LG Electronics has introduced its enhanced NeoChef Microwave, featuring an African AutoCook Menu developed around the cooking preferences of African consumers. The innovation reinforces the company’s commitment to creating technologies that reflect local lifestyles, tastes and culinary traditions.
https://www.digital.zenithbank.com/ZEQ/ZEQ-jan-2026/index.html#p=1Built around the campaign theme, “Cook the African Way, The NeoChef Way,” the new NeoChef expands the role of the microwave beyond reheating and defrosting, giving Nigerian families greater flexibility to prepare familiar local meals with convenience, consistency and confidence.
At the heart of the NeoChef experience is an expanded AutoCook offering featuring 28 programmed menus in total. Twenty are African-inspired cooking programmes centred on familiar dishes, while an additional eight feature Arabic and European menus, offering consumers both culturally relevant cooking options and broader culinary versatility.
Featured African dishes include Jollof Rice, Moi Moi, Poundo Yam, Coconut Rice, Pap, Asun, Chicken-Dodo Suya, Vegetable Fried Rice, Jollof Pasta, Fish in Curry Sauce, Suya Roasted Fish, Plantain Cheesy Bite and Grilled Corn, among other favourites.
The dedicated programmes are designed to optimise cooking settings for the selected dish, reducing guesswork and making it easier for users to achieve consistent results.
“At LG, innovation begins with understanding our consumers. The African AutoCook Menu reflects our commitment to creating products that resonate with local cultures and lifestyles. Nigerians are passionate about their food, and this new NeoChef Microwave enables families to prepare many of their favourite meals more conveniently without compromising on authentic taste,” said Mr. Oktae Kim, Product Director, Home Appliances Solutions, LG Electronics West Africa.
The LG NeoChef MH8265CIS features a spacious 42-litre capacity, 1200W microwave output, grill functionality and LG’s Smart Inverter Technology, designed to deliver precise power control for more even heating and defrosting. It also features LG’s EasyClean™ antibacterial coating, intuitive touch controls and a range of cooking functions for greater flexibility in everyday meal preparation.
For LG, the African AutoCook Menu represents more than the addition of new recipes. It reflects a broader approach to localising innovation — combining global appliance technology with a deeper understanding of how consumers in different markets actually live, cook and eat.
From Jollof Rice and Moi Moi to Poundo Yam and Suya Roasted Fish, the new programmes bring familiar foods into an appliance traditionally associated primarily with reheating, demonstrating how technology can become more relevant when it is designed around local consumer behaviour.
The additional Arabic and European AutoCook menus further extend the appliance’s versatility, allowing consumers to explore a wider variety of meals while benefiting from the convenience and reliability associated with the NeoChef range.
As Nigerian lifestyles become increasingly fast-paced, convenience in the kitchen continues to influence how households approach everyday meal preparation. LG says the enhanced NeoChef responds to this changing lifestyle by helping consumers spend less time managing routine cooking processes while continuing to enjoy the foods and flavours that are part of their everyday lives.
The introduction of the African AutoCook Menu also underscores LG’s wider commitment to developing products around real consumer needs rather than applying a one-size-fits-all approach to innovation. By combining advanced cooking technology with locally relevant food programmes, the company is positioning NeoChef as a versatile kitchen companion for today’s African household.
The LG NeoChef Microwave with African AutoCook Menu is now available at LG Brand Shops, Fouani Showrooms and authorised LG retail partners nationwide.
For more information about the LG NeoChef MH8265CIS, visit LG Africa – NeoChef MH8265CIS. Consumers can also explore LG NeoChef recipes and cooking inspiration.
