Tag: African Public Relations Association

  • Yomi Badejo-Okusanya makes History as first African inducted into ICCO Hall of Fame

    Yomi Badejo-Okusanya makes History as first African inducted into ICCO Hall of Fame

    Yomi Badejo-Okusanya (YBO), President, African Public Relations Association (APRA) and Group Managing Director, CMC Connect (Perception Managers), a PR firm based in Lagos, has been inducted into the prestigious International Communications Consultancy Organisation (ICCO) Hall of Fame, becoming the first African to be laurelled with the honour.

    Yomi Badejo-Okusanya joined the likes of UK Government Communication Executive Director, Alex Aiken; Global Women in PR co-founders, Angela Oakes and Susan Hardwick as Hall of Fame inductees during the ICCO Global Awards ceremony, which held virtually on Thursday, December 1st, 2021.

    In his acceptance speech, Badejo-Okusanya expressed his gratitude to the ICCO Executive Committee for the honour, stating that he is deeply honoured to join the pantheons of the global PR community, who have equally been bestowed with the honour for their remarkable strides and contributions to the practice of PR.

    According to him, joining other esteemed public relations luminaries in the Hall of Fame was also a reminder that there is still so much to do to advance the practice of PR and ensure it is valued by clients and practitioners alike.

    “I am deeply humbled and honoured to have been elected into this famed hall of achievers in public relations. As I celebrate it, I am quickly reminded of how much more work we still have to do to ensure public relations is rightly valued. Many of our clients relate with us with great levels of ambiguity, which blunts our competitiveness. We as practitioners must collectively correct this anomaly through Affirmative Public Relations. I thank ICCO for recognizing Africa through me and as a continent, promise to continue our contributions to the advancement of global practice”, he stated.

    The Hall of Fame was established in 2003 at the ICCO Global Summit held in Berlin.

    According to the award’s citation read at the ceremony, the event is held to recognise people who have made exceptional progress in the internationalization of the public relations industry, and who have combined cultural sensitivity with commercial acumen to create agencies that share global reach with local relevance.

    The recognition according to the ICCO is for people who have not only enhanced the discipline of public relations but also expanded its scope globally.

    The 2021 Class joins industry greats like Harold Burson, Richard Edelman, and Margery Kraus.

     

  • APRA Announces Tanzania as Hosts for 2022 Conference

    APRA Announces Tanzania as Hosts for 2022 Conference

    The 33rd edition of the Annual African Public Relations Association (APRA) Conference will be hosted in Dar es Salaam, the largest and business capital city of Tanzania from May 23rd – 27th, 2022.

    Aptly tagged APRA Tanzania 2022, the conference will continue the
    association’s longstanding quest to change Africa’s narrative by further defining strategies for driving such change. The conference will consist of plenary sessions, and trending case studies. It is designed to better equip the modern practitioner to face current challenges and adapt successfully.

    Notably, APRA Tanzania 2022 will also feature the fifth edition of SABRE Awards Africa for Excellence showcasing the best in public relations work from across the continent and host the 3rd edition of IN2 Summit in partnership with the renowned Holmes Report.

    The conference will play host to professionals from various sectors of the communications industry including public relations, marketing, advertising, branding, media and government.

    APRA Tanzania 2022 promises to be uniquely different: a perfect blend of business and pleasure as delegates will experience Tanzania’s rich cultural and tourist attractions. According to Loth Makuza, President of Public Relations Society of Tanzania, “We are very excited to finally host the 2022 conference after trying a couple of times but due to
    covid-19 pandemic, we couldn’t. Our President has been informed about this event and Tanzania is ready to welcome professional colleagues across Africa on the soil of Tanzania.

    The President of APRA, Yomi Badejo-Okusanya of Nigeria, stated that COVID-19 stopped us from having a physical gathering but thanks to technology, we had a fantastic virtual conference in 2021 regardless. Now that the air space is open, we are happy to have a physical conference. He however encouraged everyone to get vaccinated and continue to observe all covid-19 protocols in order to reduce the spread of the virus.

    On her part, APRA Secretary-General, Jane Gitau of Kenya urged practitioners to attend the conference as “judging from on-going plans, APRA Tanzania 2022 will significantly aid in the sharpening of key skills and building of strong professional networks”. Registration for
    the conference is now open and she invites all potential delegates to start the process of their participation.

