Shaltoux Lozenges #MyVoiceMyIdentity Contest Takes Off with Sound Sultan

L-R: Aminat Akinsumbo, Head of HR Nig; Folorunsho Alaran, Head of Corporate Marketing Nig; Sound Sultan, The Shaltoux Lozenges Brand Ambassador; Sandeep Sahu, Head of Brand Marketing Nig; Oluwabusayo John, Country Brand Manager, Shautoux at the unveiling ceremony in Lagos.

A new online music contest, the Shaltoux Lozenges ‘My Voice, My Identity’ contest for budding musicians and music enthusiasts to showcase their unique voices and win exciting prizes, was launched today at an unveiling ceremony in Lagos.


The contest is an initiative of Shalina Healthcare, makers of Shaltoux Lozenges, and other leading healthcare products in the Nigerian market. It will run from February till April 2021 and will be anchored by one of Nigeria’s foremost music icons, Sound Sultan.

Popularly called Naija Ninja, Sound Sultan will drive the unique digital contest through his online platforms to better connect millions of music loving Nigerians to the amazing benefits Shaltoux Lozenges is bringing to the marketplace.

Participation in the contest, ongoing till April 2021, is easy, with interested persons required to only follow Shalina Healthcare’s social media handles and invite friends to follow.

They will participate in the song challenge given by Sound Sultan to create a freestyle 30-60 second video sound using the #MyVoiceMyIdentity theme. The music will sign off with ‘Shaltoux Lozenges, My Voice, My Identify’. Participants featuring packs of Shaltoux Lozenges in the short video will be an added advantage.

The contestants will use the hashtags #MyVoice#MyIdentity, #ShaltouxLonzenges #ShalinaHealthcare. Completed videos should be uploaded from the contestant’s Facebook, Instagram, Tiktok, YouTube platforms tagging Shaltoux Lozenges handles on any of the social media platforms.

Videos with the most creativity and tractions, including voice quality, creative rendition, and high number of engagements will be selected for the grand finale.

Weekly winners will emerge, with people standing the chance of winning fantastic cash prizes and consolation prizes with lots of branded items until the grand finale.

Eight finalists will be judged at the grand finale, with the top three winning cash prizes. The 2nd runner-up will win N200.000, the 1st runner-up N300.000 and the star prize winner, N500.000.

There will be other consolations prizes as the product made from natural ingredients seeks to connect with its loyal consumers’ lifestyle and aspirations.

The winners will also have the opportunity to attend events and shows organized by Shalina Healthcare and Sound Sultan, while the multi-talented rapper, actor, comedian and singer will also mentor winners during the weekly interactions. ElJoe and Maka, talented acts and influencers are the 2 judges to sit as panelists alongside the host Sound Sultan, to evaluate and select the best performances from the participants.

Shalina Healthcare has been in Nigeria for 20 years, with presence in 12 African countries. Commenting on the contest, Head of Corporate Marketing, Pharm Folorunso Alaran said ‘’#MyVoiceMyIdentity was conceptualized to connect more with Nigerian consumers and elevate the hidden talents prevalent among Nigerians. Sound Sultan, being a hip-hop music pacesetter himself, is a strategic fit for this project as he remains an inspiration to many music loving Nigerian and budding artists’’ He further stated ‘’ Just as we connect with people with quality medicines Sound Sultan has been reaching to same people with beautiful songs with great messages’’

According to the Country Brand Manager, Oluwabusayo John “The contest is designed to create a social connection between the consumers and the Shaltoux brand, giving them the chance to interact with the brand, have fun, display their uniqueness and voice using the platform of #MyVoiceMyIdentity,”.

Highlighting the Essence of the organization, the Head of Brand Marketing, Sandeep Sahu stated ‘’ It is our believe in Shalina Healthcare that quality healthcare is a right for all Africans. Shaltoux Lozenges is one out of many product offerings of the company with assured Quality, Affordability and Availability’’.

The Brand Manager, Shalina Healthcare Global, Manasi Shah disclosed that Shaltoux Lozenges relieves people of sore throat and cough, enabling consumers speak comfortably and conveniently in public and showcase the power in their unique voices.
“Our tagline ‘safe and effective sore throat reliever, inspired by nature’ affirms that our customers “can go on and accomplish more with clear voices.”

3P Prima Productions, an innovative and integrated marketing company, is packaging #MyVoiceMyIdenity Contest 2021 for Shalina Healthcare.


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