Promasidor Nigeria, one of the country’s leading food and beverage companies, has invited established entrepreneurs and business owners to explore opportunities to grow their businesses by joining its expanding distribution network.
https://www.digital.zenithbank.com/ZEQ/ZEQ-jan-2026/index.html#p=1The initiative, “Build Your Business with Promasidor,” is designed to create opportunities for ambitious entrepreneurs and businesses with the financial capacity, infrastructure and market knowledge to operate successful distribution businesses in selected territories across Nigeria.
Successful partners will have the opportunity to build their businesses around Promasidor’s portfolio of trusted and fast-growing consumer brands, including Cowbell, Miksi, Loya, Kremela, Onga, Twisco and Top Tea.
For Promasidor, the initiative represents more than an expansion of its distribution network. It is a deliberate effort to build sustainable partnerships with Nigerian entrepreneurs, strengthen market access, improve product availability and create long-term value for both the company and its distribution partners.
Speaking on the initiative, the Chief Executive Officer of Promasidor Nigeria, François Gillet, said the company is seeking entrepreneurs who understand their markets and possess the capacity and ambition to build sustainable businesses.
“Nigeria has a strong and dynamic entrepreneurial community, and we believe there is an opportunity to build even stronger and more profitable businesses together,” Gillet said.
“Through this initiative, we are looking to partner with entrepreneurs who have the experience, infrastructure and ambition to grow with us. We bring strong, trusted and fast-growing brands, supported by an established route-to-market system, while our partners bring local market knowledge, business expertise and the drive to succeed.”
The initiative is open to established entrepreneurs and businesses with the financial and operational capacity to build and manage strong distribution operations.
Promasidor is particularly interested in partners with adequate working capital, warehousing and logistics capabilities, as well as the ambition to develop direct distribution channels to both traditional and modern retailers, alongside the wholesale channel.
The company said prospective distribution partners would also benefit from its established commercial capabilities, including the support of an experienced sales force and dedicated human and operational resources to help build and manage effective distribution routes.
The partnership model is expected to combine Promasidor’s strong brands and route-to-market expertise with the local knowledge, entrepreneurial drive and business capabilities of its distribution partners.
By expanding access to its products across additional markets, Promasidor aims to deepen its connection with Nigerian consumers while supporting the growth of businesses that are critical to the country’s distribution and retail ecosystem.
Interested entrepreneurs and businesses can express their interest by completing the Expression of Interest (EOI) form through the QR code provided in the campaign materials or by contacting Promasidor via email at ng.db.enrollment@promasidor.com.