    The conference registration fee is 950USD

    For more information, please send a mail to info@afpra.org

  • Danbatta Spotlights the role of NCC’s Emergency Communication Centers in Promoting Public Safety

    …As international recognitions underscore project’s impact on Nigerians

    The activation of Emergency Communication Centers (ECCs) across the country by the Nigerian Communications Commission (NCC) is making far-reaching impact and enhancing the Federal Government’s drive to improve security of lives and property, the Executive Vice Chairman of the Commission, Prof. Umar Garba Danbatta, has said.

    The NCC has received two international recognitions from the International Public Relations Association (IPRA) and the African Public Relations Association (APRA) in acknowledgment of the transformational role of the ECCs in providing succor to Nigerians who are in emergencies.

    According to Danbatta, “the IPRA Golden World Awards (GWA) 2020 won by the Commission and the APRA Certificate of Excellence to the Commission were for its harmonized emergency number, 112 and the construction of ECCs across the country, as well as for the efforts in leveraging the emergency communication centers for national security.”

    Danbatta, while receiving the twin awards from the Director, Public Affairs of NCC, Dr. Ikechukwu Adinde, who had earlier accepted the awards on behalf of the EVC, expressed appreciation for the recognition by the two international organizations.

    “On behalf of the Board and Management of NCC, I count these recognitions as very important to the Commission as they underscore our collective efforts towards aligning our regulatory activities in enhancing the security situation in the country,” he said.

    Danbatta noted that, at a time when the country is faced with insecurity issues such as  insurgency, banditry, kidnapping, armed robbery and many more life-threatening incidents, including the Covid-19  pandemic, the emergency communications centers, established by NCC across the states and the Federal Capital Territory (FCT) have been central to saving lives.

    With 19 ECC’s already established in 18 states of the Federation and the FCT, Danbatta said the centers play a vital role during emergencies as they facilitate response from emergency response agencies such as the Nigerian Police Force, the Federal Road Safety Commission (FRSC), the Nigerian Security and Civil Defence Corps (NSCDC), Fire and Ambulance Services, National Emergency Management Agency (NEMA) and others by dialing 112 from any network.

    “The ECC has transformed lives and helped many in handling emergencies today. It is no doubt having positive impacts on lives, improving security and providing jobs for Nigerian youths,” he explained.

    Continuing, Danbatta said “because of the recognition of the important role the ECC is playing in states where we have activated them, many states are asking us to come and activate their ECCs and serious work is ongoing in this regard, as we know that this important life-saving facility supports security architecture in the country”.

    The ECCs were activated as a one-stop shop for receiving distress calls from the public and dispatching same to appropriate Emergency Response Agencies (ERAs) for timely response and resolution of the distress.

    In recognition of the centrality of the ECC project to national security, Danbatta has also received the ‘Nigeria’s Goodwill Ambassador for Security and Emergency Management’, while the NCC, as a corporate organization, was honored with the ‘Corporate Social responsibility Award in Security and Emergency Management in the country’ at the Security and Emergency Management Award (SAEMA) 2020 where the NCC was also declared winner of ‘security and emergency management award.’

    Earlier in February, 2020, the Commission was inducted into the membership of the Forum of Spokespersons of Security and Response Agencies (FOSSRA).

  • Feature- The Joe-Kamala Inauguration: A New America

    Feature- The Joe-Kamala Inauguration: A New America

    By Taiwo Tunkarimu

    January 20, 2021 will forever remain significant in the history of America and the world at large. The much awaited day finally came despite all the drama and challenges from campaigning,  election and the Capitol Building Drama.

    I became all mushy watching the inauguration as it felt like the most outstanding presidential inauguration so far. The demeanours,  the smiles, the hugs,  cheers, excitement, unity, bonds, emotions, re-unions,  sanity, patriotism,  atmosphere and so much more to say.

    I decided to take a few notes from the ceremony which I think is worthy of note and possibly something our leaders not just in government can take a queue from.

    1. Despite the destruction at the Capitol building,  Joe Biden still used it for the inauguration ceremony like that. There wasn’t an order to insist on approving one ridiculous amount of money to renovate the place before the swearing in.

    2. He started his journey to the White House first at the church, then to lay wreath in honour of his loved ones who had passed away.

    3. His level of empathy shows he will be a  caring President. Blankets were provided for attendees of the inauguration to keep them warm.

