The Nigerian foods seasoning market is set to witness a major boost with the flag off of a fresh nutritional program by TGI Distri Limited, owners of Terra cubes seasoning brand.
The nutritional program which is tagged TerraCares4Naija is a corporate responsibility and sustainability initiative through which the brand aims to align itself with this year’s World Food Day activities.
Through the initiative, the brand will be providing free meals to no less than ten thousand underprivileged Nigerians within the time period spanning between October 16th and December 2019.
Speaking during the formal flag off of the campaign which held recently in Lagos, the Managing Director TGI Distri Limited, Sunil Sawhhneh, said the Terra Cares4Naija initiative was the company’s own way to reciprocate the overwhelming love and affection received by Terra Cubes and Big Bull Rice since the introduction of the brands into Nigerian market.
“Our products are made by Nigerians, for Nigerians and in Nigeria. Our watch words are: Food, Care and Love,” Sawhney said.
Also speaking at the event, the Marketing Manager, Govind Agarwal, stated that TerraCares4Naija initiative was in sync with the values that make TGI Distri Limited, marketers of the brand, a responsible business entity in Nigeria.
He added that through the initiative, the brand aims to put beautiful smiles on the faces of over ten thousand fellow Nigerians.
“We believe that a healthy population is an asset to a nation; hence we are taking the lead in driving the conversation on the need to eat right and cook right with Terra seasoning cubes & Big Bull Rice. Terra seasoning cubes are a source of Iodine, while Big Bull Rice is rich in Fibres and Vitamins. The importance of good nutrition in raising a healthy family cannot be overemphasised so we aim to lock in joy, smiles and good health in the lives of beloved Nigerians,” Agarwal said.
He added: “Terra Seasoning Cubes are a true cooking seasoning sensation allowing everybody to enjoy great taste. Terra Seasoning Cubes have particularly been designed to meet the palate requirements of all Nigerians, especially in terms of aroma and flavor. It is available in two variants: Beef and Chicken and in sizes of single cubes of 4gm.”
According to a United Nations recent report, more than one billion people are undernourished globally with under-nutrition identified as cause of about one-third of child mortality. This year’s world food day theme calls for action in making healthy and sustainable diets affordable and accessible to everyone
Accordingly, TGI Distri is positioning Terra Seasoning Cubes alongside the Big Bull Rice brands towards the initiative of making a difference in the lives of deserving Nigerians by providing free nutritious foods to ten thousand individuals every Saturday for ten weeks.
Culled from Marketing Edge