Tag: Melbourne

  • Emirates and Marriott International to Bring First-Ever Ritz-Carlton Lodge Globally to Australia’s Wolgan Valley

    Emirates and Marriott International to Bring First-Ever Ritz-Carlton Lodge Globally to Australia’s Wolgan Valley

    Emirates and Marriott International, Inc. have signed an agreement to open Emirates Wolgan Valley, a Ritz-Carlton Lodge – a 40-key all-inclusive luxury lodge set to be situated on a 7,000-acre conservancy in Australia’s Greater Blue Mountains World Heritage area.

    Emirates Wolgan Valley, a Ritz-Carlton Lodge is expected to mark the first Ritz-Carlton Lodge in the world and a major milestone for New South Wales’s (NSW) regional tourism. An expression of the renowned luxury brand, Ritz-Carlton Lodges are conceived as purpose-built sanctuaries in nature, thoughtfully designed to reflect their surrounds while prioritising minimal environmental impact and delivering a heightened sense of luxury, comfort and craftmanship synonymous with The Ritz-Carlton. Anticipated to open mid-2026, the project offers a new benchmark for luxury travel and potential to reinvigorate the region’s tourism offering.

    Since 2006, Emirates has invested AU$150 million in the Emirates Wolgan Valley Resort, developing the property with deep respect for its environmental and cultural heritage. This has included the careful restoration of historically significant landmarks — such as the original homestead dating back to 1832 — alongside extensive conservation programmes to restore indigenous flora and fauna, including the planting of more than one million native trees across the site. Emirates is now investing an additional AU$50 million in renovations, working in consultation with Marriott to transform the property into a world-class expression of The Ritz-Carlton’s legendary service and refined design, with a deep connection to place.

    As a reflection of Emirates’ commitment to the location, following the closure of Wolgan Valley Road in 2023, Emirates has maintained the site with a small number of locally employed staff while the property was unavoidably nonoperational.

    From the resort’s founding, Emirates has worked closely with the local Wolgan Valley community, and it remains committed to continued engagement. The opening of Emirates Wolgan Valley, a Ritz-Carlton Lodge offers the potential to re-create close to 150 jobs in the community, including increased opportunities for local suppliers ranging from fresh Australian produce to sundry items, contributing to the local economy.

    Guests will access the resort by a four-wheel drive service via the Donkey Steps, which will become part of the rural off-road experience of the resort, or via helicopter.  

    Sir Tim Clark, President, Emirates Airline, said, “In our 30 years of operations in Australia, Emirates has consistently sought to deliver value to our customers, and to Australia. Our commitment extends well beyond the provision of air transport services. It is reflected in the strong, enduring relationships we have built with our industry partners, and in our active engagement with the broader Australian community through Emirates Wolgan Valley, and our extensive sponsorships in sports and the arts.

    “We are proud of our long-term investment into the Emirates Wolgan Valley Resort which launched one of Australia’s first conservation-based luxury resorts. Our unwavering commitment to the resort leads us to today’s announcement of an exciting agreement with Marriott International to open the world’s first Ritz-Carlton Lodge.

    “For us, Emirates Wolgan Valley, a Ritz-Carlton Lodge will not only be an extraordinary resort appealing to discerning travellers seeking to be close to nature, but also a powerful engine for local economic growth, helping to rejuvenate the Wolgan Valley locality.

    “We are deeply grateful for the support from the Federal government, and for our partnerships with the State government, Lithgow City Council, and the Wolgan Valley community who have helped Emirates make this project possible.”

    Rajeev Menon, President, Asia Pacific excluding China, Marriott International, said, “We’re honoured to collaborate with Emirates on this milestone development, which sees the world’s largest hotelier and the world’s largest international airline come together to reinvigorate the luxury tourism offering in New South Wales. Marking the brand’s lodge debut globally, Emirates Wolgan Valley, a Ritz-Carlton Lodge will be a major drawcard for our network of 260 million loyal Marriott Bonvoy members around the world, particularly with the upcoming plans in store for immersive experiences that connect them deeply to the local area – something our luxury travellers are increasingly prioritising.”

    An immersive sanctuary that harmonises wilderness and the ease of comfort, Emirates Wolgan Valley, a Ritz-Carlton Lodge is designed to deliver the legendary service and refined luxury for which The Ritz-Carlton and Emirates are known, while creating a profound connection to the UNESCO World Heritage-listed Greater Blue Mountains region. Inspired by the warmth and character of the traditional Australian homestead, the lodge is expected to offer unique, region-specific signature experiences led by expert guides.

    Nestled within an expansive 7,000-acre conservation reserve, the lodge occupies less than two percent of this protected wilderness, ensuring an unparalleled sense of space and seclusion. Guests enjoy exclusive access to pristine landscapes beneath some of the world’s clearest night skies, rare native flora such as the ancient Wollemi Pine, and an extraordinary array of wildlife including kangaroos, bare-nosed wombats, and brush-tailed rock wallabies. Together, these elements create a remarkable setting that invites travellers to slow down, explore, and connect deeply with the destination.