    4. The level of compliance and respect for authorities present on site. They ensured all Covid-19 protocols were in place and enforced it. No crowd of protocols running all over the place, no sirens but a serene atmosphere and you could just feel it watching away from the inauguration ground.

    5. Despite all the Capitol building drama, he choose a peaceful transition of power.

    6. Even though Trump choose a different procedure to hand over, it was done peacefully without any thug of words.

    7. President elect and Vice both wore local American designers for their inauguration.  Promoting their own and home grown brands. This will speak to the growth of their economy and the fashion industry as these two have led by example.

    8. The generation of powerful charismatic leaders/presidents present from Bill Clinton, George Bush, Barrack Obama and now Joe Biden. The support and loyalty to one another is something worthy of note.

    9. Joe Biden’s pursuit for unity right from the very beginning.

    10. The orderliness of the senates, VIPs and all guests in attendance without any Protocol drama. From waiting to confirm their invitations to being ordered to their seats. The level of obedience and compliance even by past Presidents is absolutely incredible.  The level of sanity is very commendable. The formation and grand entry into the Capitol Building without any form of show off or displays.
    All of these speak volume to the level of structure and orderliness that will most likely be in place in the next 4 years of Joe and Kamala’s tenure.

    I hope this drives a message home and pray that we will one day walk this path in Africa.

    Here’s wishing the New President and His Vice a successful tenure and pray that America be great again.

    _Taiye Tunkarimu is currently the Coordinator for African Public Relations Association (APRA) and a Marketing Communications expert_

  • NCC Receives International Public Relations Association Award

    NCC Receives International Public Relations Association Award

    …SAEMA 2020’s Emergency and Security Management Prize

    The contributions of the the Nigerian Communications Commission (NCC) to the fight against insecurity in the country has received global endorsement with the Commission bagging two prestigious international awards at the weekend.

    Leading the pack is the International Public Relations Association (IPRA) Golden World Awards (GWA) 2020 won by the Commission for its harmonized emergency number, 112 and the construction of Emergency Communications Centers (ECCs) in 36 states of the Federation and the FCT with 19 states already operational and additional 5 ready for activation.

    The presentation of the IPRA Golden Global Awards (GGA) 2020 to the Commission had been scheduled to hold earlier this year in Germany but could not holdbecause of the COVID-19 pandemic.

    The NCC also received the African Public Relations Association’s (APRA) Certificate of Excellence for its efforts in “leveraging the emergency communication centres for national security.”

    However, at the Security and Emergency Management Award (SAEMA) 2020, where the President of the Nigerian Institute of Public Relations (NIPR), Malam Mukhtar Sirajo, handed over the coveted trophies to  the Director, Public Affairs of the Commission, Dr. Ikechukwu, the NCC  was declared Winner of ‘Emergency Management Security and Emergency Management Award.

    The NIPR President commended the NCC for a culture of professionalism in the management of its corporate communications and public relations, noting that ‘this has been largely responsible its enviable corporate image and the many awards it had attracted over the years.’

    In the same vein, the NCC was also presented with a Certificate of Excellence for ‘Outstanding Accomplishments in Category of Emergency Management’ at the award.

    Speaking at the event, Malam Yusheu Shuaibu of Image Merchants Promotion Limited, lauded the NCC for launching an impressive campaign on its emergency communications project.

    “The ECCs were activated as a one-stop shop for receiving distress calls from the public and dispatching same to appropriate Emergency Response Agencies (ERAs) for timely response and resolution of the distress.

    “The ECC project had been in limbo until a new management under the leadership of Danbatta, embarked on the construction and operationalisation of the ECCs across states of Nigeria and the Federal Capital Territory (FCT) till date,” he explained.

    At the maiden edition in 2019,  the Executive Vice Chairman and the Chief Executive Officer, Prof Umar Garba Danbatta was recognised as ‘Nigeria’s Goodwill Ambassador for Security and Emergency Management in Nigeria’ while the NCC, as a corporate organisation, was given with the ‘Corporate Social responsibility Award in Security and Emergency Management in the country.’

  • Feature- Time To End SARS in Africa!

    Feature- Time To End SARS in Africa!

