Curacel appoints Adam Jones of Pie Insurance to its advisory board to support growth


Curacel, Africa’s leading insurance infrastructure provider, has announced the appointment of Adam Jones, the Chief of Staff at Pie Insurance, a leading US-based commercial insurtech company, to its advisory board to support ongoing growth across Africa and other emerging markets.

Adam will bring a wealth of experience to Curacel from his role at Pie Insurance, where he works on fundraising, strategy, and operational initiatives. Prior to Pie, he served as VP at Datawallet, a blockchain and data privacy startup, and worked in the Investment Banking Division at Morgan Stanley, where he advised global clients on M&A, LBOs, and debt and equity raises.

He also served as a US Naval Officer in Japan, Iraq, The Pentagon, and The White House. He holds a BS in Economics from the United States Naval Academy, an MA in Global Security Studies from Johns Hopkins, and an MBA from Harvard Business School. He is passionate about company building and will support Curacel in deepening insurance infrastructure across developing markets, where it can expand access and provide financial safety for billions of underinsured people.

Curacel makes it easier for insurers to distribute their products, automate their claims processes and drive revenue growth by giving them easy-to-use technology solutions that have been specifically designed to drive up insurance inclusion on the continent. With Curacel Grow, Insurance companies are empowered to increase their recurring revenues by offering digital insurance products that are seamlessly embedded into their existing products and services, driving much-needed insurance penetration and customer loyalty. Leading insurers like AXA Mansard, Liberty Health, Old Mutual and Jubilee Health also leverage Curacel’s market leading technology to improve the efficiency and accuracy of their claims processes. 

Curacel has processed more than $100 million worth of claims, working with more than 20 insurers and more than 5,000 service providers in (over) 8 countries across the continent. As well as powering embedded insurance for 100+ businesses across it’s markets include top Banks. In 2022, Curacel grew its transaction volume by 600 per cent and increased its revenue by 500 per cent. Curacel recently announced a $3million seed round to drive its expansion into North Africa, starting with Egypt and Morocco.

Henry Mascot, CEO of Curacel, said “We are excited to welcome Adam to our advisory board. His experience and expertise will be invaluable as we deliver technology solutions to drive insurance inclusion in emerging markets. We look forward to working with him to continue to grow and expand our business.”

Adam Jones said, “I am excited to be supporting Curacel on its mission to deliver improved insurance infrastructure across emerging markets, where it can expand access and provide financial safety for billions of underinsured. The team has achieved a lot of outstanding success in a short space of time and I am confident that we can achieve more success together.”


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