    With demand for premium, nature-based experiences at an all-time high, the lodge makes for a perfect addition to this thriving destination. Tourism Research Australia reports regional NSW welcomed 15.5 million domestic visitors in the quarter to September 2025, generating AU$5.9 billion in visitor spend and 18.5 million overnight stays. International arrivals contributed an additional 727,300 visitors and $1.2 billion in spend, underscoring the region’s growing appeal.

    Emirates Wolgan Valley, a Ritz-Carlton Lodge is expected to feature 40 elegantly appointed lodges, each including private pools and bespoke amenities. Plans also include for the lodge to offer a signature sleep-out experience – a guided journey into remote wilderness where the absence of light unveils a breathtaking night sky, setting the stage for an evening meal outdoors and relaxation by a campfire. This unique overnight adventure marries the comfort The Ritz-Carlton is known for with the unspoiled beauty of Australia.

    Design plans for the property’s main homestead envision a sanctuary of sophistication with a welcoming arrival lounge and sitting room, a signature restaurant, a lounge bar and a wine room, offering guests a curated collection of local and international wines alongside the exceptional produce that Australia is known for around the globe.

    Fully renovated recreational spaces will be thoughtfully reimagined to honour wellbeing and the natural environment, including an outdoor pool, tennis courts, equestrian stables, a modern fitness centre, and the world-renowned The Ritz-Carlton Spa. As part of the lodge’s commitment to the destination, the lodge is also slated to feature a dedicated naturalist hub helmed by a resident expert to curate immersive, conservation-led experiences, inviting guests to connect deeply with the UNESCO World Heritage-listed Greater Blue Mountains.

    The lodge will complement The Ritz-Carlton brand’s existing presence in the country, including the award-winning The Ritz-Carlton, Perth (opened 2019) and The Ritz-Carlton, Melbourne (opened 2023).

  • Emirates Skywards introduces flight rewards in Premium Economy

    Emirates Skywards introduces flight rewards in Premium Economy

    • The highly anticipated offering reflects Skywards’ commitment to always reward members with more travel choices and unmatched benefits.

    Emirates Skywards has officially unlocked flight rewards for Premium Economy travel – a move highly welcomed by its more than 35 million members worldwide. The award-winning loyalty programme of Emirates and flydubai is now offering members a chance to redeem Skywards Miles on Classic Rewards and Upgrade Rewards on all Emirates’ Premium Economy cabins. The highly anticipated offering underscores Skywards’ commitment to redefine the loyalty experience and always offer members more rewards, benefits, and greater travel options.

    Dr. Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards, said: “We’re thrilled to announce the introduction of flight rewards on Emirates’ highly coveted Premium Economy cabin. This has been in development for some time and comes following the huge success, positive feedback, and strong demand by members to utilise Miles on Premium Economy – especially on popular long-haul destinations such as London, Sydney, Melbourne, and New York. The offer will initially be available exclusively to our Skywards members, with plans to extend to other airline partners in the future. We are confident this enhancement will further enrich the travel experience, staying true to our brand promise of always flying customers better. We look forward to more of our members now having the opportunity to experience Emirates’ newest, luxurious cabin with a service that rivals many airlines’ Business Class.”

    Starting from 7,000 Skywards Miles

    Members can now redeem Skywards Miles to purchase a full flight ticket on Emirates Premium Economy cabin, starting from 15,000 Miles (one-way).

    Passengers can also request for an upgrade from Economy to Premium Economy starting from 7,020 Miles (one-way). Upgrade requests can be booked prior to a flight and will also be offered at the Emirates’ check-in counter, subject to availability.

    Click here to view the Miles Calculator.

    The loyalty programme has also recently rolled out Classic Rewards on all flydubai flights starting at 5,000 Miles, in addition to revised Cash+Miles rates. Skywards Miles redemptions continue to be a popular loyalty offering with close to 500,000 flight tickets purchased with Classic Rewards, Cash Miles, and Upgrade Rewards over the summer period (June to August 2025) to popular destinations such as London, Paris, New York and Bangkok.

    Fly better with Emirates’ Premium Economy

    Emirates is the only airline in the region to offer Premium Economy, with a signature experience unmatched in the industry. The airline’s newest cabin has been recognised by multiple global recognitions including ‘Best Premium Economy’ by AirlineRatings.com and Airline Excellence Awards 2024.

    Emirates Skywards members travelling in Premium Economy can look forward to dedicated check-in desks at the airport; luxurious cream-coloured leather seats with a generous pitch of up to 40 inches, calf rests, and footrests for additional comfort; generous meals and a premium wine selection; and the airline’s latest upgraded inflight entertainment system, ice, with a 13.3 inch screen – one of the largest in its class – to watch more than 6,500 channels of music, movies, TV, news and more.

    Click here to tour the Emirates Premium Economy cabin, which is currently available on flights to more than 66 cities worldwide.