    By Yomi Badejo-Okusanya

    A lot has been said and written about the #endsars protests recently ignited in Nigeria and a lot more is still being expected. On the face of it, the protests are about the long term brutality of a tactical arm of the Nigeria Police, the Special Anti-Robbery Squad (SARS) which had more than a penchant for harassing the youth, maiming them and often carrying out extra-judicial killings. In response, the youth of Nigeria started the protests which within a noticeably short time not only engulfed the whole of Nigeria but received significant international attention courtesy of technology, celebrities, political figures, and the social media platforms.

    It is extremely easy for the #endsars campaign to be seen only in the context of Nigeria but that will be a fundamental mistake. #endsars may have started as a protest against police brutality, but it goes much deeper than that. It is symbolic of all the societal ills of poor governance and the determination of the youth to reverse the trend and take their country back.

    The remarkable thing is the organizational prowess exhibited by these youth including logistics, medical services, social and philanthropic work. They also raised a significant amount of money which they accounted for in a most transparent manner. On a micro scale, they provided succor many governments have not been able to do.

    For two weeks they held the country in a vice like grip which forced the governments of the day to quickly accede to their initial demands of disbanding SARS and bringing its rouge officers to book. Suddenly, they discovered ‘Youth Power’ a latent but very formidable force that can change our political landscape forever.

    No longer are the youth willing to put up with poor unaccountable governance. They are pressing for changes in all ramifications of governance that eschews vices like corruption, avarice, greed, intolerance, ineffective leadership, and dictatorship.

    Undoubtedly, this fever will sooner or later spread across Africa since the challenges faced in the Nigerian situation are prevalent across the continent in varying degrees. Most governments in Africa practice some form of gerontocracy which inputs wisdom to the older generation with extraordinarily little room for the youth. It is sad that even positions reserved for the youth in political parties and governments are unfairly occupied by this same older generation.

    Yet Africa’s greatest asset is in its youthful population. Three quarters of the continent’s population is made up of youth under thirty-five years of age according to a recent United Nations population survey. Even when some youth find their way into office, they are usually handpicked by relatives and friends already in office, denying others the opportunity to compete effectively. Little wonder the quality of leadership in Africa is often poor and lacking in creativity.

    The pent-up frustration of these youth led to the protests in Nigeria, the violence unleashed directly led to aftermath riots which left many businesses, investments and state assets destroyed. The damage caused can and will run into trillions of Naira and in an already depressed economy with serious infrastructure deficit, this can only make matters worse.

    With the power of social and global media, it is likely that this ‘revolution’ can and will cross the very porous state borders of Africa. Therefore, governments across the continent who do not want their states engulfed, must pay attention to the power of the youth or this ticking time bomb will explode.

    As in the case in Nigeria, no amount of suppression and engagement of state security apparatus can and will hold back the youth unleashing their phenomenal power. African leaders must ‘wake up and smell this coffee’ before it is too late for them.
    Africa cannot and will not achieve its full potentials if our youth are fleeing legally and illegally to western countries where they perceive and know that the opportunities are far better for them.

    Africa cannot continue to stifle the chances of her youths with the elders holding on to offices for life.
    As much as the wisdom of the older generation is valued, it must be blended with the creativity and ingenuity of the youth for the continent to achieve its goals and originality.

    African leaders must do more to guarantee inclusion for the youth who after all are the future.

    Leaders in government must make themselves more accountable promoting justice and equity in pursuit of an egalitarian society.

    The African Union has a role to play in driving Youth Inclusion on the continent. The body must develop or fine tune if it already exists, a dynamic and impactful Youth Development Policy that clearly maps out how the youth on the continent can leverage opportunities and compete effectively with their peers in other climes, otherwise its Agenda 2063 will return hollow.

    Many organisations such as the Tony Elumelu Foundation. Access Bank and the African Development Bank have initiated programmes to uplift the youth of Africa. As commendable as these efforts are, it is like a drop in the ocean. We need more corporate organisations working within and outside Africa, to place in much larger quantum, opportunities, and resources for the African Youth to be the best he or she can be.

    The Nigerian government like others in Africa must embrace dialogue and strategic engagement to get the best out of the youth. It must find areas of common ground for their development. The temptation to break their ranks through unwholesome practices like financial inducement, must stop. In particular, the Buhari Administration must set up or fully support an impartial panel of enquiry to determine the immediate and remote causes of the endsars protest especially the Lekki Shootings.

