Gordon’s has announced Wurld as its brand ambassador in Nigeria. The announcement was made on Sunday at the sign-on party organized by the Dry Gin brand at HOV Beach House Ilashe, Lagos.
Gordon’s, the world’s number one gin, curated an ideal experience for Wurld and friends to reconnect, celebrate and enjoy GINnovative ways to enjoy G & T. The announcement party featured fun beach games, indulgent gourmet food, masseuses on site, and people enjoying G & T to the tune of Wurld’s hits.
Commenting on the announcement, Abi Ipaye, Senior Brand Manager, White Spirits, Guinness Nigeria, explained, “Gordon’s has been present in people’s lives and has travelled the globe as an inherently joyful brand. Our partnership with Wurld, the prince of afro-soul, brings together two brands united in appreciation of the zest for life. We look forward to co-creating amazing experiences with Wurld for consumers”
As a brand ambassador for Gordon’s, Wurld is set to inspire fans and G&T lovers to pause and enjoy the best of both worlds.