    Emirates’ US$5 billion retrofit programme

    As part of its multi-billion dollar investment to fully refurbish 219 of its aircraft – Emirates has so far rolled out 67 fully refurbished aircraft (32 A380s and 35 Boeing 777s) with new cabin interiors including the Premium Economy cabin. The airline also welcomed 9 A350 aircraft featuring Premium Economy, with 56 more units to join its fleet.

    By March 2026, the airline will serve 68 cities with aircraft fitted with its Premium Economy product, offering close to 2 million Premium Economy seats in its network each year, and a doubling of that capacity to 4 million seats per year by the end of 2026. 

    • On the Emirates Airbus A380, 56 Premium Economy seats are located at the front of the main deck, and seats are laid out in a 2-4-2 configuration.
    • On the Emirates Boeing 777, up to 24 Premium Economy seats are laid out in a 2-4-2 configuration.
    • On the Emirates Airbus A350, up to 28 Premium Economy seats are located at the front of the aircraft, and seats are laid out in a 2-3-2 configuration.

    Customers can book tickets on emirates.com, or visit the Emirates App, Emirates Retail stores, Emirates contact centre, or via travel agents.

  • Emirates Premium Economy surges to record 160,000 customers trading up to experience the cabin’s quiet luxury

    Emirates Premium Economy surges to record 160,000 customers trading up to experience the cabin’s quiet luxury

    Customers’ preference for the recently introduced Emirates Premium Economy has surged to a record high, with over 160,000 trading up, thereby setting new industry benchmarks in Premium Economy travel.  Emirates is delightfully celebrating this banner first year of full-service operations with the highly popular cabin class, introduced in August 2022.  With strong demand momentum forecasted in the coming months, Emirates  is providing travellers more opportunities to experience its highly-acclaimed Premium Economy product which is currently available on flights to 11 cities, with the list growing to 13 cities by the end of the year, as more retrofitted aircraft with refreshed cabins roll into scheduled service.

    Since Emirates debuted its Premium Economy Class, customer response has been overwhelmingly positive with demand exceeding expectations and bookings growing month on month, demonstrating its appeal to a broad range of traveller segments who want to try out its understated luxury and meticulously elevated experience at great value. Nearly half of the customers flying in Emirates Premium Economy are solo travellers venturing off for holidays, while couples and families constitute the other half.  More than 60% of customers who booked to fly in Premium Economy in the last year were also loyal Emirates Skywards members and regular customers of the airline.

    Emirates currently flies its A380s with the latest Premium Economy cabins to London Heathrow, Sydney, Melbourne, Auckland, Christchurch, Singapore, Los Angeles, New York JFK, Houston, San Francisco and Dubai, with flights regularly registering full seat loads in Premium Economy. The airline plans to make Premium Economy available to customers flying to/from Mumbai and Bengaluru from 29 October, and additional cities will be announced soon. Emirates currently operates 20 aircraft fitted with Premium Economy, 14 of which were retrofitted in-house by the Emirates Engineering team in Dubai over the course of the last nine months.

    Since August 2022, the airline has operated close to 4,500 flights with Premium Economy, traversing more than 36 million kilometres around the globe. On those flights, over 192,000 meals from its carefully curated menus which include the finest ingredients were served to customers who enjoyed regionally inspired, generously portioned dishes. Unique touches include indulgent desserts garnished with edible gold leaf, among other signature offerings. Premium Economy menus are updated every month to ensure a diversity of flavours and dishes, especially for well-travelled customers. Over 126,000 pieces of chocolates were served to round off meals for Premium Economy customers. Emirates also served 6,700 kilograms of mixed nuts and 8,650 litres of complimentary fresh lemon and mint juices in Premium Economy. The airline’s robust beverage selection in Premium Economy includes a global exclusive for Emirates customers, Australian sparkling wine, Chandon Vintage Brut 2016, alongside a choice of a unique white and red wine.

    The airline’s philosophy to constantly innovate and redefine service excellence through the introduction of Premium Economy has earned it numerous top placings and accolades in the cabin category at the 2023 Skytrax Awards, Business Traveller awards, Airline Ratings Excellence Awards, and 2022 Business Traveller Middle East awards.

    In May, Emirates launched a global campaign with Academy Award winning actor and philanthropist, Penelope Cruz, which also featured her enjoying the spacious seats in Premium Economy. The airline has also provided a glimpse of its Premium Economy offering through guided tours of the new cabin class to media and influencers, trade partners, airport, tourism and government officials across cities like Sydney, Melbourne, Auckland, Christchurch, Singapore, New York JFK and San Francisco.

    The Premium Economy roll-out is a core component of the airline’s multi-billion-dollar retrofit programme which will see the interior upgrade on 67 Emirates A380 cabins, as well as 53 Boeing 777 cabins. By the end of the programme, over 4,000 Premium Economy seats will be installed, along with over 700 First Class suites and 5,000 Business Class seats refurbished with the latest interiors.

    Tickets in Premium Economy can be booked on emirates.com, the Emirates App, or via both online and offline travel agents.