    On the part of the youth, they must resolve that nothing will break their spirit in the birth of a new Africa. They must be ready to take power legitimately through the ballot box. They have the numbers. Their hitherto nonchalant attitude to local, state, and national politics must stop. Rather than some of them being used to ferment trouble, they must understand that they have the power and must no longer remain content to receive handouts from the unscrupulous politician in exchange for their future.

    In this wise, the very educated ones must carry along the less educated. The privileged must look out for the underprivileged, ensuring no one is left behind. Afterall it is a collective battle.

    The journey be will be long and likely torturous, with few quick wins. But with great resolve the youth can and will make it.

    This is a clarion call on all governments, to immediately #endsars in Africa!

    Yomi Badejo-Okusanya is the current President of the African Public Relations Association (APRA) and he is based in Lagos, Nigeria.

  • APRA Inaugurates Advisory Group

    APRA Inaugurates Advisory Group

    The African Public Relations Association (APRA) has inaugurated an Advisory Group to work with the Executive Council Members to give the association a voice in the continent and across the globe.

    APRA is the umbrella body for the practice of Public Relations in Africa with over 17 member national PR associations and 5 affiliations within Africa and across the globe.

    The advisory group made up of academics and professionals representing all regions in Africa include Mr. Ekwow Spio-Garbrah, a former Ambassador to the United States of America and Minister of Communications in Ghana who will serve as Honorary Counsel to the association and chairman of the APRA Advisory group representing West Africa Region.

    Other members of the advisory group include:

    • Mr. Victor Sibeko, Past President and Chief Executive Officer (CEO) of the Public Relations Institute of Southern Africa ( PRISA) representing Southern Africa;
    • Dr. Wilfred Marube, President, Public Relations Society of Kenya (PRSK) and Mr. Henry Rugamba , Managing Partner, Songa Communications both representing East Africa;
    • Mr. Kamal Taibi, Founder and CEO, Stratëus Group representing North Africa;
    • Dr. Michelle Mekeme, Senior Lecturer, Advanced School of Mass Communication ( ASMAC – State University of Yaounde) Cameroun representing Central Africa and
    • Mr. Kwame Senou, Senior Vice President, Opinion & Public representing West Africa while Miss Taiye Tunkarimu will serve as Secretary to the Advisory Group.

    The inauguration ceremony was conducted via zoom application where all members of the team officially met and pledged their allegiance to the association.

    Vice President of APRA, Robyn de Villiers introduced the group members and commended them for voluntarily accepting to join council members in improving APRA’s relevance amongst key stakeholders in the continent and the globe.

    In his statement, President of the association, Mr Yomi Badejo-Okusanya stated that he has trust in the capacity of the appointed persons and tasked the group to push the ‘One Africa’ agenda and come up with a plan to drive APRA’s engagement in governance and economy.

    The Honorary Counsel in acceptance of the role stated “I am honoured to play a role in APRA and collaborate with other likeminded professionals in Africa. I pledge to work assiduously with all to achieve the goals of APRA”. While members of the group each gave a word to appreciate the association for taking the step to establish the group and pledged to serve it to the best of their abilities for the period of two years as indicated by the President.

    Secretary General of APRA, Jane Gitau gave the vote of thanks and added that the Advisory Group further shows the inclusiveness we have always desired as an association.

  • AfDB: We will Frown At Undue Interference -APRA

    AfDB: We will Frown At Undue Interference -APRA

    The African Public Relations Association (APRA) will frown at any undue interference in the ongoing investigation of the President of the African Development Bank(AfDB) Dr. Akinwunmi Adesina. Rather it insists that due process must be followed.

    President of the association, Mr Yomi Badejo-Okusanya on behalf of the Executive Council made this known in a letter to the chairperson and board of AfDB.

    In the letter, Badejo-Okusanya clearly stated the position of APRA bearing in mind the key objectives of establishing AfDB

    “Without prejudice to previous, on-going or future investigations at the bank, we insist that they must all follow the extant rules of the bank. APRA will frown at undue influence outside the bank’s established channels. As an African institution, albeit with some non-regional stakeholders, AfDB must solve its problems within the context of Africa which is the principal stakeholder” it stated

    It went further to add that “APRA as the self appointed reputation drivers for Africa, with a strong pro Africa vision, believes that it is in our collective interest and integrity, that one of the strongest reputation assets of the continent, the AfDB, is not sacrificed on the ‘alter of international politics”

    APRA noted that for four years running , the AfDB received triple-AAA ratings from four major global agencies, which is incontrovertible proof that the institution is moving the continent forward and fulfilling its mandate.

