after facilitating a session at the AT3 Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.

    Tosin Adefeko, MD, AT3 Resources and Nkiru Olumide-Ojo, Founder, The Lighthouse after she facilitated a session on Reputation Management  at the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.

    Tosin Adefeko, MD, AT3 Resources and Frankline Ozekhome, Pop Culture Strategist after he  facilitated a session on “Trends, strategies and innovation to boost your business ” at the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.

    Tosin Adefeko, MD, AT3 Resources and Victor Fatanmi, Chief Brand Officer Mainstack  after he facilitated a session on “Driving brand identity and positive associations” at the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.

    Tosin Adefeko, MD, AT3 Resources and David Olajide, Creative Writer after he facilitated a session on “Finding the heart of  business at the intersection of content and context” at the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.

    Idu Raphael, CEO  Poke Ltd  during his session on “Benefits of storytelling to build a business online” at the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.

    Tosin Adefeko, MD, AT3 Resources and Akinwale Muse, C-founder, The Hook Writer after he facilitated a session on “Tapping into your brand DNA to elevate your business in 2023” at the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.

    Tosin Adefeko, MD AT3 Resources and Rolake Akinkugbe-Filani, Chief Commercial Officer at Mixta Africa after facilitating a session on “Overcoming Your Fear of Public Speaking” at the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.

    Tosin Adefeko, MD and Oladapo Shofu, Business Director both from AT3 Resources after facilitating a session on “Realigning Business Perspectives to Activate Your Sweet Spot for Reach and Profitability ” at the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.

    Chinonso Ogbogu, CEO, Sabi Writers; George Ugbegua, Lead Consultant, Dashboard Innovation; Tosin Adefeko, MD, AT3 Resources and Ekenedilichukwu Ugbachie, Business Manager Dashboard Innovation after their session at the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.

      A cross section of participants on day 5 of the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.

  • African brands surge to 17% of the Top 100 brands in Africa

    African brands surge to 17% of the Top 100 brands in Africa

    …Dangote, GT Bank, Channels TV, DSTV and Coke lead the list of the most admired brands in Nigeria.

     Today Brand Africa unveiled the 12th annual Brand Africa 100:  Africa’s Best Brands 2022 rankings of the Top 100 most admired brands in Africa at a live event at Eko Hotel & Suites in Nigeria. 

    Against a backdrop of internal focus as a consequence of an urgent rebuilding of economies devastated by the COVID-19 pandemic and the acceleration of AfCFTA’s goal of driving greater intra-African trade, after a 5-year decline, African brands have surged 4% to 17% from an all-time low of 13% in 2020 and 2021 in the 2022 Brand Africa 100 | Africa’s Best Brands survey and ranking of the best brand in Africa.

    Nigerian brands, Dangote (#22), Glo (#32), Jumia (#42) and Nasco (#75) are among the 17 African brands that have heralded a 4% surge by African brands to 17% share of the Top 100 brands in Africa.

    Overall, South Africa’s MTN, has returned to the Top 10 as the highest-ranking African brand and traded places with Dangote as the #1 African brand recalled when prompted to consolidate its status as the #1 African brand.

    Dangote, the pre-eminent African brand founded in 1981 by Nigerian Aliko Dangote, emerged as the #1 brand that symbolises African pride in a question where Brand Africa sought to establish which brand in Africa is a flag carrier and embodiment of rising optimism and pride in Africa. South Africa, led by MTN, leads the African list, with Nigeria, led by Dangote, the overall #1 brand, at 28%, and Kenya with flag carrier, Kenya Airways, at 8% and Ethiopia, with its flag carrier brand, Ethiopian Airline at 4%.

    Non-African brands, led by overall pace-setter Nike for the 5th consecutive year, continue to dominate with a share of 83% of the most admired brands in Africa.  Coca Cola, which has been in the Top 5 for 10 consecutive years, is the #1 overall most admired brand in Nigeria.

    In a separate list of the Top 25 most admired financial services brands, African brands, led by Nigeria’s GT Bank for the third consecutive year, dominate the rankings with 68% of the share to 32% for non-African brands.

    DStv, has consolidated its position as the #1 African media brand for the second year running, while Channels TV led as the #1 Nigerian media brand, in a category that is fast going digital and mobile.

    Recognising that while the rebound in African brands is notable, the results will not be sustainable without committed and inspirational leadership, in 2022, Brand Africa recognised those leaders who are the catalyst for growth for Made in Africa brands both in corporate and in those who have championed and supported the development of great local brands in supporting industries. GT Bank’s Group CEO, Segun Agbaje and Nigerian doyenne of marketing, founder and chairman of Troyka Group, Dr. Biodun Shobanjo were awarded the inaugural Africa Brand Leadership Excellence awards for inspiring brand-led excellence that drives the growth of made in Africa brands.

    “As we emerge out of the pandemic and Africa seeks to assert itself, the results are very inspiring and bode well for an African renaissance led by competitive world-class African brands,” says Thebe Ikalafeng, Founder and Chairman of Brand Africa and Brand Leadership.

    “With increased number of countries and greater sample size this year, more than ever, and especially so during the pandemic, mobile proved to be  the effective tool for us to reach and access respondents across the continent,” said Bernard Okasi, Director of Research, GeoPoll, which has been the lead data collection partner since 2015.

    Karin Du Chenne, Chief Growth Officer, Africa Middle East for Kantar, which has been the insight lead for Brand Africa since inception in 2010 says, “despite volumes of brands analysed as a results of increased sample size in terms of respondents and countries, the survey continues to yield a very consistent picture of brands and trends that are transforming the continent.”

    Now in its 12th year, every year on or around Africa Day, 25 May, Brand Africa releases the results of the survey on the most admired brands in Africa based on a survey across 29 countries that represent as much as 85% of the continent’s GDP and population.  The 2022 survey was conducted between March and April 2022 and yielded over 80,000 brand mentions and over 3,500 unique brands.

    The Brand Africa 100 results will be published in the June issue African Business magazine which on sale globally in June 2022 and will be available online to subscribers on www.africanbusinessmagazine.com.

    The 2022 Brand Africa 100: Africa’s Best Brands were organised by Brand Africa partners in Nigeria, AT3 Resources and Open Squares Africa, and supported by the Central Bank of Nigeria, South African Tourism, NQR, Africa Media Agency and BCW Africa.

    For Information on the Brand Africa agenda, initiatives and partners and specifically the Brand Africa 100:  Africa’s Best Brands Rankings visit www.brand.africa and follow the results on #BrandAfrica100 and #AfricasBestBrands2022.