From now on, the club will present itself simply as “Celta” in all brand-related communication spaces
Celta is taking a new step in the club’s history with a brand update that reinforces its personality, delves into its roots, and projects its Galician and sky-blue identity with greater strength. From now on, the club will present itself simply as “Celta” in all brand-related communication spaces, coexisting with Real Club Celta, Celta de Vigo, or RC Celta as equally valid names.
This change responds to an evident reality: for fans, for the football world in general, the club has always simply been Celta.
The new identity keeps the club’s crest intact, with only minor technical adjustments made to its design.
One of the main new features is the creation of the “Sempre Celta” typeface, developed specifically for the club. This new type family is inspired by Galician art, landscape, and tradition, and gives visual voice to the club’s personality: proud, brave, and full of character.
The brand update work was carried out in collaboration with Summa, a branding consultancy agency. Pedro Arilla led the development of the Sempre Celta typeface.
As part of this renewal process, the club will also adopt celta.gal as its new main web domain. In the coming weeks, all digital platforms will gradually migrate from the current rccelta.es to celta.gal, further solidifying Celta’s commitment to promoting the Galician language, culture, and identity in the digital sphere as well.