    The letter cited, AfDB’s establishment of regional offices that has brought the bank’s impact closer to Africans. This it considers a clear positive. Part of the bank’s achievements also listed by the association, is the up-shoot in its loan income from $563million in 2015 to $803million in 2017. APRA placed on record that these achievements were under the administration of Dr. Adesina, a clear testament to his vision and exemplary leadership.

    The letter ended by urging the chairman to take objective decisions with a ‘keen eye on history’, while APRA continues to monitor developments at the bank.

    APRA is the umbrella body for the practice of public relations in Africa with a mandate to drive the continent’s positive narrative.

  • APRA Postpones Annual Conference, to hold in 2021

    APRA Postpones Annual Conference, to hold in 2021

    After due examination of the COVID-19 pandemic and its impact across Africa, the African Public Relations Association (APRA) and the Public Relations Society of Tanzania (PRST) have taken the decision to postpone APRA Tanzania 2020 Conference to May 2021.

    This decision was taken after due consideration being given to the current situation, the fact that the duration thereof is unclear and the fact that the economic repercussions of the pandemic will be severe across the continent.

    Therefore, we thought it prudent not to put additional financial pressures on the members of APRA and our organisations. All enquiries with regards to visas, payments made and further information should be directed to the APRA Coordinator.

    We are pleased to advise that a series of webinars will be held to ensure our members benefit from some of the valuable content they would have received at the conference itself.

    While we fight COVID-19 together, please stay home and stay safe. Avoid the spread of fake news and obey directives from your governments and the World Health Organisation which allow us all to help reduce the burden on all health workers across the globe.

    In closing, APRA supports the #stayINreachOUT initiative which focuses on ensuring that social distancing does not lead to social isolation and challenges all members to get involved.

  • AFDB President to Deliver Keynote Address at APRA Tanzania 2020

    AFDB President to Deliver Keynote Address at APRA Tanzania 2020

    President of African Development Bank (AFDB), Dr Akinwunmi Adesina will deliver the keynote address at the opening ceremony of the 32nd Annual Conference of African Public Relations Association (APRA) scheduled to hold in Dare es Salaam, Tanzania on Tuesday May 12, 2020.

    In a letter confirming his acceptance to speak on APRA Tanzania 2020 theme: One Africa! March to Economic Integration and the Role of Public Relations, Dr Akinwunmi Adesina stated that “Africa has to tell it’s own stories and drive positive change. The African Continental Free Trade Agreement recently endorsed by the African Union member countries will be a key driver of the change. Free trade across the continent resonates with AFDB’s strategies to integrate and industrialized Africa”.

    While responding to the confirmation, President of African Public Relations Association, Mr Yomi Badejo-Okusanya appreciated Dr Akinwunmi Adesina and added that “APRA is honoured by the AFDB President’s acceptance which shows his passion and commitment to building the Africa we desire. This will forever remain in the blueprint of Africa” he concluded.

    APRA Tanzania 2020 is endorsed by the African Union Commission, Government of Republic of Tanzania, International Public Relations Association (IPRA), Global Alliance for Public Relations and Communications Management(GA), Public Relations Society of Tanzania and National PR Associations across Africa.

    The conference will bring together professionals in public relations, media, brand management, advertising, government and other marketing Communications practitioners while parading an enviable array of speakers and facilitators from Africa , Europe and America.

    It will also play host to the SABRE Awards Africa for the fourth time in a role and 2nd Innovation Summit which for the second time is hosted outside South Africa on APRA’s platform. The SABRE Awards Africa showcases the best works in public relations across the continent.

    Delegates will also have the opportunity to experience the rich culture of Tanzania and tourist attractions in Zanzibar.

    APRA is the umbrella body for the practice of public relations in Africa established to foster unity via interaction and exchange of ideas among public relations practitioners in Africa and through communications, promote social, political and economic integration on the continent.

  • IPRA endorses APRA Tanzania 2020

    IPRA endorses APRA Tanzania 2020

    The International Public Relations Association (IPRA) has endorsed the 32nd annual conference of African Public Relations Association (APRA) scheduled to hold May 11-15, 2020 in Dar es Salaam, Tanzania.

    This endorsement is the fifth in a row as IPRA continues to build a strong relationship with APRA and PR Professionals in Africa.

    In a letter shared by the Secretary-General, Phillip Shepperd, “IPRA is delighted to endorse APRA Tanzania 2020 and are proud to be associated with the continental body setting the standards for the practice of PR in Africa.” he said.

    Responding to the endorsement, the President of APRA, Mr Yomi Badejo-Okusanya commended IPRA for believing in APRA and the PR Professionals in Africa through their consistent support since 2016. “Indeed, Africa is rising” he added.

    Themed: “One Africa! March to Economic Integration and the Role of Public Relations”, APRA Tanzania 2020 will play host to an array of speakers and experts from Africa, America, Asia and Europe. It is expected to gather over 300 participants to brainstorm on how PR Professionals can integrate themselves in the Continental Free Trade Area (CFTA) and build trust.

    Participants will not only listen to renowned speakers across the globe but also experience the rich culture and traditions of Tanzanian during the one day city tour.

    Registration has begun for participation. For enquiries please contact the APRA Secretariat on the following emails;
    info@afpra.org , the APRA Coordinator, Taiye Tunkarimu apracoordinator@afpra.org
    APRA Project Executive, Debo Raimi debo.raimi@cmcconnectbm.com or call the following numbers;
    APRA Secretariat on +2348120643906
    Ms Taiye Tunkarimu +2348171350933
    Ms Debo Raimi +2348052192455

  • Ex-APRA President, John Allottey Pappoe dead

    Ex-APRA President, John Allottey Pappoe dead

    The Former President, Institute of Public Relations (IPR), Ghana and one time President of African Public Relations Association (APRA). Mr Allottey-Pappoe passed on Monday October 28, 2019 in his home country Ghana.

    According to the President, Mr Yomi Badejo-Okusanya, said, “Mr John Allotey-Pappoe, aged 72 was very instrumental in the revival of APRA in 2002 after the International Public Relations Association (IPRA) meeting in Egypt. He took over as APRA President in 2003 up until 2007, hosted APRA Conference in Ghana, 2003 and was influential in the reformation of FAPRA to APRA in 2008. We cannot tell the story of APRA without the mention of the name John Allotey-Pappoe.”

    APRA will surely miss him but will never forget his great contributions to the development of the association.

    Similarly, In a statement by the Secretary General of APRA, Jane Gitau, reads, “The entire council and members of APRA share their condolences and pray that the Lord will grant the Allotey-Pappoe family the fortitude to bear this huge loss in the Public Relations industry and the society at large. He will be dearly missed by us but his legacy lives on forever in our hearts.”

    APRA Secretariat promise to keep everyone updated on the funeral arrangements as the Executive Council of APRA are in touch with the family.

  • APRA moves her 2020 conference to Tanzania

    APRA moves her 2020 conference to Tanzania

    Following the inability of our initial nominee to host the 2020 edition of the African Public Relations Association’s (APRA) Annual Conference, the Executive Council is pleased to announce Dar es Salaam,Tanzania as the new destination. The earlier announced dates of May 11-15, 2020, however remain sacrosanct.

    The choice of Dar es Salaam was made after careful consideration following the Public Relations Society of Tanzania’s (PRST) request to host, and preliminary conditions for this were agreed upon. This includes the approval of the Government of Tanzania.

    APRA is particularly excited at the prospect of returning to East Africa following the very successful hosting of this year’s edition earlier on in Kigali, Rwanda.

    The fact that Tanzania has never hosted the conference; the remarkable strides made in recent years by PRST and the positively changing narrative of Tanzania, all serve as an irresistible pull for choosing Tanzania as the next destination.

    APRA working with the Loth Makuza’s led PRST promises to make APRA Tanzania 2020, a most exceptional conference befitting of an international forum that will make us all very proud.

    Over the next few weeks, a steady steam of information regarding the conference will be shared on our various platforms that will aid your travels, participation, accommodation and leisure experience, which APRA & PRST assure you will be most memorable and rewarding.

    APRA wishes to thank the Public Relations Association of Uganda (PRAU) and The Public Relations Institute of Southern Africa (PRISA) respectively, who in the spirit ‘Ubuntu’ true African brotherhood, so graciously offered to host the conference when the lacuna occurred. APRA intends to revisit their offers in the very near future.

    APRA urges its members and practitioners across and beyond Africa, to start planning actively to be part of APRA Tanzania 2020.